Chapter 241 Acquisition of Daimler-Benz

The board of directors of the Volvo Group has long planned for the price increase of Tiangong Technology, and insists on selling only Volvo cars before the price exceeds 25 billion US dollars.

As a result, Gary Matilda said: "Mr. Fan Boming, our group is still more inclined to sell the Volvo car business to your company. With more than seven decades of history, Volvo Cars has established itself as a leader in safety innovation and engineering, and has a reputation for producing the safest vehicles in the world. A focus on safety has been a core tenet of the company since its inception, and this commitment has driven the development of various advanced security technologies over the years. ”

"Volvo has been at the forefront of developing and introducing other safety features such as three-point seat belts, airbags, anti-lock braking systems and traction control systems!"

"It is estimated that three-point harnesses have saved more than a million lives worldwide."

"Volvo engineers have also developed new safety systems that use sensors and cameras to detect potential hazards on the road and alert drivers to take corrective action......

Gary Matilda introduced the advantages of Volvo cars with great enthusiasm, especially emphasizing Volvo's safety.

Finally, he said to Fan Boming: "If Tiangong Technology Company can acquire Volvo Cars business, it will definitely bring great help to your company!" ”

After listening to the introduction, Fan Boming also had to sigh that Volvo Cars is indeed the safest car in the world at the moment, and he couldn't help but want to buy it.

"Mr. Matilda, as far as I know, Volvo Cars is in a downturn and losing a lot of money, and obviously it's not as good as you say. Otherwise, you wouldn't be willing to sell Volvo cars. ”

Fan Boming said confrontally, "If we buy Volvo Cars, we will take huge risks, and it is not easy to turn around our profits and losses." Therefore, we Tiangong Technology Company still insist on acquiring the entire Volvo Group! ”

Gary Matilda shook his head and said, "Mr. Fan, I'm sorry, the board of directors only authorized me to negotiate with you about the sale of Volvo cars, Volvo Group is not for sale!" ”

Fan Boming smiled and said, "There is nothing that money can't buy, unless the money given is not in place!" Tiangong Technology Co., Ltd. may abandon the acquisition plan if it cannot acquire the entire Volvo Group. Mr. Matilda, you can express our determination to the Volvo Board of Directors. ”

After speaking, Fan Boming stood up, shook hands with Gary Matilda and said goodbye: "Mr. Matilda, we will see you next time." At that time, I hope to receive good news! ”

Gary Matilda reluctantly sent Fan Boming and others out of the company.

……

……

"President, the delegation of Tiangong Technology Company all left Switzerland this afternoon and went to other European countries!" The secretary hurried to the president's office and reported to Gary Matilda.

Gary Matilda was stunned when he heard this, and was a little surprised by Tiangong Technology's actions.

"Could it be that Tiangong Technology is not only targeting the Volvo Group, but also other European automotive groups?" Gary Matilda panicked at the thought of this.

Truth be told, the Volvo Group is now facing an economic crisis, and the Volvo Group is very keen to rely on the sale of the Volvo car business to get out of the quagmire and revitalize the entire group. If Tiangong Technology does not buy Volvo Cars, but turns to buy other car companies, then what will Volvo Group do?

At this moment, Tiangong Technology is not panicking at all, but Volvo Group has been losing money, and the longer it drags on, the more unfavorable it will be for Volvo Group.

"Hurry up and send someone to investigate the whereabouts and purpose of Tiangong Technology and his party!!" Gary Matilda exclaimed.

"Okay, President!" The secretary nodded heavily.

……

Volvo Group is also a relatively strong enterprise in Europe, and it is not difficult to investigate the whereabouts of Tiangong Technology and his party.

Less than a week.

The secretary came to Gary Matilda's office, took out a document, and reported: "President, after our investigation, Tiangong Technology and his party are now actively contacting other European automobile companies to negotiate acquisitions. ”

The secretary hesitated for a moment and said: "President, Tiangong Technology's move is not ruled out to be deliberately done to our Volvo Group, and its purpose is to make us mess up, and then sell the company at a low price......"

