Sept. 15 at 9 a.m.

There is still a full hour before the official launch of Fantasy's product launch.

Zhiliu, who was sitting in the lounge of the exhibition center early, was closing his eyes and recuperating at this time.

He was slowly calming down, preparing for the speech that would follow.

The main product introduction or something, or Yang Zhiyuan, the general manager, will release it.

And his attendance at the press conference as chairman of the board of directors only reflects the importance of new products.

In fact, this kind of scene, for him, is already completely brainless, and he can directly open his mouth.

It's just that he needs to use a little thinking to fill his mind at the moment, and try not to think about what happened last night.

It's so disturbing!

Frankly speaking, the content of last night's news broadcast or something had no impact on the business war between Fantasy and Yan Huang.

What 'the Internet is not a place outside the law', what 'Yanhuang Group and Huating Jiaotong University have carried out strategic cooperation on the road of production, education and research'......

That was the grudge between the little Wang Ba calf named Qingyun of the Yanhuang Group and Huating Jiaotong University.

What does it have to do with him?!

The only thing that made him feel helpless was that he originally had a little luck in his heart that he could defeat the Yanhuang Group in one battle, but it was completely shattered.

His news is far more detailed than ordinary people get from news broadcasts.

100 million yuan of scientific research sponsorship every year, the two sides jointly build an engineering laboratory, and establish an integrated circuit college......

All of this has nothing to do with him, but it is indeed inextricably linked.

This means that Yanhuang Group is ready to work hard in this industry.

This is a completely different path from his fantasy group.

Zhiliu knows very well what it will mean for Qingyun to take this path.

Moreover, the support for the banner of "national enterprise" of Fantasy Group in the past will inevitably weaken.

The weakening strength depends on the speed at which the scientific and technological strength of the Yanhuang Group increases.

There is no way, one is dispensable to do processing with supplied materials, and the other is determined to take the independent and controllable substitution of localization, how to choose, at a glance.

It's also human nature.

Jiryu suddenly wanted to laugh.

Human nature usually means that this is not necessarily true.

Is it really that easy to 'be autonomous and controllable'?

The state has also spent hundreds of billions of dollars in this industry, but what about the reality?

'Struggling' is a compliment.

Anyway, Zhiliu felt that he couldn't see a little light, more of the polar night under the blizzard.

At this moment, a stunned young man stood up and shouted the slogan loudly, gathering the capital power of the people, saying that he wanted to ignite a spark.

Is this 'no hero at the time to make the shaft famous'!

If this is really easy to walk......

Why didn't he, the first IT person who is respected as the 'godfather of business', go?

It's too hard.

The development of this industry cannot be solved by throwing money at it.

Where is the dispute between him and Lao Li over 'technology, industry and trade' and 'trade, industry and technology'!

He is a factory director under the responsibility system, and the company's chief engineer fights?

Isn't it a price drop?

He is not a pure sentimentalist, and he will adhere to an unwavering faith.

In the business world, faith counts as a fart!

The reality is that whichever path can be taken, he will choose.

The fact is that the 'technology, industry and trade' that ignores the basic facts is impossible to get through in that particular era!

Without a market to iterate products, and without intergenerational feedback of products, Fantasy Group couldn't afford to burn that money at all.

The product is developed and no one uses it, which is an ironclad ending.

Do you want to be like the old man Xu who made the lithography machine in Huaqing, and in the end no one cares about the product, so he can only change his career to make CDs with hatred?

Old man Xu can make CDs, but what about the team that has been with him for more than ten years?

All of them were poor, and some people couldn't even find jobs, so they could only accept the invitations of giants such as Nikang, Glenton, Freescale, and Motorola to go abroad.

It's so ironic.

Because in China, there is no employment environment for their group of people, and no one has developed lithography machines, what can this group of people do?

Waiting to starve?

At this point, Zhiliu asked himself if he was worthy of conscience, state-owned assets, and even more worthy of the employees of Fantasy Group.

Yu Gong, at least he made the Chinese people no longer like in the early 90s, buying a computer requires 400 months' salary.

For his own sake, he solved the problem of eating the thousands of people in the original calculation office.

So, what is the root cause of the problem of him and Lao Li fighting for the route?

Under the global industrial chain system, there is no possibility for China to break through.

Under this global cooperation system with America as the main chain, each country has its own clear positioning.

Going against the tide is not the logic of business.

Zhiliu involuntarily sneered and shook his head, no longer thinking about those who had or didn't.

Just live your life well, those slogans, those thankless hard work, love whoever you love!

