When the news came from the supply chain that Fantasy Group suddenly cut the queue for large-scale stocking at a higher price, the major brands were all confused by the words that were woken up from the bed.

Industry giants such as Huaqing Tongfang, Bayi Space, Yanda Founder, Shida Computer, Qixi Computer, and Tianchuang Computer have felt unprecedented pressure.

For a long time, in the IT industry, these large domestic brands have always maintained a delicate balance and tacitly maintained the price system.

They are all assemblers, everyone's accessories are purchased from outside, and they are all relying on the scale to gain cost advantages.

It's not that they don't know that yesterday morning, Fantasy Group's new product launch conference released a high-end gaming PC at a special price.

In the previous private communication, they also knew what was going on, and the fantasy group was going to cut off the claws of the new army in the industry that had entered the market.

They are happy to see it.

Anyway, Fantasy Group fights a price war once or twice a year to clean up small and medium-sized brands.

They have long been accustomed to it, and they are all staggered during this time.

Standing in their position, fewer small and medium-sized brands in the market is also beneficial to the development of the industry.

Since they fantasize that this big brother is willing to carry out a bloodbath at a loss, for those 300,000 computers, they will only shout 666.

However, the 700,000 computers that Fantasy Group suddenly increased, and it was also the rhythm of the queue scheduling time, and in order to avoid being pried, 5 times the liquidated damages were added, what is this going to do?

Is this fighting the Yanhuang Group, or are they?

You must know that in the brand machine market, among the domestic merchants, it is the fantasy group that stands out, and the number of brand machines sold in 2002 was 2,458,700 units.

And they belong to the second-tier echelon, and Yanda Founder, which ranks second in China, sold only 538,000 brand machines in 2002.

This data is also the overall data of brand machines, which is subdivided into the home machine market, and there are fewer.

According to the data of the first few months of this year, the home machine market is expected to be less than 2.2 million units throughout the year.

It's a rhythm that doesn't give everyone a way to live.

Rong Yonglin, chairman of Huaqing Tongfang, was standing in front of the floor-to-ceiling window of the office at the moment, looking at the fireworks in the early autumn morning of Yanjing downstairs, but his heart was as lonely as fireworks.

He seemed to be able to hear the sound of the tricycle pushing the tricycle downstairs and starting to sell bean juice, scorched rings, shredded pickles, big white steamed buns, tea leaves, and eggs.

This fireworks are so good, I just don't know if there will be any food for him in the future Huaqing Tongfang.

Zhiryu didn't even answer his phone......

"What the hell are they going to do? You want to kill us too, don't you? ”

muttering to himself, he suddenly turned around suddenly, and yelled at the assistant behind him with a cracked eye,

"Respond to the school immediately! He Zhiliu wants to play a yin move, so we will play an off-board move!

Let's see who can play whom!

At the same time, give me an appointment with Founder, Tianchuang, Great Wall, Shida, and Qixi!

Lao Tzu still doesn't believe it, we can't clean him up when we join forces! ”

The assistant nodded heavily, quickly picked up the phone and started to contact, while Rong Yonglin turned around and returned to the desk, holding his mobile phone with a frown.

Maybe......

I'm going to ask the old man from the same sect for help.

At the same time, Zhao Lei, the chairman of 800 million time and space, was waving the report in his hand in the conference room, and he said loudly to the team: "We can't sit still, we must take the initiative!"

Just his Zhiliu old bastard, he will fight a price war, right? We're here to the end!

He plays 5,000 yuan for this grade of models, and we will play 3,500-4,500 yuan models to grab their share! It's a big deal to change tactics! ”

The team members nodded their heads in agreement with Zhao Lei's decision.

They know that this is a critical moment for their survival and development, and they must give it their all.

In the Great Wall computer conference room, the atmosphere was peaceful.

For them, it doesn't matter if they fantasize about fighting a price war or not.

