Chapter 223 Portal Financing
Zhao Ye looked at his own industry, and I am afraid that only the Internet industry and the Hongmeng operating system are the most feared by the West.
The HarmonyOS system beats the Windows system and occupies an absolute market dominance in the European market.
However, the HarmonyOS system will definitely not let it out.
As for Internet companies, they can raise funds on a large scale and then blow up the Internet bubble, while Wujiang Group will find an opportunity to cash out and wait until the Internet bubble bursts before making a bottom-buying move.
The highest level of doing business is to make money with other people's money.
At present, the major websites of Wujiang Group are burning money, just enough to raise funds and use investors' money.
The Borderless portal has the highest traffic and is also the most favored website by investors.
Let's first let the borderless portal make a sample, so that people can see the super high "potential" and valuation of the website.
This time, there is no need to exclude American capital, anyway, the Western world, whose money is not a pit.
Immediately, Zhao Ye notified him of his decision and asked the Wujiang portal to prepare for financing.
At the same time, Fu Xiaoyue, a spokesperson for Wujiang Group, held a press conference at around 5 p.m. on the same day to announce the news of the planned financing of the Wujiang portal.
As soon as the news came out, the major media were shocked at the time, and then caused a sensation around the world, causing major investment companies around the world to be ready to move.
On the homepage of the Borderless Portal, a detailed plan for the financing of the Borderless Portal is posted.
……
"Boss, before financing, Wujiang Portal should be commercialized as soon as possible, so that investors can see the huge potential of Wujiang Portal's profits, so as to increase the valuation of the website!" Tang Letong, CEO of Wujiang Portal, suggested.
Zhao Ye nodded: "Well, what Mr. Tang said makes sense, then hurry up and follow our established plan to realize commercialization!" ”
The main way to monetize the commercial monetization of the Borderless portal is advertising monetization.
Zhao Ye comes from a previous life and knows a lot about the methods of traffic monetization, but at present, advertising monetization is the fastest and easiest to achieve.
After confirming the decision to monetize the ads, the Borderless Portal sent invitations to major advertisers asking if they were interested in advertising on the Borderless Portal.
Wujiang portal is the hottest website on the Internet at the moment, and the traffic is simply exploding, and advertising on it must have excellent results.
……
"Almost every netizen will log on to the Borderless portal to browse various news, or leave comments, or make friends......"
"If our company can seize the opportunity to advertise on the Borderless portal, the advertising effect will be excellent! If we don't invest in advertising, but let our competitors do advertising, it will be a big blow to our company! ”
"According to authoritative statistics, more than a year ago, the number of Internet users in the world was less than 1 million, but in just one or two years, there are nearly 100 million Internet users in the world."
"The number of netizens is increasing so fast!"
"Maybe by next year, the number of global netizens will exceed 200 million!"
Thanks to the brutal expansion and development of Tenglong Internet Cafe, the growth rate of the number of Internet users in the world is extremely amazing.
Moreover, Longteng Internet Cafe is more like a catfish, activating the entire Internet café industry in advance and making it flourish all over the world.
As the number of Internet cafes increases, so do the number of Internet users.
The Borderless Group has also developed games such as "Counter-Strike", "Warcraft", "StarCraft", and "Red Alert", which are extremely suitable for opening black games together in Internet cafes, as well as "Battle.net competitive platforms", which have led to a booming business in Internet cafes.
At this moment, the person speaking is the director of Coca-Cola's marketing department.
When the people present heard this, they couldn't help but nod their heads.
The Internet is becoming more and more prosperous, and anyone with a discerning eye knows that the prospects are bright.
Through the Internet, advertisements can be promoted to tens of millions, or even hundreds of millions of people.
This is something that is difficult to do with traditional advertising methods.
The new type of Internet advertising is definitely a virgin land that may not be developed.
……
At the moment, all advertisers around the world are grabbing advertisements on the borderless portal, and many companies, including the top 500, such as Coca-Cola, Pepsi, Nike, Procter & Gamble, etc., are all participating in the advertising space auction.
Naturally, the Borderless Portal adheres to the principle of the highest price, which is the first to pay.
It took more than 20 days for all the advertisements of the Wujiang portal to be sold out, and all the advertisements were calculated on a quarterly basis, and the Wujiang portal created a revenue of 500 million US dollars at once!
The executives of the borderless portal are ecstatic, although the money is not very much, but it means that the company can make money, and it is very promising to break $2 billion a year.
How many companies in the world have been around for about two years and can generate revenues of up to $2 billion?
This is enough to illustrate the development potential of the Borderless Portal.
There are five or six billion people in the world.
Today, the number of netizens is only close to 100 million, and if the number of netizens can increase by 10 times, then the revenue of the Wujiang portal website may exceed 20 billion US dollars!
What if the number of netizens was higher???
, that picture is so beautiful, I can't even imagine it......
The key is that Wujiang Portal is different from other physical enterprises, its operating costs are very low, and the income is high, which means that the profits are super high!
At 9 o'clock in the morning on October 1, 1993, Wujiang Group announced the quarterly advertising revenue of Wujiang Portal.
As soon as it is commercialized and realized, it can create 500 million US dollars in revenue, so I ask you whether you are a cow or not? Don't hurry up and wave the check investment borderless portal.
In fact, when this revenue figure was released, investment firms around the world were stunned.
The boards of directors of major investment companies have issued orders to invest in the Borderless portal at all costs.
Sequoia Capital, USA.
