Chapter 219: iPod Deals a Fatal Blow to the Record Company

In May, the rain is sunny and the plums are fat, and the apricot blossoms blow away and the swallows are flying.

It has been half a year since Wujiang Group promoted the Internet, and according to incomplete statistics, there are 50 million Internet users in the world.

In Europe alone, there are around 22 million.

The rapid growth of the number of Internet users is mainly due to the development of major Internet cafes around the world.

In this environment, the Napster website is developing rapidly, and most Internet users will choose the Napster website for listening to music.

Sales of physical records have plummeted, and major record companies have suffered huge losses.

By this time, the world's major record labels had already seen Napster as a thorn in their side.

At the same time, they also hate the Borderless Group.

First, Wujiang Group has developed the Internet, and secondly, hao123 has been hanging on the Napster music sharing website.

Many novices on the Internet entered the Napster music website through the hao123 website navigation website, and started their first pirated music journey.

The record company also asked Wujiang Group to block and block the Napster music sharing website, but it was directly rejected by Wujiang Group.

Your record company doesn't give face to the Borderless Group, so why should the Borderless Group give you face?

If you want to remove the Napster website from the hao123 website, then you must win the lawsuit first.

Borderless deliberately condoned the growth of the Napster website, and in the intervening months, Borderless Electronics' factories have been working overtime to produce iPod music players.

The more popular the Napster website is, the more iPods will sell.

……

"Wujiang Group is really hateful, if it weren't for its support for the Napster website behind it, how could this pirated music website develop so fast!!" The president of Universal Music was furious.

"Yes, according to the survey, more than 30 million people have logged on to the Napster website, and the cumulative music has downloaded about 500 million songs, which means that our record company has lost at least 500 million US dollars." The president of Warner Records shook his head and sighed.

The president of Sony Records frowned: "This is nothing, the thing I am most worried about is that with the increasing popularity of the Napster website, users will no longer be willing to buy physical records in the future, but all go to pirated music websites to listen to songs, which is undoubtedly a disaster for our record company!" ”

Hearing this, everyone's faces were full of worry, and they were eager to dismantle the Napster website.

"Oh, by the way, Wujiang Group held another product launch conference today, I don't know what products will be released......"

May 20 at 10 a.m.

The product launch of Wujiang Group came as scheduled and once again attracted the attention of the world.

Last year's Borderless Winter Product Launch Conference is still fresh in people's memories.

At this time, thousands of guests were full of guests at the press conference, and more than 100 TV stations around the world broadcast live, and tens of millions of people around the world were watching live TV.

Many people lamented this situation.

"There is no other company in the world that has such a great influence when it holds a press conference, and Wujiang Group is truly unique!"

"I wonder what kind of products Wujiang Group will release this time?"

In the midst of the discussion, the host of the press conference appeared on the stage.

When everyone saw that the host was not Zhao Ye, they were slightly disappointed. They have now also figured out the routines of the Borderless Group, but for any very important product, Zhao Ye will appear in person.

"Hello everyone, welcome to the product launch of Wujiang Group, I am Lou Hongfei, CEO of Wujiang VCD Company."

"Today, I would like to introduce to you a new product developed by our company - Super VCD !!"

Lou Hongfei immediately introduced the super VCD to everyone, and with the PPT slides on the big screen, let everyone understand the advantages of super VCD more clearly.

Super VCD has made a great breakthrough in picture and sound, and it can be said that it has completely surpassed VHS tapes.

Although the guests present and those who watched the live broadcast were a little surprised, they were not surprised.

That's it??

Many people are confused, even a little disappointed.

Of course, they will still buy super VCDs, after all, the performance of super VCDs is far better than ordinary VCDs and VHS, but the price is not expensive.

The heads of several major American record companies laughed.

"It is really disappointing that the press conference of Wujiang Group released a super VCD!" The president of Sony Records couldn't help but laugh.

The greater the expectation, the greater the disappointment.

If it is an ordinary company holding a press conference, of course this is no problem, but it is a mighty and coaxing Wujiang Group~

However, the people who didn't wait for the record company to be happy for a few minutes.

Lou Hongfei stepped aside after introducing the super VCD, and then a new face that made everyone feel unfamiliar walked to the stage.

"Hello everyone, I am Zhuang Hongxin, the person in charge of the development of MP3 music player of Wujiang Group!"

"Thanks to the tireless efforts of our development team, we have finally developed a time-making product – iPod."

"Its appearance will definitely change the way everyone listens to music and lead the fashion wave!!"

As soon as the words fell, the audience was suddenly sensational, and the applause was thunderous.

Bang Bang Bang!

", it's worthy of the Borderless Group! I'll just say, it is impossible for the product launch conference of Wujiang Group to only release a product like super VCD. Look, it's another epoch-making product, it's really exciting!! ”

"Yes, the Borderless Group is really awesome, you have to always believe in the Borderless Group, it never disappoints!!"

“……”

At this time, the executives of record companies such as Universal, Warner, and Sony were stunned one by one.

Just now they were laughing at the Borderless Group, and they were slapped in the face in the blink of an eye.

And this time, the products launched by Wujiang Group are related to music.

It made them vaguely feel bad.

Zhuang Hongxin stood on such a big stage for the first time, and he was actually quite nervous in his heart, but when he really stood on the stage, looking at everyone's warm applause, the nervousness disappeared inexplicably.

"As we all know, the more traditional way to listen to music is to use music tapes and CDs as media."

"However, with the development of technology and the rise of the Internet, music in mp3 format has appeared on the Internet, and we can already listen to songs on websites and computers!"

"The essence of iPod products is MP3 music Walkman, users can download MP3 music from the Internet and copy it to iPod music player."

