Chapter 78: Gu Zhi really knows how to be angry
Qin Xiao hesitated for a moment before frowning: "I think that the failure of the operation is not a problem of the positioning of the homestay, but the difference in room pricing is too large, resulting in too few choices of customers, so the source of customers is lost." β
As soon as he said this, the atmosphere around him instantly quieted down, and everyone's eyes looked at him.
Gu Wenbai also raised his eyes and glanced at him, and a trace of contempt appeared in his eyes.
"Oh?" He hooked his lips coldly and said sarcastically: "So, the eldest brother of the Qin family...... What's the idea? β
Qin Xiao looked directly at his gaze, neither humble nor arrogant, and calmly analyzed:
"The environment of these B&Bs is not bad, but the price of the room is too big.
Regular rooms are cheaply priced, starting at 190 per room. And the price of the best room has reached more than 1,000 yuan.
The same homestay, but the gap is so big, there is the lowest price option, tourists naturally will not choose the expensive 1000 yuan a night room.
As a result, the source of customers for high-end rooms has not been able to increase, which has affected sales.
Therefore, what we need to do is to balance the price, not to raise the grade of the homestay and change the positioning. β
When Sun Chaohua and the others heard this, they instantly understood.
No wonder, he felt strange when he saw the price of the room yesterday, but he didn't figure out what the problem was.
If he goes out on a trip and there is an ordinary room of 190 yuan in the same homestay, he will not consider a room above 1,000 yuan.
Even if there is no property, he is willing to wait.
After all, it is the scenery of the scenic area that comes out to play, not the scenery of the room.
When Gu Wenbai heard this, his face sank, it was the first time he had been denied like this at the conference table.
"So you mean, don't agree with me and don't want to change it?"
His tone was sharp, with obvious displeasure.
Qin Xiao pursed his lips, but his voice was still calm.
"It's not that I don't agree, it's that it's not necessary." He analyzed: "The surrounding residents and tourists are all ordinary people, and if the price is too high, it will directly screen out 2/3 of the customers, which is not good for sales." β
"That's because you're not looking high enough, and you're not long-term enough." Gu Wenbai spoke directly, coldly sarcastic, "What I want is to change the grade of the homestay and attract more high-quality tourists." Only these tourists can bring stable and high-quality income to the homestay.
Moreover, the number of B&Bs is small and the profit is low, and the profit of one night in a high-end room can be worth several nights in an ordinary room.
This business model is more suitable for the positioning of B&B. The positioning of parity will only pull down the grade and sales of homestays. β
[I understand what Brother Gu meant, that is, to offset the sales volume at a high price, there is nothing wrong with it, there are few B&B rooms, and only in this way can it be profitable. γ
[Mr. Gu is worthy of being the person who manages the company, and the head of the analysis is the Tao, and several high-end hotels in China are managed by Mr. Gu! That's what he's good at. γ
γοΌοΌοΌ Co-author: Only rich people can be regarded as high-quality customers, and they haven't considered ordinary customers at all? γ
Qin Lin frowned, and he said in his heart, I'm afraid that the owner of the homestay also thought so at the beginning.
That's why such an outrageous price is set.
He hesitated for a moment and asked rhetorically, "I wonder if Mr. Gu has learned about the local prices, the economy of tourists, and the tickets to nearby attractions?" And, what is the living experience of these B&Bs? β
As soon as he said this, Gu Wenbai choked, and his expression became a little colder.
"I've managed countless hotels and even companies, but don't you understand the market?" He opened his mouth coldly, looked at Qin Lin with disdain, and said sarcastically: "It's you, who have never had experience in managing a business, where did you get the position and courage to deny me?" β
"I ......"
Qin Lian's thin lips moved slightly, and he didn't know how to refute for a while.
[There is nothing wrong with what Brother Gu said, when it comes to running hotels and companies, no one present is more experienced than him, I really don't know how Brother Qin has the courage to refute him. γ
[I was in a hurry to show myself, but I played a big knife in front of Guan Gong, hehe. γ
[But it is indeed Brother Qin's analysis that is correct! ] Most of the people who travel to the local area are ordinary people, and you can check the data on the Internet to know, is it waiting to hit the street to build this kind of high-end homestay? γ
[I just checked the evaluation of the high-end rooms of these B&Bs and came back, good guys, all of them are bad reviews, they all think that the room is too cost-effective, and there is no repeat customer, and the sales of high-end rooms are only 7%! No wonder it can't be sustained. γ
[Tell me the name of the hotel run by this high-ranking Mr. Gu, and avoid thunder/goodbye.] γ
In the barrage, there was a lot of noise.
The atmosphere of the scene froze instantly, and no one spoke.
Until Gu Zhi sneered and said sarcastically: "Since Mr. Gu is so insistent on his own opinions, why do you still ask others to discuss?" Wasting each other's time? β
"Gu Zhi-" Gu Wenbai's gaze fell on her, and the flames flashed in an instant.
"Mr. Gu is right, you are a successful person who wins at the starting line, how can ordinary people deny you." Gu Zhi didn't wait for him to speak, then interrupted him, "Since we don't agree, let's rely on our own abilities to see if Mr. Gu's high-end homestay can attract high-quality customers." β
After she finished speaking, she looked directly at Qin Lin and Qin Yuan, and said, "Brother, let's go back." β
When they heard this, they barely hesitated, and stood up with her.
Gu Wenbai and Gu Wenfan's faces sank, and they stared at her angrily: "Gu Zhi, you stop for me." β
"What if I stand still?" Gu Zhi did stand still, but said sarcastically: "Mr. Gu must not say who his economics teacher is when he goes out, otherwise the other party will not be able to recruit students in the future." β
Gu Wenbai: "......"
[Hahahahaha γ
γοΌ The eldest brother of the Gu family graduated from Harvard with a double degree in economics and finance, how did these people in the Qin family have the face to refute Brother Gu? γ
[Graduate students in economics replied, Mr. Gu's point of view is really problematic, he has not considered the local market, and has not even done real data research, and has been operating the high-end hotel model for a long time, and has forgotten that the economy is inseparable from market and research, right? γ
γit!γ I just found out that Brother Qin actually graduated from A University of Financial Management! And they are the first in their profession all year round! γ
As soon as this barrage came out, the audience in the live broadcast room exploded even more, and they went to check Qin Lian's identity and studies.
And Gu Zhi and they left No. 1 B&B directly.
Not long after the three of them left, the others also came out one after another.
Han Liheng looked at her with some concern: "Gu Zhi, why did you quarrel with them directly, you are not afraid of bad influences......
"Are you afraid of the impact of a quarrel, is you sick?"
"......" is also, she used to scare Mr. Gu's father like this.
Having said that, Qin Lin was still a little worried, but he didn't say anything, just asked, "Zhizhi, what do you think about pricing?" β