"The revenue capacity of the Borderless Portal is really terrifying, there are less than 100 million netizens now, but in the future, I believe that almost everyone will be exposed to the Internet, you think about it, how great is the development potential of the Borderless Portal!!
Don Valentine said excitedly and loudly, even dancing a little as he spoke.
In the conference room, everyone's faces turned red, obviously very excited.
If there were 6 billion Internet users in the world, with the current dominance of the borderless portal, its annual revenue would exceed $100 billion.
"Tang, how should we quote Sequoia Capital? The Borderless Portal has now become a fragrant bun, and investment companies all over the world want to invest in it, and the competition is extremely fierce! Someone asked.
"We value the Borderless Portal at $20 billion, and I don't believe there will be any other company that can compete with Sequoia Capital!" Don Valentine said confidently.
As soon as the voice fell, everyone was dumbfounded, and the general valuation was calculated according to several times PE.
PE, i.e., price-to-earnings ratio.
10 times PE is relatively normal.
And this time, Don Valentine was directly valued at 10 times his annual income, which was beyond everyone's expectations.
However, when I think of the development potential of the borderless portal, I take it for granted, and it may even continue to increase the valuation due to the fierce competition.
……
In less than a week, major investors around the world have submitted their investment plans to Wujiang Group.
However, Wujiang Group did not immediately respond to this.
At this time, Zhao Ye appeared at the Borderless Portal Company to inspect a new feature developed by everyone - blog.
Zhao Ye believes that once the blog comes out, it will soon become popular all over the world, and then the valuation of the borderless portal will rise again.
In fact, blogs are more popular at the beginning, and then they become obscure, but Weibo has become more popular. But at the beginning of the development of the Internet, it was just when blogging became popular.
"Boss, according to your requirements, the blog site has been successfully developed, please look!" Zhou Mingming, the head of blog development, said loudly to Zhao Ye.
Zhao Ye came to him, then sat down in front of the computer and began to test the blog site.
After a few minutes, Zhao Ye saw that all the functions of the blog were almost the same as those in his memory, and he immediately expressed his satisfaction.
"Well done, that's what I want!"
Zhao Ye said to the people around him.
After a pause, he added: "It can be released immediately, just at 8 o'clock tonight, the Borderless portal will add a blog function and tell all our users in the form of advertising pop-ups!! ”
"Okay, boss!" Everyone responded in unison, and at the same time full of anticipation.
All of them are interested in blogging, not to mention the others.
……
……
Sheila Church, a photography enthusiast and a loyal user of the Borderless portal, was browsing the news when suddenly an ad popped up.
"Shocked!! The Borderless Portal has launched a super powerful new feature - blogging! ”
"Are you still lonely about not being able to share your thoughts?"
"Are you still lonely because you can't communicate with like-minded friends?"
"So, let's try the blog for a while."
"Blog is a comprehensive platform that uses the Internet as a carrier to publish one's own experience simply, quickly and conveniently, communicate with others in a timely, effective and easy manner, and then integrate a variety of personalized displays."
"It is a personal 'reader's digest' in the Internet age, an online diary with hyperlinks as the entrance, and it represents a new way of living, working and learning!"
“……”
Sheila Church didn't plan to see this pop-up ad, but was "shocked" when she saw the beginning!! He couldn't help but continue to look down, what was the content, and he was shocked, and there were three exclamation points.
Soon, Sheila Church finished watching the pop-up ad and was immediately excited.
He immediately thought that he could use the blog to post the photos he usually took and some insights and experiences, and then wait for others to read them, give comments, and communicate with himself.
Sheila Church, not just Sheila Church, but many people around the world were attracted to the "shock headline", then read the pop-up ad and started blogging.
More than a million people launched their first blog that night.
Needless to say, the blog is on fire!
With more than a million users in one night, it's incredibly staggering. Although there is the promotion of the borderless portal, the blog site itself is also very popular.
A week later, the blog had more than 10 million users.
The traffic of the Borderless portal has increased dramatically, and at the same time, the user viscosity has also increased.
Users are also spending more time on the Borderless Portal.
Many of the products advertised on the Borderless portal have almost all increased their sales, and the increase is amazing.
It is clear that the ads of the borderless portal are working well.
Seeing this, many advertisers who missed the opportunity couldn't help but hang their heads, and secretly encouraged themselves one by one, striving to get the advertising space of the borderless portal next time.
For investors, they are even more excited, and they have raised the valuation of the Borderless portal again.
It was at this time that the Borderless portal began the formal financing process.
Investment companies that value the Borderless portal at less than $20 billion have been eliminated.
There are more than a dozen investment companies in the remaining list.
Tang Letong, CEO of Wujiang Portal, sat in the conference room, looking at the presidents of major investment companies around the world treating him with pleasant faces, as if he had reached the pinnacle of his life.
Before joining the borderless portal, he was just an ordinary computer professor at Fudan University!
"Let me start by talking about the financing requirements of the borderless portal."
"First of all, you must accept the 'one share with multiple votes' shareholding structure of our company's founder, that is, the shares held by our chairman Mr. Zhao Ye, one share has multiple votes. If you can't accept this condition, then you can withdraw from the investment. ”
After Tang Letong finished speaking, his eyes swept over everyone.
Everyone, you look at me, I look at you, although frowning and not very satisfied, but in order to invest in the borderless portal, it doesn't matter if you accept the equity structure of "one share with multiple votes".
For them, the most important thing for investment companies is to make money.
Moreover, who else in the world knows how to make money better than Zhao Ye?
If the head of the Borderless Portal becomes someone else, then the valuation of the Borderless Portal will be cut in at least half......
(End of chapter)