Zhao Gou himself has also been a prince, in addition to the monthly payment according to the rules, the dignified Prince Kang is also shy, if he hadn't listened to Xiao Ming's advice and cooperated with Xue Bingchang to make a little money, many times the interpersonal and officialdom entertainment would be stretched.

The emperor himself knows that he has no money, but others may not be clear, so Zhao Gou is very interested in Xiao Ming's suggestion, in the past, all kinds of official things were not done well, and there were always some unexpected situations, either causing corruption among officials or inaction on the part of bureaucrats, and they were easily bribed by profiteers and were pulled into the water, causing many government agencies to close down and be paralyzed, but this cooperation is a bit of a different way.

In fact, the official family is not the same as the royal family, and a lot of the income of the official government is not much silver in addition to entering the silver treasury of the household department, and the royal treasury does not have much silver, which is that many people think that the official family is actually equal to the royal family, everyone works for the emperor, and the income is considered the royal favor.

But no one has ever thought of making money in partnership with the royal family, but it is a partnership between private individuals and officials, but it will most likely become a vicious profiteering industry protected by the government, so that a large number of corrupt officials and ** will appear.

The reason for this phenomenon is the long-standing policy of commerce in the Song Dynasty, and the products of the Song Dynasty's government-run handicrafts were mainly for the royal family, the government and the army, and were rarely circulated as commodities. The folk handicraft industry, which is mainly based on textile, papermaking, sugar refining, etc., is basically an agricultural processing industry, similar to what is called "development agriculture" today.

The way in which commercial capital was accumulated in the Song Dynasty itself also had great historical limitations. The final investment of the merchant still goes back to the land, and the so-called "tired of money can ask for land". In the Song Dynasty, merchants were allowed to participate in the imperial examination and could become officials, and many merchants used their capital to buy officials, and some bought officials only as business signs. The combination of commercial capital, bureaucracy and landlords, and in the end concentrated in the fields and houses, did not exceed the regular abrupt growth of the natural economy.

This is a series of economic problems, but it covers the fundamental view of the feudal class on the people of the world, if the centralization is too strict, it will often hinder the accumulation and development of social wealth, and vice versa, it is a kind of promotion, and the Song Dynasty is a kind of promotion, but there are exceptions to this!

For a long time, the Song Dynasty originally advocated the "benevolent" government of the people. But the finances are always beyond their means, so later they broke the old rule of Taizu's "no farmland endowment", as Shenzong said, the ancients were eleven and taxed, and now they are taking hundreds of dollars. The ministers of Xingli not only sold the wealth of officials and coins, but also did everything they could to prohibit monopoly.

According to the theory of the imperial court, the collection of mountains, seas, heaven and earth, and the gathering of goods in the market should not be left to the merchants to make their own profits, but should be collected by the state monopoly to help the state's funds. As a result, a large number of government-run "companies" were set up, and all the most profitable commodities were included in the list of forbidden goods, and these "companies" were monopolized.

This prohibition was very strict, and such government-run institutions covered many fields such as salt, tea, and wine, and the government-run institutions had the right to distribute sales according to the population, order consumption, and force purchases. But the common people will not admit it, your salt is black and sandy, your tea is moldy and expired, your wine is mixed with too much water, it is bland and tasteless, why should I buy it? In contrast, there are private salt, private tea and moonshine everywhere, and the price is low and the quality is high, why don't I buy it?

So the treasury was replenished, and the collapse of government offices became the norm, and the imperial court was not unaware of this kind of thing, and Ouyang Xiu of the Northern Song Dynasty once specifically said: "To maximize the national interests, you can't ban too specialized." It must be operated together with the merchants so that circulation will not be blocked, and the deeper the scheme to deprive the merchants of their interests, the greater the damage to the interests of the state. If you want to attribute all the profits to the public, you will lose more, and you will not be able to lose three. It's better to make profits with businessmen, but you can get five out of ten. Therefore, the good managers of a big country should "lure big businessmen at any cost".

The emperor was helpless about what the imperial court couldn't solve, and no one was able to investigate the root cause of all this at that time, but if someone wanted the emperor to have a way to get rich and make money, it is estimated that no emperor would refuse, because this kind of profit is exclusive, that is, the money earned is attributed to the emperor's own small treasury!

And now the person who provided this way to the emperor appeared, that is, Xiao Ming, although Xiao Ming's article Chen did not write much, but Zhao Gou could call him over to ask clearly, so Xiao Ming's decomposition of the whole set of business plans came in handy, he talked about the economic prospects of the railway to the prosperity of commerce and trade in the Great Song Dynasty, to the pros and cons of the lagging road monetary policy in the commodity circulation basin, and told Zhao Gou for a day.

In the end, Zhao Gou finally figured it out, that is, it is very profitable to engage in railways, on the one hand, to make money for himself, on the other hand, to make money for the country, there must be a lot of taxes in the middle, of course, the silver that entered the household department finally has his own share according to the regulations, so isn't it two ways to scoop money! Zhao Gou felt that he was also a little greedy for money now!

Since he has taken so much advantage, the differentiation of this equity cannot let Xiao Ming suffer too much, after all, the emperor does not need to pay a penny at all, but Xiao Ming's Richanglong is fully contributed, so Zhao Gou is still very satisfied with the thirty percent of the shares that Xiao Ming gave him, then he doesn't understand the value of the "royal" golden sign that Xiao Ming wants him to do.

With the approval of Emperor Gaozong, the following is some clerical work and the like, Zhao Gou only needs to use his two private seals, and the next is to give the household department and the ministry officials to the establishment of this "Great Song Dynasty Royal Railway Management Division" for the record.

