Chapter 37 Finalizing the Advertisement
On the same day, Zhao Ye personally went to the TV station.
"Boss Zhao, welcome!" Guan Manshan, the director of the advertising department, looked enthusiastic and stepped forward to greet him.
"Hello Director Guan, I'm glad to be able to agree to our request from Wujiang Group! Thank you very much for your support to our Borderless Group! Zhao Ye sincerely thanked.
Guan Manshan smiled and said, "Don't thank me, it's your company that fights for its own strength, if it weren't for the development of Imagine Hanka and Imagine typewriter by Wujiang Group, we wouldn't dare to easily agree to let you name the time advertisement of "News Network"!"
"The advent of Imagine Hanka has completely solved the problem of using Chinese characters in computers for Chinese people, and promoted the rapid popularization and application of microcomputers in China. The birth of the Imagine typewriter ended the backward era of mechanical typing and opened up a new era of office automation in China. Now even the leaders above are very concerned about your company, and when they learned that you wanted to name the "News Network" advertisement, they let us rest assured and boldly agreed, saying, 'An excellent private enterprise like Wujiang Group should be vigorously supported, just an advertisement on TV, I don't think there is any problem, you can agree to come down'!" ”
"Thanks to the care of the leaders, our Wujiang company will never disappoint the high expectations of the leaders, and will make persistent efforts in the future to achieve more remarkable achievements!" Zhao Ye said solemnly, his voice was sonorous and powerful, obviously full of confidence.
Guan Manshan couldn't help but nodded, she was also very optimistic about the young man in front of her, 20 years old, talented, and accomplished, the current young generation, unsurpassed.
"Let's get down to business, how many days are you going to play this commercial? I would like to remind you in advance that the price of the advertisement titled "News Network" is not cheap! Guan Manshan said.
"Well, I know, may I ask Director Guan, how much is this advertisement a day?" Zhao Ye asked.
In fact, no matter how much money the other party quotes, Zhao Ye will take it, but bargaining is naturally necessary.
However, the advertising price in this era will not be much more expensive.
You must know that in 1994, the first bid king was only 30.79 million yuan.
It was only 1984 and the advertising department was inexperienced and seriously undervalued advertising.
I saw Guan Manshan hesitate for a moment, and replied "10,000 yuan", her tone of voice was not firm enough, as if she was worried that her offer was too high, and Zhao Ye couldn't accept it.
When Zhao Ye heard this offer, he felt that it was too cheap.
10,000 yuan a day, only more than 3 million a year.
In 1994, the first bid king was more than 30 million, almost tenfold.
Zhao Ye looked at Guan Manshan's expression, and obviously said that the price was still negotiable.
"Director Guan, this price is too expensive, if you give me a cheaper, I can contract the advertising of "News Network" for five years!" Zhao Ye said awe-inspiringly.
Guan Manshan shook her head and said: "Cheap can give you a little cheaper, but if you want to contract for five years of advertising, naturally you can't." I'll give you a year at most. A year later, if you still want to advertise, we'll talk again. ”
When Zhao Ye heard this, he was slightly disappointed.
However, no one should have robbed him at that time, but the price may be a little higher.
Forget it, we can't always think about taking advantage.
It's okay to talk about it once a year.
"6668 a day, the number is quite auspicious, Director Guan, what do you think?"
Guan Manshan shook her head: "6668 is not as auspicious as the number 8888." '8' represents fortune, and four '8' represents four seasons of fortune! ”
Zhao Ye shook his head and said, "Four, eight, four, eight, isn't it 'death'?" This is not good, I think it is still 6668 good, the road is prosperous, which means that the fortune is smooth! ”
When Guan Manshan heard this, she was speechless, this is simply a strong word......
After thinking about it, I reluctantly agreed.
The price isn't cheap anymore.
That's so much in one day, it's 2.43 million in a year, and no company has dared to spend so much money on advertising on TV.
"Okay, just at this price, 6668 yuan a day."
"Thank you, Director Guan!"
After the negotiation was completed, the contract was signed on the same day.
The content of the advertisement is very simple, it is what Zhao Ye thought before, and it took a few minutes for the people from the TV station to help make it.
The commercial airtime starts directly this evening.
……
……
Whenever it is almost 7 o'clock in the evening, many TV channels have to broadcast "News Network".
People who like to watch "News Network" have already stayed in front of the TV early on, and Zheng Qu is one of them, through watching "News Network", to understand national events.
In the past two years, he has made a fortune in the corn trading business in Shenzhen, earning hundreds of thousands.
But some time ago, a man named Wang Shi entered the corn market, and Zheng Qu soon felt that the corn business was not doing well, and the competition was a bit fierce.
He was ready to transform, but he didn't know what business to do for a while.
It's almost 7 o'clock in the evening.
18:59:01。
The TV was on the phone, but unlike usual, inside the round dial was the name of a company: China Borderless.
There is a slightly smaller line of words under "China Without Borders", which reads: Imagine Chinese and English electronic typewriters, opening up a new era of modern office in China!
What is a typewriter, Zheng Qu knows, his company has a Shanghai Shuangge brand Chinese mechanical typewriter. This typewriter is very cumbersome to use, and it is easy to make mistakes, and there are only a handful of people who can use this typewriter well, and he also spent a lot of money to hire people who can use this typewriter.
For this reason, he also went to the market to find out if there were other typewriters, which were easier to operate, and he found that there were typewriters, but they were English electronic typewriters.
There is no Chinese typewriter on the market yet.
Zheng Qu complained a few words at that time, why is there not even a Chinese electronic typewriter on the market? If I had, I'd definitely buy one!
Looking at the rotation of the second hand one by one, Zheng Qu's mind suddenly came alive.
"Am I about to transform? The advent of the Imagine typewriter is a godsend!! ”
The more Zheng Qu thought about it, the more excited he became, in his opinion, the Imagine Chinese and English typewriter is simply the gospel of all Chinese companies, and it will definitely be able to sell well!
He had already decided to take out all his savings and act as an agent for this Imagine typewriter.
At this moment, there are not many people who make the same decision as Zheng Qu......
……
There are also many people in China who don't read newspapers, but they all like to watch TV.
Although most people still can't afford to buy a TV, they can rub other people's.
In China in the 80s, watching TV was almost a microcosm of this era.
Xiaomu Township, an ordinary village, only Zhao Meiyu's family bought a black and white TV, and whenever they had dinner, many people in the village brought their own benches and gathered at Zhao Meiyu's house to watch TV.
Even if you watch "News Network", everyone can watch it with relish.
Soon, the news broadcast will begin.
The picture has become a countdown.
China without borders?
Imagine typewriter?
Office automation?
None of the people in their village knew it, and they didn't even know the word "Xinjiang", let alone the English word Imagine.
Suddenly, a voice came from the TV, which immediately caused everyone's surprise, and this voice was not there before.
"China has no borders, tell the time for you!"
Someone in the village immediately said: "What is China without borders, it is very interesting to even tell the time for us!" ”
Although everyone still doesn't know what China Boundless is, the name has left a deep impression on them.
……
PS: Thanks for the support~~