"With 2GB of storage, you can store thousands of songs, and you can delete the songs you don't want at any time when you're running low!"

Before Zhuang Hongxin finished speaking, the audience had already exclaimed and applauded.

"The iPod Walkman is also so good, it can store thousands of songs, but Sony's Walkman Walkman can't do it at all! You can also add and delete songs at will, unlike the Walkman, where you have to buy cassette tapes and CDs if you want to listen to new songs! ”

"Haha, music on the Internet is free, which means that you only need to buy an iPod Walkman, which means that you don't need to spend money to buy records, you can download free music on the Internet at any time, and then copy it to your iPod!"

"Nima, the iPod Walkman is really an epoch-making product, and you don't have to spend money to listen to songs in the future!!"

The guests in the audience and the audience in front of the TV were excited.

However, the record companies are in a cold sweat and feel a deep crisis.

Previously, people listened to music on the Internet, and they had to use computers after all, which did not pose a great threat to record companies, because computers were inconvenient to carry. Most people who buy records own Walkman products.

But now it's different, Borderless Group has launched the iPod Walkman, which is to dig the foundation of the record company.

If iPods are all over the world, is it still necessary for users to buy cassette tapes and CDs? Isn't it nice to go directly to the Internet to download pirated music?

The faces of the heads of record companies such as Universal, Warner, and Sony couldn't help but change greatly.

"Damn! With the launch of the iPod Walkman, our record company is completely finished! ”

"I have to find a way to stop the release of the iPod!!"

"Block? What do we do to stop it? With what reason to stop it? ”

Everyone, you look at me, I look at you, sad faces, there is nothing to do.

……

A few minutes later, the noise at the Borderless press conference subsided.

Zhuang Hongxin smiled: "It seems that everyone likes the iPod Walkman very much, now let me reveal the true face of the iPod to everyone!" ”

As soon as his voice fell, a picture of an iPod Walkman appeared on the big screen behind him.

As soon as this picture came out, it immediately caused screams.

Probably this picture is too beautiful, it is a delicate rectangular small box, the fuselage is bright white, the front is a screen, and below the screen is a scrolling turntable button, the design is ingenious, beautiful and fashionable, and full of science and technology.

Zhuang Hongxin then introduced the functions of these buttons one by one, and after the introduction, he directly played a promotional video of his iPod.

Through the promotional video, everyone has a clearer understanding of the functions of iPod.

The short video is about two minutes long and demonstrates almost all the functions of the iPod.

Basically, you can understand it at a glance.

At this moment, everyone's desire to buy is almost at its peak!

"Perfect, just perfect, I can't wait to buy an iPod Walkman!! 1”

"iPod is an incomparable product, no previous Walkman can compare to it, and Borderless Group has indeed developed an epoch-making product that changes the way people are entertained!"

“……”

"Mr. Zhuang, how much does an iPod cost? When will it be released? ”

Someone in the audience asked loudly.

At this time, when the press conference was about to end, Zhuang Hongxin saw this and answered the guests' questions: "The iPod Walkman is very cheap, only $499. At 12 noon, the Borderless flagship store will be on the shelves of iPods. ”

$499 is actually quite expensive, but when I think that I don't need to buy physical records, listening to music in the future will be free, and the iPod can store a thousand songs, I suddenly feel that $499 is really cheap!

……

……

At noon on the same day, the Wujiang flagship store put on the shelves of super VCD and iPod Walkman.

Both of these products are big sellers, especially the iPod Walkman, which is unimaginably popular, and it is even more popular than any of the previous products of the Borderless Group, causing a huge rush to buy.

In order to promote iPod, Wujiang Group spent a huge amount of 100 million US dollars on publicity.

In markets other than the United States, iPods are on sale.

820,000 units were sold on the day of launch.

A week later, iPod sales exceeded 5 million units!

Along with the popularity of the iPod Walkman, the users of the Napster website have skyrocketed.

iPod users download pirated music all from the Napster website.

The presence of the Napster website, which drives the sales of iPods, simply complements each other.

……

……

"Boss, Universal, Warner and other record companies have filed lawsuits against our company, arguing that we have released iPod Walkmans and infringed their music copyrights, and demand that the sale be immediately suspended, the iPod recycled, and their losses compensated!" Liu Yinyin came to Zhao Ye at this time and reported to work.

Zhao Ye smiled disdainfully and said, "Let the company's legal department deal with them." We, at Wujiang Group, are just developing a Walkman, which infringes on the music rights of record companies. What does the user's autonomous behavior have to do with our Wujiang Group? Could it be that if I sell kitchen knives and someone kills someone with a kitchen knife, I should also be sentenced? ”

This lawsuit cannot be won by the record company at all.

Besides, Wujiang Group broke the jar and broke it, and it didn't enter the U.S. market anyway, so it didn't have to worry about the feelings of the United States.

Wujiang Group will not only continue to produce ipod products, but also license MP3 products to other companies to develop MP3 products and expand the MP3 player market!

If there are many companies that have developed MP3 music players, what can the United States do to solve so many companies?

When the time comes, Wujiang Group will be able to make a lot of money just by selling MP3 decoding chips.

In fact, at this time, many companies have taken the initiative to contact Wujiang Group, hoping to obtain the patent license rights of MP3 players.

Wujiang Group has already made several sets of plans in advance for cooperation with these companies.

At 10 o'clock in the morning of June 10th, Wujiang Group authorized MP3 patents for 36 enterprises, attracting more enterprises to board the big ship of Wujiang Group.

United States.

The executives of the major record companies watched the news on TV, and their faces changed dramatically.

It used to be against one company of the Wujiang Group, but now it has become against 37 companies, and the MP3 player is so popular, how can we stop it......

(End of chapter)