Chapter 247: Another Chicken with Golden Eggs
There are also many special forces who retire every year in China, and if Galaxy Mining Group wants to recruit escort teams, it can hire these special forces as instructors.
In addition, it is possible to buy arms from the state.
At the end of November, the state recommended twelve special forces coaches to Zhao Ye.
Subsequently, the men traveled to South Africa.
There, Galaxy Mining Group purchased a plot of land on the outskirts of the city, planning to build the land into a convoy training center, recruiting Chinese as the main staff, followed by Europeans and Americans, and then African locals.
As a result, the future famous and fearsome "Guardians of the Galaxy" was simply established.
……
……
This is the end of the matter for Galaxy Mining Group.
Since October, the traditional Chinese medicine company under Wujiang Pharmaceutical Company has successively developed Chinese patent medicines.
Unlike the development of Western medicine, which takes a long time, Chinese patent medicine is developed according to the formula of traditional Chinese medicine, which is not very difficult, and then as long as the Chinese patent medicine is well packaged and promoted, it can become the first choice for Chinese families to buy medicine, such as 999 cold spirit granules are Chinese patent medicines, which were very popular in the previous life.
Zhao Ye stood in front of the blackboard in the conference room of Wujiang Pharmaceutical Company, facing everyone, explaining to him the importance of the promotion of Chinese patent medicine packaging.
"Many people go to pharmacies to buy medicines, will they care whether the medicine is a Chinese patent medicine or a Western medicine?" Zhao Ye asked himself and replied, "In fact, they don't care about this. ”
"Even, they can't tell what is Chinese patent medicine and what is Western medicine."
"They only care about the price and efficacy of the drug."
"When a new drug is first introduced, who knows if it will work well or not. But if the doctor says it's good, the pharmacy staff says it's good, the newspapers and TV say it's good, then it's a medicine with good efficacy, and customers will buy it. ”
赵烨微微一顿,笑道:“酒香也怕巷子深啊,所以,每款新药出来后,评估其潜力价值,如果潜力价值高,那么,就不要怕花钱打广告。 The more ads you advertise, the higher the sales of the drug will be, and the more you will earn! ”
“你们好好研究一下,针对每一款新研制的中成药,做一个广告方案! ”
When everyone heard this, they nodded again and again: "Yes!! ”
Zhao Ye returned to his seat and sat down, listening to the major Chinese medicine companies report their research and development results.
The pharmaceutical industry can be described as a profiteering industry.
Zhao Ye has acquired so many pharmaceutical companies in China, isn't he just waiting for this moment?
Pfizer's revenue in 2022 exceeded $100 billion, its net profit was as high as $31.4 billion, and its operating profit margin was 31.3%, which is simply shocking and eye-popping.
The combined profits of the top 10 domestic pharmaceutical companies may not be as profitable as Pfizer.
一个小时过后,众人向赵烨介绍了二十五款中成药,比较知名的有,阿胶、安宫牛黄丸、感冒灵颗粒、板蓝根颗粒、感冒清热颗粒、藿香正气丸、连花清瘟胶囊、京都念慈安川贝枇杷膏、健胃消食片、片仔癀、急支糖浆、汇仁肾宝片、六味地黄丸、乌鸡白凤丸、牛黄解毒片、三黄片、十全大补丸……
Zhao Ye listened to these familiar medicines, only to feel that countless small coins flew towards him.
Unfortunately, these proprietary Chinese medicines failed to open up foreign markets in their previous lives, making it difficult for domestic pharmaceutical companies to compare with international giants like Pfizer.
Zhao Ye pondered that he wanted to sell these Chinese patent medicines all over the world, so that he could make a fortune.
看来,要多搞文化入侵,通过电影、漫画、动漫、、游戏等方式向国外介绍中国传承久远、博大精深的中医。
Only by intriguing and convincing the other party will they buy Chinese proprietary Chinese medicine.
Of course, the efficacy of proprietary Chinese medicine itself must also be good.
After the meeting.
Borderless Pharmaceuticals is starting to get busy.
Domestic advertising companies received a large number of orders, and they were excited one by one, and sent elite soldiers to make advertising plans for Wujiang Pharmaceutical Company's Chinese patent medicine.
