Hua Weiwei took a sip of tea, the expression on her face did not change, and she still had a relaxed smile: "Why do you want to do this?" ”

She asked why.

As soon as Chu Chao heard this, she knew that she was not very interested in her proposal.

Perhaps, not optimistic.

Think about it, how can it be so simple to make a sports brand from scratch?

"Listen to me first."

"My idea is to start with a single item, produce it in small batches, sell it online, and preferably provide something special and memorable, such as ...... Haicheng Marathon commemorative sports T-shirt. ”

"After that, I will win more and more championships, and the categories of these items can also be expanded. Every time I win a competition, I add a category. ”

"I know it's not that simple, but let's do it first."

Chu Chao explained in detail, faintly apprehensive in his heart.

He didn't know if his idea was feasible, after all, it was just a whim.

But Hua Weiwei is a professional, and she should be very clear about business things.

Hey?

Hearing this, Hua Weiwei was slightly surprised.

This...... It's a good idea, but no one seems to have done it.

That's too narcissistic, right?

"You're not selling clothes, you're mainly selling fans and fame."

"You won the championship of the Haicheng Marathon, what does it have to do with others?"

"Of course, if the fit, style, and design of the clothes are good, they can also be sold as ordinary items, but if they are ordinary items, printing these is a factor that turns people away."

She said truthfully, the right is brainstorming.

Chu Chao seriously considered her opinion.

After thinking about it for a few minutes.

Or be firm in your own ideas.

"The quality of the product must be good, but there must also be special prints, and I have to do that."

"I may lose money in the early stage, but I believe that as my grades get better and my fame grows, someone will definitely pay for it."

"If you don't agree with my idea, we can take the business cooperation route, I will pay for it, customize, and you will only be responsible for production and delivery."

"I'll bear the loss, and if I really can't sell it, I'll wear it myself, or give it away."

Chu Chao gritted his teeth and said.

Now I have a little money in my hand, and I can afford to lose a little in the early stage.

Hua Weiwei: ......

Hearing Chu Chao's insistence, she was also speechless.

Why bother?

Spend money to smash it?

Just happy for yourself?

Judging by her own knowledge and experience, there is a high probability that this matter will not be possible.

With Chu Chao's current coffee position, he does not have such a big market appeal.

Of course, this direction is right.

It's just that it's not the right time to do it now, it's too early.

"You can do this, crowdfund first, and see if anyone is willing to pay?"

"If someone pays for crowdfunding, it is equivalent to selling it in advance, getting the money, and then starting production."

"How?"

Hua Weiwei made another suggestion.

If you crowdfund, it's "safe".

Come up with a plan first, put it online, someone is willing to pay, place an order to pay, raise enough money, start physical production, and then ship.

If you don't raise enough money, it's just a waste of time and energy to go back the way you came.

Crowdfunding?

Chu Chao understood what she meant.

This business model is indeed relatively safe.

"If you follow what you said, crowdfunding, how many pieces will be raised first? How much does it cost? And how much does it cost? ”

"I don't know much about that."

Gotta add IQ......

Gotta add IQ!

When IQ is combined, the brain will always turn faster, and the judgment of complex things will be clearer and more accurate.

"A good T-shirt should meet four attributes: good-looking, easy to wear, durable, and healthy."

"The cost consists of five parts: basic materials, printing, design, sales, and courier fees."

"First look at your own positioning of the product, what level of cost do you want to achieve?"

Hua Weiwei asked in reverse from a professional point of view.

She stood up, walked to her desk, flipped through a few times, and pulled out a file.

"This is the price list of raw materials, processes and costs of my factory, you can compare it yourself."

Chu Chao took it and immediately looked at it in detail.

Hua Weiwei patiently explained and informed the finished effect of each technical standard.

Chu Chao chatted with her, sketched on the paper, and delineated the customization standard according to his ideal design.

— More than 5.3 ounces of cotton per square yard.

- 100% organically grown cotton, OCIA international certification, produced in northern Xinjiang.

- Baby-grade environmentally friendly active dyeing process, imported paint multiple overlapping printing.

- C arc autoclaving technology, secondary washing and shaping, thread technology, double needle and double thread, no fading, no shrinkage, no pilling.

- The neckline and other parts will not be deformed after a long wash.

- Strict sewing requirements of no less than 4 stitches within 1cm.

