Chapter 206: Education
It is getting closer and closer to the completion of the domestic Internet backbone network.
The production of the Shenzhou Computer 2 and iBook1 laptops has been put on the agenda.
In addition, there are super VCD players, which are frantically stocking up.
New Super VCDs are also in stock.
Zhao Ye also hurriedly led the team to work overtime to develop the blade server and Fuxi database.
……
An autumn rain is cool.
After the beginning of autumn, the weather gradually cools down, and the dreary air becomes much fresher.
Many educators from the former Soviet Union have directly joined the Wujiang Education Company, responsible for compiling all kinds of teaching materials, from primary school to university, with a full range of subjects.
Zhao Ye originally wanted to send these teachers or professors to the school, but it happened that Wujiang Group was preparing to enter the education market, so he kept some of the better talents.
Li Jiacheng donated to the establishment of Shantou University, focusing on medical care.
Zhao Ye felt that he could also fund the construction of a university, focusing on communications, electronics, semiconductors, software, etc., and of course, medical care.
After all, Zhao Ye is also afraid of death!
With the improvement of medical technology, you can live longer.
In the future, the average life expectancy of human beings may be as high as 100 years old.
I really want to live another 500 years, it's not a dream......
But all rich people generally live longer than ordinary people, for example, Li Jiacheng has been taking a drug to help enhance the body's functions. This medicine slows down the aging of the body and allows people to live longer. But this miraculous drug is sky-high, a small pill costs 2 million, and many people may not be able to buy half of the pill in their lifetime.
A rich man abroad, his legendary story is even more amazing, it is simply a medical miracle. In order to preserve his life, he changed his heart 6 times in his life, and each time he changed his heart, it cost hundreds of millions of dollars.
Zhao Ye is richer and younger than them, and of course he hopes that medical technology will become more advanced and he can live longer.
As the saying goes, "if you want to do a good job, you must first sharpen your tools", and the research and development of medical technology should also be established on advanced production equipment.
At present, ZEISS is already involved in the research and development of medical equipment, and in the future, Wujiang Group will strengthen its investment in medical treatment.
……
At this time, according to the most urgent needs of Chinese students, Wujiang Education Company took the lead in compiling English textbooks, with the professionalism of these teachers and professors in the education field, they must be able to compile authoritative learning materials and correct and complete learning content, as well as scientific and reasonable methods, so as to fully tap children's potential and stimulate children's interest.
In addition to the teaching materials, of course, the supporting English tapes, all of which are original pronunciation of real people, provide the most authoritative English pronunciation scheme to help parents solve the confusion of reference standards.
It just so happens that Wujiang Group can take advantage of the trend to launch repeater products.
In the 90s, repeaters were very popular in China, and Wujiang Group could successfully enter the education market with the help of this product.
Other developing countries are expected to be extremely fond of the repeater product, and maybe the repeater product can be popular all over the world.
Education should be done sooner rather than later.
After the compilation of the textbook is completed, Wujiang Group is ready to release it together with the repeater product.
……
Borderless Education, Inc.
meeting.
"The technical content of the repeater is not high, but its domestic market capacity exceeds 10 million !!" Zhao Ye spoke, but he didn't say anything.
The success of repeaters has been proven in previous lives, and at its peak, annual sales exceeded 15 million units.
A repeater, the price of two or three hundred yuan, the profit is very high, Wujiang Group can earn at least 200 yuan, assuming that 10 million repeaters are sold a year, the profit is as high as 2 billion.
In this era, there are several enterprises with profits of up to 2 billion yuan.
Zhao Ye explained: "The aroma of wine is also afraid of deep alleys, and the repeater, as a new product, must be advertised in order to let parents and students know, and at the same time promote our English textbooks!" ”
In the first year of the release of the repeater, Zhao Ye wanted to use advertising bombardment to completely start the popularity of the repeater.
Let students buy repeaters and identify the Wujiang brand.
Otherwise, the next competitor will be ushered in, and the profit will be greatly shared, after all, the technical content of the repeater is not high, and it is very easy to copy.
