The thing that everyone is most concerned about at this time is the offer of PHS.

Lu Jia said loudly: "Finally, let me introduce the price of "PHS-1", the retail price in Hong Kong is 5,000 Hong Kong dollars, and the retail price in the United States is 2,500 US dollars!" ”

The exchange rate between the Hong Kong dollar and the US dollar is 4:1.

In other words, the retail price in the United States is equivalent to 10,000 Hong Kong dollars, which is twice the retail price in Hong Kong.

However, the expenses such as transportation and tariffs are not small, coupled with the high consumption power of foreigners, it is reasonable for the retail price to be a little higher~

At present, the retail price of Motorola mobile phones in the United States is 4,000 US dollars, and the price advantage of "PHS-1" is quite obvious.

However, the United States has a lot of land, and most of the people live scattered except for the big cities, and when they go shopping, they have to drive to the supermarket. The PHS base station is difficult to arrange, resulting in a poor signal. In addition, Americans themselves are relatively wealthy, and would rather buy a Motorola mobile phone than buy PHS.

Therefore, it will be difficult for PHS to replicate its great success in China in the United States.

It can only be said that PHS can be developed in the United States, but the ceiling is very low.

PHS investment is relatively small, and in developing countries, it should be highly sought after.

Of course, Japan has a small land area and a large population, so it also has the soil for PHS development. In the previous life, Japan had more than 7 million PHS users, which is already a lot.

In this life, PHS was launched earlier than the previous one, and the 2G era has just begun, and now it is still dominated by 1G networks. Motorola's position as the supremacy of mobile phones has not been shaken by anyone so far.

However, due to the early launch of PHS, its development potential is much higher than that of Zhao Ye's previous life.

The press conference was very exciting at this time.

"Oh my God, it's so cheap, I can't help but want to buy a PHS-1." A reporter couldn't help but sigh.

The businessman in a suit and leather shoes on the side couldn't help but say: "Damn, I knew that Wujiang would release such a cheap PHS mobile phone, so I wouldn't buy a Motorola mobile phone, it's expensive to death, and it's not convenient to take it." ”

""PHS-1 is so beautiful, small and exquisite, fashionable, and you can wear a rope around your neck, and the price is so affordable, it's really exciting~" Not far away, a lady smiled like a flower and opened her mouth to express her thoughts.

And the peers who came to inquire about the news looked extremely ugly.

The price of "PHS-1" is so cheap, how can their company's products be sold?

Starting at noon on the same day, the Hong Kong Borderless flagship store and the business hall of the Hong Kong Telecommunications Company began to sell the "Borderless PHS-1".

In the afternoon, the Wujiang flagship store and the Hong Kong Telecom business hall were already full.

In the evening, consumers who rushed to the door after hearing the news lined up for hundreds of meters.

In particular, outside the business hall of Hong Kong Telecom, there is a huge crowd of people, which has caused a serious blockage to the nearby traffic.

The local police station had to send a large number of police officers to maintain order.

"Oh my god, PHS-1 is really hot, so many people are queuing up to buy it, should I buy one too?" Many passers-by looked at the team and said secretly in their hearts.

5,000 Hong Kong dollars is not cheap for Hong Kong people, but it is not too expensive, and many families can afford it.

There is a "herd effect" in psychology, which means that when an individual is influenced by a group, he or she changes his or her opinions, judgments, and behaviors in a direction that is consistent with the majority of the group.

Right now, that's it.

Passers-by have been affected and want to buy a "PHS-1" like everyone else

。

……

"Mr. Zhou Yunfa, I wonder if you are interested in endorsing the "PHS-1" product?"

Liu Lingqin, the marketing director of Wujiang Communication Technology Company, found Zhou Yunfa and asked.

At present, "PHS-1" is extremely popular, and Borderless Communication Technology Company wants to strike while the iron is hot and let celebrities endorse "PHS-1".

Zhou Yunfa is a Hong Kong artist selected by Liu Lingqin.

At present, Zhou Runfa's popularity is very high, and it is probably Cheng Long who can compete with him.

