Liu Juan challenged Qingyun, not just to get justice for himself.

What's more, she is ready to take the black material of this TOP transaction with Yanhuang Group, and find Yanhuang Group to knock hard.

The reputation does not appear, and it has to be used for fart.

Being in it, she knows very well how much there is inside, and even many things she has a deep understanding of.

Song Ruhua's peace is the result of the exchange of interests under the compromise of many parties, but in fact, the public is just separated by a layer of paper.

Now with a layer of aura, she happens to be a person who can expose the truth.

But revealing the truth is not much benefit to her, it is better to exchange some money for practicality.

And the Yanhuang Group, which is reborn on the TOP corpse, is the best trading partner.

Looking at the young man opposite, Liu Juan smiled and didn't mention it, giving up the opportunity to ask questions to others.

There's no need to chase and fight on the bright side, a lot of things have to be dug underneath.

She guessed the process, but she still needed some strong evidence to back it up.

Otherwise, others will give her a slanderous and slanderous name, and she will be helpless.

Speaking of digging ......

Liu Juanjuan, who was sitting in the position, quietly clamped his legs by taking advantage of the posture of crossing his legs.

Last night's Sakura Country international student, good meeting!

The only drawback is that the time is not very long, not as long as in the film.

"Mr. Xiaoqing, TOP Group has not launched new products for a long time, Yanhuang Group, which took over TOP Group, can you easily talk about its product positioning or brand positioning?"

This kind of question made Liu Juan pouted unconsciously.

You don't really think this kid is doing business, right?

Qingyun smiled slightly, "Frankly, I haven't thought about it yet. The TOP Group is too big and involves a lot of industries, and our current energy is also focused on asset disposal.

But we are also sorting out the content of the main business, in general, Yanhuang Group's corporate positioning, brand positioning and follow-up products, we will develop in the direction that young people are concerned about now.

There is no limit to youth, I am a young person myself, and I also hope that our products will be designed and created for the younger generation.

But what to do, we still need to sort out and investigate.

We will also keep the media informed if there is further information. ”

"Mr. Xiaoqing, I'm not questioning you, but in our impression, adults or we break down the age, and people over 30 years old may have more purchasing power."

Qingyun spread his hands, "Look, you are all post-60s and post-70s, and now I am the only post-80s here, and here, the post-80s are a very minority."

However, in the young consumer market targeted by Yanhuang Group, the post-80s generation is the majority. After all...... Now only graduate students are post-70s. ”

Everyone around him laughed.

Qingyun continued, "As more and more post-80s generations enter the consumer goods market of electronic products, a new generation of young people has become more and more the main consumer group, and the era of market youth has come."

A variety of hobbies, extensive subcultural influence, and huge and convenient access to information in the Internet era have cultivated a group of young people like our post-80s generation.

One of the biggest characteristics of the post-80s generation is their distinctive personality.

They have a passion for fresh and unique products, interesting and beautiful aesthetics, and a unique and good identity, far more than any other group.

This is creating a demand for personalized products among young people. ”

"But...... Mr. Xiaoqing, with all due respect, they don't have any money. ”

In the face of the reporter's reluctance, Qingyun only smiled, "The market is discovered and cultivated." ”

……

It wasn't until 'Thank you for watching' appeared in the text live broadcast room that Zhiliu motioned for someone to turn off the projector.

Picking up the cigarette case on the table, he pulled out one and lit it, but fell into a deep silence, letting the cigarette burn between his fingers.

There was silence in the conference room, and everyone looked pensive.

There's no way, the big leaders are all pondering, do you dare to ponder......

Anyway, Yang Zhiyuan didn't see anything to ponder.

However, at this moment, he can only watch his nose and nose and be silent.

This meeting was held by Zhiliu to deal with the meeting of the Yanhuang Group.

And he, the president of the dignified fantasy group, is not the protagonist.

"Xiaowei, what do you think?"

