"Mr. Li was ...... at the beginning"

Li Ning's memories were interrupted by the secretary who suddenly broke in.

"Chairman, no! Mr. Li, he is critically ill! ”

Li Ning, who was still reminiscing about his youth, suddenly regained his sharp eyes when he heard this, "Say it clearly!" ”

"Several reporters went to the ward to interview Mr. Li, and when talking about the current situation of Jian Libao, Mr. Li's cerebral hemorrhage recurred."

The running panting secretary didn't dare to take a breath at this time, he knew that this former prince of gymnastics and 'Lao Li' were like father and son.

Li Ning took two deep breaths, and an ugly smile squeezed out of his face, "Brother Qin, I'm sorry today......"

Qin Tianchuan waved his hand, "It's all here, I'll go and have a look with you." ”

Li Ning didn't talk nonsense, and hurriedly hailed the vehicle to go out.

……

Outside the ICU, Li Ning patted Li Jinwei's son Li Jiandong on the shoulder with red eyes, "Dongzi, if you want to open up, your father's merits and demerits have their own descendants to comment, and those people are not worthy." ”

Li Jiandong wiped his tears, "My dad's current situation is really better to be dead than alive." ”

Li Ning shook his head and persuaded him to hurry up and comfort his mother.

It's hard to answer, and now he is no longer the gymnastics prince who dared to roar at the referee before, but a mature entrepreneur.

There are more people outside the ICU, but there are also reporters, patrols, discipline, and yamen.

Because at this time, lying inside is the founder of Jianlibao, Li Jinwei.

After placing a bouquet of flowers at the door to express his heart, Qin Tianchuan was not in a hurry to leave with Qingyun.

Weng and his son-in-law sat on a bench in the distance, and he told Qingyun about Li Jinwei's life exploits.

"Actually, Mr. Li's youth experience is similar to yours, he grew up in an orphanage, but he is not as good as you.

At the age of 10, he began to do odd jobs, connecting water pipes, repairing electricity, and working as the youngest apprentice in a brush factory.

Because he played basketball well, he gradually became famous, participated in many small competitions, and was fortunate to be favored by the leaders of the county sports committee and entered the work of the county sports committee.

Later, in his 30s, he was sent to the distillery as a team leader.

At that time, he took a few young men, carrying dozens of catties of rice wine, to the restaurant near Yangcheng, and sold them one by one.

In just over a month, he mastered all aspects and processes of the operation of the winery.

For a period of time, the orders of the distillery plummeted, and Mr. Li was appointed as the deputy director of the factory because of his outstanding performance, taking over the important task of product development and sales.

……”

In the back, there is the history of the magic beginning of the Oriental Magic Water.

Although Qingyun had also learned about the relevant experience through newspapers and magazines in his previous life, he was also fascinated by the comments of Qin Tianchuan, an entrepreneur of the same era as Li Jinwei.

Li Ning, who was over there, also came over and sat down at this time and joined in.

The ICU couldn't get in, so he could only wait outside, and he was idle, so he simply added the details of the time for Qingyun.

"Lao Li can always be said to have used the advertising effect to the extreme. At the 6th National Games, the newly built Tianhe Sports Center was covered with advertisements for Jianlibao from the walls to the spittoons and garbage cans.

The most exaggerated thing was that at the entrance of the closing ceremony, all staff were required to wear sportswear with the Jianlibao logo printed on it.

They also presented a drink to each of the 80,000 spectators who attended.

At that time, I looked at the whole stadium, and the stars were full of Jianlibao drink cans shining, and it was like a sea of orange and red.

And all this, Mr. Li only spent more than 2 million naming fees. ”

Qingyun smiled, "Mr. Li, this trick is quite similar to when you were relaying the torch for the Asian Games." ”

Li Ning wanted to laugh, but felt that he would be manipulated by others when he laughed on this occasion, so he couldn't help it before shaking his head, "I'm the one who learned from Mr. Li." ”

Qin Tianchuan continued, "Mr. Li's entrepreneurial experience certainly makes people feel enthusiastic.

But what I admire the most is that Mr. Li still keeps a clear head in this development situation.

The rise of Jianlibao means the arrival of spring in the domestic beverage market, which greatly stimulates people's imagination.