Looking for Cheng Long's endorsement? Oh my God, I think my company is too profitable and not afraid of going out of business, so I asked him to endorse him......

Wujiang naturally did not dare to find Cheng Long to endorse.

Therefore, among the spokesperson candidates, there is only Zhou Runfa left.

In 1986, Zhou Yanfa's "The True Color of Heroes" became the annual champion of Hong Kong films and a milestone work in the history of Hong Kong films. The role of Little Brother Ma played by Zhou Yunfa is popular all over Asia!

In the film, the famous scene where he lights a cigarette with dollars is still impressive.

And the lines are also memorable.

"I've been waiting for three years, just to wait for an opportunity, and I'm going to fight for it, not to prove that I'm amazing; I'm here to tell people that I have to get back what I lost!"

These words, is it domineering or not?

"Oh, by the way, Mr. Zhou, Wujiang has set up a film production company in Hong Kong called Oriental DreamWorks Pictures, and the company has already written a script called "God of Gamblers". If nothing else, Oriental DreamWorks Pictures will soon find you to play the leading role in this movie - Gao Jin, the God of Gamblers, and invite Wang Jing as the director, in addition, it will also invite Liu Dehao, Zhang Min, Wang Zuxian and other leading actors! ”

As an international brand, Wujiang has a huge influence, and can act as an agent for Wujiang products, which can prove its status from the side.

"Miss Liu, it is my honor to be able to endorse PHS-1, and of course I am very willing. In addition, I am also very interested in playing the leading role in "God of Gamblers"! ”

Wujiang's first film, if it wants to open the Hong Kong film market, is it a joke?

It is expected that this "God of Gamblers" must be a super masterpiece, and in terms of publicity, ATV and "Oriental Daily" will definitely spare no effort.

Therefore, the movie "God of Gamblers" is likely to be popular.

On the same day, Zhou Yunfa signed an endorsement contract with Wujiang Communication Technology Company.

The next day, the commercial was filmed, and then it was sent to ATV and TVB for broadcast.

Hong Kong can make a movie in ten days, and as for TV commercials, one day is enough.

In the evening, primetime, just after the TV series ended, Zhou Runfa's endorsement of "PHS-1" appeared.

There is not much new in the advertisement, that is, Zhou Yunfa took out the "PHS-1" on the set to call relatives, friends, and siblings.

Subsequently, the advertising slogan was finished according to the script: "Boundless PHS, communication without limits, leading the fashion trend!" ”

The advertising slogan is concise and to the point, and the audience seems to remember it all at once as long as they listen to it a few more times.

"Damn, Brother Pony is also using "PHS-1", handsome!! If I had money, I would buy PHS-1! Jiang Jingfeng, as a die-hard fan of Zhou Runfa, was extremely excited when she saw this advertisement at this time.

This night, many people, like him, had the urge to buy this product after seeing "Brother Xiaoma" endorse "PHS-1".

Every move of "Little Brother Ma" is imitated by many people.

This is the star effect, which is where the value of these artists lies.

Otherwise, why do merchants invite these celebrities to endorse, isn't it because they can drive sales?

After the advertisement aired, the sales of PHS-1 skyrocketed.

At this time, the number of new subscribers of Hong Kong telecommunications companies skyrocketed, and they continued to further monopolize the Hong Kong telecommunications market.

……

"PHS-1" has been concerned by many people, and now that it is popular in Hong Kong and developing very smoothly, everyone can no longer sit still.

Shenzhen, Guangzhou, Shanghai and other cities have sent cooperation invitations to Wujiang Communication Technology Company.

Seeing this, the Beiping government immediately followed up and encouraged major cities across the country to vigorously develop PHS business.

Since PHS technology is so powerful, and it happens to be in line with the national conditions, if you don't vigorously develop PHS business, won't you miss the rapid development of the domestic communication industry?

The mainland market has broad prospects, which cannot be compared with Hong Kong.

A week later, more than 10 cities in mainland China took the lead in reaching cooperation with Wujiang Communication Technology.

