At eight o'clock in the morning, Jiang Chao walked into the office on time. Under normal circumstances, he arrives at the unit half an hour early every day.

The office has long been cleaned, the air conditioner is on at a comfortable temperature, and the tea has been brewed.

Jiang Chao took off his coat, changed into a light executive jacket and sat at the desk, took a cup, blew the tea leaves floating on it, and took a sip of tea.

The staff in the office was very careful, and received a call from the doorman, and the leader's car entered the hospital, so the tea was brewed. From getting off the bus, entering the elevator, and walking to the office, it takes about five minutes, and the tea leaves will not be covered through, just at the entrance.

While drinking tea, Jiang Chao picked up yesterday's ratings statistics and looked at it.

Since he moved to the film and television channel as a director, the first rule he has set is that every morning he must be the first to see the ratings of yesterday's channel.

As the director of the film and television channel, he is most concerned about the ratings of the prime time at 7:30 p.m., which is also the main time period of the channel's advertising revenue, and the advertising revenue of other periods may not add up to the income of this mere two hours.

Yesterday's prime-time TV series had good ratings, reaching 8.7%, and Jiang Chao was very satisfied with it. The TV series recently broadcast on the film and television channel in prime time is a Republic of China suspense drama called "Detective Fang Fallacy", which is a co-production drama with Andy Lau's investment, starring Zhang Weijian and Yuan Yuyi.

I have to say that Zhang Weijian has been very popular on the small screen in the mainland in the past two years, and "Young Hero Fang Shiyu", "Xiaobao and Kangxi", and "Clever Little Don't Understand" starring Li Binbin have all received good ratings.

Although this "Detective Fang Fallacy" is not the premiere, it has exceeded expectations with an 8.7% rating.

With the continuous development of the domestic economic level, there are more and more entertainment methods for the people, such as computer games, especially the popularity of VCD and DVD, and TV is no longer the only way to entertain after meals, so the 40-50% ratings set by "Huanzhu Gege" are long gone. Nowadays, under normal circumstances, if the ratings can exceed 10%, it is already a hit drama.

Looking down further, Jiang Chao's gaze froze, and when he was sure that he was not mistaken, he opened the drawer and took out the ratings statistics of the previous days.

The broadcast time of "Conquest" is half past nine in the evening, which is the TV series that airs after the prime-time TV series is broadcast and a commercial is inserted. This time period is already a late-night file for Chinese people, and the usual ratings are very average.

For most people, after having dinner and watching two episodes of the series, they almost cleaned up, washed their feet and went to bed, and sent their children to school early the next morning, and went to the unit to move bricks a lot.

Even at this time of the weekend, many people may be busy collecting public food, handing in homework or something, and everyone doesn't want to watch a brainless TV series, so it's better to spend five yuan at the gate of the community to buy a disc and watch an exciting American blockbuster.

But today's ratings statistics clearly mark that the ratings of "Conquest" at half past nine are as high as 9.5%, which is almost one percentage point higher than the prime-time "Detective Fang Fallacy".

How is this possible?

As the youngest channel director of Blue Whale TV, Jiang Chao has long learned not to be surprised by changes, in the evaluation of the leader: Xiao Jiang is very calm.

If he remembers correctly, this "Conquest" has only been on the air for three days, and the ratings on the first day are only 2.3%, which is acceptable, and it has risen to 3.7% on the second day, which is also in the normal range.

Generally speaking, the ratings of the nine-and-a-half slot can reach half of the prime-time ratings, which is already good. The ratings of "Conquest" on the second day of broadcast were 3.7%, and the ratings of prime-time "Detective Fallacy" were 8.1%, which is easy to ignore.

However, from 3.7% on the second day to 9.5% on the third day, the increase has more than doubled, and it is about to triple the price.

Especially this "Conquest", which is the first TV series he advocated introducing after becoming the director of the film and television channel, he must figure out the reason so as not to make jokes.

Jiang Chao is not only the youngest channel director of Blue Whale TV, but also the youngest middle-level cadre of Blue Whale TV, as the deputy director of the advertising department and the deputy director of the entertainment channel. A month ago, Blue Whale TV, Blue Whale Cable Station and Blue Whale People's Radio merged to form Blue Whale Radio and Television Group. As a reserve cadre of the group, Jiang Chao served as the director of the newly established Blue Whale Radio and Television Group's film and television channel.

Speaking of the introduction of "Conquest", then we have to mention Zeng Jia, the general manager of Shengtang Film and Television, who came to the door with a tape to sell.

Jiang Chao had a failed marriage before, and as a graduate of a prestigious university, he has always had a high vision in his career, but when Zeng Jia appeared, his heart was like a stone thrown down on the surface of a lake that had been calm for a long time, and there were ripples.

At that time, Li Tang recorded and broadcast an interview program on the entertainment channel of Lanjing TV as a guest, mainly to promote his new movie "Going", and in this process, the person in charge of Li Tang's studio at that time and his agent Zeng Jia and Jiang Chao, the deputy director in charge of program production at the entertainment channel, were responsible for the connection.

Sometimes fate is so wonderful, for the deputy director of the entertainment channel of a sub-provincial city TV station, there are many beautiful stars in contact with at work, and even as long as he beckons, he can't say that he is a new wolf every day, at least it is no problem to meet basic physiological needs.

Of course, Jiang Chao, as a reserve cadre of Blue Whale Terrace, has been educated by the party for many years, and he still has basic ethics, and this kind of thing that ruins his great future for a while is really more than worth the loss, and he can't take any chances. So he prefers to find a partner who fits his aesthetics and is in tune with his soul.