Hua Weiwei looked at ......

I was a little speechless in my heart.

This cost is already about to go out for a hundred yuan.

For a T-shirt, it is almost certainly impossible to sell without a brand premium.

A "miscellaneous" T-shirt will never sell for this price.

It's just that she didn't stop Chu Chao for the time being.

Anyway, the sales model is crowdfunding.

The cost is ultimately reflected in the price.

Someone has to pay for the price.

No one pays, it's pointless.

"Sister Weiwei, I've made my choice."

Chu Chao carefully selected for more than ten minutes, confirmed it, and handed her the form.

Really...... The real thing.

Even if you don't sell it, you will feel great if you wear it yourself!

Hua Weiwei pulled out a calculator from the drawer, calculated the cost, and said with a smile: "Well, if it is calculated according to a thousand pieces, the average appearance cost is 74 yuan, which is not counting the design, of course, I can give you free design design, as well as sales and logistics costs, all add up, spread to each piece, almost according to the unit price of 100 yuan." ”

"If you want to produce a thousand pieces, the cost is 100,000."

"Why don't you raise a hundred pieces to try the water?"

"If the unit price of the customer is set, it can be set below 150, 119, 129, 139, 149, you can do it."

She said with a smile.

That's all there is to it, it's just an online solution anyway, and it can be five, ten, or even more.

She didn't want Chu Chao's psychological expectations to be very high, lest she couldn't raise it and be too disappointed afterwards.

"One hundred, ten thousand, I think it's okay."

Chu Chao's psychological expectations were not so high, so he immediately nodded in agreement.

Even if the crowdfunding is unsuccessful, you have to produce it by sticking it up yourself!

Isn't it just 10,000 yuan, you can afford to spend it!

100,000 can afford to spend.

It's hard to get started.

However, you always have to start first.

"Cheng, then it's decided, I'll go find someone to come up with a few versions of the design draft, you can take a look at it first, and then you have to make another page."

"You can sit for a while, or you can think about it for yourself."

After determining that the cost and risk were controllable, Hua Weiwei was very happy, and immediately got up and walked out of the door, looking for someone to do the printing design plan and the "crowdfunding page".

She has professionals in her company.

It's nothing more than a bit of labor.

Chu Chao smiled and nodded: "Okay." ”

When she walked out of the office, Chu Chao thought about it, dialed Azu's voice phone, and told him the matter as it was, wanting to consult his opinion.

His father's business is so big, he must have his own business opinions.

Perhaps, I can give myself a little inspiration, or a warning.

When Azu heard this, he was immediately a little excited.

Take the conversation completely and say it by yourself.

"What a good idea!"

"You can find Lu Yan for design, she is already very good now, really, I have seen some of her design drafts, and I have a lot of ideas. This is also a hands-on project for her, so let's start a business at a small cost and connect resources. ”

"Also, I would like to make a suggestion, if you only make a hundred, add numbers! Each piece is individually numbered! Add anti-counterfeiting logo! Sneakers can be collected, why can't a commemorative T-shirt? If you get more and more popular in the future, these will be out of print! There is even a possibility that the price will be speculated! ”

"Crowdfunding is a good idea, I can help you push ...... If that's the case, a hundred pieces may not be enough! ”

"Huh? Where are you now? I'll go find you, we can talk about this in detail. ”

"You send another message to Lu Yan and ask her to come over too. She hasn't gone abroad yet, and she won't leave until a few days, so she must be interested in this. ”

……

Listening to this, Chu Chao was speechless for a while, but there was a faint feeling of heat and impulsiveness in his heart.

This......

This?

This!

The trend of fried shoes, which I have seen, is very popular among young people.

The three huge shoe cabinets in his house should have accumulated over time.

Although I don't understand it, this thing does have market value.

And a T-shirt can do the same?

Chu Chao was a little confused.

Azu, is it too big?

However, his brain is really alive, and he thinks so much in an instant.

Think again.

Hua Weiwei went out of the factory to add goods, Azu came out of the network, Lu Yan came out of the design, and crowdfunding provided funds, which was not enough for herself......

Thinking about it this way, there are all aspects, and the success rate is really there.

The start was solid.

Even if you fail, you will be beaten by society together and accumulate experience, and there is nothing to be sorry for.

Or...... Try?

……

…