Wujiang has confirmed that it will release the "Qiqi Home Game Console" on June 1, and the Shanghai Wujiang factory is working overtime to fully produce it.

It is expected that before the product is launched, there will be enough 3 million units of "Qiqi Home Game Console" to take the lead in entering the RB market, as long as it is successful, it will be much easier to enter the European and American markets.

As the saying goes, "the smell of wine is also afraid of deep alleys", and the advertisement of "Poor Strange Home Game Console" still has to be played.

Unlike ordinary advertisements, Zhao Ye plans to use Ash and Pikachu to advertise.

Ash sat in front of the TV in the living room and played "Poor Strange Home Game Console", Pikachu cheered on the side, and shouted "Pikachu~Pikachu~Pikachu~"

Then Ash cleared the game and excitedly shouted the slogan: "Poor game machine, endless fun!! ”

At this time, the screen flashed, and finally a real close-up of the "Poor Strange Home Game Console" appeared.

The ad looks new and creative, and it's sure to appeal to children. If the cartoon "Pokemon" is popular, then the "Poor Strange Home Game Console" will definitely also become popular.

In addition, asking animated characters to endorse can be much cheaper and more effective than asking celebrities to endorse. At the same time, it can also increase the exposure of the animation, which is conducive to creating a super IP.

When Wang Anshi gave away RB TV cartoons for free, he also talked about advertising by the way.

Eat people with a soft mouth and take people with short hands.

The TV station gets the broadcast rights of "Hulu Brothers" and "Pokemon" for free, and of course it will give some convenience in advertising.

RB's three major TV stations, Asahi and NHK, and Fuji TV's advertisements are all booked by Wang Anshi, and the cost is not small, but it should be worth the money.

……

……

"Boss, the handheld game console has not yet been developed, and there are more problems encountered during development than we imagined. It seems that it will probably be successfully developed by the end of the year! Wang Jizhi said with some embarrassment, he had sworn that he could develop a handheld game console before June 1st, but the result was still far behind.

In fact, it's no wonder that Wang Jizhi is here.

A handheld game console is a small home game console that is less difficult to develop.

But Zhao Ye has relatively high requirements for handheld game consoles, such as light and thin body, long-lasting power, bright color of the game screen, smooth operation, good heat dissipation, ability to connect, can change game cartridges, etc...... Of course, in order to sell more game cartridges, the game cartridges of the "Poor Fortune Home Game Console" are different from the game cartridges of the Handheld Game Console.

At the moment, Nintendo has not yet launched the Gameboy, and the handheld game console of Borderless is the only one, and players have to buy it.

All kinds of difficulties stumped Wang Jizhi's development team at once.

However, fortunately, the Kirin 1 chip is a chip designed based on the reduced instruction set, with low power consumption, which is very suitable for handheld game consoles.

Nintendo's Gameboy uses the Z-80 chip, which has a relatively large power consumption.

Due to the high power consumption, the first generation of the Gameboy used the STN liquid crystal newly developed by Sharp, black and white. If you use color LCD, the battery can only last for a few hours before it runs out.

However, because of the use of the Kirin 1 chip, the handheld game console developed by Wujiang can support 14 hours even if it uses color LCD technology. If you change to a black and white screen, you can last more than forty hours.

"Okay, postpone it, postpone it, and don't rush it. On June 1st, the "Qiqi Home Game Console" was released, and if the handheld game console was released at the same time, it would form a situation of competition with each other, which would not be good. Wait for the popularity of the "Qiqi Home Game Console" to decrease, and then release the handheld game console. Zhao Ye said slowly, he also knew the difficulties of the other party, he was originally involved in the development of handheld game consoles, but then he spent most of his time in Shanghai engaged in EDA software development and chip design, and all the things about handheld game consoles were left to Wang Jizhi and others.

Wang Jizhi breathed a sigh of relief when he heard this.

At this time, he suddenly thought of something and said: "Boss, the quality of domestic alkaline batteries is too poor, our Wujiang company must import batteries from abroad, before the BB machine was expensive, the profit is considerable, so it is acceptable to import batteries a little more expensive." But with the handheld game console, we intend to make small profits but quick turnover, and then make money by selling game cards. However, in this way, we have to be very strict about the cost control of handheld game consoles. If you still want to buy imported batteries, then it is not only expensive, but also consumes foreign exchange, I don't think it is very cost-effective! ”

When Zhao Ye heard this, he couldn't help but nodded, and very much agreed with Wang Jizhi's point of view.

"So, what do you mean?"

"Boss, why don't we buy an alkaline battery production line from abroad? In this way, the quality of the batteries we produce is better than that of domestic counterparts, and the cost is low, not only can be produced and sold, but also exported abroad! Wang Jizhi suggested.

When Zhao Ye heard this, he suddenly thought of Nanfu battery.

Now, Nanfu battery has not been established.

The predecessor was just an inconspicuous Nanping battery factory in the remote Nanping Mountains of Fujian, with only 2 million belongings. After Chen Laimao, the director of the factory, went abroad for inspection in 87 years, he began to plan the introduction of an alkaline battery production line, with a cost of more than 50 million yuan.

Later, Nanping Battery Factory married with Hong Kong China Resources Group Baifu Co., Ltd. to establish Nanfu Battery Factory, and finally bought an alkaline battery production line worth 60 million yuan through various financings. It didn't take long for Nanfu to encounter a once-in-a-lifetime historical opportunity, and BB machines began to become popular in China.

At this moment, Zhao Ye's expression moved, buying a battery and buying a battery production line, which is better and which is inferior, is clear at a glance.

Isn't it fifty or sixty million yuan, a small meaning!

Zhao Ye said to Wang Jizhi: "Okay, then buy an alkaline battery production line from abroad!" Then let's recruit talents, engage in independent research and development, improve the quality of batteries, and surpass foreign countries. ”

Wang Jizhi was overjoyed when he heard this, and continued excitedly: "Boss, since you want to buy the battery production line, why not buy the LCD screen production line back?" ”

Zhao Ye thought about it, Wang Jizhi's suggestion is very good, isn't it fragrant to produce LCD screens by yourself, why buy imported LCD screens?

Whether it is battery technology or liquid crystal technology, after buying the production line, slowly understand the technology inside, and then bring forth the new, independent research and development, and then master the advanced battery and LCD technology in the future?

Whether the battery and LCD technology are heavy or not, I'm afraid no one knows better than Zhao Ye.

Therefore, Zhao Ye clapped his hand and said: "Okay, let's buy one of the LCD screen production lines back!" ”

"Okay, boss, I've already collected the information of the battery and LCD screen production line, and I'll send someone to negotiate when the time comes!" Wang Jizhi replied with a smile.

When Zhao Ye heard this, he smiled and said, "Mr. Wang, it seems that you have been prepared!" ”

Wang Jizhi said helplessly: "No way, you keep saying let's find a way to reduce the cost of handheld game consoles, I thought, if the battery and LCD screen can be produced by ourselves, won't the cost of handheld game consoles be greatly reduced?" ”

PS: Tomorrow at 12 noon on the shelves, please support, the first order data is very important.