A group of extremely ambitious entrepreneurs have poured into the field of beverage and food, such as Hercules, Wahaha, Robust, Feilong, and Sanzhu, all of which have slowly developed in this era. ”

Li Ning covered his cheeks with his hands, blocking the view of others, and snickered, "Brother Qin, speaking of this, I think of the sun god at that time.

At the beginning, Huai Hanxin took Jianlibao's cans and said to the designer, 'This is the best drink in China, you can design it according to his appearance.' ’”

Qingyun almost couldn't hold back his laughter, this is too simple and rude.

Sure enough, high-end business competition is always so unpretentious that it is simply copied.

Li Jinwei underwent craniotomy hematoma removal, and was observed in the ICU for 24 hours before he could be transferred to the general ward.

Li Ning has always been a self-supporting nephew to Li Jinwei and needs to stay in the hospital.

However, the ICU ward couldn't get in, so Qin Tianchuan simply invited him to go downstairs.

The main group of people sat together, pulling the reporter's camera.

The local officials saw that Qin Tianchuan, the God of Wealth, was there, and they also came over to say hello from time to time.

"Mr. Li's research on advertising is indeed unique in China in that era, and I still remember the sentence when I advertised on the Central TV Station, 'If you want to be in good health, please drink Jianlibao!' ”

Qin Tianchuan also laughed when he heard this, "You may not know, when I chatted with Mr. Zhong Qinghou Zhong, he said that he launched Wahaha children's nutrition at that time, and the sentence 'After drinking Wahaha, eating is fragrant', the whole inspiration was stolen from Mr. Li." ”

Li Ning smiled, "We asked Mr. Zhong, and he didn't admit it." ”

Qin Tianchuan laughed, "How can you admit this kind of thing." ”

Li Ning took three bottles of Jianlibao from the commissary and handed them to the two of them.

When he saw Qingyun pull the pull ring and looked at the words on the pull ring cover for the first time, Li Ning smiled,

"This idea was always thought up by Lao Li.

I remember that it seemed to be 90 or 91 years to do the pull tab with a prize, as long as you pull the pull tab printed with a special pattern, you can get a bonus of 50,000 yuan.

This activity was carried out until 94 years, and it was an unexpected success in the country, which directly drove Jianlibao's revenue from 300 million to 18 billion. ”

Qingyun scratched his hair, looking at the pull ring with some disgust, "This thing was still popular around our village two years ago, but it was used by scammers."

Sitting on the long-distance bus, they suddenly exclaimed that they had pulled a can of 50,000 yuan Jianli Bao, and then resold it to those passengers who were greedy for cheap money. ”

In fact, he was thinking more about the scene in the Crazy Stone, which now seems quite realistic.

Qin Tianchuan also shook his head, this kind of thing looks very stupid, but it is staged in the countryside of Huaguo every day.

Li Ning secretly glanced at Qingyun, he didn't expect that the son-in-law of the chairman of the Hopu Group was from the countryside.

What he didn't expect was that Qin Tianchuan was trying his best to cultivate his son-in-law.

It's all about being a son.

But after thinking about it, he also understood, his heart moved slightly, and while listening to Qin Tianchuan teaching Qingyun, he quietly sent a text message.

"In that era, Jianlibao stood at the top of domestic health care products.

The wealth effect is huge, so a large number of entrepreneurs have poured into the industry.

In just two years, the number of health care product manufacturers has increased from nearly 100 to 3,000, and the annual sales of the entire industry have increased by 12 times in four years.

The health care products industry has become the fastest growing golden place in the country. ”

Qin Tianchuan glanced at Li Ning, and then said, "As the No. 1 beverage brand in China, Jianlibao's positioning is to wander between health care products and beverages, and it has been greatly impacted by the rapid development of the industry. ”

Li Ning waved his hand when he heard this, "Brother Qin, don't be so polite, don't beautify, just tell the truth." ”

With that, he pursed his lips and simply spoke to himself, "Although I make clothes."

But I have been the spokesperson of Jianlibao during that time, and I have also been in the position of Jianlibao, and I am very clear about that period of history.

That is, since the beginning of 94, Jianlibao has been attacked everywhere in the entire market.

