Chapter 3 He's Targeting Female College Students!

Guo Wei nodded, "That's right, that's it." ”

Yang Zhiyuan couldn't help but laugh, but he didn't say anything, just looked at the ceiling above his head playfully.

After a fierce analysis of the operation, it took a long time to make trouble, and finally came to a nonsense conclusion.

It seems that he did the right thing in the first place.

Put Guo Wei away from the hardware market, and over time, Guo Wei will be abolished.

Qingyun wants the young market, which is clearly said in the interview, and as for your analysis of advertising at the head of the road?

Li Qin nodded at the table, "Xiaowei, be careful." ”

Li Qin, who has always been the de facto second-in-command of the Fantasy Group, doesn't think Guo Wei will talk nonsense.

But the biggest shortcoming of this kid is that he is proud of his talents!

Relying on his quick thinking, he often speaks very jumpy, making people unable to keep up with his rhythm.

So when Zhiliu gave up Guo Wei to choose Yang Zhiyuan and asked him for advice in private, he knew what Zhiliu was thinking under the table, so he could only vote in favor.

Guo Wei is very useful and can be handsome, but that mind cannot be king.

Guo Wei, who didn't know it, sighed at this time, "I know his main direction of attack, but ...... Guys, can we stop our fantasies? ”

"Can't stop it?" Yang Zhiyuan chuckled lightly when he heard this, "The team-up of Abby Emu, Dale and HP, we have all blocked it, are you still afraid of an 18-year-old doll?" ”

Guo Wei glanced at him, too lazy to talk nonsense with him, looked at Zhiliu and said seriously, "Teacher, don't underestimate Qingyun." ”

Zhiliu smiled when he heard this, "How could I underestimate him?" ”

After saying that, he laughed, but there was obvious resentment on his face, "I am so much used by Qin Tianchuan as a whetstone for his son-in-law, how dare I underestimate him?" ”

The more Zhiliu thought about it, the more angry he became, and he slapped the table heavily, "You continue." ”

Guo Wei's expression was dazed, but a thought surged in his heart.

Isn't it, the teacher has broken the defense?

This......

He glanced at Zhiliu's face in disbelief, and then said slowly,

"We all know that he wants the young people to be a group market, but I remind everyone that he is not just shouting slogans like other people.

He has linked himself to young people, and the two have developed a strong connection, and he is inherently invincible in this market. ”

After that, Guo Wei turned on the computer and wrote three nouns on the screen with PPT.

Haval Girl, Han Han, Qingyun.

The first two are the spokespersons of the post-80s generation before Qingyun was born, Liu Yuting, who was admitted to Haval, is in line with the mainstream values of society, and Han Han, who dropped out, represents the rebellion of young people.

The collision of the two also represents the separation of the post-80s generation of young people.

I won't say right or wrong here, I'll just say Qingyun.

Liu Yuting is a product of elite family education, and ordinary people from old to young, only envy, no sense of substitution.

Han Han gives the public the impression that he is full of rebellion, which is very in line with the demands of young people who want to break the shackles and pursue the individual.

The more the society praises Liu Yuting, the more young people support Han Han, and Han Han's sales of tens of millions of books come from this.

Young people are like this, and the more you talk about it, the more I am in tune.

However, what young person, deep down, does not want to be recognized by social evaluation?

Therefore, Han Han is a spokesperson of the times who is destined to be abandoned.

These two people are a kind of left-right ideology, but the appearance of Qingyun has calmed all this.

This year, the champion of the national college entrance examination who achieved the highest total score in history under this hellish difficulty, coupled with the unbreakable spirit of constantly getting up from setbacks, both parents and students have a high evaluation of it.

A rural boy who can be said to be an orphan, through studying hard to change his life, this is a path that the general public is willing to see.

He brought hope to the people at the bottom of society, but also to the middle class, and he brought a kind of ...... to the young group Refreshing!

Constantly counterattacking academically, constantly overturning the 'old forces' like us in their eyes in their careers, reaching the pinnacle of life, and then marrying Bai Fumei like Qin Manman, which makes them very happy.

