Chapter 270 Financing and Online Drama Concept Stocks
After an exciting 15 days, Meng Wen returned to his previous ascetic-like creative life.
When Meng Wen was writing the script of the online drama behind closed doors, the attention of the outside world about the online drama was also climaxing, as if the online drama had become a term accepted by everyone overnight. Online dramas have also become a sweet spot in the eyes of countless video websites, and the spring of online dramas has come in such a miraculous moment.
Of course, this is indispensable for the sake of Kuying's vigorous publicity,After some time ago, Kuying promoted the self-made drama plan with a large amount,The seeds of the popularity of online dramas are already sprouting,After this period of fermentation,More and more video websites and small and medium-sized film and television companies have begun to put online dramas on their agendas。 But so far, no company has been able to make such a big deal as Cool Shadow, and these people just want to drink some soup behind Cool Shadow.
If you want to find something that can compete with Cool Movie, it may be Meng Wen's upcoming web series. In the past few days when Meng Wen was working behind closed doors, Tang Huan has been holding back his efforts to promote Meng Wen's online drama, although so far Tang Huan has nothing to know except the title of Meng Wen's online drama and some songs.
But this did not prevent Tang Huan from hyping Meng Wen, Tang Huan took out the posture of breaking the kettle back then, and vowed to compete with Kuying. This is no longer a confrontation of personal honor, but related to the future development of Tang Huan's daily video website, it is difficult to compete with Cool Shadow in terms of traditional TV series and movies, and now that online dramas are just sprouting, this is a good opportunity to surpass Cool Movie.
If Meng Wen's online drama defeats Kuying's self-made drama, then the daily video website will become the NO1 in the online drama industry, and the daily watch website will lead the development of online dramas, which is an excellent opportunity for Tiantiankan, who has always wanted to surpass Cool Movie. On the contrary, if Meng Wen's online drama fails, then Kuying will dominate the online drama industry again, and if you want to surpass Kuying every day, it will become far away.
In addition to thinking about the future development of the website every day, Tang Huan used all his resources to promote Meng Wen's online drama for another important reason. That is the 300 million yuan that Tang Huan invested in the early stage, after this period of crazy purchase of video resources and publicity, there is not much money left, and now the website is basically on the right track, if it is just to maintain the current traffic, the remaining money can be spent for a year and a half.
But to keep the website growing at a rapid pace, you need to invest more, and the cash you have will be able to support you for another month. The establishment of the Tiantiankan website has almost wiped out Tang Huan's family, so if you want to increase investment, the only way is to raise money.
This is also the tone set by Tang Huan at the beginning of the establishment of the website, but what Tang Huan didn't expect was that a website could burn money to this point, how could Tang Huan's 300 million cash last for half a year, and wait for the company's valuation to be higher, and then carry out financing.
It's a pity that it backfired, 300 million yuan has been consumed in just one month, Tang Huan has consciously contacted some investment institutions before, but those investment institutions generally have a low valuation of the website every day, and the highest valuation is 500 million, which is far from the 1.5 billion valuation expected by Tang Huan.
Although the website invested 300 million, the valuation increased by 200 million in one month, which is already very good in the eyes of outsiders. But Tang Huan really couldn't be happy, you must know that the 300 million in front is a real cash investment, and the valuation of 500 million in the back is just a valuation. And Tang Huan thought that the first round of financing would reach 300 million in order to barely survive this year. But if the valuation is only 500 million and wants to raise 300 million, Tang Huan will have to give up at least half of the company's shares, which is absolutely unacceptable to Tang Huan.
Tang Huan's ideal situation is to sell 20% of the shares, and the maximum cannot exceed 30%, otherwise Tang Huan may no longer be able to guarantee control of the company. Because this is only the first round of financing, the only way for the website to continue financing if it wants to become bigger and stronger is now, and now many website founders have less than 10% of their personal shares after several rounds of financing, Tang Huan definitely doesn't want to see this kind of thing happen to him.
In the case of the founder's stake being less than 10%, during the period of rapid development of the website, those investors may be polite to you, but once the company is completely stabilized, there is no possibility of substantial growth in a short period of time, and you are likely to be eliminated. Maybe it's ten or twenty years, maybe it's three or five years, maybe it's all the time you have been able to keep in control of the company for the rest of your life. But even so, you avoid this from happening, and when you grow old, this situation will most likely fall on your offspring.
The reason why the valuation of video websites is so low now is that there is a behemoth cool movie website on it, which makes it difficult for other video websites to develop. The second is that after the spin-off of Crooked Dog, countless video websites suddenly appeared, allowing venture capitalists to have more choices, but also greatly increasing investment risks.
Because these venture capitalists hate to understand in their hearts, it is impossible for the video website market to tolerate so many video websites, and bankruptcy and merger are destined to become the fate of many video websites. If it's just a merger, it's better to say that it goes out of business, then the investment is basically a waste. And except for Cool Movie, these video sites are basically on a horizontal line, and it's hard to tell which one will succeed and which one will go out of business.
Tang Huan knew the ideas of these venture capitalists, and Tang Huan also knew that it was impossible to persuade venture capitalists to smash hundreds of millions of dollars to him with his own mouth, and the only way was to achieve results, distinctive results. It is precisely because of this that Tang Huan focused his attention on Meng Wenxin's online drama. The only thing Tang Huan hopes for now is that Meng Wenxin's network can defeat Kuying.
In this way, watching Kuying every day to defeat the monopoly of the industry for many years with a new video website will allow more investors to see the possibility of surpassing Kuying in the video field, and will undoubtedly allow more venture capital to enter the video field. As a dark horse and a daily watch, under the banner of NO1 in the online drama industry, it is bound to become the darling sought after by countless power capitals, and then it will not be Tang Huan begging for venture capital investment, but venture capital will rush to cooperate with Tang Huan.
And Tang Huan is thinking that Meng Wenxin's online drama will turn the daily video website into an online drama concept stock in one fell swoop, taking advantage of the hot attitude of the online drama industry and the status of every day in the online drama industry, when the time comes, the valuation of the daily video website can be said to have infinite possibilities. Because of the concept, everything is possible.