Niu Qiangdong was silent for a while, "Robin Li, launched a thousand degrees with international leading technology, through the standard of 'bidding ranking, the highest price wins', took the lead in realizing the profitability of the search engine, and in a very short period of time, established the image of 'asking a thousand degrees if you don't decide about internal affairs, and asking a valley dog if you don't decide about foreign affairs', in June this year, a thousand degrees surpassed a valley dog and became the first search engine in China, can you be described as a hero?" ”

Qingyun smiled slightly and shook the cup gently, "Old Niu, you only know one thing, but you don't know the other." Robin Lai's search skills are indeed ahead, which is his strength, but his shortcomings cannot be ignored either.

He relied too much on technology, ignoring human nature and social factors, resulting in his products although the technology is strong, but in the practical application is not as expected, his success is more dependent on the support of the state, and Ding Sanshi, he went with the trend, seized the strategic window period of the 'Great Firewall', not how strong he is, that's all.

Moreover, his leadership ability is also up for debate, otherwise there would not be so many people leaving Qiandu, he can be big, but not strong.

Therefore, I don't think he is a hero. Liu Biao is just that. ”

Niu Qiangdong was stunned for a moment, and then asked, "Wu Ying, founded UTStarcom, became famous in PHS, and once led the company to conquer the city in the wireless communication market in China, can he be described as a hero?" ”

Hearing this, Qingyun poured himself a glass of wine, and only after taking a sip did he open his mouth lightly, "Wu Ying? This person is a practical person, and he is down-to-earth and hardworking, and he is a character. However, his character is too conservative, he can't compare to Ding Sanshi's courage to dare to do what he can't, and he can't compare to Cheng Tianqiao's courage to be the first in the world.

His success is just choosing the right track, he is opportunistic, through a technical speculation, to seize a place in the wireless communication market.

But...... He doesn't understand the 'potential', our country is developing rapidly, you should have heard a statement of the state, 'moderately ahead'.

That is to say, the backward PHS technology will soon be eliminated, which itself is a transitional product and does not have much market prospect and development space.

At the beginning, it was no problem to accumulate original capital, but it needed to be transformed quickly, but Wu Ying did not do this, he went all the way to the end, and his product line was too single.

You see, Huating has banned PHS from building base stations in June this year, which is a strong signal, but he has not adjusted, and is still constantly conquering cities across the country, going against the general trend of the world.

can't see the general trend of the world clearly, and an unworthy hero is a ...... Zhang Lu?

Hehe, this is quite in line with him, look at the problem, hit the nail on the head, do it yourself, and his eyes are black. ”

After all, this is a gangster who has the ability to suppress two horses and persuade peace.

When the battle between Lin'an Ma and Pengcheng Ma was the most intense, Wu Ying held one in one hand to persuade peace, and although the two horses were not convinced, they had to accept it with an open mind on their faces, and they did not dare to be dissatisfied.

Heavenly Master.

It's quite vivid.

Niu Qiangdong wanted to have fun with a few more, such as Qishan Lei, Hangzhou Ma, and Pengcheng Ma, but he estimated that Xiaoqing's answer was mostly 'Such a villain, why bother?' ’

He Qingyun clinked glasses, Da Qiangzi frowned, and asked, "Wait, Mr. Xiaoqing, when you just tasted them, you kept saying the word 'potential', how can this 'potential' be smooth, and what is the 'potential'?" ”

Qingyun didn't rush to say anything, he finished the cup, touched a cigarette and held it in his hand, thought about it, and then smiled, "What I'm going to say next is just my personal thinking, right, I don't know." I'll talk about it, but you can listen to it. ”

Niu Qiangdong nodded solemnly, picked up a lighter to protect the fire and lit it for him.

He knew that this should be completely dry goods.

Even, he took out a notebook to prepare for the record.

This Yun Emperor Lei is not light, and for so many years in later generations, it seems that he also took notes when he appeared in court that time......

Shaking his head, Qingyun spit out a smoke ring, and then said slowly, "Why do some people work hard to stay where they are, but some people obviously don't work hard, but they grow tenfold and hundredfold?"

Can you tell me what makes one business fundamentally different from another? ”

Qingyun didn't think that Da Hadron could give an answer to this question.

Because, this is a dimensionality reduction talk, his dimensionality reduction of the Great Hadron.

At this time, the big strong son was not a famous entrepreneur ten years later, and the big strong son at this time was just a small businessman.