The Beiping Wujiang factory was operating at full capacity for a time, driving the rapid development of the related upper and lower industrial chains.

In the previous life, although the domestic PHS business showed explosive growth, the majority of the profits were taken up by foreign countries.

First of all, the patent is Japanese; Secondly, the chips, batteries, screens, etc. of base station equipment and PHS mobile phones are purchased from foreign products.

"PHS-1" is 100% localized, and the core components are all developed and produced by Borderless itself. Although the Wujiang Group may make a lot of money, at least it does not allow foreigners to make money.

In addition, PHS technology can also be exported.

Quite a few countries are very interested in this super cheap PHS technology.

At this moment, telecommunications companies in Japan, South Korea, and Southeast Asia have sent people to Wujiang Communication Technology Company to discuss cooperation.

They all wanted to introduce PHS technology and replicate the huge success of PHS in Hong Kong.

In the era when 2G communication networks were not yet popular, PHS was actually quite advanced. PHS is essentially a small cell technology, which realizes wireless coverage through small cell base stations, and connects the user terminal (i.e., wireless local phone phone) to the local telephone network in a wireless way, so that the fixed phone in the traditional sense is no longer fixed in a certain location.

The 1G communication network is a cellular wireless telephone system based on analog technology.

……

Meeting room, Borderless Communication Technology Inc.

"PHS has a low cost and fast layout, and after you go back, organize people to build PHS base stations, and you can quickly seize users!"

"What is the most important asset of a communications company? Isn't that just the user? With a user, you can charge a decent amount of tariffs every month. Now is the era of horse racing, whoever grabs the first users will be able to develop and grow. ”

"Don't look at PHS's technology is lower than 2G and 1G, but its advantages cannot be ignored."

"I think that for users, they don't necessarily need the most advanced 2G communication network services, but they need the most suitable services for them! Many people have never left the province, and some have never left their hometowns in their entire lives......"

"As long as they use PHS, they can meet their usual communication needs."

Lu Jia finished speaking.

The guests couldn't help but nod their heads in agreement.

It is precisely because of the advantages of PHS that they will come to discuss cooperation.

Lu Jia continued, explaining the cooperation method of Wujiang Communication Technology Company.

"Our company only sells base station equipment and PHS mobile phones, and will not license patents externally! If you want to cooperate, then you have to accept this condition. ”

"The complete set of equipment for a PHS base station costs $40,000."

"If the purchase quantity is relatively large, our company can discount it at its discretion."

"Everyone, time is money, the earlier you lay out PHS, the earlier you can enjoy this wave of technical dividends. Don't wait until the 2G communication network technology is mature and grows before you want to open PHS services. At that time, I'm afraid it will be difficult to get the PHS business up and running! Lu Jia said to everyone very frankly.

GSM only began to grow rapidly in the early 90s, and today there are only a handful of telecom providers in Europe that offer GSM services. Among them is Orange Telecom, which Borderless acquired in the UK!

PHS needs to develop, but GSM cannot be ignored.

As long as Orange follows the trend, it can basically become a major telecommunications company in Europe.

At that time, whether it is to continue to develop independently or to "sell oranges at sky-high prices", you can be calm.

Everyone was quickly moved by Lu Jia's words.

Someone asked: "Mr. Lu, if you don't agree to the patent license, will your production capacity keep up?" You know, once we invest in the development of PHS business, we will invest at least hundreds of millions of funds, and users need PHS mobile phones. If you don't supply in time, our user growth rate will be extremely affected.

In addition, I suggest that you should open the PHS mobile phone patent license. Small cell technology is not a very clever technology, and if someone develops a similar technology around your company's patents, then your company's advantage will no longer exist.

And, because you're conservative and don't license patents, this will inevitably lead to a large number of businesses embracing your competitors. Eventually, PHS technology was eliminated by competitors. ”

"First-class enterprises do standards, second-rate enterprises do brands, and third-rate enterprises do products! I hope your company can think about it......"