The crowd said they were familiar with the scene.

Before 2000, the seven crises that Fantasy had encountered were all resolved in this way.

Everyone habitually looked at Guo Wei's position.

At this time, Guo Wei did not answer, still frowning and looking at the notebook in front of him.

Zhiliu was stunned for a moment when he saw this.

But think about it, this crisis, frankly speaking, is not necessarily more dangerous than the previous ones, at least not as big as the two major crises.

But it's so hidden.

The first major crisis was the first shock wave of the competition between multinational corporations and local companies in the early 90s. The background is that the state has abolished the import licensing system for high-tech products, and domestic IT companies and multinational companies are in direct confrontation without state protection.

It was a sharp moment of defeat or forced joint venture.

The second major crisis appeared at the end of the 90s, the localization strategy of multinational companies was intensive, and the second wave of strategic competition with local enterprises intensified.

It was a battle of the gods.

And this time, if you want to talk about the background or something, it can't compare to these two crises at all, but it makes Zhiliu very uncomfortable.

Because he doesn't know where his opponent is attacking from.

At this time, his big secret Lin Min suddenly walked into the office, whispered a few words in his ear, and sat down on the conference table computer and plugged in the USB flash drive.

"Leaders, the video to be played below is the corporate image promotional video shot by Yanhuang Group through Shibang Advertising Company."

Li Qin, the boss of the executive committee of Legend Holdings, pouted, "Young people, they love to play with these bells and whistles!"

The product is not yet available, so let's first come to the corporate image promotional video! ”

After that, he raised his eyebrows at Lin Min, "Eh! Lin Min, which director did they invite? ”

It was a common question, but it caused a group of people in the conference room to laugh evilly, looking at Guo Wei who was in deep thought.

Guo Wei was also made to cry and laugh by this sentence, and repeatedly hugged his fists at Li Qin and begged for mercy, "Uncle Qin, you can spare me when you are old." ”

When everyone saw his embarrassment, they laughed even more happily.

Guo Wei, who had a short marriage, was in the second spring at this time, and was in love with Zeng Tao, the beautiful host, director and producer of Yanjing TV.

Zhiliu also laughed easily, the previous atmosphere was too depressing, and his old partner knew how to adjust the atmosphere.

Li Qin smiled, "People are good, hurry up, hurry up and get the wedding." Are you embarrassed to dislike others for a second marriage? ”

Guo Wei was made red-faced, and said, "Next year!" Next year, please drink to the elderly! Huh! The video is on! ”

Lin Min squeezed his eyes at him, "It's okay, Mr. Guo, I can pause." ”

After that, he really paused the player.

There was even more laughter in the conference room.

Zhiliu came out to relieve his 'beloved apprentice', "Okay, okay, watch the video!" ”

A simple melody rang out in the conference room.

"You only smell my perfume, but you don't see my sweat.

You have your rules, I have my choices.

You deny my present, I decide my future.

You laugh at me for having nothing and not worthy of love, and I pity you for always waiting.

You can despise our youth, and we will prove whose time it is.

Dreams are destined to be lonely journeys, with doubts and ridicule on the way.

But...... So what, even if you are covered in bruises, you have to live beautifully!

I'm Qingyun, and I speak for myself! ”

After the video was played, the screen dimmed, and after a few seconds of silence, Li Qin turned his head, his face full of absurdity, "This is a corporate image promotional video?" ”

Yang Zhiyuan sneered, "I look at it, it's more like a personal propaganda film." But whether to say it or not, this little secretary is quite handsome. ”

Zhu Linan shook his head, "I think the heroine is still beautiful." Huh! By the way, Lin Min, why don't their actors have a star. ”

Lin Min opened the notebook and looked at it, "The people in front, including the heroine, are all employees of Yanhuang Group, and the entire advertising copy is designed by Qingyun, the chairman of Yanhuang Group. ”

"Should I say it or not, the scene of the father counting down his son in it touched me deeply." Zhiliu took off his glasses and quietly rubbed the corners of his eyes.

