Chapter 302: Openness and Competition
Although the overnight popularity of the MySpace website was a little surprising to Zhao Ye, he had already expected it.
The industry has been keeping an eye on Borderless Group's moves, and after Facebook goes live, many people will take a closer look at it before launching a similar site.
It can be said that "it has always been imitated, never surpassed".
Zhao Ye did not register an account on the MySpace website, after all, the website is also a real-name system, if Tom Anderson and Chris Dwolfe knew that Zhao Ye also registered an account on the MySpace website, then they would definitely use this matter to carry out crazy hype and earn a lot of traffic.
"Zhao Dong, the MySpace website is very similar to our Facebook, but users of the MySpace website are free to insert HTML markup language into the web page, so they are free to add colorful wallpapers and backgrounds to their homepage. After this feature was launched, it was liked by many teenagers, and users flocked to edit their own websites for a while! Liu Yinyin introduced.
Zhao Ye stared at the page of the MySpace website on the computer screen, and couldn't help but be secretly surprised, this is very similar to the QQ space in the previous life, of course, at present, the functions of MySpace are not perfect enough. The homepage of the Facebook website is a fixed model, and users cannot modify it at will, and the style is unified and biased towards the elite model.
In the past, Facebook's model proved to be successful, while MySpace was slower and slower due to the use of more and more web page editing, and the opening time increased from a few seconds to a dozen seconds.
"It's really a pretty good website, no wonder it's popular!" Zhao Ye smiled and said.
Liu Yinyin was stunned and said with a wry smile: "Dong Zhao, the MySpace website is menacing, how can you still be in the mood to praise it." ”
Zhao Ye chuckled: "The style of the MySpace website caters to the current teenagers, we can also learn!" ”
Liu Yinyin wondered: "Zhao Dong, the biggest feature of the MySpace website is that you can edit the website by yourself, add colorful wallpapers and backgrounds, do our Facebook website want to copy this model?" ”
Zhao Ye smiled slightly, shook his head, took a sip of tea, and then said slowly: "Facebook still adheres to the original style, but our icq instant chat software can imitate the functions of the MySpace website, for example, we have launched icq personal space, icq users can also add their favorite wallpapers, backgrounds, music, photos, videos, and post some text messages in their personal space......"
"Zhao Dong, after ICQ adds personal space, will it have a huge impact on the Facebook website?"
"There must be an impact, but ICQ's account is not registered with a real name, and it is a differentiated competition with Facebook. The market needs ICQ, but it also needs Facebook. Zhao Ye thought for a moment and replied.
Liu Yinyin heard this and thought thoughtfully.
……
MySpace quickly caught the attention of venture capital firms, and 20 days later, MySpace received $10 million in investment.
Speaking of which, the MySpace website has to thank Facebook, if it weren't for the existence of Facebook, capital would not have favored MySpace so much.
Just after the successful financing of the MySpace website, icq instant chat software launched a personal space, which had a great impact on the MySpace website for a while.
Facebook doesn't seem to have been affected much, and college students still like to find a presence in Facebook, share bits and pieces of life and study, or pick up girls.
At this time, Zhao Ye was telling employees about the development of the "Newsfeed" function.
That's what Facebook is all about.
Newsfeed, the network news feed, that is, the information stream. Information is no longer limited to editorial recommendations and active user searches, but through the aggregator of information streams, information based on social and subscription relationships is endlessly displayed in front of you.
"Let's put it that way about Newsfeed......
Zhao Ye paused, organized the language, and described, "Originally, users socializing and obtaining information were to be combined with one scene after another, such as socializing with classmates at school, and socializing with neighbors in the community, but after the emergence of the information flow platform, all scenes were aggregated together, and as an aggregator, people, information and scenes were fused together, and passive information indoctrination satisfied people's inertia. ”
"We can use algorithms to evaluate users' preferences for various content based on how often users interact with users/information on social networking sites, rank information according to their importance, and push relevant information in social networks in real time."
In the conference room, everyone couldn't help but show surprise.
The head of Facebook, Qing Hongyuan, is keenly aware of the power of the information flow Newsfeed.
After Zhao Ye finished speaking, he couldn't help but speak: "Dong Zhao, you are really amazing!" If we can launch a feed, Newsfeed, then Facebook will give the illusion of 'real-time' interaction or 'live' socialization, where you can see updates every second or minute, and it records almost every action that the user does, and it's very intuitive. ”
After a pause, Qing Hongyuan added, "MySpace doesn't look like it's just looking at a static website, it doesn't look like it's 'real-time' and 'interactive', but on Facebook, it's like a real-time party, people are commenting on each other's backs, sharing drinks and photos, and poking each other."
As soon as the words fell, everyone nodded in agreement.
Zhao Ye said with a smile: "Since everyone already knows what an information flow Newsfeed is, let's quickly develop this function and then register a patent!" ”
"Okay, Dong Zhao!" Everyone said in unison.
……
MySpace website.
Website founders Tom Anderson and Chris DWolf are still struggling with ICQ's launch of their personal space.
As everyone knows, Facebook is still the real enemy.
