Chapter 62: Perhaps, do you know PR

After Qifeng left, Lan Yao looked at the scene outside, knowing that it was not too early, thinking that she still had something to do, her chaotic heart gradually became calmer.

Although Ning Yi has already done it preliminarily, but the Queen Mother Qi Xin is here, she can't do nothing.

Let's go according to the original plan first, and strive to attract all the available people to become her help.

Turning enemies into friends is the best strategy she can implement to succeed today.

As an excellent boss, she is a professional in drawing big pies!

Thinking of this, Lan Yao quickly went to Kunning Palace with a carefully prepared gift, and respectfully and humbly greeted the Queen Mother.

The Queen Mother Qi Xin still didn't know about the Jingwang Mansion last night, but as always, she didn't have a good face, and her attitude was still cold. However, although she was skeptical, she accepted the gift.

After returning to the Qianyuan Palace, Lan Yao, who was becoming more and more frustrated, knew that it was harmful to her body to stay up like this all day long, and in order to maintain sufficient vitality, she rarely put down her busy work to make up for sleep.

In the blink of an eye, it was already afternoon, Ye Qingli arrived as scheduled, and in order to treat Wen Ruyu, the three of them went to Changle Palace together.

The afternoon sun shines down, bringing warmth to this palace that was once shrouded in darkness.

Ye Qingli was applying needles to Wen Ruyu, and Lan Yao, who accompanied her, naturally couldn't be idle, and immediately began to write the plan in the small book she was carrying.

Ye Qingli looked at Lan Yao, who was afraid of wasting a little time, and couldn't help but quip: "My dear majesty, are you really not tired if you refuse to waste a minute and a second of work?" ”

Lan Yao, who was very energetic, raised her head and replied proudly:

"Life lies in sports, busyness makes people happy, no way, I just love work so much!"

Ye Qingli: "......"

Isn't it good to be a salted fish that can eat, drink and have fun at will?

Why bother to find sin on yourself? The world of the King of Volumes, she really doesn't understand, and she doesn't want to understand it!

Wen Ruyu silently looked at such a strange scene in front of her, listening to this specious conversation, and felt a little satisfied in her heart.

After staying in the abyss for a long time, he felt that it was a blessing in misfortune to be able to live like this now......

"Your Majesty, what are you up to?" Ye Qingli was waiting for her silver needle to exert its curative effect, so she had a little free, changed the topic again, and said with great interest:

"Look at the way you are frowning, aren't you in some difficulty, do you need our help?"

"Oops, how did I forget that there is still Qingli you!" Lan Yao was reminded like this, as if she had thought of something, her eyes immediately burst into light, and she said with great expectations: "Perhaps, Qingli, do you understand public relations?" ”

When Lan Yao asked this, she thought that the heroine in her pen was a proper all-round talent, and Ye Qingli almost regretted it with the heat in her eyes.

Belch...... Why did she have to say she wanted to help?

One misstep becomes a thousand hatreds!

Lan Yao's thirst for talents saw that Ye Qingli, who had been forced to do a lot of work, felt furious in her heart, and hesitated: "Well, I probably understand a little bit, right?" ”

As soon as Lan Yao heard that there was a play, she hurriedly stepped forward and said happily: "Great, now to change the external image of my female tyrant, public relations and packaging are essential, I think it is necessary to use public opinion to build momentum first." ”

Lan Yao finally had time to think about how to whitewash her image, so she couldn't stop talking about it:

"In the past, when I was a part-time worker in the company, I belonged to the administrative department, and later when I was a deputy minister, I was in charge of public relations and publicity, and I was also involved in it, and I generally knew how to reverse and manipulate public opinion."

"The aroma of wine is also afraid of deep alleys, although I can only let the world see my changes by making achievements with practical actions, but if there is no supplemented publicity, I am afraid that the result will only be unsatisfactory."

"It is said that everyone is making money and destroying bones, in this world, the image of my female tyrant can be said to be deep-rooted, such an unfavorable reputation, even if I do good things for the benefit of the country and the people, I am afraid that under the stereotype, it will be maliciously interpreted, and the gains outweigh the losses."

