New Zealand's North Island is located in the temperate zone of the Southern Hemisphere, and the climate conditions are ideal for growing kiwifruit.

After many attempts by breeder Alisson, in 1910 the kiwi fruit finally produced fruit in New Zealand.

In the decades that followed, the cultivation techniques of kiwifruit matured in New Zealand and some new varieties were bred through trial and error by New Zealand agronomists.

Although the variety has been improved, the kiwi is still a kiwifruit, and until the 1950s, it was called "Chinesegooseberry" in English.

Over the years, New Zealand's kiwifruit has grown to a certain size, and these delicious kiwifruits have won the love of all New Zealanders.

Unfortunately, New Zealand's population is so small, so the farmers who grow a lot of kiwifruit have turned to overseas markets.

After some hard work, in 1952, New Zealand's kiwifruit was exported to the United Kingdom and Australia for the first time.

Testimonials and lucrative!

In order to promote New Zealand's kiwifruit to more parts of the world as soon as possible, the fruit growers also established the Fruit Growers Association, and traveled to the cherry blossom countries of Beauty, Europe and Asia to promote and promote the "Chinesegooseberry".

Growers soon discovered that the sweet and sour kiwifruit is loved by people all over the world.

But they also realized that the fact that New Zealanders selling "Chinesegooseberry" would make people in other countries feel that it should be bought in China.

So, they decided to change the name of kiwi and make it a New Zealand fruit brand.

How do you make kiwi sound like it's made in New Zealand?

Kiwi (also known as kiwi) quickly came into the eyes of fruit growers, and the kiwi is New Zealand's national bird, a local endemic bird that happens to have brownish-yellow fluff that bears a resemblance to kiwifruit.

In this way, from 1959, the name of New Zealand's national bird (kiwi) was added to the kiwifruit, and the Chinese kiwifruit became the kiwifruit of New Zealand.

In 1999, Zespri Kiwifruit of New Zealand officially entered the Chinese market under the name of "Kiwifruit".

At the beginning of entering China, kiwifruit was directly positioned as a high-end.

On the novel form of individual sales, as well as the high price of more than 10 yuan for a single person, it quickly attracted the attention of the first group of consumers.

Good quality assurance and hard marketing mergers and acquisitions have made Zespri easy to expand its territory in the domestic market.

In 2008 alone, Zespri's kiwifruit sales in China reached 50 million New Zealand dollars, or 270 million yuan, accounting for nearly 5% of global sales.

There is no doubt that Huaguo has become the largest sales market for Zespri kiwifruit!

According to the head of Zespri Greater China, their biggest competitor is not actually local kiwifruit, but imported cherries, imported strawberries, imported blueberries and other high-end imported fruits.

When Professor Yang talked about Zespri and other imported fruits, he was very optimistic about the domestic high-end market, but he also agreed with You Yu's ideas.

After the first export to build brand awareness, and then turn to domestic sales.

"Of course, it is best to have channels for export! You must know that the birthplace of our red heart kiwifruit, Cangxian County, Sichuan Province, is still only exported to Southeast Asia.

As long as our kiwifruit has passed the assessment and acceptance of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, and becomes a demonstration area for the quality and safety of export agricultural products, it means that the quality of the kiwifruit in Houerling is excellent! ”

"Hey, hey, a three-kilogram box of Zespri A-grade golden fruits, the wholesale price is between 180 and 240 yuan, our red jade is the price of Zespri!"

You Yu is very confident in his own kiwifruit, and from the beginning of planting, the fruit and vegetable company has made organic declarations on the soil, irrigation water and air of the Monkey Ridge planting plot.

The brand registration was also started at the same time, using the name "Hongyu" given by Professor Yang.

"Hongyu" is at least three years away from getting the organic certificate.

This year, in order to ensure the appearance of the fruits, after the fruit set, there are not many fruits left on each vine.

Now the average single fruit weighs about 120g, which is one lap larger than Zespri's A-grade fruits.

Since the fruit is bigger, more fruity, and sweeter, why can't you sell it for a price with them?

In the case of not much fruit left this year, the yield per mu of 200 mu is basically about 1,000 catties.

The kiwifruit fruit is hard, resistant to storage, and can be stored in cold storage for more than half a year.

You Yu originally planned to take it off and digest it slowly, but he didn't expect that Mr. Huang and Ichiro Watanabe, Hong Kong businessmen who received the inspection report and the "red jade" sample, had no objection to the offer of forty yuan a catty.

The two companies said that the 200,000 catties of "red jade" were not enough!

They all have their own large cold storage, and within half a month, they picked up the 200 acres of "red jade" in Hou'er Ridge, and left no one!

Forty yuan a catty, on average, is ten yuan a piece!

The villagers of the three villages of Houerling were shocked, aren't they just bigger, the flesh is redder, and the taste is sweeter?

I don't have to get wild pears, the fruit is so fragrant!

If we can sell the wild pears all over the mountains and fields at this price, wouldn't every family be able to make a fortune?

The news spread ten, ten spread hundreds, and soon alarmed Mu County, the county ZF.

It's not just Monkey Ridge that is suitable for growing kiwifruit, Jigongding, Wuzhi Mountain, Huanglian Mountain, Baima Mountain, Ximi Mountain, and many places can be planted.

"Mr. You, you see, does the Pea Group have any intention to invest in these mountains suitable for growing kiwifruit in our Mu County?"

Huang Wei, the secretary of the county party committee of Mu County, and the deputy county magistrate in charge of agriculture, were drinking tea in You Yu's office at this time.

"Two leaders, why can't you organize fruit farmers to grow their own fruits? Our group can provide you with improved seed branches and grafting technology! ”

Secretary Huang smiled bitterly: "Even if they grow it themselves, they can't sell it at this high price for your company's exports!" Moreover, from land preparation to transplanting to grafting, the cost input is not low.

I heard that your company still makes organic fruits, and if you let the villagers grow them themselves, no matter how good the varieties are, the quality will not be guaranteed."

Finally, Mu County came up with an agricultural product, and they were afraid that the villagers would blindly follow the trend and plant it, and they would not be able to sell it at a good price.

Therefore, the cooperation model of Houerling is the best choice they agreed on after communicating with the villagers of three towns and more than 30 villages.

In other words, the villagers just want to ensure the harvest in drought and flood, and do not take a little risk!

The opportunity is sent to the door, and of course Mr. You must seize it.

After the field visit of Professor Yang and other experts, Wandou Group signed a contract for a 3,000-acre kiwifruit planting base through Muxian County ZF.

(End of chapter)