Chapter 191: Challenging the audience's bottom line
On November 29, the pre-sale channel was closed, and "I Am Not the God of Medicine" set a terrifying record, with a pre-sale of 1 billion!
Many media ridiculed: "This is to reserve all the prime seats in the first two stages of prime time, right?" ”
On the 30th, the film scheduling rate was announced.
Probably because many blockbusters are waiting for the New Year in January, there are only three blockbusters that will be released on December 1, one is a war film with an investment of 400 million eagle dollars in Sunset City, "24 Hours"; the other is Linda's "Strange Doctor", which invested 200 million eagle dollars; The third part is "I Am Not the God of Medicine", with a total investment of 150 million eagle yuan, equivalent to 900 million dragon yuan, of which nearly half is spent on salary.
Of course, this salary not only refers to the actors, but also includes the basic remuneration of other creators. Like Xu Song, in addition to the salary of "Peng Hao", there is also a double guarantee for the screenwriter and director, and the last double commission, which has not been counted for the time being.
Due to the exaggerated pre-sale results, "I Am Not the God of Medicine" ranked first with a scheduling rate of 27.3%; "24 Hours" came in second with 23.1%; "Strange Doctor" came in third with 20.2%.
Then when I looked at the seats in each theater, everyone laughed, and sure enough, as predicted before, at least for the first three days, the golden seats at night of "I Am Not the God of Medicine" all turned red that had been reserved.
However, to the regret of fans, this time Fukushima and Xu Song's publicity is decent, not only is there still no regular premiere, but even Xu Song has disappeared, and there are only a few main creators
However, many professionals think that Fukushima is worthy of being a veteran entertainment company, although it has not been good in film and television before, but "it has been."
It's not as good as that", but it's very clear.
"I Am Not the God of Medicine" has become popular before it is broadcast, so there is really no need to add fuel to the fire and play some fancy things.
On Sunday, December 1, the major theaters have been crowded since noon, and most of them can't even buy the corner seats of "I Am Not the God of Medicine", so they will choose other movies.
Luo Cheng, the resident judge of the "Dragon Elephant Award", filmmaker, screenwriter, and leading figure of the fifth generation of directors, also came to the theater at two o'clock in the afternoon, after dressing up a little.
His goal is, of course, "I Am Not the God of Medicine". In addition to "The Gift of Room No. 7", Xu Song's next two movies, "Chainsaw" and "The Hangover", he came to the theater to watch them in person.
This time, "I Am Not the God of Medicine" was unprecedentedly hot, he didn't grab a ticket for a good position, and this ticket was given to him by a student who "endured pain".
At the beginning of the movie, it is the background music with the characteristics of the cow country, and the first thing that catches your eye is also a Buddha statue of the cow country. And the well-informed Luo Cheng recognized at a glance that this was the incarnation of Kali, Shiva's wife Pavarti.
Luo Cheng frowned, his professional habits made him think about what it meant for Kali to appear in such a crucial shot. Because in the legend of the Ox Country, Kali is the embodiment of destruction.
He is a director himself, and he knows that as long as he is a good director, no shot is wasted. And there are so many Buddha statues in the Dragon Kingdom, but Xu Song only puts a Buddha statue in the Ox Kingdom, which is definitely not a casual play.
Of course, the movie will not stop because of Luo Cheng's thinking, the picture keeps changing, there are pictorials of sexy actresses, erotic gadgets, and specialties of the cattle country, aimed at men
The function of the cow country god oil.
This also aligns with the main content of "I Am Not the God of Medicine", where the protagonist was originally a vendor selling health products.
is just the first minute, which has already increased the curiosity of many audiences, including Luo Cheng. Because of the combination of the trailer, people began to think about a question involuntarily: Why was a person who sells health care products arrested and imprisoned? Why does the movie dare to bring the supreme title of 'God of Medicine', even if the prefix is "no"?
When the subtitles type the words "2002, Meteor City", the background music stops and the phone rings, indicating that the movie has officially begun.
"This movie was shot in our Shengri Mansion? How come I didn't hear anything at all! ”
Many viewers of Shengri Mansion had brief doubts.
The answer is definitely "no". Time is so urgent, all the scenes of "I Am Not the God of Medicine" were completed in Dongsheng. It's just that in response to the setting of "smuggling" in the film, the story must be set in a state capital near the sea.
An old computer, a boring flop game, a dilapidated storefront, and a guy who is blocked behind the computer, is swallowing the clouds and spitting fog, but he doesn't answer the phone.
When the camera got to the exterior scene, the owner of the "Love Hotel" walked out and opened the door of the "Prince Niu Guoshen Oil Store" while calling "Lao Cheng".
Only then did the character of Shen Feifei be revealed, with unkempt hair, unshaven beard, drooping eyelids, and blank eyes, looking boring, but also a little angry.
"Huh."
Many theaters burst into laughter. This is the reason why Shen Feifei has always been afraid to act in other types of movies, and the audience sees it
He's always smiling.
Then it shows Cheng Yong's extremely bad life:
The divine oil can't be sold, and it's so poor that he can't pay the rent; My father was not in good health and did not dare to send him to the hospital for examination; Even the cost of a nursing home is paid like squeezing toothpaste.
Then he met with his daughter, and he was involved in the current situation of his divorce, and his ex-wife also found a rich husband.
When sending her daughter to his ex-wife's car, his ex-wife said that she was about to immigrate to the Eagle Country and take her daughter away, but of course Cheng Yong disagreed.
Then came the negotiations on the issue of the daughter.
At the beginning of the shot, it was the lawyer who was talking to Cheng Yong alone, and his ex-wife did not make a sound.
This is legally normal because the ex-wife has already appointed a lawyer and formed an agency relationship.
But Cheng Yong was arrogant and angry with his ex-wife, and finally listened to his ex-wife's ridicule of him, and slapped him directly very skillfully.
The lawyer stepped forward to stop him, but Cheng Yong was so angry that he even beat the lawyer.
All the theaters fell into an embarrassing silence at this time. Because everyone in the audience is thinking: what is this the main character? It turned out to be a domestic violence man? Brother Song is crazy, right?
Because after his ex-wife was slapped, he said indifferently: "You fight, I'm not afraid of you." It's not the first time anyway. ”
As a result, he was knocked to the ground by Cheng Yong again.
The lines and performance of his ex-wife have shown that Cheng Yong's action this time is not accidental, but that he is already a "habitual offender" of domestic violence.
Some professionals, represented by Luo Cheng, frowned.
is a realistic black comedy, the protagonist also has a "red line" that cannot be touched, and domestic violence must be one of them; But correspondingly, some major things will definitely happen in the future, which can change the "red line".
into the "bottom" of "bottoming out". Otherwise, it is to challenge the audience's bottom line, and no director is so unwise.
Then, the word "God of Medicine" becomes an extremely important clue.