Chapter 136: Stop There
At this time, Haier also needed a foreign exchange to introduce advanced refrigerator technology, and Wujiang Group invested 30 million US dollars to come in, which was exciting for a while, causing the whole factory to cheer.
"Wujiang Group only accounts for 45% of the shares, the factory is still the government and workers in charge, as long as we buy advanced refrigerator technology from abroad, we can be in the domestic market with quality and technical advantages ahead of other enterprises!"
"If we can export abroad, then our Haier refrigerator factory can also earn foreign exchange!"
“……”
At this time, the Qingdao government was very satisfied, and naturally agreed to the acquisition of Laoshan Water Steam Factory by Wujiang Group, and also looked forward to the development and growth of Laoshan Soda Factory.
In fact, during the negotiations, Wujiang Group repeatedly emphasized that Wujiang Group has close relationships with many large distributors, shopping malls and department stores or supermarket enterprises overseas, after all, these companies are currently selling Wujiang Group's products and making a lot of money. If Wujiang Group wants to promote Chinese soda brands abroad, it is easy to do soda.
Soda can also earn foreign exchange!!
This is naturally one of the reasons for impressing the local government.
Soon, Wujiang Group spent 110 million yuan to acquire Laoshan Soda Factory.
There are probably two more famous products of Laoshan Soda Factory, one is Laoshan mineral water and the other is Laoshan Cola.
According to a report by the French Research Center for Geology and Water Resources, the centers of the world's three major underground water systems are the French Alps, the North Caucasus region of Russia, and the Laoshan region of Qingdao in China.
The water quality of Laoshan mineral water is clear and sweet, well received by people at home and abroad, and has the reputation of "Qiong Jelly and Jade Liquid", which is the first choice for state banquets and entertaining foreign guests and friends, and its excellent quality makes many world-renowned mineral waters unreachable. There was a poem as evidence: "Disease prevention and strengthening the body is immortal, and Qingsong Taidai accompanies the youth." I know that the elixir at sea is not as good as the first spring in Laoshan. ”
Laoshan mineral water is so awesome, with the strength of "China's first water", it would be a pity not to focus on high-end products.
When the time comes, Wujiang Group will create another "Nongfu Spring", at least in the field of aquatic industry, which will be enough to win the first place.
On the basis of authentic Laoshan mineral water, Laoshan Cola is made of more than 10 kinds of Chinese herbal ingredients such as black date, angelica, sand kernel, ginger, clove and rich CO2 gas, which is refined with a unique formula, and is the first carbonated drink in China. It is different from Coca-Cola and Pepsi Cola, the sweetness of Coca-Cola and Pepsi mainly comes from sucrose, while the sweetness of Laoshan Cola comes from medicinal materials such as red dates, angelica, and sand kernels. The first smell of the fragrance of herbs, in the moment of swallowing to the throat, the freshness of the herbs overflowed into the throat, the aftertaste was refreshing, and I only felt a fairy breath on the brain.
Coca-Cola and Pepsi are said to "kill sperm", but Laoshan Cola is different, it is actually a potion made from a Chinese herbal formula, and it is rumored that boiling ginger shreds with Laoshan Cola is a home remedy for colds.
The Laoshan brand is awesome.
Wujiang Group, which owns Tianfu Cola and Laoshan Cola, not only wants to drive Coca-Cola and Pepsi out of the Chinese market, but also takes the initiative to enter the global market and make China's Coke famous in the world!
……
At this time, Zhao Ye accepted a call from a big leader.
"Xiao Zhao, there is an old saying in China that 'the moon is full and the water is overflowing', and Wujiang Group has successively acquired the five major domestic soda factories, so you must know how to stop in moderation!"
Uh, warned!
When Zhao Ye heard this, he said, "Okay, big leader, I know, I will stop the acquisition." ”
"Well, that's good. In fact, the state is still very supportive of you and Wujiang Group, otherwise, it would not allow you to buy five soda factories. ”
"Well, I understand, thank you very much for the support of the country, Wujiang Group will continue to develop good products and do its part for the country!"
……
Soon, the dialogue ended, and Zhao Ye immediately notified the three negotiation teams who went to Tianjin Shanhaiguan Soda Factory, Shenyang Bawangsi Soda Factory, and Wuhan Beverage No. 2 Factory to end the negotiations and return to the company.
Although it failed to complete the amazing feat of acquiring the eight major soda factories in China, it was also very good to acquire five soda factories.
Since then, Wujiang Group has become the largest soda company in China, accounting for more than 38% of the domestic soda market.
……
At this moment, Coca-Lele and Pepsi panicked.
The speed at which Wujiang Group acquired a Chinese soda factory was too fast to catch them off guard.
Coca-Cola's China office did not have the right to make a decision, and reported the matter to the headquarters, which was seriously bureaucratic and had not yet come up with a charter, and Wujiang Group had already acquired five soda factories.
At this moment, Donald Keog, president of the Coca-Cola Company, was furious.
"Wujiang Group has acquired China's five major soda factories one after another, why is such important news only reaching me now?!"
