Apple's current CEO is John Scully, who is known for his excellent marketing skills, and in 1987 John Scully was known as the highest-paid manager in Silicon Valley with an annual salary of $2.2 million.

Laurien Dick came to John Scully's office and told him about Lu Xingping's intentions.

John Scully looked pensive and asked Laurien Dick what he thought.

"What do you think, Laurien??"

Laurean Dick thought for a moment and replied: "In recent years, with the rise of IBM-PC and other compatible machines, our Apple company's market share has become smaller and smaller, and it has almost been overwhelmed by IBM and Microsoft. If you don't make changes, it will be very difficult for Apple to win back the market! ”

Sighing slightly, Laurien Dick said: "In the first half of this year, we launched the Macintosh Portable, but its sales were not very good. Apple urgently needs to make a change and develop a more advanced and popular PC. ”

"The performance of the Kirin 3 microprocessor based on the RISC (Reduced Instruction Set Operation) structure of Wujiang Group has far exceeded the Motorola 680x0 series used in our previous Macs, and it is fundamentally different!"

"If Apple can launch a personal computer based on the Kirin 3 microprocessor, it will be very popular!!"

"Moreover, I think that Wujiang Group's entry into the PC market at this time will definitely attract the attention of IBM, Microsoft and other enterprises, and just help us share the pressure!"

After Laurien Dick finished expressing his meaning, John Scully nodded secretly, and after half a ring, he spoke: "Laurien, I also agree with your idea, and I will hold a board meeting tomorrow to discuss this matter!" ”

"Okay!"

At 10 o'clock in the morning the next day, Apple held a board meeting, which was also attended by a number of Apple executives.

At this meeting, everyone had to discuss whether to deepen cooperation with Wujiang Group, not just a dozen patents.

John Scully asked Laurian Dick to repeat his opinion in front of the crowd.

Laurien Dick nodded in response, and then recounted his opinion.

When everyone heard this, they were thoughtful.

Soon, Apple's head of development, Louis Garcy, looked moved, and immediately said: "What Laurien Dick said makes sense, cooperating with Wujiang Group may not be Apple's hope to rebuild its glory!! The Kirin 3 microprocessor from Wujiang Group has the characteristics of high performance and low power consumption, which is very suitable for the development of high-performance laptops, which is conducive to Apple's opening up the high-end market! ”

Since becoming head of development, Louis Garcy has advocated pushing the product line in two directions, namely more "open" and more expensive, and he believes that Apple products should not be sold at the low end and low margins. Louis Garcy's policies have led to higher and higher prices for Apple products.

This has also led to the decline of Apple's computer business and the loss of market share.

At this time, the appearance of the Kirin 3 microprocessor couldn't help but give Louis Garcy a new idea.

He is planning to develop a Powerbook, which requires a powerful processor, and among the many processors on the market, the Kirin 3 microprocessor is undoubtedly the best choice.

Therefore, Louis Garsi strongly agreed with the cooperation with the Borderless Group.

I saw him say again: "If Apple doesn't cooperate with Wujiang, then it is very likely to push Wujiang to the side of its competitor Microsoft." At that point, Apple will be even more troublesome.

It is better to take this opportunity to deepen the cooperation between Apple and Wujiang, and join forces to confront Microsoft, Intel, IBM-PC and compatible machines.

In addition to the Kirin 3 processor, there are also WPS-Office office software suite, lithium battery, "Kunpeng-1" GPU graphics processor, game software, etc......

Wujiang is a very strong strategic partner! ”

When everyone heard this, they felt more and more that it was necessary for Apple to join forces with Wujiang Group.

Some members of the board of directors are worried that the development of the PC business of the Borderless Group will threaten Apple's position.

"The technical strength of Wujiang Group is stronger than that of our Apple company, Louis Garcy, do you have the confidence to compete with the Powerbook laptop you have developed? Don't let the time come, the cooperation between the two companies will make the Wujiang Group ......"

Louis Garci laughed and said, "You don't have to worry about the PC business of the Borderless Group that can threaten our Apple computers. I'm confident that the Powerbook laptop we've developed this time is very good and not afraid of any competition. Haha, the real concern is IBM-PC and those compatible machine brands! ”

Louis Garcy was very confident and proud.