And Qingyun, the cognition accumulated in his previous life, and the godfather-level transmission of Qin Tianchuan in this life, he only needs a little practice to be able to understand it.

"Actually, today, you can see that 99% of business owners, 99% of their time is spent on a lot of operational efficiency improvements. Therefore, they can only be business owners, not entrepreneurs.

You were able to reduce the cost by one point, how long do you think your opponent will be able to do it?

I believe he can do it without giving him half a year.

Unless you can reduce costs to the extreme like my fiancée's second uncle, but his set is only suitable for large-scale industrial systems.

You can use a set of amoeba ways to reduce costs and increase efficiency, can he use amoeba methods?

You can do marketing changes at the terminal, can he learn that set of methods?

The answer is in your heart. ”

Speaking of this, Qingyun smiled, "What really makes a fundamental difference between one enterprise and another enterprise cannot be at the operational level, and the fundamental difference lies in structural efficiency."

What is Structural Efficiency?

'Potential' and 'Force'.

In my opinion, if an enterprise wants to become bigger, if it wants to become stronger after it becomes bigger, and if it wants to be evergreen after it becomes stronger, the core is four words, 'homeopathy' and 'borrowing'.

If you violate these four words, no matter how good a person is, you will not be able to make a business, and no matter how strong a business empire is, it will decline quickly.

In this world, there are more cattle people, and there are many people with resources and money, and there are many second generations.

But you will find that many people, even if they have money and resources, they are still very good, but the enterprise just can't do it, because he violates the first law of business and follows the trend.

No matter how big the resources, no matter how much strength, no matter how much money you have, in the wrong trend, it will be a cannon to fight mosquitoes, and in the end you will lose a mess.

Some things don't work out.

So the first word that I have summarized by myself is to follow the trend, and we must follow the trend. ”

After a pause, he glanced at Da Hadron and continued, "First of all, the first structural efficiency is called the future trend, or the industry trend, the ultimate trend.

It is very important for an entrepreneur to follow the ultimate trend of his own industry, just like I just said about the four stages of e-commerce. You definitely can't play according to the four-phase pattern at first, but you have to see what you do now to survive the fourth. ”

In fact, there is a good example, but at this point in time, it has not happened.

Huiyuan juice.

Huiyuan did nothing wrong, its founder was conscientious, but it still lost, and it was in the middle of the day that it suddenly lost the whole war.

But it's not wronged at all, it loses to trends.

When China's per capita GDP exceeded 1,000 US dollars, it was the time when Chinese people began to eat fruits, and slowly fresh fruits came to the table, and slowly Huiyuan juice began to rise, and juice represented health.

When the per capita GDP exceeds 5,000 US dollars, you will find that everyone not only wants to drink a glass of juice, but also has a shelf life of 365 days for concentrated juice, and no one drinks juice with preservatives and a very jerky taste.

Everyone began to turn to drinking Hey Tea and Nai Xue, and drinking a cup of juice with a per capita unit price of more than 20 yuan.

What brought down Huiyuan was not a commercial factor but a trend.

Behind the trend is directed by GDP per capita.

If China's per capita GDP has been below 5,000 US dollars, Huiyuan will not die, and it will not die, because because of our consumption habits and spending power, we can only accept Huiyuan.

But when the per capita GDP exceeded 5,000 US dollars and quickly approached 10,000 US dollars, Huiyuan, who did nothing wrong, died in the process.

The rate of its death depends on the rate of GDP growth.

Because at this time, the common people don't care about the twenty or thirty yuan in their hands anymore.

Standing in time in 2023, back 20 years ago, if you went to a restaurant and the restaurant gave you an à la carte menu, which said that a glass of freshly squeezed juice was 20 yuan, would you remember what you thought at that time?

It's so expensive!

What a pit!

20 yuan, you can buy 20 catties of oranges, as long as I endure this meal and don't drink, I can buy 20 catties of oranges when I go home, peel and eat today, squeeze the juice tomorrow and drink, I can eat it for ten days and half a month, and the big deal is that it is rotten and thrown away.

I just need to endure a meal and not drink, can I drink some free tea?

It's really not good, the child is hungry for juice, I bought a bottle of Huiyuan for 10 yuan and condensed it back to drink with water, which can be drunk for several days.

However, today, people can even queue for two or three hours for 20 yuan a cup of freshly squeezed juice that is readily available in bubble tea shops on the street.

So, how many people still have the same idea 20 years ago at this time?