Inoue Kawatsuki, a representative of the Japanese Telephone and Telegraph Company NTT, said with a beaming voice, which couldn't help but make Lu Jia think.

"Miss Inoue Kawatsuki, hello, I will carefully study the question you said with my boss, and then give you an answer."

"Okay, Mr. Lu." Inoue Chuanyue smiled, her voice was soft, and she nodded to Lu Jia and said.

……

Lu Jia quickly called Zhao Ye, he thought about it carefully, and felt that what Inoue Chuanyue said was not unreasonable.

The call was quickly connected.

Lu Jia relayed Inoue's words.

When Zhao Ye heard this, his face was contemplative.

PHS is indeed not an advanced technology, and other companies will be able to circumvent PHS patents and develop similar technologies as long as they take the time.

In the previous life, the liquid crystal display and the plasma display competed for the market, the plasma display technology at that time far exceeded the liquid crystal display technology, the advantages were quite obvious, but the plasma display technology was almost all mastered by Panasonic, but Panasonic refused to open the technology to other companies to expand the market together.

As a result, other manufacturers can only embrace liquid crystal display technology.

As you can imagine, plasma display technology has failed.

How can Panasonic compete with the world's major LCD manufacturers?

What a lesson from the past!

Zhao Ye figured it out and explained to Lu Jia: "You can license patents externally, but you must buy a borderless chipset!" ”

The chip is the advantage of Boundless, and it is also developed according to PHS technology, and other companies want to develop it, but the time is much slower.

So, basically, this is a condition that most companies will agree to.

Let's make the market bigger together, why don't I sell explosive chips, wouldn't I make more money?

Maybe you can also sell batteries and LCD screens, or even do OEM.

If you let the company develop the market on its own, wouldn't it be much slower?

Everyone has money to make, and I make more......

Zhao Ye chatted with Lu Jia for a long time on the phone, discussing a variety of cooperation methods, and even a complete set of OEM services.

Once the foundry business is done, in the future, Wujiang will be able to become a mobile phone foundry giant.

If the PC foundry business is also won, will Foxconn still be the world's largest electronic foundry in the future?

With more than 1.3 million employees worldwide, Foxconn is terrifying, more than the population of many small countries.

If there are many more employees of Wujiang Group than Foxconn, this is related to the survival of countless families, and stability is pressed on everything, who would dare to move Wujiang Group easily?

Although Wujiang Group is a high-tech company, is it impossible to do electronic foundry?

Besides, the development trend of the future generation industry is automation and intelligence, full of high technology, and Tiangong Technology Co., Ltd., a subsidiary of Wujiang Group, is developing in this direction.

The next day, according to Zhao Ye's instructions, Lu Jia made another appointment with representatives of companies from all over the country.

He said clearly: "Hello everyone, Wujiang Group can license the relevant patents of PHS mobile phones, but the partner must purchase the chipset of Wujiang, otherwise the patent authorization will not be obtained!"

In addition, if you buy a Wujiang battery, LCD screen, or even hand over to Wujiang OEM production, then the patent licensing fee will be much lower! ”

PHS base station equipment patents, Wujiang has not been authorized externally, as long as the PHS mobile phone patent is authorized.

When the time comes, the market will be full of PHS standard mobile phones, and telecom companies should know how to choose.

Moreover, PHS's first-mover advantage is too obvious, and it will take at least a year or two for other companies to bypass the patent, and by then, the daylily will be cold.

Besides, it is simply thankless to go to the trouble of developing a technology that is already backward, and then have to compete with a giant like the Borderless Group.

As Lu Jia's voice fell, many of the people present showed joy on their faces.

"PHS-1" was a big hit in Hong Kong, and it made a lot of money, which is enviable.

Now, since the Borderless Group has opened the PHS mobile phone patent, it also means that they can also make a lot of money by selling PHS mobile phones.

Soon, in the conference room, everyone was happy and laughing, while signing the cooperation agreement.

If nothing else, as this group of people left China, they brought the "seeds" of PHS to all over the world, and finally blossomed everywhere!

(End of chapter)