Gary Matilda nodded and said: "Your analysis is very reasonable, but it is not excluded that Tiangong Technology does have the idea of acquiring other automobile groups in Europe, after all, Wujiang Group, the parent company of Tiangong Technology, is very rich, and it is not difficult for them to acquire a few more automobile companies." ”

After a pause, Gary Matilda sighed, "Once Tiangong Technology acquires other automobile groups, then the importance of Volvo Group will be greatly reduced, and it will be difficult to sell at a high price at that time......

"You continue to send people to keep an eye on the actions of Tiangong Technology and his party," Gary Matilda instructed the secretary.

"Yes!" The secretary nodded in response.

……

At this time, many automobile companies in Europe were facing bankruptcy, and they were ecstatic after learning the intention of Tiangong Technology.

Tiangong Technology: Are you willing to sell?

Car Company: I Would Like !!

Lamborghini was sold several times, but it was not taken seriously, car sales were sluggish, and it was on the verge of bankruptcy, so it was impossible to sell itself if it wanted to.

When Tiangong Technology proposed to buy Lamborghini, Lamborghini was abandoned by its parent company......

Fan Boming's trip went well, and he talked to Lamborghini and its parent company, Chrysler, for three rounds.

Lang is in love with the concubine, and it is an instant hit.

In the end, Tiangong Technology acquired Lamborghini S.p.A. for $150 million.

Although Lamborghini is famous in the sports car market, it is very small and cannot sell many cars a year, and Italy and even the European Union will not block the acquisition of Tiangong Technology because of this company.

However, when the news broke, it still caused surprise in the industry, and Gary Matilda, the president of the Volvo Group, was even more nervous, and his worst fears finally happened......

Tiangong Technology Company does not play virtual, it comes to the real thing.

……

As soon as Fan Boming completed the acquisition of Lamborghini, he went to the United Kingdom non-stop.

After coming to the UK, he immediately launched an acquisition of Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars is also on the verge of bankruptcy, and the glory of the Flying Goddess is gone.

At this time, Rolls-Royce Motor Cars was still a state-owned enterprise, and the British authorities immediately discussed the matter.

Relevant person in charge: "Rolls-Royce Motor Cars has been losing money year after year, becoming a burden to the government, since Tiangong Technology Company wants to acquire, then it is better to sell to the other party!" ”

"Moreover, our country is implementing a privatization policy, which can be regarded as a response to the policy ......"

As soon as the words fell, many people spoke up one after another.

"I agree!"

"I agree!"

In recent years, the British government has been running deficits for years and is unable to make ends meet, so it must speed up the privatization of enterprises and sell off companies that are seriously loss-making.

Rolls-Royce cars are the most famous luxury cars in the UK and the world.

However, it is not large, and its market value is only hundreds of millions of dollars.

Wujiang Group has a considerable influence in the UK, and has a pivotal position in telecommunications, retail, Internet and other industries.

Selling a Rolls-Royce car to the other party is not a big deal.

In fact, when Fan Boming contacted the British official, he bluntly stated that Wujiang Group would increase its investment in the UK in the future, such as investing in hydropower, transportation, and real estate......

When British officials heard this, they were overjoyed, making the resistance to Tiangong Technology's acquisition of Rolls-Royce cars almost negligible.

Therefore, Tiangong Technology's plan to acquire Rolls-Royce Motor Cars was very smooth, and the acquisition was finally completed for $750 million.

Rolls-Royce Motor Cars has two car brands: Rolls-Royce Motor Cars and Bentley Cars, both of which are well-known luxury car brands in the world.

Unlike the acquisition of Lamborghini, Tiangong Technology's acquisition of Rolls-Royce Motor Cars caused a great sensation in Europe.

This was reported in the European media.

There is also a lot of discussion on the Internet.

"Rolls-Royce Motor Cars was acquired by Tiangong Technology, a subsidiary of Wujiang Group, I think this is the most appropriate, we all know that Wujiang Group has strong financial resources, leading the world in technical strength, and is the most innovative company in the world! Rolls-Royce Motor Cars in its hands, will definitely grow and recast brilliant! A British netizen said.

