Ms. Wang Pei, the music director of Penguin Music on the other side of the phone, explained the next project of their platform with this payment model, as well as the prospect of making money.

To put it simply, listeners can listen to it for free for 30 seconds, and if you want to listen to the full version, you must pay for the song.

It's probably the price of two dollars for a song,

If a lot of people buy it, then as a music creator, you can also make a lot of money!

"At present, this new monetization model is still in the testing stage, so I need a song that can be played in particular, so I contacted you, Mr. Chen Kai."

Then then, Chen Kai nodded directly, forgot about the new song he had just gotten, and simply sang a few choruses.

Ms. Wang Pei, the music director on the other side of the phone, after listening to the chorus, instantly felt,

The paid model launched by the platform this time, and the only few places must be vacated for Chen Kai!

The melody of this song is catchy and will definitely become a hit.

And the point is, it's going to be paid,

After the release, the purchase sales will definitely not be too bad!

The price is two yuan, if 1 million people buy it, the income created is as high as 2 million yuan!

It's quite terrifying, it's more than ten dollars to open a one-month membership, and the money you get is much more.

Because if you open a membership, this user listens to hundreds of paid songs a month, so on average, the money distributed to the creator of each song will continue to compress, and in the end, there will not be much money.

A user who opens a ten-dollar membership listens to 100 member songs a month, on average, the creator of each song can only earn a dime of membership shares, and this dime has to be shared with the platform, and there are only a few cents left when you get it.

Even if you have millions of member listeners, the money you make is very small.

Otherwise, in these years, there will not be so many singers who change careers to film and become actors,

"Chen Kai, I think your song is very network-sensitive, very good, judging from my experience in making music for so many years! I think this song will definitely be popular if it is released! ”

Chen Kai and music director Ms. Wang Pei chatted on the phone for more than half an hour.

Half an hour later, it has been decided, this afternoon, Chen Kai went to the recording studio to record this song,

Then send it to Ms. Wang Pei, who just called, for promotion on the whole platform!

Free 30-second refrain audition, if you want to listen to the full version, you have to pay for two dollars, and you can't listen to it when you open a membership, you have to pay two dollars,

In the previous life, this kind of monetization model for single purchase was also tested on a small scale by major music platforms, and the results were stupid by the majority of netizens.

If you want a member, forget it, Nima, can't you listen to it if you open a membership? Want to buy separately?

So it was urgently canceled, so that later membership became the mainstream,

"How to say it, at present, this should be regarded as a bold business model attempt in the online music industry! If the final effect is not good, it is likely to be sprayed wildly by users, for example, the membership fee is also counted, and now there is even a single song purchase, a capitalist or something! Then we might do away with that business model."

"But I believe that good works can reverse the impossibility of everything!"

After talking, Chen Kai hung up the phone, and then Qin Xiaoyu asked very gossip without any accidents,

"Lao Chen, so this afternoon, around three o'clock, are you going to the recording studio to record a new song, then I'll go with you, take me with you, and I'll go with you."

Chen Kai smiled, and then rubbed Qin Xiaoyu's head,

Of course he took Qin Xiaoyu with him,

In fact, not only Xiaoyu himself, but also Chen Kai, I feel that the two of them have been together for a long time.

The cold ones have to be separated, and they do feel a little empty, and they are not very adaptable.

Even if it's just a few hours apart, it's a little uncomfortable,

At about three o'clock in the afternoon, Chen Kai and Qin Xiaoyu sat directly in a car, and then found a recording studio.

Qin Xiaoyu was waiting outside, Chen Kai went inside to record a song, and stayed inside for a lot of time.

Qin Xiaoyu opened his mouth and asked, "Lao Chen, why did it take so long for you to go inside to record songs, before, I often accompanied you to record songs, but it didn't seem to take so long, was it because the recording didn't go well, or was there some other reason?"

Chen Kai smiled, "That's not it, mainly in addition to recording the song, I also made this song into a DJ version, so it's the same song, but there are two versions"

DJ version, Xiaoyu is a little curious, although he usually likes to listen to some lyrical music,

I don't like that kind of particularly pompous, the sound is very loud, it's noisy, it's like the kind of special music in the bar, it's really a bit weird to listen to.

But after thinking about it, Lao Chen's music aesthetics are quite online,

This Qin Xiaoyu knows,

So, you have to listen, "Lao Chen, I'll listen to these two versions and see which one sounds good"

Chen Kai played it, the official version was played first, and after listening to it, Qin Xiaoyu replied directly,

"Wow, that's a good song."

