Chapter 465: Pretending to be forced is just needed
With doubts, everyone accepted Li Changfeng's training.
The day of opening is getting closer and closer.
There was no publicity before, and it was about to open, so it naturally had to be publicized, so that the top elites in the capital would know about it.
is still the old routine, Li Changfeng directly wrapped up all the women in the eight major alleys, and even transferred the Fanbang women given to him by Benjamin, and all of them went to the street to publicize.
This propaganda is not just relying on two legs.
He directly called out twenty cars and formed a convoy to parade around the capital and the new city, so that everyone could see his car.
The advertising slogan shouted is very direct.
"Changfeng Automobile, highlighting its status."
"A rare treasure that only a few can have."
"Not only does it protect you from the elements, but it also helps you achieve greater success."
Li Changfeng wants to output a concept: owning Changfeng cars is a symbol of status.
Based on his knowledge of human nature, he believed that it would surely drive the powerful people crazy.
Pretending to be forced is a rigid need, this is an unchanging truth.
In fact, just as he expected, three days of propaganda made the powerful people in the entire capital fall into madness.
So much so that on the opening day, there was a huge crowd of people outside the store, and almost all the powerful people in the capital came.
The price has been kept secret before.
When the opening ceremony ended, the shopkeeper announced in public that the minimum allocation was 10,000 taels, the middle allocation was 12,000 taels, and the top price was 15,000 taels, and the whole scene was fried.
"The minimum allocation is 10,000 taels, oh my God, this is too expensive!"
"I can't afford to eat or drink for the rest of my life, and I can't afford such a car!"
"Whoever buys such a car is equivalent to driving on the street with at least 10,000 taels of silver!"
"Those who can afford to buy a car must be incredible characters, ordinary people don't think about it!"
“……”
It is the ordinary people who make this exclamation.
For those of Li Changfeng's target customers, the top elites, this price can only make them frown slightly.
In their opinion, 10,000 taels is indeed a bit expensive.
But it's worth the money.
If everyone can afford it, how can they show their noble status?
This is the reason why no one in the capital now rides bicycles all over the streets.
When the shopkeeper announced that the car was on sale in limited quantities, only ten cars were sold per day, and reservations were not accepted and only on-site lottery, it made the owners of the car more flocking.
It's not that Li Changfeng wants to engage in hunger marketing, but the current production capacity of cars is too low, and if too much is sold, it will be out of stock.
Inventory plus daily production can only barely support the further expansion of his production capacity.
Powerful people who are interested in buying start to take the number.
Then the number is drawn on the spot.
Shake to the joy of the right to buy the car.
If you don't shake it, you beat your chest and stun your feet.
Li Changfeng did not come forward from beginning to end, observing through the window on the second floor.
Seeing that the scene was so hot, and even the powerful fought for the lottery, Li Changfeng couldn't help but sigh: "I really underestimated the wealth of the powerful in the capital, if it wasn't for the lack of money, the sons would want to engage in pre-sales." ”
Emperor Qianwu had great expectations for automobiles, so he also came to the opening of the auto shop this time.
But this time he didn't alarm anyone, and Weifu came on a private visit.
In addition to Gao Dali, there are hundreds of masters who are secretly protecting.
At this time, he also looked at the crowd of people below, including many ministers of the DPRK and China, and also sighed: "I am now wondering, is the price of 10,000 taels a bit less." ”
Under the influence of Li Changfeng, Emperor Qianwu had the concept of luxury goods, and had already set a high tax rate on high-priced luxury goods.
The higher the selling price, the more tax silver the state receives.
Li Changfeng shook his head and said, "Ten thousand taels is already very high, father, you should be content." ”
Emperor Qianwu laughed and said: "You should indeed be content, by the way, Changfeng, the palace plans to purchase a batch of cars, how much silver do you plan to sell?" ”
Li Changfeng immediately became vigilant: "Father, if you say that you are filial to you, your sons will naturally not ask for a tael of silver, but if you want to say procurement, then you have to go to the market price!" ”
Li Changfeng had a stake in many of his industries, and Emperor Qianwu had a stake in many of his industries, coupled with the income of the imperial village and the silver that the treasury should have allocated to the imperial family, as well as the rare treasures that Li Changfeng had looted for Emperor Qianwu in the barbarians and the Japanese invaders, and now Emperor Qianwu's internal funds are not ordinarily abundant.
Having said that, Emperor Qianwu is not easy to bargain with because of his identity.
"Stinky boy!" Emperor Qianwu scolded with a smile, "Look at your money-obsessed look, I will take advantage of my son?" It's just a casual remark, and it's okay to purchase ten cars at the original price. ”
Seeing that Emperor Qianwu was so refreshing, Li Changfeng also said happily: "Father, you have said so, how can your sons be stingy?" In this way, Erchen sent two high-end cars in the palace, one for the queen and one for Erchen's mother. ”
Li Changfeng doesn't hate Empress Murong, and he doesn't need to please.
The reason why he did this was actually so that his mother could enjoy the car.
After all, Empress Murong is the master of the harem, so in order to avoid wearing small shoes for his mother, she just gave one by the way.
More than 10,000 taels of silver is nothing to him.
How could Emperor Qianwu not understand his thoughts, he looked at him deeply and smiled: "You have a heart." ”
Even Emperor Qianwu was so enthusiastic about cars, let alone other powerful people.
In the afternoon of the same day, Li Changfeng was studying how to continue to improve the interior of the car in the mansion, and suddenly received a report from his subordinates, and the old prime minister Feng went to ask to see him.
For this respected old man, Li Changfeng did not put up any shelf, and personally went to welcome Feng Qujian to the study.
"Old Prime Minister, what's the matter with looking for this prince?"
Li Changfeng got straight to the point.
Feng Qujian is very old, and he almost doesn't ask about matters big and small in the court.
He even submitted his resignation to Emperor Qianwu.
However, considering that the rapid development of Daqian is now the time to employ people, Emperor Qianwu refused, did not let Feng Qujian do any tiring errands, and stayed in the court to make suggestions for various major matters.
Today's Feng Qujian is already in a semi-retired state.
Li Changfeng has always ignored the affairs of the court, and he is very curious about what Feng Qujian is doing to him.
Feng Quji's old face flushed, and he said with some twists: "His Royal Highness the Ninth Emperor, the housekeeper of the old minister has not been shaken today, do you see if it is convenient to give the old minister a place?" Lao Chen can't live for a few years, and he wants to feel the car. ”
Li Changfeng smiled dumbly: "It turned out to be for this matter, it's easy to say, the prince of Ming Japan will let people send a high-end car directly to your house, and send it to you directly!" ”
Feng Qujian hurriedly shook his head: "It's a bit unreasonable to cut the queue, how can you take it for nothing?" Isn't that true? Either or not, or not! This bit of silver can still be afforded by the minister! ”
Li Changfeng was not reluctant, nodded and said, "Okay, then the prince will give you a discount." ”
(End of chapter)