The advantage of the Boundless repeater is probably that it has its own textbooks, which other repeater manufacturers do not have.
With a recording time of 480 seconds, the Borderless repeater can store words, sentences, music, etc. in various languages for repetition at any time.
In addition, it also has the function of "A-B repeat", for example, the first time click, the current time point is A; The second click, the current point in time is B, and the sentence between the two points is repeated. The third click starts a new sentence selection, long press, and releases the A-B repeat state.
"Chairman, do we ask someone to endorse this borderless repeater?" At this time, Yu Minhong, an executive of Wujiang Education Company, asked.
He previously taught at Peking University, but resigned from Peking University in 1991 and then worked in a training school in the community.
He never imagined that Wujiang Group would contact him and ask him to join Wujiang Education Company and serve as the principal of Wujiang New Oriental School.
Borderless New Oriental School is a very professional language training school, which is only available in English for the time being, but will be expanded to Japanese, Korean, German, French, Spanish and so on in the future.
In his previous life, Yu Minhong was able to develop New Oriental Group into the largest private educational institution in China, so Zhao Ye was willing to give him a chance. Anyway, it is not very difficult for Wujiang Group to develop a training school.
When Zhao Ye heard this, he looked at Yu Minhong, shook his head and said, "You don't need to ask celebrities to endorse, it's not very useful!" After thinking about it, he suddenly said, "Instead of spending a lot of money to invite celebrities to endorse, it is better for us to spend money to invite the champions of various provinces every year to endorse repeater products!" Well...... In the future, our products of Wujiang Education Company will do this! Change the spokesperson once a year, give benefits to the top students in the college entrance examination in disguise, and encourage students across the country to study hard! ”
When everyone heard this, they couldn't help but nod their heads in agreement.
College entrance examination champions and stars, who do parents recognize more?
Of course, he is the top student in the college entrance examination!
Parents believe that if their children learn the "secret" of the top student in the college entrance examination, they will definitely be able to improve their academic performance.
In addition, what Zhao Ye just said, can motivate students across the country to study hard, if poor children know that they can get the endorsement of Wujiang Education Company, they have to study hard, and even the parents of the children will support them.
The world is bustling, all for profit; The world is crowded, all for profit.
Although it is a bit cheesy, the students' motivation to learn must be soaring, thus describing the learning atmosphere in which you are catching up.
"Chairman, there are 34 provincial-level administrative regions in my country, and if you ask each provincial-level champion to be the spokesperson, it will cost a lot!" Someone reminded.
Zhao Ye pondered for a moment, and then said: "The endorsement fee for the national champion is 1 million, and the rest is 500,000!" In this way, it is 17.5 million a year. It may seem like the cost is more expensive than hiring a celebrity, but we have 34 spokespersons who can be assigned to multiple products. In the future, the educational products launched by our company will not only be repeaters, but also electronic dictionaries, textbooks, test papers, popular science books, learning machines, point readers, online courses, etc...... Each product allows five or six provincial champions to show up and enhance credibility......"
"Chairman, will 1 million yuan be too high, at present, even 10,000 yuan households in China are very rare, in fact, the endorsement fee of 100,000 yuan is enough!" Pang Yongzhi, CEO of Wujiang Education Group, said.
When Zhao Ye heard this, he smiled, and then said: "100,000 is indeed enough, but it is not sensational enough!" We need a huge gimmick, one that will shock parents and students across the country! ”
"ATV has a variety show called "Millionaire", and the ratings are very high. If this variety show is called "100,000 Millionaires", how many people do you say will pay attention to this show? ”
As soon as these words came out, everyone suddenly realized.
1 million is actually more important than the champion itself.
There used to be national champions, but how many parents cared about who won the national champions?
However, once Wujiang Education Company said that the national champion will receive 1 million endorsement fees.
Parents and students will surely want to know who is the national champion.
And the major media in the country will rush to report on the national champion, at this time, the popularity of the national champion is unparalleled!
That's a lot of money!
High, really high, everyone couldn't help but admire Zhao Ye.