Anyway, Great Wall Computer's own brand computer has long become a wall with wind on all sides, and the sales channels have been handed over to Shenzhou Digital, a subsidiary of Fantasy Group.

At the moment, most of their profit sources on the host are foundry businesses such as ODM and OEM.

Of course, the larger part of the profit contribution on the overall report of Great Wall Computer comes from the sales of computer accessories.

Whole machine, negative.

"Fantasy and Yanhuang both use our chassis and power supply, should we raise the price again?"

Faced with the questions raised by his subordinates, Chairman Wang Zhi shook his head, "Both of them are very chicken thieves, and they both set high liquidated damages." ”

Speaking of this, he smiled bitterly, "Zhiliu also called me, wanting to pry Yanhuang's order, or let us delay the delivery date of Yanhuang Group......

You say, 'How dare I do this?' 10 times the liquidated damages, and he Zhiliu can't help me out. ”

After that, he waved his hand, "Regardless of them, they are all our customers, and they must not be offended." As for our brand machines...... It's a big deal that we withdraw from the market and lose money every year, so don't do it. ”

……

At the same time, in the chairman's office of Shida Computer, Chairman Hu Gang rolled his eyes and fainted from a heart attack.

Seeing that the chairman was so angry that he was sick, his subordinates gathered around in a panic and called his name one after another, and the secretary quickly pried open his mouth and stuffed a few quick-acting heart-saving pills.

After a while, Hu Gang slowly opened his eyes, and his face was pale and stunned.

Shida Computer, which started very early, has performed the legend of "registered capital of 250,000 yuan, 16 employees, and total assets of 2 billion yuan and 3,000 employees in 5 years" in the listed century, and is the first IT listed company in China.

Shida, which swept the domestic computer industry in the 90s with the iconic sea blue logo, once created the 'blue myth' of China's IT industry.

Therefore, Shida Computer was also a thorn in the side of the Fantasy Group, and was sniped by the Fantasy Group in all directions, and its peak moment was also the turning point of fate.

Zhiliu's reputation as the 'Godfather of Commerce', in addition to his ability to cultivate talents, is also known for defeating the prestige of his contemporaries.

From the early 90s of the last century, there were more than 2,000 computer brands in the country, to 76 in 2002, under the throne of Zhiliu, there are all the bones of friends.

At this moment, Hu Gang's face was sad or joyless.

At this moment, it is a small sampan in the wind and rain, and the wind and waves in front of them can directly shoot them to death.

But they had no power to fight back.

In this price war, they lack sufficient funds and resources to deal with it, and a collapse is inevitable.

After being silent for a long time, Hu Gang took a deep breath and asked everyone to go out and ask Vice Chairman Jing Yuan to stay.

He is the founder of the company, and Jingyuan is the representative of foreign capital, and the purpose of investing in Shida is to operate capital.

However, it is unfortunate that Shida Group has gradually decayed under the skillful strangulation of fantasy, so that there is no room for capital operation.

Jing Yuan closed the door, and in the office, Hu Gang stared into Jing Yuan's eyes and said slowly,

"Xiaojing, contact Song Ruhua and ask him to look at the incense between TOP and Shida in the past, and convey it to the general manager of Xiaoqing on his behalf, and ask him if he is interested in acquiring Shida Group."

The beginning of TOP started from the agent sales of Shida computers, and the incense of the two has never been broken.

It's just that Shida Computer was not operating well in the later period, and the original state of fighting each other was broken.

Jing Yuan's eyes widened when he heard this, and he said in disbelief, "Old Hu...... This ......"

Hu Gang waved his hand and smiled lightly, "That's it, Xiaojing, my ability is not enough to lead Shida Group forward." ”

Jing Yuan was silent for a long time, and then nodded.

Hu Gang can't do it, and he can't either.

Shida has not only lost money in performance for several years, but the management team has changed several times, and they are all powerless.