I always feel that the products I design are unbeatable.

When he first joined Apple, under his leadership, he adopted a similar marketing strategy during his tenure at PepsiCo, which made Apple's development speed soar for a while, thus winning the recognition of Apple's board members, but the good times did not last long.

Since the advent of IBM-PC, Apple has been on a downward spiral.

John Scully has the highest annual salary in Silicon Valley, but he has never made a difference, which makes his position gradually unstable.

Now, as long as Apple can cooperate with the Borderless Group and obtain the technical support of the Borderless Group, then Apple can develop better computers and increase its market share, thus proving his value as the CEO of Apple!

As for the rise of the PC business of Wujiang Group in the future, and it may even become Apple's gravedigger, what does it have to do with him John Scully?

After I retire, I don't care if it's flooding!!

If Apple went bankrupt, it was only the management at the time who was incompetent, and he had nothing to do with John Scully.

"I support cooperation with Wujiang Group, Apple now needs to report with other companies to keep warm, although we have not yet reached the point of bankruptcy, but the products developed in the past two years are not ideal, looking at the market, are IBM-pc and IBM-pc compatible machines, resulting in more and more abundant ecological software around Microsoft Windows operating system, more and more competitive, and our Apple is becoming weaker and weaker!"

"Guys, it's time for Apple to make a change!!"

John Scully spoke so loudly that everyone couldn't help but identify with him.

In the end, everyone discussed and came up with the result, which was to cooperate with Wujiang Group.

At noon, Laurien Dick called Lu Xingping and asked them to come to Apple at 3 o'clock in the afternoon to discuss cooperation.

Lu Xingping was overjoyed when he heard this, and hurriedly said that he would go to the appointment on time.

……

In the afternoon, Lu Xingping and his entourage came to Apple again, and it was Laurien Dick who received them.

After the meeting, Laurien Dick said bluntly: "Mr. Lu, Apple is willing to license the patents you mentioned to the Borderless Group, but we also hope to reach an in-depth cooperation with the Borderless Group, hoping that your company can sell Kirin 3 processors, "Kunpeng-1", lithium batteries to Apple to us, and also hope that your company can develop Apple's version of WPS-Office and Borderless PC game ......."

Lu Xingping was stunned, Apple made a lot of requests.

Due to the limited production capacity of the Kirin 3 processor, it is currently only open to the Wujiang Group and has not been sold to the outside world.

Moreover, the Kirin 3 processor is very powerful and is one of the core competencies of laptops.

As for the "Kunpeng-1", lithium batteries, and other cooperation, in fact, there is not much problem.

The power of "Shenzhou Computer" is not only in the hardware, but also in the software.

The HarmonyOS is an operating system that directly imitates Apple's previous MacBook, and it can definitely beat all the current Windows systems.

In addition, Apple computers do not have USB excuses, CD-ROM drives, and SSDs, and even if other hardware configurations are the same, there is no way to compete with Shenzhou computers.

The high-end market definitely belongs to Shenzhou Computer!

But Lu Xingping was not in a hurry to agree to Apple's request at this time, he just said that he would go back and discuss it with the boss before he could make a decision.

After leaving Apple, Lu Xingping went to the hotel for dinner, and when it was 9 o'clock in the evening, it was also 9 o'clock in the morning on the Chinese side, Lu Xingping guessed that Zhao Ye had gotten up, so he called him.

The call was quickly connected.

"Mr. Lu, how are the negotiations with Apple going?" Zhao Ye asked.

Lu Xingping replied with a smile: "It's relatively smooth, Apple has the intention of cooperating, but they also put forward a lot of conditions." ”

"On what terms?"

"Apple wants to join forces with us, cooperate in depth, reach a strategic partnership, and hope that Wujiang Group will sell Kirin 3 processors......"

Lu Xingping was not in a hurry and said slowly.

After listening to this, Zhao Ye's expression did not change, and he had a doubt in his heart at this time: "If Apple had been helped by the Borderless Group, it might have survived in the 90s and would not be on the verge of bankruptcy." So in this case, will Apple's board of directors still invite Jobs to return to Apple? If Jobs doesn't return to Apple, will Apple still be able to achieve the remarkable achievements of its previous life? ”

Zhao Ye thought a lot and felt that Apple would become mediocre without Jobs, that is, a fairly good computer company.

iPod music players, iPhones, iPad tablets, and iWatches should have nothing to do with Apple.