"I am also very optimistic about this acquisition and look forward to Rolls-Royce Motor Cars launching a new model of the explosive model!!"

“……”

Chinese mainland.

Countless media have reported on Tiangong Technology's acquisition of Rolls-Royce Motor Cars, and have given everyone a science popularization of how awesome Rolls-Royce cars are and how awesome they are.

The bigwig's car "Tiger Head Ben" is not enough to see even in front of Rolls-Royce cars.

This was reported by the media.

The people in the country were shocked!!

I never expected that Tiangong Technology Company was so powerful and acquired a company that was more awesome than Mercedes-Benz, and I couldn't help but be proud of it!

"Tiangong Technology Company is really proud to win glory for our people! Look, even the UK's top luxury cars are in the bag!! A hundred years ago, the British bullied us, and now that our country has become stronger, we must also bully it, and we must buy all the good things in Britain!! ”

"Hahahaha, it's really nice to see the Queen of England's car become Chinese in the future!"

“……”

As far as Tiangong Technology Co., Ltd. is concerned, it has successively acquired Lamborghini and Rolls-Royce, and the next step is to introduce the other party's advanced car-making technology to improve the car-making level of Tiangong Technology Company.

However, Zhao Ye was still not satisfied, and wanted to win more European car companies.

However, when he thought that Tiangong Technology had suffered a setback in the acquisition of Volvo Group, and the European Union might not agree to sell a large automobile company to Tiangong Technology, Zhao Ye changed his thinking.

Acquire shares and technology of automobile companies through investment + sales channels + orders + promotional resources.

In this way, it will be easier to achieve the goal.

The correct development route of Tiangong Technology should be: introduce technology, improve the level of its own car manufacturing, and then launch its own brand!

Rather than going out of your way to buy an auto group at a high price.

It is risky, thankless, and even in the end, due to political factors, it may lead to a waste of time and energy, delaying its own development.

So Zhao Ye changed his thinking and set his goal on Mercedes-Benz, which has stronger technical strength.

After leaving the UK, Fan Boming went to Germany and came to Stuttgart, the headquarters of Mercedes-Benz.

At this time, the Mercedes-Benz company was called Daimler AG, and it had not yet merged with Chrysler of the United States, with a market value of more than 30 billion US dollars, and was the first car company in Germany.

As for the purpose of Tiangong Technology Company, Daimler executives and shareholders know very well that it is absolutely impossible for the other party to buy it.

Inside the conference room.

Fan Boming and his entourage sat across from Daimler executives.

Brent Charles, president of Daimler AG, was the first to speak: "Mr. Fan, congratulations on your company's acquisition of Lamborghini and Rolls-Royce Motor Cars, but Daimler, as Germany's first car company, will not accept the acquisition, and Germany and even the European Union will not approve this acquisition!" ”

This is very frank and sincere, and it is also true.

Fan Boming smiled, bowed slightly, and agreed and understood Lent Charles's words.

But he didn't come to Daimler this time to buy the other party.

Fan Boming shook his head and smiled: "Mr. Charles, I think you may have misunderstood, Tiangong Technology does not plan to acquire Daimler Corporation. ”

"Oh? So what is your purpose here? Lent Charles wondered.

Fan Boming said: "Our company is optimistic about Daimler AG and wants to take a stake in Daimler AG and ...... There are also some commercial cooperation, such as the introduction of technology, joint ventures in Chinese mainland and huge orders! ”

"There is not much to say about the introduction of technology, our company hopes that after becoming a shareholder of Daimler, it will be able to obtain some advanced car manufacturing technology."

"I mainly want to introduce you to the joint venture factory construction and huge orders in Chinese mainland."

"As we all know, China has a huge demographic dividend, if the factory is built in Chinese mainland, it can save a lot of manufacturing costs, our company hopes to invest 5 billion US dollars together to build a large automobile manufacturing plant in Chinese mainland that can produce Mercedes, trucks and buses."

"Our side can provide funds, sales channels, promotional resources, operations, etc......."

"You only need to provide part of the money and technology."

"Once the cooperation is reached, then Wujiang Group will place orders for this joint venture factory, with a total amount of no less than 5 billion US dollars!"