Fortunately, taking advantage of this opportunity, he and Hu Gang retreated bravely with the money.

In the context of a deep blood feud with the Fantasy Group, Xiaoqing of the Yanhuang Group is always the best choice.

After all, Song Ruhua's example is vividly placed in front of him.

Unlike others, the two who have a good relationship with Song Ruhua are very clear about Song Ruhua's current state.

To live that is called a nourishment.

Hu Gang rubbed his temples and suddenly smiled, "Eh! Xiaojing, how about I go to teach? ”

……

At the same time, the leaders of Yanda Founder, 7-Up Computer, Tianchuang Computer and other brands are also urgently discussing countermeasures.

The gradual convergence of information made them understand that the strategic intention of Fantasy Group was not only to crack down on scalpers and cut off the claws of Qingyun into the industry, but also to clean the small and medium-sized brands in the entire brand machine market.

But they know better that this price war is also a huge shock for them, and they must work together to deal with it and jointly resist the impact of this price war.

Calls spread and converged from their respective offices.

……

September 16, 8:31AM

The PBOC's large-value payment system operates from 8:30 to 17:00 on weekdays.

When the computer system jumped to 8:32, the accountants of the financial center of Fantasy Group clicked on the webpage to review and agree.

The entry of transfer instructions was recorded in advance by the cashiers of the capital center, and it was also reviewed many times at this time.

However, Ma Xuezheng, the chief financial officer, was still checking the correctness of the amount and the other party's account against the fund approval form, and only after repeatedly confirming it did he press the confirmation button on the computer and enter the password and U shield instructions.

In the conference room, everyone looked upset when they saw this, but they couldn't urge.

Funding is no small matter.

The strict capital system of state-owned enterprises is the protection of all owners.

What's more, there is no room for mistakes today, and a slight difference between the account name and the account number will cause the funds to be returned or suspended.

In normal times, it is nothing more than a matter of re-going the process and making a single turn.

And at today's time of racing against time, if the payment is not timely due to this kind of mistake, resulting in flying orders, no one can afford this responsibility.

position, Zhao Linghuan begged his father to tell his grandmother last night, and under the pressure of all levels, he also completed the declaration, and now the funds are only waiting for the moment of travel.

When Ma Xuezheng clicked the last confirmation button, Zhiliu's mobile phone rang too.

Bank hotline.

For the transfer of large amounts of funds, the bank will contact the hotline contact person for verification, and generally the person in charge of the enterprise and the person in charge of finance choose one of them.

In Fantasy Group, Zhiliu, chairman of the board, and Ma Xuezheng, chief accountant and chief financial officer, have two hotlines.

When the 'financial pen' system of state-owned enterprises concentrates all financial decision-making power in the hands of the person in charge of the enterprise, it is natural that the 'chief accountant' system needs to supervise and balance the direction of funds.

"Confirmed!"

"Confirm! Arrange your trip now! (hang, two tones, term)

It wasn't until the supply department and the collection unit contacted the finance and confirmed that the funds had arrived that everyone in the conference room breathed a sigh of relief.

It's finally done.

According to the contract, after the payment is paid to the other party's account, if something goes wrong, it is the responsibility of the other party and liquidated damages must be paid.

"I have to say, Zhiyuan is getting older and older now!"

After understanding Yang Zhiyuan's operation, Li Qin lit a cigarette and looked at Yang Zhiyuan and smiled tiredly.

Although he and Zhiliu went to the hotel next to them to rest after 10 o'clock last night, it was to let this group of small characters give it a go, they sat there, and the people below could only ask for instructions and report everything, which delayed efficiency.

But where can you sleep?

This battle, if it is won, it is naturally easy to say, hello, hello, hello, everyone, at least three years, no one will dare to touch the tiger whiskers of the fantasy group.

If you lose......

The disintegration of the Fantasy Group or even the collapse of the Fantasy Group will not take three years.

……

(End of chapter)