……

The product launch site of Fantasy Group was crowded and the atmosphere was warm.

"Distinguished leaders, distinguished guests, all media friends on the scene, good morning, thank you for participating in the 2003 Fantasy Computer Autumn New Product Launch Conference in your busy schedule!

First of all, please allow me to burn to all the guests of this press conference, Mr. Zhao Hongwei, Director of the Industrial Development Department of Zhongguancun Industry Alliance, and a number of partners present, Intel Greater China Regional Headquarters, CCID Consulting Co., Ltd., BOE Electronics Group Electronic Equipment Headquarters, Great Wall Group Co., Ltd., ......, welcome to your presence, and the leaders of Fantasy Group are present today......"

Looking at the text live broadcast of Xinlang.com, Emperor Yun pursed his lips, and secretly cursed a group of turtles in his heart.

That's it?

Product launches?

100,000 people still online?

How unseen is this!

In the eyes of him, a reborn person, compared with the general product launch of talk shows in later generations, the domestic product launch conference at this time seemed to be full of earthiness and embarrassment.

And it's ineffective!

The whole process is to thank the leaders, the guests, and the partners, anyway, they are blowing to reporters on the stage and talking about the channel business, and the actual users of the product are not mentioned at all.

Although the press conferences of later generations, each manufacturer also talked about itself, each with its own distinctive style, such as Apple talks about user experience, Hua Wei talks about technology, Glory talks about Hua Wei, Sansang talks about appearance, OPPO talks about photography, VIVO talks about sound quality, Xiaomi talks about thunder comparison method, and Hammer talks about cross talk......

But, without exception, they are speaking to real consumers.

Qingyun shook his head, also helpless.

This is the epitome of this era at the beginning of the century, and it is also the sadness of all manufacturers in this era.

All walks of life, every household, in this era, and users have always been separated from a disgusting thing called 'channel'.

In the Internet and mobile phones are still rare, the business of all industries in the whole society is basically completed by a distribution network organized by channel providers.

Information exchange and trade between industries rely more on offline face-to-face communication.

Therefore, the form of press conference that can gather cooperation objects, efficiently convey brand information, and conform to the social habits of Chinese people is becoming more and more fierce in the development of the industry, and even many industries are still the same until 2020.

This is the era when channels are king.

Poor logistics and poor information, in China, which is rich in land and resources, relying on channels to deliver products to the terminal is the inevitable choice of most enterprises.

Therefore, if you don't serve the channel well, no matter how good your product is, it will be useless, and consumers will not be able to see your product at all.

Therefore, in this year, a brand can visit seven or eight large and small agent meetings throughout the year, as well as dynamic sales meetings, new product launches, strategic conferences, brand ceremonies, etc., too many.

In this era, the 'waiting' channel is also the basic skill of brands.

The press conference is also often accompanied by a lottery, and Mercedes-Benz and BMW are not uncommon.

There are even unbelievable rumors that a certain brand group has an entire luxury cruise ship and sails out on the high seas to play slot games.

Even if the brand offends the channel, it can only admit its mistakes and beg for forgiveness from the big guy.

This is a silhouette of that channel madness era.

And it is this silhouette that makes domestic entrepreneurs crazy to do platform and business model innovation, rather than focusing on products.

Because in their minds, how much money can manufacturing make?

Looking at the text live broadcast room, "Congratulations to Mr. Zhao from Ningguta for mentioning a Mercedes-Benz S600", the corners of Qingyun's mouth curled higher.

It's not that he's too powerful, but this era gives him room to reduce dimensionality.

Some rules, if they are not erected at the beginning, it is too difficult to change them later.

But that's for later.

Lighting a cigarette, putting the keyboard in his hand, switching trumpets, he started a topic on the Tianya forum.

'What do you think of the ironic reality of a product launch meeting facing the consumer market but no consumers?' ’

After the release, Qingyun arranged the network team of the Propaganda Department to track and build momentum.

As for where is the network group?

He is currently in Jincheng and will be in his hometown of Anyue in the future.

Because, Qingyun found that the group of hairy children in his village, except for a few who can be used after training, other people who are unwilling to enter the factory and walk on the assembly line seem to be the most suitable to do this.

Quarreling with people on the Internet or something, they are very good at it, and they love to do it.

Then their group of students from technical secondary schools also joined in one after another, and they achieved employment at their doorstep, and they were all happy.

A few years in advance, creating a professional water army is more or less a bit of a bullying of old comrades.

……

(End of chapter)