Therefore, the more successful Qingyun is, the stronger the young people's support for him. ”

Li Qin pursed his lips, "They don't want to think about it, how many people in the world can have Qingyun's talent!" ”

Guo Wei smiled, "One is enough, enough for them to see a light illuminating the unknown darkness in the oppressive adult society." ”

His words made Zhiliu silent for a long time, "It means, do you think we can't beat him in this market?" ”

Half-ringing, Guo Wei nodded apologetically, "Yes, teacher." Unfortunately, in the young market, as long as Qingyun does not make mistakes, we cannot win. ”

Yang Zhiyuan snorted, "Mr. Guo, this is not like your style." ”

Without waiting for Guo Wei to refute, he restrained the smile on his face and said quickly, "I admit that you are right in your analysis just now, Qingyun has become an idol among young people.

However, the market, after all, is the quality and price of the product.

Let's not talk about quality for the time being.

Young people are a price-sensitive group because they don't have money, which is a problem that Qingyun can't solve.

Just like the reporter asked, he could only call haha, saying that the market needs to be cultivated.

You and I have been young, when did we manage any idols when we first bought things? Whoever buys cheaper is the last word.

In my opinion, it is nothing more than a matter of price war.

How much is Qingyun's image worth in the selling price?

100? 200?

I don't think it could be any more.

As long as we lock the price below him, he can't sell it, and if he loses one when he produces one, how much money does he have to lose?

Although we are very unwilling to say this, since we fantasize that we have been used as a whetstone, it is impossible for Magnolia to save him.

Maybe Qin Tianchuan still has an idea, 'If you Qingyun loses everything, you will obediently come back to inherit my hundreds of billions of rivers and mountains'. ”

Everyone in the conference room smiled bitterly.

After the loss, go back and inherit the country......

"Damn! It's good to be rich", including Zhiliu was angry.

Yang Zhiyuan spread his hands and said helplessly on his face, "That's the case." ”

After that, he tapped his finger on the table, "Young people are all pursuing cost-effectiveness because of their lack of money, and we just need to fight with him for cost-effectiveness."

My opinion is that we ramp up our summer sales and back-to-school season promotions, come up with a few special desktops, and fight him from the start. ”

Guo Wei laughed angrily, "Mr. Yang, I won't talk about anything else, are you sure that what Qingyun said must be a desktop?" ”

Everyone was stunned when they heard this, Li Qin hissed, with a puzzled face, "What is it if it's not a desktop?" Notebook? ”

Guo Wei spread his hands, "I don't know, he has too many license plates, and it is possible for him to do anything."

I had thought for so long that he had only come to prominence, and I couldn't figure out the young man's thinking.

MP3, digital camera, desktop, laptop...... No matter how mysterious it is, it is possible for him to make mobile phones. ”

Li Qin patted his forehead after hearing this, and he could only smile bitterly.

Guo Wei continued to spit groans, "But I know that every sentence of the entrepreneur is not nonsense during the interview.

He said, 'Young people have a passion for fresh and unique products, interesting and beautiful aesthetics, and a unique and good identity, far more than any other group. ’

It means that the pursuit of personalization, how to pursue personalization on desktops and laptops?

It's impossible to make the chassis and monitors look weird, right?

So, it is likely that his product is not a computer. ”

Zhiliu frowned and looked at Yang Zhiyuan, "Zhiyuan, is there any special action on the Yanhuang Group's side?" ”

Yang Zhiyuan also looked helpless when he heard this, "Qingyun has adopted closed management, and we can't get any accurate information at all."

At present, the news level is still in the past, and he organized a group of people to undertake the installation business of several computer cities in Jincheng.

However, some time ago, there was news that a month ago, Qin Tianchuan ...... Qingyun dug more than a dozen division-level masters from Compal Wistron. ”

Li Qin lit a cigarette, his face full of confusion, "You say, will he be in the ...... again this time?" Lie to us? ”

He wanted to say that he was secretly Chen Cang, but after thinking about it, he couldn't bear it.