Consumption is upgrading, even in such a difficult year 2023, people will not be able to go back to the consumption level of 20 years ago.

GDP per capita has increased tenfold in 20 years, and this trend is the director.

Why is it like everyone in the country started to eat durian like crazy overnight?

Would there have been this meeting 10 years ago?

Why didn't it reach thousands of homes 10 years ago, 20 years ago?

Could it be that after the precipitation of time, the durian variety has changed, and it has become fragrant?

It's not the same stinky yet.

The essential reason is that everyone has bought it now and knows that durian tastes very delicious.

Huiyuan juice is a representative of concentrated fruit juice, which represents the stage consumption of a society.

Another track, the same juice, the same era, some companies in the rapid development of Huiyuan, began to lay out freshly squeezed juice, making products with a unit price per 100 milliliters of juice that is 10 times that of Huiyuan.

The choice of direction directly leads to the huge differences between people and between enterprises.

In 2010, Huiyuan was in full swing, and the market value of Huiyuan in Pearl Island had reached 20 billion, forcing Coca-Cola to spend 30 billion to acquire Huiyuan.

12 years ago, no one knew what Heycha Naxue was, but only 12 years later, Huiyuan went bankrupt in the year of the big water in Shangdu.

Everyone will remember that Hongxing Erke was the light of the nation at that time, but how many people can remember that Huiyuan juice also donated the same as Hongxing Erke.

After the founder donated the last few million cash in his account, he officially declared bankruptcy and reorganization.

This boss does not engage in real estate, does not engage in non-diversified main business, does not speculate in stocks, does not have any bad habits, and does not have the children of a ruined father, he is honestly doing his own juice business, and in 12 years, he has lost a company with a market value of 20 billion yuan.

Whose fault is this?

He's working hard, isn't he?

He is constantly improving in operational efficiency, making orange juice today, apple juice tomorrow, grape juice the day after tomorrow, flexible packaging today, flat packaging tomorrow, selling offline today, selling online tomorrow, everything follows the footsteps of the market, achieves the ultimate at the operational level, and then ......

Still dead.

Individual efforts are worthless in the face of trends.

Stronger than people.

It's a pity that this case can't be told to Da Hadron.

After taking a sip of the tea next to him, Qingyun continued, "The second structural efficiency is called the cycle, the trend of the cycle.

Every industry from today to the state of the future, it does not happen overnight, it has to go through a process.

In my opinion, the industry cycle is divided into seven segments. ”

Niu Qiangdong hissed when he heard this, although he studied sociology, but after all, he was doing business, and he usually read a lot, and the industry cycle was not four-stage.

Start-up, growth, maturity, decline.

Qingyun smiled playfully, ignoring his doubts, this is the experience of the economists raised by the Qin family, using the experience of the four brothers of the Qin family in a large number of actual cases.

In his previous life, he could only hear it with Qin Manman.

This kind of think-tank economist, one lecture, millions of consulting fees.

Qingyun continued, "Listening to the cycle can save people, and the cycle can kill people, and at the same time, it can also help people up." If you grasp the law of the cycle, you will be able to win lying down, and if you violate the law of the cycle, you will definitely work hard to lose.

Even if you have entered a good industry and a good track, but the cycle is not right, you will not be able to win in the end.

The first stage, the initial stage.

The first stage of the germination of all industries is the state of start-up.

At this time, there are not many participants in the market, and the demand in the market is not large, because there are not many people who have the ability to accept this thing, so there are few on both sides of supply and demand. ”

Niu Qiangdong stopped his pen, took a sip of his wine glass, "This is very similar to the first stage of e-commerce you said before. So, what exactly should we do at this stage? ”

Qingyun looked at him with interest, "What do you think?" ”

Niu Qiangdong thought about it carefully, and asked uncertainly, "Recruit troops, run horses, hurry up?" ”

After that, he shook his head, if according to Qingyun's four-stage theory of e-commerce, the fourth stage is the final game, and it is definitely not right to be so blind in the first stage.

Niu Qiangdong didn't think Qingyun would ask a question with a simple answer.

After thinking about it again and again, he said very firmly, "It's to take a look at it first, do research, do positioning, cultivate the market, educate consumers, and spread my new products and new ideas." ”

Qingyun laughed when he heard this, "Congratulations! ”

Just when Da Qiangzi wanted to humble himself, the smile on Emperor Yun's face suddenly disappeared, "You have perfectly made all the most strategic-level mistakes at this stage. ”

(End of chapter)