In the next two years, the sun god has achieved a turnover of more than 1 billion, and their avant-garde brand image has surpassed Jianlibao.

In major urban markets, multinational companies and Guangzhou Robust, the sun god with a better brand image, have grabbed a large share of the market.

In the urban market, Wahaha, which has transferred the children's nutrient solution to the nutrient solution, has made Jianlibao very difficult to compete with its strong channels.

And Jianlibao has always supported the undefeated concept of health care, but it was stolen from the limelight by the more daring Feilong and Sanzhu. ”

Qin Tianchuan nodded, and said with a straight face, "Just now we said that the beginning of Jianlibao is the success of advertising marketing.

Then what he faces is the competition on the advertisement, or to be clear, the disorderly competition.

Lao Li's skills in advertising are close to the realm of Taoism, while his opponents are all unreasonable false propaganda.

For example, the product launched by Feilong is Yansheng Baobao Liquid, which is said to have a therapeutic effect on kidney deficiency in men and women.

It does not pay attention to marketing skills and brand image like Jianlibao, but blindly uses advertising bombardment as the only means.

If its advertising is not cast, it is a full-page set of red, and it follows up TV and radio at the same time in a row, and the advertising density is unprecedentedly high.

This kind of intensive advertising bombardment, which has no advertising skills or artistic effects to speak of, can create a suffocating hot atmosphere, which is very effective in the emotional urban market.

Jiang Wei, the head of this enterprise, does not build factories, does not purchase assets, and does not even rebuild office buildings, and adheres to the marketing cycle strategy of 'advertising-market-benefit'.

Just these three axes made Jianlibao miserable. ”

Li Ning was also angry when he remembered the original situation, "The flying dragons are all right." Advertising is just an exaggeration of the effect of the product. Three plants are called a shameless. ”

After that, he shook his head, "Actually, if you want to say that Sanzhu is a bad company, you can't say it, his business ideas, in my opinion, I still appreciate it."

His founder is called Wu Bingxing, who has carefully designed a four-level marketing system for the rural market based on the idea of surrounding the city from the countryside, and adopted the method of layer by layer penetration to ensure that the three oral liquids can be widely distributed in urban and rural areas.

It's shameful that his marketers do everything they can to achieve promotional purposes.

Arbitrarily exaggerating the function of the product, and promoting the three strains of oral liquid as a miracle drug that has no disease and cannot be cured.

At the same time, they are also very bold in promoting the model of 'let the experts speak, ask the patients to testify'.

On the one hand, it is to fabricate consumer evidence, and on the other hand, it is the first to create a sales method of expert free consultation.

Every year, many so-called free clinics are held in various places, with the aim of determining that patients are sick and must take three strains of oral liquid. ”

Qingyun almost said a word.

The free ones are the most expensive.

This model is not uncommon in later generations, and it turns out that the first initiative came from here.

Talent!

Qin Tianchuan unconsciously clapped his palms, "So, Mr. Li was really sober in the world at that time, and he didn't follow this wave of false propaganda." ”

Li Ning scratched his head, "I almost followed the wind of three plants at that time!"

It is also the road that consumers have proven, and the advertisements have been filmed.

Mr. Li put the advertisement on the company's TV and watched it repeatedly all night, and the next day he asked for the destruction of the advertisement with red eyes.

He said that to be a man, you can't have no bottom line. ”

Qin Tianchuan then commented, "During that time, Jianlibao was beaten very badly, and its annual revenue fell by about 30% for two consecutive years.

But now that we look back, the entire beverage market has experienced about 3 years of marketing turmoil, and Jianlibao has not been deeply involved in it.

It did not follow the sun god to fight an advertising war, its advertising has always been very restrained, and has always taken sports as the main axis of advertising, and is characterized by news and public relations planning with small investment and large effect.

It also did not follow the flying dragon and the three strains to arbitrarily exaggerate the function and deceive consumers.

Therefore, when the credit of health care products in the country collapsed in 98 years, Jianlibao was not affected, but moved towards a path of diversified expansion.

Until 2001, the company's cash position was good, and capital operation was always carried out within its capabilities. ”

After that, he looked at Qingyun and said slowly, "The health care beverage market in the mid-to-late 90s of the last century was, frankly speaking, an industry with no moral bottom line.