Zeng Jia, who is tall, good-looking, and has a cold temperament, made his eyes shine at the time, and later found that Zeng Jia is very in line with the image of his ideal partner in terms of conversation and treatment.

Although the exchange time was short, we chatted with each other very well, and we also exchanged contact information with each other. It's just that some time ago, because of the merger and restructuring, he was a new official and was busy with various integrations, and the two did not have much contact. Until he gained a firm foothold recently, when Jiang Chao, who had long had a heart for Zeng Jia, was thinking about how to further associate with Zeng Jia, Zeng Jia took the initiative to contact him.

To tell the truth, if this kind of documentary TV series to solve the case is put aside, Jiang Chao would not have looked at it, in order to be the director of the film and television channel, he has done research, and what is popular at the moment is costume dramas, costume martial arts dramas, costume comedies, or simply costume martial arts comedies. The so-called documentary TV series that solve cases have long been outdated.

But Zeng Jia is different, in order not to disappoint the goddess in his mind, he bought the broadcast period of "Conquest" for one year at a price of 5,000 per episode and a total price of 100,000 yuan.

In addition to some popular or big-budget TV series, there will be the first round of broadcasts. Generally speaking, most TV stations buy TV dramas for a three-to-five-year broadcast period, that is, I buy the broadcast rights of TV dramas, and then release them casually within three to five years. And for the producer, waiting for three to five years to sell another round can be described as a win-win situation.

Of course, there are exceptions, such as CCTV's "Journey to the West", people sell one round a year, you broadcast it this year, and you want to broadcast it again next year to get a renewal fee.

As a senior TV person, Jiang Chao knows very well that Zeng Jia's purpose this time is to try broadcasting. For example, the "Don't Talk to Strangers" starring Mei Ting the year before last was a hit nationwide last year after the Blue Whale Channel was piloted.

In fact, at the beginning, the TV station just regarded this drama as an ordinary family ethics drama, mainly because the heroine Mei Ting was a Blue Whale person, and she had a certain audience base in this city, but she never thought it would be really popular.

Zeng Jia obviously wants to replicate the successful experience of "Don't Talk to Strangers", although Jiang Shan is not a Blue Whale person, she is a Zhenjiang person next door.

Although Zhenjiang is not as close as Wumachu and Blue Whale in the next province, it is still relatively close to Blue Whale in the Thirteen Taibao, and it is barely half of the Blue Whale person. And as Jiang Shan, who was once popular, after all, she still has a certain audience base. "Conquest" is the most appropriate to follow the example of "Don't Talk to Strangers" and put it on the Blue Whale pilot.

Of course, Jiang Chao is not so faint, and people don't have that kind of meaning, so if he has to stick it in vain, it will be a bit cheap. 5,000 yuan per episode, the total price of 100,000 is just a medium price, which can be regarded as selling a favor to the goddess.

In fact, there are many people who don't want to talk about 5,000 yuan per episode, one or two thousand episodes, and even those who don't spend money or post money, after all, the output of TV dramas is so large now, and they can be broadcast on a platform like Blue Whale Channel.

Even if it is not popular, whether it is sold to other TV stations or to audio-visual production companies in the future, there will still be some room for negotiation. To put it bluntly, you have been on the big station to broadcast, and the grade is different.

Jiang Chao originally thought that as long as the ratings of "Conquest" were not too ugly, and the ratings of the broadcast at half past nine were less than 2%, it would be OK, and it would not affect his prestige as a director.

Previously, he was relieved to see that the ratings of "Conquest" broke 2 on the first day of its premiere, and it reached 3.7% on the second day, which was obviously on the rise. not only flattered the lover of his dreams, but also made the other party owe him a favor, and he had nothing to say at work.

But what about the 9.5% rating on the third day?

If the staff is negligent and accidentally makes a mistake, this is not a big problem. But if someone does it on purpose, deliberately tampering with the ratings, then it's a big problem.

Use fake data to fool the leader and pat yourself on the back? Or is it deliberately burying yourself in a hole and trying to get your own black material?

As a member of the system, Jiang Chao not only keeps a clear head in this regard, but also is very vigilant.

He looked at the numbers on the ratings statistics, his eyes became sharp, his expression was also very serious, he picked up the phone and dialed a few numbers.

"Director He, you ask Xiao Wang to come to me."

Xiao Wang is the one who is responsible for counting the ratings every day, and he is currently one of his favorite subordinates. After all, he has just taken office and needs to train some of his own people.

Xiao Wang arrived soon.

"Director, are you looking for me?"

He knew that Xiao Wang was an honest man, so he didn't engage in those twists and turns, and said straight to the point: "What happened to the ratings of "Conquest" last night? Am you mistaken? ”

"Make no mistake, Director! I specifically checked that the average viewership of episodes 5 and 6 of "Conquest" was 9.5%, which is correct. And the peak even broke ten, and I estimate that the ratings may rise tonight! Xiao Wang said with a worried face.

"True, correct?" Jiang Chao still couldn't believe it, and looked at Xiao Wang Dao suspiciously.

"Director, don't worry, it's true!" Xiao Wang nodded heavily, looking very affirmative.

"Conquest" is on fire?

Jiang Chao's first reaction was to pick up the phone and report the good news to Zeng Jia.

But as soon as his hand was stretched out halfway, he held back, looked at Xiao Wang and said, "Then pay attention to today's ratings, if you can break ten, call me as soon as possible." ”

"Good! Director, don't worry, I'll be in the computer room tonight, and I'll let you know as soon as the ratings come out. ”

The first more, there is. Ask for a guaranteed monthly pass!

(End of chapter)