Zhao Ye smiled faintly, this was just an attempt by him, and it wouldn't cost a lot of money anyway.
Wujiang Group's products are mainly won by the quality and innovation of the products themselves, not by advertising. If the product is not good, no matter how good the advertisement is, it will not help.
For Wujiang Group, advertising is just the icing on the cake.
Zhao Ye raised his hand to signal everyone to be quiet, and then ordered: "Next, you need to develop an electronic dictionary and a second-generation repeater!" ”
"Electronic dictionary, I won't say more, you all know, now I'm going to introduce you to the second generation repeater."
"The second generation repeater had to have a major innovation, which I call a 'visual repeater'!"
"According to the results of an education survey in France, students can remember 15% of all information by listening alone, 25% by watching alone, and more than 64% of all information by combining audio-visual and audio-visual!"
"The visual repeater breaks the functional limitations of the first-generation repeater that cannot display and translate text, and organically combines language skills training such as listening, speaking, reading, translation, and vocabulary, which can comprehensively improve the English level and learning efficiency of foreign language learners!"
"I conclude that when our repeater is released, there will be copycats soon."
"And the advent of the visual repeater will definitely be able to completely crush the copycat repeater......"
As soon as the words fell, it caused a discussion among everyone in the conference room.
The visual repeater is advanced, but the technical difficulty is high.
But it's not impossible.
When everyone thought of this, they immediately jumped to try.
……
At this time, it was already September, the universities were all open, and there was no foreshadowing and publicity before, at this time, the effect of asking the champion to endorse was very poor, so this year, Wujiang Education Company did not spend money to invite the champion endorsement.
On September 20th, the Borderless repeater and English textbooks were directly launched.
Online is a TV advertisement, and offline is a local push, so that the local push personnel can promote the school and the school gate.
The price of the repeater is not expensive, 249 yuan for a unit, and the price of English extracurricular textbooks varies, such as the price of English extracurricular textbooks in the first year of junior high school is 40 yuan, including two English tapes; The English extracurricular textbook for the third year of high school costs 60 yuan and includes three English tapes.
Under the advertising of Wujiang Group regardless of the cost, repeaters and English textbooks quickly became popular all over the country.
In the early morning, the sound of reading English sounded in the square on the campus of a junior high school in China.
“What's your name?”
“My name is Li Lei,and you?”
“My name is Hanmeimei。”
Tian Zhen is 12 years old and was admitted to a junior high school in the city from the countryside. After she entered the school, she came into contact with English for the first time, and felt that it was very difficult to learn English, especially her English pronunciation was very inaccurate, and she was often laughed at by her classmates. Last night, her dad bought her a Borderless repeater and English textbooks.
Early this morning, she came to the school playground and started learning English.
Tian Zhen used the A-B repeater function of the repeater to learn repeatedly until her pronunciation was the same as that of the other party.
After persevering like this for about a week, Tian Zhen's self-confidence soared, and she felt that she was better than many of her classmates.
And she listened to a lot of tapes, and then listened to the English teacher's pronunciation, which always felt weird.
On this morning, the teacher called the English song and asked people to read an article.
Suddenly, the teacher named Tian Zhen.
At this time, many students in the classroom suddenly snickered, ready to see Tian Zhen's joke, but they didn't expect it......
Tian Zhen nervously picked up the textbook, and then read it aloud very smoothly.
The classmates were stunned, and the English teacher was also surprised, in her class, Tian Zhen's English score was the worst, especially the pronunciation, which revealed a strong local flavor, but today she read very well, and the pronunciation was very standard.
After Tian Zhen finished reading aloud, the English teacher took the lead in applauding, and then asked: "Tian Zhen has made great progress, which is really impressive." Can you tell your teacher why you're making so fast progress? ”
Tian Zhen was shy for a moment and replied in a low voice: "My father bought me a boundless repeater and English textbooks, and I follow the repeater every day to study, so the progress will be so fast!" ”
As soon as the classmates heard this, their eyes lit up, Tian Zhen bought a boundless repeater, so her English level has improved so much, I can also, when I get home, I will immediately ask my parents to buy a boundless repeater for herself!