It's better to save some face for the old partner.

Zhiliu's brows were tightly locked, and he couldn't understand what was going on, so he could only look at Guo Wei habitually.

Guo Wei shook his head, "Compal Wistron itself is a foundry, and it does all kinds of electronic products, so if you want to judge Qingyun from this, you will definitely enter the computer field, and the evidence is insufficient." ”

"Evidence? Hehe! Mr. Guo, are you now taking over Shenzhou Digital, and you don't want to worry about fantasizing about this mess at all? Yang Zhiyuan sneered, "You have to wait for someone to kill in front of you, right?" ”

Guo Wei's tone at the meeting made Yang Zhiyuan feel very uncomfortable.

He probably knew Guo Wei's thoughts, but if he followed Guo Wei's thinking, once Qing Yunzhen entered the field of computers, and then dealt with it at that time, he Yang Zhiyuan would suffer heavy losses.

Guo Wei seemed to think that talking to Yang Zhiyuan had polluted his mouth, and turned his head to look at Zhiliu,

"Teacher, I don't think we can afford to mess with ourselves.

There are two major markets for brand machines, one is for home use and the other is for commercial use.

Commercial, in the current market environment, foreign-funded enterprises will use foreign-funded brand computers, and no one can do anything about this at present.

State-owned enterprises and government agencies all use centralized procurement, and it is very clear who shares which piece of cake in this piece.

Private enterprises, on the other hand, rely on channels and relational marketing, and although the fight is fierce, no one can say that there is a breakthrough.

The above three business jet business, even if the Yanhuang Group comes in, the share that can be obtained will not be much, even if he gets it, he will have to pay a huge price, I personally think that as long as it is a person, Qingyun will not think that Qingyun is a fool, of course, the pig is an exception. ”

Yang Zhiyuan was so angry that he wanted to drop the cup.

Zhiliu glared at Guo Wei, "Xiaowei, pay attention to your words!" ”

He is also very helpless at the moment, Guo Wei, when will he grow up!

Guo Wei shrugged his shoulders and continued, "In terms of home computers, although most of the people who use computers are young people, most of the people who pay for computers are adults. Qingyun's set is ineffective for adults.

This is the stock market, of course, we also have to see the increment, college students are now buying more and more computers, Qingyun's approach is actually to intercept at the source.

Even if he made a computer, he would not go to the stock market of the Red Sea to compete, but from the very beginning, he engaged in an era of confrontation. ”

"Generational opposition?" Zhu Linan, who had been sitting on the side and had not spoken, frowned, "It doesn't seem that he made this out, right?" ”

Guo Wei shook his head, "Indeed, the term 'post-80s' was not coined by him, and in the past, it was also suppressed by fathers and uncles like the post-50s, post-60s, and post-70s.

And today, when you look at the reporters he scolded the education reporters, it is a clear argument that he has started a counteroffensive, 'You owe us an apology for the post-80s'.

Although he kept saying that he did not mean that the 'post-80s' only represented himself, but when he said this, he basically pulled the post-80s group behind him, or directly kidnapped this group. ”

"It's not so mysterious, is it?" Zhu Linan was stunned.

Guo Wei shrugged his shoulders, "So I said, you underestimated this young man from the bottom of your bones." ”

He rubbed his nose, "I fell in love with Xiao Zeng, and I was indeed influenced by some public opinion and media knowledge. I have just looked at the industry from the perspective of the media, and I have discovered a terrifying aspect of Qingyun, which is something that everyone here, including me, has never realized before. ”

Zhiliu nodded, "Sometimes a problem really needs to be seen at the intersection between industries and disciplines, you continue." ”

Guo Wei stretched out his palm and pointed at Zhiliu, and then Yang Zhiyuan, one by one on the table, and then returned to himself and pointed,

"Let's take a look, we are all CEOs and executives of listed companies and large groups, what do you think should be the general appearance of the chairman of a listed company in people's impressions."