At the same time, Wujiang Pharmaceutical Co., Ltd. accelerated the layout of pharmacies and Chinese medicine halls in China, and built the brands of "Wujiang Pharmacy" and "Wujiang Chinese Medicine Center".
Although the "Wujiang Chinese Medicine Center" also sells proprietary Chinese medicines, there are also TCM masters who sit and give lectures, and one of its goals is to promote TCM techniques, such as acupuncture, Chinese medicine, massage, cupping and other treatment methods.
Everyone gets sick, so the pharmacy business is absolutely good.
At present, there are relatively few pharmacy chains in China, and the emergence of "Wujiang Pharmacy" and "Wujiang Chinese Medicine Center" is undoubtedly to fill the gap and meet the needs of consumers.
Wujiang Pharmaceutical Company is expanding wildly in China at an average rate of one "Wujiang Pharmacy" per day.
Limited by the number of veteran Chinese medicine practitioners, the expansion rate of the "Borderless Chinese Medicine Centre" is relatively slow, and there are currently only 52 TCM centres in total. The number of "Borderless Pharmacies" has already exceeded 500.
However, if the business of pharmacies is compared with hospitals, it is even worse.
In the hospital, everything costs money, and a low-income family can become a poor egg in minutes.
Hospitals with an annual income of more than 10 billion yuan abound.
However, it is more difficult to invest in the construction of hospitals, and at present, there are only four large-scale tertiary hospital projects under Wujiang Pharmaceutical Company under construction.
1994年12月下旬。
Many people have found that domestic TV stations have suddenly produced a lot of advertising videos related to medicine.
"With Huiren Kidney Treasure, he is good and I am good!"
"Jiuzhitang concentrated Liuwei Dihuang Pill, no sugar for kidney deficiency, 300 years of good quality, Liuwei Dihuang Pill, trust Jiuzhitang!"
"If you cough, you have to drink the syrup!"
“……”
There are also many advertisements for medicines on the Internet.
Coupled with these advertising slogans, they are catchy and can be written down quickly.
For a time, the popularity of major Chinese patent medicines skyrocketed.
Offline, there are more and more people who come to pharmacies to buy Chinese patent medicines.
Other drugs have been hit, with sales plummeting.
At this time, pharmaceutical giants such as Pfizer, Johnson & Johnson, Roche, and Bayer have entered the Chinese pharmaceutical market.
Moreover, with the help of "Wujiang Pharmacy" and "Wujiang Chinese Medicine Center" offline, it is difficult for even the drugs of international giants to sell.
In fact, foreign drugs are generally more expensive, and unless there is no substitute for the drug, few people will pay a high price to buy foreign drugs.
Wujiang Pharmaceutical's proprietary Chinese medicine was an instant hit in China and was a huge success.
This has made the domestic pharmaceutical industry see the importance of traditional Chinese medicine formulas, and they have entered the Chinese patent medicine market.
Wujiang Pharmaceutical Company is even more ambitious, preparing to enter the Japanese and European pharmaceutical markets, squeezing out the Japanese Kampo medicine market.
I'm afraid that the Japanese Kampo Pharmaceutical Company is going to cry and faint in the toilet at this time......
……
The success of Chinese patent medicine has made Wujiang Pharmaceutical Company taste the sweetness and continue to thoroughly implement the research and development route of Chinese patent medicine.
Of course, biopharmaceuticals and chemical pharmaceuticals cannot be abandoned.
On the contrary, Borderless Pharma has invested more in both.
Without input, there is no harvest.
Chinese patent medicine, biological drugs, and chemical drugs have their own merits.
Moreover, biological and chemical drugs, which are full of science and technology, are often more popular in Europe and the United States.
On New Year's Day on January 1, 1995, the action movie "Resident Evil" shot by DreamWorks, a subsidiary of Shanghai Fine Arts Film Studio, was released. The game-based movie has a huge fan base, and as soon as the movie was released, countless fans of the game went to the cinema to watch it.
"Resident Evil" quickly became popular all over the world.
Different from the previous version, in the process of sneaking into the laboratory to find the T virus antidote serum, the heroine and others implanted some traditional Chinese medicine things, which can have a subtle impact on the viewer.
In the future, more and more works under the Wujiang Group will promote the culture of traditional Chinese medicine, which will definitely let the Western world appreciate the brilliant culture of the Chinese nation!!
(End of chapter)