Zhao Ye couldn't help but want to laugh at this time, if he has nothing to do with Apple, that is, he has a relationship with Wujiang Group.

In addition, Apple actually bought "Kirin 3" and "Kunpeng-1......

How can Wujiang Group not make money with a small amount of money, so that Apple will become dependent on Wujiang Group, and it is not possible to handle it as much as you want in the future.

And other PC manufacturers see Apple's products selling well because of the Kirin 3 processing and the "Kunpeng-1" GPU?

Will they do the same?

Let European and American computer companies form a dependence on Wujiang Group.

Once the supply of Wujiang Group is cut off, these enterprises can suffer huge losses.

"Mr. Lu, you can agree to Apple's conditions, but in terms of price, you're welcome, Apple is still very rich!!" Zhao Ye said with a smile.

The emaciated camel is bigger than the horse, and Apple has not been able to do it in the last year or two, and it was very awesome before.

Not to mention that he can be tossed around by John Scully for three or four years before he is on the verge of bankruptcy.

"Okay, boss, I got it!" Lu Xingping nodded in response.

"Well, if it's okay, then hang up."

"Okay, goodbye boss!"

"Goodbye!"

Zhao Ye hung up the phone.

Immediately, he went on to write a 3D game engine on his computer.

Yes, Borderless is entering the PC gaming industry.

Games can drive PC sales, and no one understands the role of games better than Wujiang.

You know, in the 80s, the world's best-selling and most popular computer was not Apple or IBM, but the Commodore dore 64 continued to sell for 11 years, selling at least 17 million units, and once won the title of "best-selling computer" in the Guinness Book of World Records!

The Commodore 64, which costs $595, is very cheap and may not be good for anything else, but it's mainly used for gaming.

If Shenzhou Computer can bundle a few classic PC games, don't worry about Shenzhou Computer not selling?

Despite the old business routine, it works.

PC games are slightly different from console games, handheld games, and arcade games in that they are operated with a keyboard and mouse.

According to his impression, Zhao Ye can easily design a lot of fun PC games, but these PC games basically need 3D game engines.

Therefore, Zhao Ye is now designing and developing a 3D game engine.

The earliest 3D games probably appeared in 1990, and "Star Villain" and "Genesis Subterranean" developed by Source Systems can be said to be the originator of 3D games.

However, neither game uses a full 3D engine.

Zhao Ye is ready to develop the world's first real 3D engine, which is the origin engine of the previous life.

This Source Engine has nothing to do with the Source Systems companies mentioned above. In previous lives, the Source engine was developed by the famous Valve company, and its representative works include the "Origin" series, the "Counter-Strike" series, "Dota 2", "APEX Legends", "Half-Life" series, and so on.

In the previous life, this engine came with two software, the "Source Development Kit" and the "Source Filmmaker", the former one made games, and the latter specialized in making game movie CG, and could even be further developed into software specializing in film CG special effects.

At present, Zhao Ye is the only one in the world who has such talent to develop such an awesome 3D engine.

In fact, the Source Engine he developed is much more advanced than the initial version developed by Valve, applying more new algorithms and structures, and is much stronger than the Valve Source Engine in terms of physics simulation and picture rendering.

And the reason why Zhao Ye developed the origin engine was mainly because he wanted to develop "Counter-Strike".

When the time comes, Wujiang Group will directly open computer rooms around the world, set up a LAN to play "Counter-Strike", imagine that picture, and feel that not only the game will be popular, but also the Shenzhou computer will be a big seller.

In the future, when the Internet era comes, computer rooms will become Internet cafes, and maybe Internet café chains can become a borderless cash cow.

Mastering the Internet café is equivalent to mastering a huge publicity channel, and it is not an easy thing to promote software in the future. At least in China. In foreign countries, many families may not go to Internet cafes often because foreigners are relatively wealthy, and they have bought personal computers.

However, Borderless will develop a "Battle.net" game battle platform, where players can play games such as "Counter-Strike", "StarCraft", and "Warcraft...... In the future, games such as "League of Legends" and "Peace Elite" can also be moved to the "Battle.net" platform.

PS: More at night

(End of chapter)