However, the "division" is a government-run organization, while the private organization is mostly a "bureau", that is, due to the establishment of a "railway company!" "Richanglong basically has the nature of an official family, which is something that the entire Richanglong Senate did not expect, and it is also the reason why they were happy to see the report sent back by Xiao Ming.

The next step is the issue of the sale of railway bonds, Xiao Ming commanded the personnel at all levels under Ri Changlong to find the best bookstore printing house, use the best paper, and print well-designed and double-layer anti-counterfeiting bonds, which he calculated within the cost, and then there was a large area of advertising!

Modern people who have been baptized by advertising in the 21st century, even if they don't understand the advertising business, but he will achieve great success in the Song Dynasty if he scoops out a method of advertising, not to mention that this advertising is carefully designed by Xiao Ming, and he has adopted an all-round multi-angle, three-dimensional cross advertising bombing method.

This kind of advertising bombardment was first carried out in the form of print advertisements, Xiao Ming transferred about twenty or thirty hot air balloons from Hangzhou as a way to hang banners, and then used large posters and slogans to post all the gates of the entire Bianliang City, including all the gates and water gates of the inner and outer cities!

Within the eight gates of the inner city, Jinglong Gate, Jiufengqiu Gate, Cao Gate, Song Gate, Baokang Gate, Zhuque Gate, Zheng Gate, and Liang Gate. and the twelve gates of the outer city, Weizhou Gate, Xinshu Zao Gate, Fengqiu Gate, Chenqiao Gate, Xincao Gate, New Song Gate, Chenzhou Gate, Nanxun Gate, Dailou Gate, Xinzheng Gate, Wansheng Gate, Guzi Gate, all covered.

In addition, there are Water Gate, East Water Gate, West Water Gate, Northwest (Lize Gate), Northeast Water Gate, Chenzhou Water Gate and Jin Water Gate, Jiaomenzi on the north bank of the Bianhe River, Caihe Water Gate, Jiaomenzi on the south bank of the Bianhe River and various commercial outlets, Xixi Building, Zhuangyuan Building, Qingfeng Building, Panlou Hotel and other major signs outside the building all have such slogans and banners.

At the same time, the Yaxing Gang hired a large number of people to distribute leaflets in the downtown area, and the image of the "Niu Hao" shape and the leaflets and slogans with the words of the Great Song Dynasty were very impactful on the ordinary people, and at the same time, Xiao Ming asked people to invite some influential gentry and celebrities in the society to explain and publicize the railway debt in the major teahouses, restaurants and Jixian Pavilions.

In addition, in Chenqiao Station in the Niu is also covered in red and hung colors, five carriages are all open to the outside world, this train in addition to five passenger car carriages, there are three train carriages for loading, these are all open to the public for people to visit, in addition to not moving, every person can experience the pleasure of taking the train.

Many dignitaries and wealthy businessmen and ordinary people from small and medium-sized families came here in ox carts and carriages, and observed the huge train locomotives and the VIP carriages of Emperor Gaozong up close, and the road leading to Chenqiao Station was bustling every day, with constant pedestrians and tourists, and many small traders regarded it as an important market.

After a period of vigorous activity, Xiao Ming signaled that Ai Qili could sell railway bonds, and the sales task was also a step-by-step plan, starting in Bianliang, Tokyo, the first round of sales, and then Hangzhou, Mingzhou, Fuzhou, Quanzhou, Guangzhou, Tanzhou, Chengdu, Yizhou and Jiangling.

The sales price is the minimum denomination of 50 yuan, the maximum of 1,000 taels of silver, the rebate is 5 to 10 years, according to the original 5 percent of the interest calculation, Taiping Yinzhuang can also use the registered investment transfer service, on the day of sale in the outer city of Bianliang City and the imperial city of Tianbo Gate set up six sales points.

On this day, almost the entire Bianliang City was almost empty, all of them went to the point of sale to buy bonds, the previous advertising and Emperor Gaozong personally took the train to cause a sensation effect finally paid off, the first batch of bonds prepared 3.5 million taels, the next day was sold out, had to add another 6 million taels of bonds.

Many people who know the inside story will go to Taiping Yinzhuang and Richanglong branch to buy, and even many people even take loans from Taiping Yinzhuang to buy, and for a time Taiping Yinzhuang's business is also a great profit! People like Xue Bingchang bought 250,000 taels of bonds at one time, plus the princes and ministers in the court, which directly drove the entire Jingdong Road silver market to quickly gather wealth to Richanglong.

According to the plan, the first phase of the construction of the railway will be from Bianjing to Xuzhou, and then to Yangzhou, and then directly to Hangzhou railway, when the sales reach a certain amount, such a project will be carried out immediately, at the same time, Xiao Ming also began to merge and purchase the resources of the Jingdong ** Jingxi Road and other places.

In nearly half a month, there were no less than seven coal and iron factories purchased by Richanglong in the name of Taiping Iron Works, all of which were of high quality in output and quality, and at the same time, another branch of Zhengzhou Taiping Iron Works in Xijing also began to be built, and at the same time it led to the prosperity of wood furniture, profiles, locomotive and car manufacturing, and other supporting facilities.

Xiao Ming's railway bonds finally achieved very good results in the first time, Richanglong's assets are growing rapidly on a geometric basis, and everything is easy to do with money, and the expansion of the Royal Railway Management Department is also in progress, which has also attracted a large number of personnel to participate, but there is a principle in this, that is, the government and officials are prohibited from participating, although Richanglong will deliberately form these forces, but the government's funds and personnel are absolutely not allowed to enter.

Large-scale projects have to be carried out in various places, and the gap in labor manpower has been opened, plus Yongxing Road and Qin Fenglu are fighting in the Jin Kingdom, and Xiao Mingjue is considering the first phase of the Northern Expedition in the next step, and he wants to capture more than 100,000 prisoners to serve as laborers! Otherwise, the labor shortage cannot be solved......