……
All over the country, the demand for borderless repeaters has outstripped supply.
People learn English much more efficiently, which reduces the time spent learning English, which frees up more time for learning other knowledge.
Compared with this repeater, Zhao Ye attaches more importance to another educational product - a microcomputer, that is, the "Raspberry Pi" Raspberry Pi in his previous life.
However, Zhao Ye named it "Sparrow", and the Chinese name is "Little Sparrow", just as the so-called Sparrow is small, but it has all five organs.
The size of the "Little Sparrow" is very small, there is no monitor, no mouse, no keyboard, it is a geek version of the computer host, and the production cost is less than 200 yuan.
After the successful development of this product, Zhao Ye directly asked people to donate 250 units to each university in China, and each university was equivalent to only donating 50,000 yuan.
In 1992, there were only 1,053 universities in China, and the total amount of donations was only more than 50 million yuan.
But these "little sparrows" can help many students learn computer programming.
Moreover, the price of Wujiang Group is also quite cheap, only 200 yuan, and it is not expected to make money at all.
The main purpose of Wujiang Group's launch of "Little Sparrow" is to allow more Chinese to learn computer programming.
In the future, China will have enough programmers to cut off India's market in the IT outsourcing sector.
At present, the product "Little Sparrow" has not been released abroad by Wujiang Group.
The more backward foreign countries are, the happier Zhao Ye is.
As we all know, the computer industry is very profitable, many people in China want to engage in this industry, but the threshold of this industry is very high, mainly because computers are too expensive, many people want to learn by themselves, but there are no computers, how to learn by themselves.
The birth of "Little Sparrow" has undoubtedly given many people a chance.
The price of "Little Sparrow" is very cheap, only 200 yuan, which is a world of difference compared to the computer that costs tens of thousands of dollars.
At least many people can afford to buy "little sparrows".
Of course, Wujiang Group will also take advantage of the trend to launch programming learning materials, so that those people can learn computer programming by themselves, and then be able to become a qualified coder.
……
At the end of October, Borderless Group began advertising on TV to promote "Little Sparrow".
The advertising slogan is very simple, clear and rude: "Buy "Little Sparrow" on your own computer programming, promise without borders, pass the test, earn thousands of people a month, and there is no limit to the number of people!" ”
The average monthly salary of ordinary workers is only a few hundred yuan, and when a programmer has thousands of yuan, it is not exciting for many people to teach themselves computer programming?
……
Liu Tao did not get admitted to university, and now he does not have a formal job, and he is fooling around in the city, not only is he looked down on by his parents and is often scolded, but his neighbors and relatives also secretly laugh at him.
Liu Tao was very depressed and confused about the future, until this day, he suddenly saw an advertisement on TV for Wujiang Group to promote "Little Sparrow", and after watching the advertisement, he suddenly seemed to see hope!
"I'm going to buy a little sparrow, I'm going to teach myself computer programming, and I'm not going to let anyone look down on me anymore!!"
That night, Liu Tao made it clear to his parents that he wanted a "little sparrow".
However, Dad disagreed, feeling that Liu Tao was not the material for learning computer programming at all, and he was a little bit wrong with Liu Tao.
And his mother didn't say anything at night, but when Liu Tao was sleeping at night, she secretly walked into his room, put 300 yuan on the bedside, and wrote a note: "Mom's dream to support!" ”
The next morning, Liu Tao couldn't help crying when he saw the 300 yuan and note on the bedside, and he secretly swore in his heart that he must learn computer programming!
……
There are many young people in the country who want to change their lives or who can't find a job.
For a time, the sales of "Little Sparrow" were a big hit.
They trust the Borderless Group, which promises that as long as they pass the assessment, they can get a salary of thousands per month, and there is no limit to the number of people. This shows that as long as you work hard to learn programming, you will definitely become an employee of Wujiang Group.
Wujiang Group just needs a large number of code farmers, especially with the advent of the Internet era, the demand for code farmers has skyrocketed......
(End of chapter)