Chen Kai replied with a smile, "You listen to this DJ version again"

"Okay" After the song was just played, Qin Xiaoyu instantly became addicted to it, "Old Chen, Old Chen!" You know, I don't usually like to listen to this kind of DJ music, but how do I think of your song, after it is made into a DJ version, it is better than the original version, what is the situation! ”

Seeing Qin Xiaoyu's reaction, Chen Kai laughed, just like he thought,

Then he backhanded these two songs directly to the mailbox of Ms. Wang Pei, the music director of the Penguin Music Platform.

By the way, I said on WeChat,

After the other party received the email, he immediately replied to WeChat in seconds.

"Okay, Mr. Chen Kai, I just received the documents from you, and they're all recorded, right, okay...... Hey, that's not right.,Why are they two songs.,It's not going to be a repetition.,No.,It turned out to be a DJ version"

As a director of a music platform,

For this DJ version of music, it's actually not very cold,

Basically, the DJ version is made by netizens based on the original song, but I just listened to it.

I found out that I forgot about this song, the DJ version is better than the original! That's amazing!

So next,

Without saying a word, I will arrange a blockbuster recommendation and push it to the homepage of the Penguin Music APP, and the opening page!

After it is released,

Chen Kai noticed the backstage private message on his penguin music platform, and it exploded directly!

He opened the background private message and looked at it,

Thousands of private messages, sent directly, including men and women,

"Chen Kaida, I am a loyal fan of yours, and I especially like your music works! Including the wind before, the sorrow, the ambiguity, and the song of someone like me, I play your music on a loop every day! I just opened the Penguin Music software, and the opening screen is your new song release interface, I was instantly excited, my favorite singer has sent a new song, then I have to support it! ”

"As a result, I opened it and saw how it was charged, the key is, I listened to the chorus for 30 seconds, especially the DJ version, which is too good!! So Chen Kaida, I, a netizen who has been prostituting on the Internet all the year round, actually charged four yuan for the first time, and forgot about the official version of your new song after buying it, as well as the DJ version, which cost four yuan! ”

In addition to this private message,

Chen Kai slid down, and he couldn't turn to the bottom at all.

And he also checked the backstage of his creation, and in just a few minutes, the official version of his new song has been purchased more than 10,000 times.

That is, more than 20,000 revenues have been created,

It's only been a few minutes!

The most outrageous thing is to forget about the DJ version, the current number of purchases, has reached 50,000 times,

Boy

That is to say, the combined income of two versions of the same song has exceeded 100,000 yuan.

Even if it is divided with Penguin Music, if you get it, it is estimated that it will look like 40,000 or 50,000!

And the number of purchases continues to rise!

Qin Xiaoyu sat next to Chen Kai, just took out his mobile phone and swiped the comment area of Chen Kai's new song,

"Lao Chen, what am I talking about, your song is so good, even if it is a paid song that needs to be purchased separately, there will definitely be many people who will support you! And, as I expected, the number of comments in the comment area of the DJ version has exceeded 3,000 so quickly! And the comment area of the official version is currently only 1000 comments! In other words, the DJ version is actually more popular than the official version! ”

Chen Kai smiled, he was not surprised,

Seeing the sales of this song, it has only been a few minutes since it was launched, and the combined sales of the official version and the DJ version have exceeded 100,000.

The director of the Penguin Music platform sent a WeChat message in an instant,

"My mom, Chen Kai, did you just notice the sales in the background, in just a few minutes, the combined sales of the two songs have reached 100,000! If it's more than 24 hours, I don't know how far it will go! ”

"Originally, our platform was going to take the membership business model, the payment model for single purchases, it is only a tentative stage, if the effect is not good, no one is willing to pay, and it is also embarrassed by the user's spray on our platform, then we have to consider strangling this payment model in the cradle, and concentrate on the development of the membership listening business model in the future, but now it seems that as long as there are good works, the single payment model can definitely be done!!"

No wonder Wang Pei is so excited,

Because the income created by the purchase of a single song is not of the same order of magnitude as the income of members.

And in the next half an hour, Chen Kai noticed that he forgot about the paid sales of the DJ version, which directly exceeded 300,000 times!

In other words, more than 600,000 yuan was created in an instant!

In addition to the share given to the platform, it should be able to reach 300,000! And that's just half an hour of sales!!

(End of chapter)