Chapter 153: The Year of MP3 Reshuffle
"Why?"
Without waiting for them to answer, Qingyun pointed to the camera and video camera again, "The basic functions of these two things have been embodied in this mobile phone."
It's just that the current mobile phone camera, the pixel is not high enough, with the development of technology, sooner or later the vast majority of people will not be able to use digital cameras and camcorders. β
He was reborn very well that the process was too fast, so fast that the manufacturers who made Mp3, cameras, and video cameras couldn't react at all.
As a photography enthusiast, Qingyun has been using mobile phones to replace cameras since around 08 years.
After all, taking pictures, most of the time, is based on the composition rather than comparing the pixels.
When it comes to meeting the basic pixel requirements, the aperture of the phone is actually enough for many scenes.
Of course, being too lazy to carry more than ten pounds of equipment every time you go out is also an important factor.
At this time, the Mp3 player seems to have unlimited scenery, but it is purely a transitional product with its rationality in the short term.
In fact, those manufacturers who made Mp3 at the beginning, almost no one made money in the end.
Its role is only to completely ignite the huge market of 'digital products', so that the concept of digital is deeply rooted in the hearts of the people.
When the familiar tapes and CDs were replaced by small digital products such as Mp3s, people really realized that a digital revolution was coming.
As a result, anything with the word digital becomes synonymous with trendiness, forming a natural separation from traditional objects.
Digital Cameras VS Traditional SLRs
Digital video cameras VS traditional video cameras
Digital TV VS Traditional TV
Even mobile phones, for a period of time, there was a dispute between 'digital mobile phones' and 'traditional mobile phones'.
And all of this is an extension of 'Mp3 digital music player' vs. 'CD, tape, vinyl'.
So, why 'Mp3' and not anything else?
Because in that era, it was trendy enough.
Sufficient has never been a concept of MAX, but a concept of 'sufficient and surplus'.
Such a thing, as a gift, can be used, and it does not fall into the clichΓ©s of tobacco and alcohol culture, but also carries the care of the elders for the younger generations.
Of course, the most important thing is that it is cheap enough compared to Mp4, digital cameras, mobile phones, digital camcorders, laptops.
This is the root of its popularity in gift-giving culture.
In the metropolis, it was not uncommon for a college entrance examination student in that era to receive four or five Mp3s after the exam.
Banks will even purchase a batch to give to customers who have deposits of more than a certain size.
After two years of introduction in 2001 and 2002, the Mp3 player market was indeed completely ignited in 2003 and won the recognition of domestic consumers.
Qingyun dared to say that when Mp3 starts this year, it will become the standard for freshmen in university cities.
As for the college students from the countryside......
This is never an effective customer group, unless the price drops to the price of cabbage, this purchasing power group will be activated.
However, in front of this market opportunity, there is a deadly killing opportunity.
This, like the soy products industry, is a non-technical industry.
When everyone sees its opportunity, that's when the market is completely disrupted.
Moreover, a natural catastrophe accelerated this process.
In 2003, a wave of flash memory skyrocketed, coupled with the local islands caused by the pandemic cold, so that MP3 manufacturers who had neither independent research and development capabilities nor fixed large-scale foundry support almost died in that cold winter.
Fortunately, the crisis passed relatively quickly, so 2003 did not become a real year of reshuffle.
But......
Qingyun scratched his head, "Third uncle, but next year, that is, 2004, will be the moment of the bloody battle of the Mp3 player."
In 2003, super manufacturers such as HP and DELL intervened in the MP3 market; iRiver has launched more than a dozen MP3 players; It turns out that Aihua, the giant of the tape player era, has also brought back several MP3 player products with a new image.
Apple also said at this year's conference that it will launch a smaller player next year.
In addition to these, many large manufacturers such as Ben Q, Ai Guozhi, Fantasy, Jinghua Digital, Chaohua Digital, Montaigne, and Weiang are also entering this market. β
Qingyun said as she turned on her laptop, asked the twin beauties to pull the network cable out, and opened the webpage one by one to watch the news.
Qin Tiansheng knew that Qingyun was very judgmental about the economic situation, but when he heard it with his own ears at this moment, he still had mixed feelings in his heart.
What kind of demonic son-in-law did the old man find!
Forget it if you read well.
The special vision is still so poisonous!
The essence of business is two, one is the posting that is not counted, and the other is that the logic of your product is not smooth.
Therefore, these manufacturers will compete for every inch of land in the field of digital walkman in 2004, and they will definitely remove those uncompetitive stones.
The reason why there are so many small workshops in the past two years is precisely because 2002 is the year of the introduction of MP3, and 2003 is the year of the development of MP3.
Moreover, the presence of these small manufacturers will also help them expand the influence of MP3, so that more people can understand MP3 players, so it is a wiser market move for large manufacturers to allow the existence of these small manufacturers. β
After that, he knocked on the screen on the table, "We can now see with the naked eye that MP3 has become a well-known product, because of the further expansion of profits at the moment, and next year, its market competition will inevitably intensify sharply."
Then, those MP3 brand manufacturers will suppress other small factories in all aspects and expand their market share in disguise.
In addition, the products of well-known manufacturers, excellent workmanship and relatively excellent after-sales service will make those miscellaneous products without independent technology lose their market competitiveness. β
In the face of Qin Manman's angry eyes, Qingyun lit a cigarette, "If in the first two years, the miscellaneous MP3 could still have some low-end market share by virtue of its price advantage, then this advantage will be exhausted in 2004."
In the past two years, foreign digital manufacturers have established very smooth sales channels and dealer systems in market operation, and their costs in this regard have been greatly reduced.
With the advantages of OEM, independent research and development capabilities and large-scale production, the product quality and cost of domestic manufacturers have been strengthened and reduced.
Therefore, high-quality, low-price, brand-name products will appear in large numbers in 2004, and those low-price, low-quality, and miscellaneous products will be ruthlessly eliminated and gradually disappear in our field of vision. β
Speaking of this, he squeezed his eyes at the four old men, "This kind of bloody battle is exactly the same as what happened to your four brothers in the feed market back then. β
(End of chapter)