"Is it as difficult to deal with the original eight major soda factories in China as it is to deal with the Wujiang Group?"
"I'm afraid that from the moment Wujiang Group acquired China's five major soda factories, it was destined that it would be difficult for Coca-Cola to enter the Chinese market!!"
Donald Keo couldn't help but sigh after speaking.
Only those who know Borderless Group in depth will know how terrible it is.
The third-party game developers of the "FC Game Console" platform have switched to the "Poor Strange Game Console" platform, and players have abandoned the "FC Game Console" platform.
Moreover, the R&D capabilities of Wujiang Group are simply like opening and hanging, the speed is super fast, and each product can be very popular with consumers. Since the establishment of the Wujiang Group, it has never failed.
It is not so easy for Coca-Cola to easily defeat the Borderless Group, especially in the Chinese market.
At this time in China, CCTV was not allowed to broadcast advertisements for foreign-funded enterprises.
Coca-Cola also advertised for a special opportunity last year.
But Wujiang Group can not only advertise on CCTV, but also hit the "News Network" on the hour.
The phrase "China has no borders, tell the time for you" makes the brand of Wujiang Group resound throughout China.
This unfair treatment makes Coca-Cola compete with Boundless Soda?
President Donald Keoh shook his head helplessly, feeling that Coca-Cola would soon lose in the Chinese market.
……
The domestic soda filling technology is relatively backward and the production efficiency is low.
Most of the production packaging is also glass bottles, and there is a lack of production lines for cans and PET plastic bottles.
Therefore, Zhao Ye invited Krones Manufacturing Machinery Company to come to the company to discuss cooperation.
The headquarters of Krones Manufacturing Machinery in Germany was pleasantly surprised to see that Wujiang Group had acquired one of China's largest soda plants.
President Adam Maika solemnly instructed the team going to China on the phone: "This time, Wujiang Group invited our company to China, you must treat Wujiang Group as a god!" As long as it can take over the big order of the Wujiang Group, Krones Manufacturing Machinery will be able to make a lot of money! ”
A few days later, a document was placed on Zhao Ye's desk, which was the renovation plan of the five major soda factories.
The plan came from more than a dozen Chinese-American executives poached from Coca-Cola and PepsiCo.
Zhao Ye looked at it and felt that there was no problem, so he passed.
Roughly speaking, it will be to spend money on filling technology to improve the production efficiency of soda plants, and in addition, to establish a packaging company to produce glass bottles, cans and PET bottles to supply beverage bottles to major soda factories.
Because of its large size, the total budget is about $85 million.
Zhao Ye picked up the pen and wrote the word "agree" on the last page of the document.
However, the broadcast time of "Journey to the West" is approaching, and it is too late to install advanced filling machines for soda factories and establish packaging companies.
But the popularity of "Journey to the West" must still be won, and you can find a way to do it on the glass bottle packaging.
With the popularity of "Journey to the West", these soda drinks will also be a big hit.
Therefore, from now on, it is necessary to recruit people on a large scale, carry out shift production and stocking.
……
"Boss Zhao, at 8 o'clock in the evening on July 1, "Journey to the West" will be broadcast on CCTV 1."
"Okay, Director Yang, I see. By the way, Director Yang, I plan to make Arctic Ocean Soda, Asian Soda, Laoshan Soda, Tianfu Cola and Shanghai Zhengguanghe Soda and "Journey to the West" jointly operated and promoted. In other words, these soda brands have the cover of "Journey to the West" printed on them, thus promoting the TV series! ”
"It's a win-win, of course I'm fine!" Director Yang Jie's eyes lit up and immediately agreed, which is beneficial to "Journey to the West" and will definitely increase the ratings of the TV series. Moreover, it was also said at the beginning that one of the conditions for Wujiang Group's investment in "Journey to the West" was that "Journey to the West" must cooperate with Wujiang Group's products for promotion.
After a while, Zhao Ye ended the conversation.
It only costs a few million yuan to be able to operate in conjunction with "Journey to the West", which is a big gain.
Moreover, Wujiang Group also owns the overseas copyright of "Journey to the West". As for the domestic copyright, it belongs to the central station.
The fact that China does not attach importance to overseas copyright at all does not mean that Zhao Ye does not attach importance to it. How can they know that when "Journey to the West" is broadcast overseas, especially in Southeast Asia, it is simply empty, and there are not only thieves on the streets, but even the police.
Journey to the West, an ancient Chinese literary work, has been disseminated in Southeast Asia for hundreds of years, and has a positive impact on the cultural exchanges between China and Southeast Asia.
It was when the TV series "Journey to the West" was broadcast that it caused such a huge sensation.
Even, Southeast Asian countries have also filmed their own versions of "Journey to the West", but these versions of "Journey to the West" are very shocking, which is really unsightly, and there is a feeling of ruining the three views.
Zhao Ye suddenly had a plan in mind at this time.
"By the way, when the "Journey to the West" TV series is broadcast in Southeast Asia, maybe it will be the time when Chinese soda opens up the Southeast Asian market!!"
(End of chapter)