"If you want to change, you must start from the subtleties, influence the public imperceptibly, and positively guide and control public opinion, so as to achieve unexpected results."

"So, Lan Yao, you give me a good idea, how to make public relations more appropriate?"

When Ye Qingli heard Lan Yao's tirade, she only felt that her eyebrows suddenly hurt, and she replied with a short summary: "The so-called public relations here is nothing more than hype!" ”

"Anyway, now that you are Her Majesty the Empress of Daxuan in this world, every move is in the spotlight, and you are being emulated by Daxuan, your popularity is enough, and you can be regarded as a different kind of star, and it is not easy to search for hot searches every day?"

"You're right!" Lan Yao suddenly felt that her thinking was much broader, but before she was happy for a while, she frowned again and said:

"But after all, the times are different, and we can't take advantage of the fast spread, wide range, and large fermentation of the network, and it is not easy to build momentum."

Ye Qingli supported her elbow slightly, and continued to come up with ideas: "It's not easy but it's not impossible, as you said, proper packaging and marketing can make products sell." ”

"Just talk and don't make fakes, just do not say no one knows. Nowadays, if you want to change your image, I think the first thing is to set up a persona, and then find the breaking points and gimmicks that can attract the public, and subtly instill your new image while satisfying their curiosity, so that the effect is definitely twice the result with half the effort. ”

Lan Yao nodded in agreement and said, "The best channel to use is the way that the people like to see, such as opera performances, the spread of novels, and the singing of poems and songs." ”

Ye Qingli shrugged her shoulders and said with a smile: "It seems that Your Majesty is going to hire some sailors?" ”

Lan Yao glanced at Ye Qingli, who was making fun of her, and replied noncommittally: "As the saying goes, good things don't go out, bad things spread thousands of miles, and now the female tyrant Ning Shu has become notorious, if you don't take some special measures, how can you achieve a surprise effect?" ”

Ye Qingli was joking, but now seeing Lan Yao's eagerness to try, she once again gave a fairly reliable opinion:

"Aren't these ancients the most feudal superstition! Always take incomprehensible and inexplicable phenomena as the moral of God, such as Liu Bang's dream of cutting the white snake, the white rainbow through the sun, the glow of the heart and so on, whether it is the destiny of heaven or the warning of the celestial phenomena, make good use of the shape, so as to create a new character, isn't it easy to catch? ”

Lan Yao was pleasantly surprised: "Wow, this is really a good idea, although we can see from our eyes that this is the need to consolidate the rule of imperial power, the so-called destiny of heaven is just a means to ignore the public, with the limitations of the times, but it is suitable in today's world." ”

Lan Yao did not shy away from Wen Ruyu's surprised gaze, and continued to insist on her thoughts:

"After all, I'm not a saint, and with a wave of my hand, I can shine with holy light and attract countless followers. To come to this era, it is necessary to integrate into this new world and act according to the methods here. ”

Ye Qingli praised: "It seems that Your Majesty does not have the intention of fighting the order and rules of this era with the strength of one person, it is very good that you can have such a sober understanding!" ”

Lan Yao knows very well his ability, of course he will not whimsically try to change the laws of the feudal dynasty, the economic foundation determines the superstructure, and the economic level in this era cannot be reached, how to talk about the germination of capitalism and ideological enlightenment?

"To promote ideological innovation and progress, and to promote the development of the cause of all mankind, I am just a small traverser, and it is not easy to live, how can he come here?"

Lan Yao also knew that Ye Qingli was sober and indulgent, so she quickly said after sighing:

"On the official channel, I will explain as soon as possible to do a good job of the necessary policy interpretation and publicity, as for the private sector, I will also spend a lot of money, but the content here is not enough for outsiders, I control the overall direction, but I still have to find a trustworthy person to be responsible for the overall implementation."

"There are a lot of things going on this day, who is more suitable?"