As soon as the Newsfeed came out, it was basically like Oppenheimer had completed the development of the atomic bomb, and the war could be declared over.
Moreover, there is more than one killer feature of Facebook.
After Zhao Ye returned to his office, he began to write a browser game, and its name was "Happy Farm" or "Happy Farm".
Because it was only a small browser game, Zhao Ye could find time to develop it himself.
At this time, the MySpace website in the world's major campuses has not been able to shake the status of Facebook, and the most popular website for students to log in is still Facebook.com, despite all the efforts of MySpace, but in vain.
Tom Anderson and Chris DWolf are frustrated by this, and Facebook's campus market is like an iron bucket, unbreakable.
It seems a bit unfair that Facebook can enter the social market, but MySpace can't enter the campus market.
Now, Tom Anderson and Chris Dwolfe are most afraid that Facebook will be open to the public, in which case MySpace may be destroyed.
There is a Murphy's Law in psychology, which means that the more you imagine something, the more it will happen.
On the morning of August 1, Facebook held a press conference, and CEO Qing Hongyuan announced that Facebook will be open to the whole society, and anyone can register a Facebook account.
As soon as the voice fell, it immediately caused a sensation in the audience!
The reporters were stunned, and they could already predict how much shock this incident would bring to the Internet industry.
"Oh God, this is big news, and many people in the United States will probably be cheering about it! And that includes myself! One of the reporters laughed, his face full of excitement.
In fact, many of the reporters present also wanted to sign up for Facebook accounts.
If they were asked to choose between MySpace and Facebook, they would most likely choose Facebook.
What is too easy to get, most people will not cherish it.
Moreover, most of Facebook's users are college talents, future elites, so anyone who makes friends will be more inclined to be friends with these elites.
At this time, the Twitter website was immediately updated with an official news with the headline "Facebook lifts restrictions and opens to the whole society", and it didn't take long for this news to quickly reach the top of Twitter's hot search.
"Oh God! Great, finally able to sign up for a Facebook account! ”
"Really, we had to wait until the emergence of a competitor, MySpace, to lift the restrictions, and we have waited so long!"
"Facebook has finally made the right decision, the students of Harvard University, the seniors are here!!"
“……”
The crowd was ecstatic, and they immediately logged on to Facebook and signed up for accounts.
In just two or three hours, Facebook added 3.85 million new users.
A lot of people haven't received the message yet, otherwise the number will only increase.
The top management of the MySpace website is on the edge of its seat at the moment.
"With Facebook announcing its opening to the public, how much has our MySpace website been affected?" Chris Dwolfe looked at the secretary and asked.
"Mr. Chris Dwolfe, the number of new users of MySpace has plummeted, and not only that, but the number of people online on the site has also plummeted, so far, it is less than half of what it was yesterday!"
Chris Dwolfe was stunned, and his face became very ugly.
The impact on the MySpace website is too great, and if it continues like this, the traffic of the MySpace website will be lost, and how will the company raise funds next?
"Contact a famous American singer or actor today and ask them to set up a homepage on the MySpace website!" Chris Dwolfe shouted to the secretary.
"Mr. Chris Dwolfe, it costs a lot of money to invite celebrities to us, after all, we have to use the celebrity's fame to attract ......traffic," the secretary reminded that she had been in contact with Hollywood agencies and celebrities before, and the other party made it clear that they would ask for money to enter the MySpace website.
When Chris Dwolfe heard this, he immediately became angry and said angrily: "Damn star, setting up a homepage on the MySpace website is obviously beneficial to both of us, and it is a win-win situation, but the other party still wants to charge money from our website!" ”
After saying that, Chris Dwolfe immediately swore in his heart: "In the future, if MySpace develops into the number one social networking site in the United States, I will definitely give them a little color to see, let them beg themselves, and lick their toes." ”
After a pause, Chris Dwolfe couldn't help but hate and say, "If there really is such a day, I don't wash my feet for a month, and I stink them to death!" ”
Thinking of this, Chris Dwolfe looked at his big feet, and there were a lot of vigorous hairs on his dark instep due to excessive male hormones. Chris Dwolff thought to himself, it should be more flavorful when the time comes......
I have to say that the idea of inviting celebrities to settle in the website is very correct.
MySpace paid to bring in a large number of celebrities, and then attracted fans of those celebrities.
All of a sudden, the traffic to the MySpace website increased dramatically, and it developed very rapidly.
The capital community did not expect that the MySpace website would not only resist the pressure when facing the competition from Facebook, but also develop rapidly.
At this time, Rupert Murdoch, the boss of News Corporation, a well-known media magnate, suddenly became very interested in the MySpace website.
In his opinion, MySpace could be a digital media business for News Corp.!
At a time when traditional media is becoming more and more difficult, News Corp. urgently needs to expand its business and develop online media. Weibo, Twitter, Facebook, etc. are all owned by the Borderless Group, and News Corp has nothing to do about it, while MySpace is just a start-up Internet company, but it has great potential for growth.
That's why Rupert Murdoch came up with the idea of buying MySpace......
(End of chapter)