When Lü Buwei was in power, his simple power was no longer enough to satisfy this businessman who was already at the top of the world. He began to want to do something more interesting, so he decided to use Confucianism as the backbone, Taoism as the foundation, and the theories of law, ink, agriculture, soldiers, and yin-yang scholars as the material to compile a huge work that shook the ancient and modern.

At that time, in troubled times, there were four sons, Xinling Jun, Chun Shen Jun, Pingyuan Jun, and Meng Weijun, who were all over the world, and there were many customers and the momentum was huge. Lü Buwei had already obtained the pinnacle power of the Qin State, the strongest empire at that time, and naturally did not want to weaken his momentum. However, as a businessman, he did not think too much of heroic warriors, and in his opinion, there was no warrior that could not be defeated by the power of wealth and wisdom. Moreover, the Tiger Wolf Qin State has no shortage of fierce generals on the battlefield. It's just that, unlike others, most of the customers he supports are people with quick thinking and outstanding literary talents. When enough quantities are accumulated, there is a high probability that there will be a qualitative change. Enough chivalrous generals who can fight well can produce enough power to deter the enemy, and enough resourceful and clever literati and writers will naturally produce ideological power that can influence ideology.

Lü Buwei decided to condense and gather the power of this kind of thought and leave his own traces in history. With wealth, it is easy to create material conditions that are easy to think, and with power, you can use the power of the state to obtain information, and when Lü Buwei has both, a masterpiece that has been passed down through the ages, "Lü's Spring and Autumn" was born.

This book is the first anthology in Chinese history to be organized and compiled according to the plan, in response to the time of the day, in the observation of human feelings, under the view of geographical advantages, with Taoist thought as the keynote, adhere to the code of conduct of inaction, with Confucian ethics to position the value scale, absorb the Mohist concept of justice, the speculative logic of the famous masters, the governing skills of the Legalists, plus the changes in the power of the soldiers and the pursuit of the geographical advantages of the peasants, to form a complete set of national governance theory. The book is divided into 12 periods, 8 treatises, and 6 treatises. In the Twelfth Period, there are 60 articles in 5 articles in each period, 8 articles in each of the 8 Views (less than one article in "There is a Beginning"), 66 articles in each of the 6 treatises, and 1 article in the Preface, a total of 160 articles. The Twelfth Chronicle is written according to the monthly order, and the content of the article is arranged according to the natural variation logic of spring birth, summer length, autumn killing, and winter storage. It can be said that this "Lü's Spring and Autumn Period" is unprecedented, large-scale, all-encompassing, and is the crystallization of the wisdom of the pre-Qin princes.

Such a masterpiece gradually became a book under the impetus and auspices of Lü Buwei, which made him feel a pleasure completely different from that brought by power and wealth. Of course, his essence was still that of a businessman, and by the time the book was written, Lü Buwei was complacent. The instinct of businessman marketing in his bones has once again appeared. Although this book made him very satisfied, it was obviously not a short period of time to make him famous all over the world, so he used his power and wealth to copy the whole book of "Lü's Spring and Autumn Period", and posted it on the city of Xianyang, and claimed that "those who can add, subtract, and change any of the words will be rewarded!" And he hung it on the head of the city.

This shocking reward made this masterpiece quickly known to the world's scholars. After all, scholars are not all rich and idle every day, how can such a collection of thousands of words be so difficult to change a single word? Go to Xianyang and change this book, you can not only make a name for yourself, but also get a big reward, why not?

For a time, the wind and clouds surged, and the scholars of the world flocked to Xianyang like a tide, however, how could the classic works that condensed the wisdom of the three thousand disciples under him be easily changed? And after this incident, the whole world knew that the Qin State, which had always been known for its tiger and wolf army and savage and murderous appetite, actually had such a huge work that was enough to impress the world's scholars. And Lü Buwei, who presided over the compilation of this "Lü's Spring and Autumn Period", has also become an idol of scholars who entered politics from business and from politics to Taoism.

From this point of view, this one-word reward has really become a jaw-dropping business legend. Among them, Lü Buwei invested huge wealth, mobilized the power of the state, and gathered the wisdom of thousands of guests. In exchange for the fame and public opinion he wanted. Such a great marketing campaign made people all over the world begin to recognize the huge role played by Lü Buwei in this era, and spread his life wisdom to the whole world.

Moreover, as the main force of public opinion in this era, although their powerful ideological power is not enough to resist the sharp sword, they can incite and guide the hearts of the people. For politicians, the will of the people is definitely an important resource and bargaining chip, even if they have used dishonorable means, even if they are opportunistic and stand on the top of the clouds, under the influence of strong public opinion, they can also cleanse their humble origins, and they can also affect the king's decision.

Just like Yan Ying back then, with the will of the people, the wealthy Cui family, who dared to extend the butcher's knife to the king, did not dare to kill him. Lü Buwei also hopes that this massive action will become an umbrella for him to fight for the protection of more power and interests. Even if King Yingzheng of Qin finally forced Lü Buwei to commit suicide, he was also infamous and defeated in the condemnation and verbal criticism of the scholars.

Lü Buwei compiled this masterpiece and became famous for the important reason, but in fact, he had already discovered the tough character of Yingzheng and his father, who were completely different. Ying Zheng will not allow him to share the power of the imperial ministers like a fish in water, and sooner or later there will be a fierce collision between the monarchs and ministers. Lü Buwei's actions were not another investment, hoping to be protected by public opinion and popular hearts in order to continue to occupy a place in the court of the Great Qin Empire.

However, it is clear that he underestimated Ying Zheng's desire for power and determination to control.

Thinking about it, how can the one-word "Lü's Spring and Autumn" not be regarded as a talisman that Lü Buwei did his best to create for his life and death?