It is full of temptations, and the pros and cons are popular everywhere to drive out good money, and the building of order and brand often means being attacked for low efficiency, or even eliminated.

We now look back and see that there were only two survivors in this troubled era, one was Zhong Qinghou of Wahaha, who withdrew from the health care product market in 95 years.

The other is Mr. Li, who refused the temptation.

In this wave, Mr. Li showed excellent business determination and kindness to the brilliance of humanity, so he also reaped huge returns.

Later, you will go back and collect the information of the failures that Mr. Li just mentioned, and carefully study why they succeeded in the short term and failed quickly. ”

Just as Qingyun nodded and was about to speak, a voice suddenly came from behind him,

"Huh? Isn't this our prince of gymnastics? Oh! The feed king is also there? Ah! Fortunately, fortunately! ”

Qingyun followed Qin Tianchuan and Li Ning and turned around, almost holding back a laugh.

Other business tycoons in this era, he can't match the photos and people, but this one, he is too familiar.

It can even be said that people who have experienced this era basically know this famous 'mage'.

From a 'special prodigy' to a 'tantric master' to a 'capital giant crocodile', and finally a 'wanted person'.

He can perform special functions such as holding a large leaf in his mouth and turning it into a small leaf, reading a book on his head, and dialing a watch with his mind.

In the next ten years, I don't know my own mother who will be beaten by my uncle and aunt on the street.

But in the special era of the last century, Zhang Hai enjoyed everyone's worship with these deeds.

At this time, Zhang Hai was only 28 years old, but Qingyun could also see that this person was already floating and couldn't walk.

The one that others ride is called a chariot, the kind that is carried by four people.

Those who dare to call Qin Tianchuan the 'fodder king', currently looking at Huaguo, there is only one mage Zhang Hai.

No wonder Jianlibao can be tossed to the point of almost bankruptcy and liquidation in just two years.

Faced with Zhang Hai's accosting, Li Ning just said lightly, "I am an entrepreneur with more than 10 years of business history, please don't see me as a star idol anymore." ”

And Qin Tianchuan lit a cigarette and said in his mouth, 'What a thing!' ’

The voice of this sentence was not small, and Zhang Hai wanted to be angry when he heard it.

The four believers carrying the chariot glared angrily at Qin Tianchuan, and put down the chariot from their shoulders and wanted to come up to vent their anger for the 'archmage'.

Seeing this, Qin Tianchuan's security chief, Li Guodong, took a step forward with a few people.

These bodyguards are all retired veterans, and many of them are pawns who have ravaged monkeys in the south, and the momentum on their bodies is naturally not comparable to that of a few fanatics.

Seeing this, Zhang Hai had no choice but to admit it, after all, when the fight started, he, the 'archmage', had no mana at all, and he couldn't say anything.

"The world deceives me, slanders me, insults me, laughs at me, despises me, and despises me, how should I deal with it?"

The four believers put their hands together and said, "Bear with this situation, avoid it, let it go, retreat from it, respect it, and deal with it quietly." ”

Qing Yun gasped when he heard this, blinked his eyes, and wondered what the consequences would be if he stepped forward and slapped him.

Zhang Hai nodded with satisfaction, and smiled at Li Ning, who had just talked to him well,

"I don't know how Mr. Li is doing now, how is it? Was the surgery still successful? ”

Although Li Ning despised all kinds of evil deeds after this person stayed in Jianlibao, he still replied to him when he saw that he was asking about his condition,

"The operation was successful, and I am still under observation in the ICU, and the doctor said that the problem is not too big, and my life is saved, but there may be some sequelae later."

Cerebral hemorrhage is a matter of fate.

There is no such thing as a good life, and absorption is no different from a normal person.

The one who was almost fatal, and left directly, but in fact, it was simply gone.

The most feared thing is to damage the functional area, and stay alive half-dead.

Zhang Hai nodded embarrassedly, "It's good that my life is saved, and I'll talk about the rest later." ”

After that, he pointed to the flowers on the seat behind him, "Why don't you help me bring it up?"

I won't go up, I'll go up, and some people may not be able to sleep tonight. ”

(End of chapter)