Wujiang Group will purchase a large number of Mercedes-Benz vehicles as a means of transportation for corporate executives, and can also reward Mercedes-Benz cars to outstanding employees.

The purchase of a batch of buses can also provide transportation convenience for ordinary employees, making their commuting more convenient.

Wujiang Group's cargo lala logistics company will also purchase a large number of Mercedes-Benz trucks for long-distance transportation. Wanjiang Real Estate also needs a large number of trucks for the transportation of construction materials.

The scale of Wujiang Group is too large, there are many subsidiaries, and the order of 5 billion US dollars is easy to solve.

For this joint venture, Tiangong Technology Company is bound to account for the majority.

At this time, after listening to Fan Boming's words, the executives of Daimler AG showed surprise on their faces and were quite moved in their hearts.

Brent Charles asked tentatively: "Tiangong Technology Co., Ltd. has a stake in Daimler, how many shares do you want to have?" ”

Fan Boming said: "Wujiang Group, the parent company of Tiangong Technology, can provide great help to Daimler, so our requirement is that we must become a major shareholder of Daimler, otherwise it will not make sense to take a stake in Daimler." ”

Daimler's shareholding structure is fragmented, with institutional investors (banks, insurance companies, investment trusts) holding 68.8 percent of Daimler's shares, private investors holding 20.5 percent, Kuwait Investment Group holding 7.6 percent, and Renault and Nissan each holding 1.54 percent.

Brent Charles thought for a moment, nodded, and said that it was okay.

As a subsidiary of Wujiang Group, Tiangong Technology is indeed qualified to become a major shareholder of Daimler AG, and Wujiang Group can provide great help to Daimler AG, and it is expected that other shareholders will also welcome Wujiang Group to join.

"How many shares?" Brent Charles motioned for Fan Boming to continue.

Fan Boming said: "30% of the shares! ”

Brent Charles and other executives looked at each other and secretly scolded Tiangong Technology Company for its big appetite and asked for 30% of the shares, and in Daimler, where the equity is relatively dispersed, Daimler can basically control Daimler.

"Mr. Fan, you have asked for too many shares, I'm afraid we can't meet them!" Brent Charles frowned.

Fan Boming smiled: "As long as there are enough benefits, I think everything is possible!" You must know that only by letting Tiangong Technology Company occupy more shares, we will work harder to help Daimler develop the market! In the field of the Internet, Wujiang Group has a dominant position; In the field of traditional media, the rising giant media, Oriental Media, stands tall in the world, with Oriental News Agency, many well-known newspapers, magazines and a number of television stations, and its publicity resources are incomparable; At the same time, Borderless Group is also a global game giant, and has begun to make efforts in the field of film, and these resources are of great significance to Mercedes-Benz. ”

"Can other shareholders of Daimler AG be able to help them as much as we do?"

"So, we're asking for 30 percent of the shares, and it's not too much at all."

"Because we're worth the price!!"

"Daimler AG wants to develop into the world's largest automobile company, and it is absolutely inseparable from the help of Wujiang Group!!

"Mr. Fan, maybe what you said has some truth, but this issue will be put aside for the time being. Let's first talk about the joint venture factory in Chinese mainland, how much shares do you want to occupy in this joint venture factory? Brent Charles said.

"Joint venture factory, Tiangong Technology should account for 60%!" Fan Boming said in a firm tone, and there was no room for comment.

The joint venture factory is mainly oriented to the domestic market, and Wujiang Group is not only a local snake, but also a major customer, so it should occupy more shares!

Brent Charles hesitated for a moment, but thinking of the order of at least $5 billion and the influence of Wujiang Group in China, it made sense for Tiangong Technology to take 60% of the shares.

"That's no problem, we can promise it!" Brent Charles nodded, "We'll talk about the specifics later." The biggest point of contention now is that if you want to own 30% of Daimler AG's shares, I will hold a board meeting to discuss the matter with the representatives of the major shareholders and then inform you of the decision of Daimler AG! ”

"Okay, Mr. Charles, then I'll wait for your good news."

Fan Boming and his entourage then took their leave and left Daimler AG.