His son Zhilin, just like the teenager in the advertisement, wanted to learn art when he was young, but was interrupted by himself.

But......

Zhilin is not as insistent as the teenager in the advertisement.

Of course, maybe he is not as incompetent as the father in the advertisement, how can Zhilin secretly study and fill in the volunteers.

Now it seems that I am afraid that it is also my wishful thinking, and I always think that the son must inherit the father's business.

Son, it's not this piece of material.

is the daughter Zhiqing, who is very talented.

However, why is Zhiqing a daughter!

In a trance, a voice sounded in the conference room, "Lao Lin, please let it go again." ”

It was Guo Wei who spoke, and Guo Wei's face was solemn at this time, which made everyone present shut up.

Lin Min didn't dare to slack off, and hurriedly put it up again.

Again.

Twice.

When it was the third time, Guo Wei sat directly in front of the computer and split the video section by piece.

No one has any opinion on this.

Including Yang Zhiyuan.

Although he was impatient, he could only bury his head in his head and smoke.

Because, in addition to Guo Wei is a business genius who can save illusions, he is also an advertising genius who is at the top.

"What will happen to the world if humanity loses its illusions?"

"The world cannot be without illusions!"

The two advertising slogans were popular all over China at that time, and also affected the advertising industry for 20 years.

These two sentences are from Guo Wei's hand.

This promotional video is actually still an advertisement, but unlike the traditional advertising based on product selling points, Yanhuang Group's promotional video is based on emotional appeals to impress consumers.

In fact, it is the same as Marlboro back then, and the tobacco advertising routine in previous years. ”

Guo Wei's voice sounded slowly in the conference room, and everyone looked solemn and listened carefully to his analysis.

"Whether it is an advertisement based on the selling point of the product or an advertisement based on emotional appeal, it must be based on impressing consumers.

Here I have to say that if what Lin Min said is true, this advertising copy is from Qingyun's hand, then I regret that the opponent we are facing is the most ...... I have seen in my life Strong opponents. ”

Yang Zhiyuan blinked his eyes, opened his mouth and interjected, "Mr. Guo, isn't it?" ”

He sneered in his heart, holding an eighteen-year-old boy to such a height?

Raising his own self-esteem, using his identity as a 'campaign commander', to oust himself from power, right?

Guo Wei didn't look at him, "Enterprises, private enterprises, especially private enterprises in our country, now there is no concept of a century-old store, for the vast majority of enterprises, the founder is the enterprise, and the enterprise is the founder."

To defeat a private enterprise, the biggest battlefield is how to defeat the founder.

How strong Qingyun is, I'll talk about it later, I'll talk about this advertisement first. ”

With that, he turned the player back on, but turned down the volume and looped it.

Yang Zhiyuan wanted to lift the table angrily, but at this moment he also knew that he could only calm down, after all, Guo Wei, who had no one in his eyes......

What's special is that he really has the ability.

"The whole advertisement of Yanhuang Group does not focus on promoting the advantages of products in terms of creative positioning, but shows a positive attitude, advocates the realization of dreams, and transmits positive energy.

This is an emotional appeal advertisement that touches people's hearts, provokes thinking, and resonates.

The background of our current era is to embrace the world while accepting the world's beatings, and rounds of price wars have made many of our companies disappear.

As a result, young people are under great pressure to find employment, the cost of living is high, and many young people's living conditions and mental level are relatively low.

The culture of 'Dick Silk' and the ideology of 'you will lose if you are serious' and 'Shenma are all floating clouds' are widely popular in society and on the Internet express the self-deprecation and helplessness of young people, and their lack of confidence and optimism about the country's future.

We can see that there are many businesses that now do what they like, put out some seemingly funny and absurd, but in fact lack emotional factors and humanistic care, and feel sad under careful thinking, although they attract attention in the short term, from the long-term effect of advertising is not ideal.

