Ten days later, Motorola Digital BB announced the global launch of Bravo, a digital BB device that can store 5 messages with a length of 24 characters, the same function as the Imagine-Digital BB.

Right now, the Imagine-digital BB machine is the best-selling pager in the world.

Motorola Bravo wants to surpass it, in fact, it is not easy, after all, Imagine-digital BB machine occupies a large first-mover advantage.

On the same day, Wujiang Company gave Motorola Bravo a blow to the head, reducing the price by 500 yuan in China and 100 US dollars abroad.

The production cost and selling price of the Motorola Bravo are originally higher than that of the Imagine-digital BB machine.

For example, the price of Motorola Bravo in China is 2,650 yuan, but the retail price of the Imagine-digital BB machine has dropped to 2,000 yuan. With a difference of 650 yuan between the two, there is no doubt that ordinary consumers will choose to buy Imagine-digital BB machines.

Not only that, Wujiang also uses its influence in the paging station market, in the Chinese market, all users who buy Imagine-digital BB machine, Wujiang company will give three months of free paging service.

Motorola's BB machine entered China relatively late, and most of the paging stations in China were basically established after the release of Imagine-digital BB machines. Many paging station companies and borderless companies have participated in the investment, this time, the paging station is more profitable, and the second is to crack down on competitors.

Motorola Bravo entered China and hit the iron plate in one fell swoop!

As the general agent of Motorola BB machines in China, the computing institute has obtained 50,000 units of Motorola Bravo a week in advance.

In the past few days, dealers from all over the country have been scrambling to be the first to wave money and want to represent Motorola Bravo, which can make the computing company another glory.

Even, some people drove the truck directly.

The entrance of the computing institute is almost blocked by traffic, and it is lively and noisy, like a vegetable market.

Liu Chuanzhi stood at the window on the second floor, looking at this hot scene, and couldn't help but be full of spirit and pride.

On the day of the official release of Motorola Bravo, the computer company also completed the nationwide distribution of Motorola Bravo. (Mainly in first- and second-tier cities)

"Big surprise! Big surprise!! Imagine-digital BB machine has a promotional campaign, the retail price has been reduced from 2500 yuan to 2000 yuan, and it is also free of charge for three months of paging service fees!! ”

"Big surprise! Big surprise!! Imagine-digital BB machine has a promotional campaign, the retail price has been reduced from 2500 yuan to 2000 yuan, and it is also free of charge for three months of paging service fees!! ”

In shopping malls around the world, the radio is playing on a loop Imagine-digital BB machine for promotional activities. Banners hung outside the store, similar to those played on the radio.

On the street, there are also a large number of ground pushers handing out leaflets.

At the same time, the company also hired a car to parade the streets, and the news of the price reduction of the Imagine-digital BB machine was printed on the body, and it was also announced with a loudspeaker.

"My God, Imagine-BB machine is on sale, and the price is reduced by 500 yuan at once, which is really great! At the beginning of the year, my eldest cousin bought an Imagine-BB machine, but he couldn't do it every day. While the Imagine-BB machine is now on sale, I also want to buy one, and I will also get 3 months of paging service, which is really a good deal! On the street, a man heard the sound of a loudspeaker, and his face was full of excitement, and then he thought that he could be like his eldest cousin in the future, hanging the BB machine on his waist, deliberately letting people see it, so that they would be envious and jealous!

It is worth mentioning that the paging fee is only twenty-five yuan a month, which is not much, but it is not a lot.

For three months, it is up to one month's salary for ordinary workers.

Therefore, many people have been determined to buy an Imagine-BB machine by this great discount.

At lunchtime, many employees from factories, enterprises, public institutions, government agencies, etc., were discussing the promotion of Imagine-BB machines.

"The Imagine-BB machine is on a big sale, you know?"

"I know, when I came to work, a passer-by handed me a flyer and introduced it. I was shocked at the time, and I couldn't help but sigh at how strong the promotion of the Imagine-BB machine was! ”

"Are you going to buy it?"

'Buy !!' After this village, there is no such shop.'" If the Imagine-BB machine is reinstated after the promotion ends, then I will miss the opportunity! ”

"What you say makes sense, then I'll buy one too!"

BB machine is a fashion, or a symbol of status, with a BB machine, not only have face, but also others can contact themselves at any time, practicality is also very strong.

In the era when mobile phones were not popular, BB machines played an irreplaceable role.

In fact, it was only in 1987 that the Motorola 3200 entered the Chinese market.

Now is the era of BB machines!

……

Yanagawa probably never expected that on the day of the global shipment of Motorola Bravo, it was actually cold.

In many stores in China, Motorola Bravo is seriously unsalable.

On the contrary, there are long queues at the stores that sell Imagine-digital BB machines.

"Mr. Liu, the retail price of the Imagine-digital BB machine is 2,000 yuan, and it also gives 3 months of paging fees, but the retail price of Motorola Bravo is 2,650 yuan, and the paging fee has to be calculated separately. This makes the Motorola Bravo how to compete with the Imagine-BB machine. Even those consumers who like American brands will choose the Imagine-BB machine because the price difference is too great! Salesman Yang Yuanqing reminded.

When Yanagawa heard this, his old face became very gloomy and ugly.

Wujiang just didn't want Motorola Bravo to gain a foothold in the Chinese market, and fought a price war on the day of its release.

"Mr. Liu, I suggest that Motorola authorize and support us to fight a price war with Wujiang Company, otherwise Motorola Bravo will not be able to open the Chinese market at all!" Yang Yuanqing suggested.

The price of the Motorola Bravo is so expensive, how can it compete with the Imagine-BB machine.

Chinese are not so rich, 720 yuan, some people can earn so much money a year.

Liu Chuanzhi patted Yang Yuanqing on the shoulder, he was very satisfied with this new employee who had only joined the company for a few months, not to mention his excellent business ability, and he also obeyed his words, which was worthy of his own support.

"Well, your suggestion is very good, I will communicate with Motorola!"

……

Motorola is now in a hurry, and the Imagine-BB machine is sniping at the Motorola Bravo in the global market, resulting in very unsatisfactory sales of the Motorola Bravo.

Therefore, Motorola had to urgently adjust the price of the Motorola Bravo to keep up with the Imagine-BB machine.

Fortunately, Motorola anticipated the development of this situation earlier and prepared several plans, and Motorola Bravo also said that the price reduction was launched, and the price reduction promotion.

Starting the next day, in the Chinese market, Motorola Bravo dropped by 600 yuan, and after the price reduction, more people naturally began to buy. The price of the Imagine-BB machine has been reduced once, and if the price continues to be reduced the next day, it will make the users of the first day dissatisfied, I only bought it for a day, and the price was reduced again, and then all kinds of trouble.

Although the Imagine-BB machine did not continue to reduce the price, it gave the BB machine shell.

Zhao Ye has used the idea of a mobile phone case in his previous life to the present.

The BB machine shell has a variety of colors and many patterns, or it is printed with the Yangtze River, the Great Wall, the Yellow Mountain, the Yellow River, or the 12 zodiac signs, or the elves in "Pokemon......

Although the production of BB machine shells is very simple, Wujiang can catch Motorola by surprise. Waiting for the other party to launch similar BB shell products, Imagine-BB has already seized a large number of users.