……

The next day, Daimler AG held a board meeting and had a heated discussion on the shareholding of Tiangong Technology.

In a short period of time, it is difficult to make a decision.

On the one hand, they are worried that too many shares will be transferred, and on the other hand, they do not want to lose the big backer customer of Wujiang Group.

However, it is said that at this time, the motorcycle of Tiangong Technology has officially landed in the European market.

European dealers all attach great importance to this cooperation and do not hesitate to go to great lengths to promote the motorcycles of Tiangong Technology.

At the same time, Wujiang Group also used Internet resources to promote the motorcycles of Tiangong Technology, and various cool pictures and advertising videos appeared on the Internet.

In addition, the Borderless Group has millions of fans in Europe, and when they learned that the "Red Rabbit Horse Motorcycle", "Black Horse Motorcycle" and "War Horse Motorcycle" are all products of the Borderless Group, they rushed to buy them.

Speaking of which, after ten years of development, the loyalty and combat effectiveness of the fans of the Wujiang Group are very explosive, far exceeding the Apple fans.

On the first day of the motorcycle's launch, it became popular in Europe.

In the following days, the sales were still amazing, and the "War Horse Motorcycle", "Red Rabbit Horse Motorcycle", and "Black Horse Motorcycle" swept Europe, winning the top three motorcycle sales in Europe.

The fire of Tiangong Technology motorcycle caused a sensation in Daimler.

This gave them a glimpse of the unparalleled influence of the Borderless Group!

At present, Daimler is not without competitors, such as BMW AG and Volkswagen AG are strong opponents of Daimler.

If Daimler fails to cooperate with Tiangong Technology, then Tiangong Technology may turn to cooperate with BMW and Volkswagen, and the consequences will undoubtedly be disastrous.

At this time, Fan Boming and others did have plans to contact BMW and Volkswagen.

Daimler AG is the first choice, and if it can't reach a cooperation, then retreat to BMW and Volkswagen to give it a try.

In fact, at this time, seeing the explosion of Tiangong technology motorcycles in Europe, BMW and Volkswagen were also anxious.

The purpose of Tiangong Technology to Europe is known to all car companies.

The news that Fan Boming and his entourage went to Daimler for negotiations was even more clearly inquired by BMW and Volkswagen.

Not to mention anything else, the sky-high order of 5 billion US dollars from Wujiang Group to the joint venture factory alone has made many European automobile companies very excited.

However, they don't produce trucks and buses, and they can't get so many orders, but car orders can, and Wujiang Group wants to allocate cars to the company's executives and reward employees, not to mention tens of thousands of units, and the gimmick caused by this will definitely cause a sensation all over the world, thereby enhancing the value of the car brand.

You see, even the world's best companies use this kind of car for their executives, which means that this kind of car is high-end and high-grade, and it is the only choice for successful enterprises.

From now on, are you still afraid that this car will not sell?

……

At this time, BMW, Volkswagen and other car companies sent people to contact Fan Boming and his party.

Its purpose is to replace Daimler AG and reach a cooperation with Tiangong Technology Company.

The major shareholders of Daimler AG who heard the news were suddenly anxious!

If BMW, Volkswagen and Tiangong Technology reach a cooperation, Daimler will be miserable.

Switzerland.

Volvo Group shareholders are confused.

They said they were going to buy us, but now they seem to have forgotten about us.

Can't look down on us anymore???

Don't we want to lose face?

Gary Matilda, president of Volvo Group, watched Tiangong Technology stir up the European automotive industry at this time, and was speechless for a while: "Alas, as I thought before, after Tiangong Technology reached cooperation with other automobile companies, we Volvo lost its value ......"

Volvo cars were beaten in Europe by Mercedes-Benz, BMW, and Volkswagen.

Trucks and buses are also not as good as Mercedes.

Of course, Tiangong Technology will choose to cooperate with the strong.

Once Tiangong Technology and Daimler reach a cooperation, then the market share of Volvo Group's trucks and buses may plummet.

Gary Matilda frowned, standing in front of his office window and looking into the distance, full of worries about the future of the Volvo Group.

……

(End of chapter)