On the promotional video of the general enterprise, it is constantly talking about the past glory and achievements of the enterprise, about the present, about the future, with a serious preaching, telling young people how to drip. ”

Yang Zhiyuan's neck twitched twice, and he was simply pointing at his nose and scolding him.

"This advertisement of Yanhuang Group is not the same, it does not cater to the sub-health culture that is commonly popular among young people, there is no taste of banter and ridicule, and the theme of the advertisement is expressed in a positive and humanistic way.

It uses key words such as 'sweat', 'choice', 'future', 'era', and 'dream' to connect the storyline, and through the contrast between 'positive' and 'negative', it inspires young people to actively face pressure, have the courage to innovate, and pursue their dreams.

The message conveyed by the advertisement is in line with the desire of the vast majority of young people to realize their own life value through their own efforts in the context of the times, which resonates with the majority of young consumers.

In my opinion, this advertisement will be a success.

It calls out the voices of young people, promotes the spirit of the times, and triggers long-term topics and humanistic reflections.

Everyone knows what the name 'Yanhuang' means, and Qingyun injected the young element into this term with historical precipitation through this advertisement.

That's the cleverness of this advertisement. ”

With that, he loosened his bow tie, took a sip from the teacup, and continued through the plot of the curtain at this moment, "From the perspective of the whole advertisement, its rhythmic crescendo is also very clever.

A good sense of rhythm can make the advertisement infectious, fully mobilize the audience's emotions, deepen the memory, and improve the effect of the advertisement.

The plot of the advertisement is composed of several unrelated stories, and the contradictions of each plot gradually escalate in the plot organization and gradually develop to the final apex.

At the same time, between each episode, the propositions advocated by Yanhuang Group also gradually increased with the development of the advertising plot, until finally with Qingyun's performance, put forward a declaration of "speaking for yourself" and "living beautifully" to realize the value of one's own life.

It can be seen that in this inspirational advertisement, the use of crescendo plot description is more suitable for expressing the storyline in one go than the contrast between strength and weakness, soothing tranquility, twists and turns and other expression techniques, setting off the atmosphere and mobilizing the audience's emotions.

At the same time, the picture of the advertisement is also in line with the trend of the plot, especially after Qingyun appears, the number and frequency of characters gradually increase, from the first half of the description of personal actions and expressions and other details to Qingyun's macro scene description of many people, creating the image of a lonely hero born in the 80s in the face of secular prejudice.

The repeated appearance of the 'Yanhuang Group' logo in the background space, the scene of the press conference where the spotlights keep flashing, and the space where Qingyun faces countless mirror images and shatters them with one punch, the layering of the picture becomes more and more distinct, and the space becomes broader, all of which are crescendo performances made to match the development of the plot. ”

When Li Qin heard this, he touched his bald head, "In the words of you young people, this is pretending?" ”

Guo Wei was stunned for a moment, and then nodded, "Yes, it's pretending, but I have to say that Qingyun, a young man, has pretended to be forced to the extreme." ”

After saying that, he smiled bitterly, "But young people eat him." ”

Li Qin smiled, "Xiaowei, you are analyzing...... It's a little bit of a shadow of their profession, it seems that you have not put much thought into chasing others. ”

Everyone laughed, Guo Wei rolled his eyes speechlessly, and then looked at Li Qin, who was disrespectful to the old man, playfully.

"Uncle Qin, I heard that you also memorized the history of Rome in order to chase the eldest lady of the history department?"

Li Qin threw a cigarette with a smile, "You still have to think about how to deal with it!" ”

Zhiliu next to him frowned and thought for a moment, and asked with a puzzled expression, "Xiaowei, do you want to say that his main direction is the young market?" ”

Zhiliu was puzzled, he didn't think that Guo Wei had gone around in such a big circle, but wanted to say a fact that everyone could see from the beginning.

(End of chapter)