Without waiting for everyone to answer, he said it himself, "In the eyes of the general public, the so-called chairman of a listed company should be a three-high person with half-convex hair, a big belly, and more than 200 pounds.

Eh, eh! Teacher, I'm not talking about you! Teacup down, teacup down! ”

After scolding him with a few words, Zhiliu asked him not to play tricks and continued.

Guo Wei smiled, "I heard Xiao Zeng say that this is all the influence of film and television dramas." ”

At this moment, the corners of his mouth unconsciously hung up with a smile, and when Han Han saw him for the first time, he asked him in surprise, "Are you really the CEO of a listed company?" ’。

Guo Wei opened the promotional video of Yanhuang Group again, fixed the picture on the frame at the end where Qingyun wrapped his palm with a strip of cloth, and continued, "When such a young man appears in front of everyone, do you think he will be so terrifyingly attractive to the female group?

You see, this beautiful face, stubborn expression, tight body, and well-fitting vest, I feel jealous when I see it.

In Xiao Zeng's words, Qingyun single-handedly increased the appearance of the chairman of the listed company by 5 percentage points.

College Entrance Examination Champion, Futures Genius, Business Tycoon...... He is only 18 years old, and his body is as strong as a cow, and he is really handsome.

He satisfies all the girls' imagination of the domineering president, he is the most perfect marriage partner in the eyes of the girl, and he is also the most perfect son-in-law in the hearts of all mothers-in-law.

So, he brought his own female consumer market. ”

Seeing that everyone was stunned, Guo Wei smiled, "Everyone, if I were Qingyun, I wouldn't have a hard time with all the manufacturers in the market."

I'll focus on the young female market, and to put it bluntly, the female college student market!

Because male college students prefer DIY, this part of the demand is an invalid need.

Female college students are just the opposite, they don't want to DIY, and they are even lazy to DIY.

This market doesn't talk about cost performance, or even performance, only about appearance. ”

Li Qin nodded approvingly, "I deeply understand Xiaowei's words.

Didn't my daughter just join the work, some time ago, I took my daughter to buy a car.

I explained to her the quality of a car in all aspects and took her for a test drive.

And guess what, she just saw that the Beetle on the leaflet of the 4S store looked good, so she bought it.

Ignore any power, control, post-maintenance and the like. ”

Everyone laughed and talked about the appearance of their wives and daughters.

Guo Wei smiled and concluded, "The female college student market, this is a gradual incremental market, and other manufacturers, including us, have inherent brand positioning that makes us unable to transform at all.

Fantasy is synonymous with 'office computer', if we fight a price war now, I don't say whether it will hit the wrong market, the key is that it can't be beaten!

It's useless for us to ask celebrities to endorse, I can even say that Qingyun at this moment is the top star in China, you can see for yourself how popular Magnolia milk is now, and the supermarket is still restricting purchases. ”

Zhiliu covered his forehead and felt a pain in his head, "Xiaowei, there is no way at all?" ”

Guo Wei sighed, "Teacher, our country is very big, and the entire IT industry is also very big, I don't think we need to go toe-to-toe with Yanhuang Group in the young market."

If you have to say a way, it's not nothing. ”

"Tell me about it."

Guo Wei looked helpless, "I just said that fantasy is synonymous with office.

I'll give you an example, according to our negotiation with Abby, after the acquisition of Abby's PC business, we can have two product positioning.

A 'high-end business' of the Think series, an 'office computer' of fantasy itself, so now, to deal with the young market targeted by Yan Huang, we need to launch a new brand, redesign its image, and give it a new meaning.

This is a systems project that cannot and does not need to be rushed.

Therefore, I suggest that in the current situation of not knowing how Qingyun will make a move, we should respond to all changes with the same.

Teacher, to defeat the Yanhuang Group, this is not a matter of just one or two months, it may take several years. ”

Zhiliu's brows tightened more and more, and his heart became more and more angry.

He knew very well that Guo Wei's analysis was right.

But he just couldn't hold his breath.

(End of chapter)