Many people left messages under Zhao Ye's Weibo, asking what game it was.

For a while, "Happy Farm" has not yet been launched, but it has become popular.

In fact, this is indeed Zhao Ye's intention, so as to achieve the effect of publicity.

At 2 o'clock in the afternoon, Zhao Ye finally replied on Weibo.

"Haha, since you have asked sincerely, then I will tell you with great mercy. In order to maintain the peace of the world, carry out love and true evil...... This game is "Happy Farm"~

Soon, the game will be live, and I promise you'll love it! ”

Zhao Ye deliberately replied naughtily and humorously, appearing down-to-earth, and then kept close to netizens.

When everyone saw this reply, they were immediately happy.

The super IP of 'Pokemon' has been prosperous for a long time, because Shanghai Fine Arts Film Studio will launch a "Pokémon" series of cartoons every year, in which the classic appearance lines of Team Rocket are the words that Zhao Ye replied to on Weibo.

As long as fans who have watched the Pokémon anime, they will basically be deeply impressed by this passage.

"Happy Farm" became popular in an instant, and before it was launched, it attracted countless attentions.

……

A week later, Facebook announced the launch of a developer platform for developers to use for themselves.

As soon as the news came out, it immediately caused a sensation.

At this moment, countless developers are ready to move, and Facebook's global users have exceeded 180 million, and third-party developers will be able to create amazing profits as long as they use Facebook's huge traffic!!

At this time, the first third-party developer's product to go live was Happy Farm.

Needless to say, the charm of this game is self-evident.

Tens of millions of people poured into the game that day.

"Happy Farm" has the ability of fission spreading, and if players want to steal vegetables, then they have to let their friends play "Happy Farm" as well.

No need for Borderless Group to announce it, many players spontaneously recommended "Happy Farm" to their relatives and friends.

On the second day of the game's launch, the number of users of "Happy Village" exceeded 51.55 million, shocking the world!

Game companies, major media, Internet companies, etc., in the industry, are all shocked.

A simple web game has 50 million users in just two days, which is certainly a bonus to Facebook traffic, but the game itself also has a huge effect. If the game is not fun, how can it attract so many people to play?

The point is that everyone spontaneously promotes Happy Farm.

The speed of fission-style propagation is terrifying.

After playing this game, most users become addicted to it, and some even set an alarm in the middle of the night to get up to collect or steal food.

Even those who don't usually like to play games are immersed in it.

No other game has that appeal.

"Happy Farm" is toxic~

The game quickly went out of the circle with lightning speed and became a phenomenal game.

Facebook has also seen a surge in traffic due to the popularity of "Happy Farm".

Half a month later, Happy Farm had more than 300 million users, and it had created an astonishing revenue: $1.13 billion!

It costs money to buy seeds, fertilizers, pesticides, hunting dogs, etc. on the farm.

Although the price is not high, the number of players is large, and even if the average person only spends a few dollars, it is a staggering amount.

And, at the moment, the number of new users of Happy Farm is still surging.

The game "Happy Farm" has become the cash cow of Wujiang Group, and countless people envy it.

They never imagined that such a small browser game could generate such amazing revenue, which is incredible.

It's eye-popping and jealous.

At the same time, many ideas were born and I wanted to replicate the successful experience of "Happy Farm".

Browser games are inexpensive to develop, and even a single developer can develop a web game.

"The tuyere is coming!!

"Happy Farm" has successfully opened a new era of web games!!"

“……”

Many bigwigs in the investment community are excited.

The investment scale of the page game is small, the rate of return is large, and I am afraid that there is no such a powerful project at this stage~

In the United States, News Corp's negotiations with MySpace have entered a substantive stage.

"How so?? One game beat us!! ”

"News Corp. actually took this opportunity to lower the price!"

"Oh, damn it! It's just too bad! Tom Anderson complained, feeling unlucky.

Chris Dwolfe felt the same way, sitting in the corner and smoking the cigarette so hard that the light flashed and shone on his gloomy face.

"Tom, we've lost, Facebook has risen, and we won't have another chance on MySpace. Let's hurry out of the gloves and put the bag in the bag! Chris Dwolfe judged that he is well aware of the Matthew effect in the Internet industry, especially for SNS.

Tom Anderson also saw the situation clearly, nodded in agreement, and then picked up the whiskey bottle on the table and took a sip: "Chris, you're right, we have to cash out early, the current valuation of MySpace is still as much as $1 billion, we can achieve financial freedom and become billionaires!! ”

The two discussed it and unanimously decided to sell the MySpace website.

News Corp. then hit it off with MySpace.

By the end of September, the two sides reached a complete agreement, and the transaction consideration was $580 million, and the actual price was close to $750 million plus options and salary expenses.

News Corp got its wish and got the ticket to the Internet!

Chris Dwolfe and Tom Anderson have both achieved financial freedom.

The first batch of venture capital firms also made a lot of money.

News Corp. embraced the MySpace hot potato.

At present, the Facebook website has surpassed the MySpace website in an all-round way, and News Corp has dared to take over MySpace, which makes the outside world not optimistic.

At this time, within News Corp.

Murdoch smiled and said, "Foreign countries are not optimistic about our acquisition of MySpace, but we ourselves are very clear about the purpose of our acquisition. At this stage of News Corp.'s development, it was faced with the choice of transformation — it had to develop online digital media. The MySpace website has tens of millions of users and can drive traffic to our new media business!! ”

The crowd applauded.

What the boss said does make some sense, but the price is a bit big.

"Besides, MySpace may not be able to catch up......," Murdoch vowed that in his entrepreneurial journey, he acquired many newspapers and impurities, and most of these newspapers and impurities were not well managed at the time, but through his Murdoch's skill, all of them turned around in the end. He believes he too will be able to catch up with Facebook on MySpace.

At this time, before Murdoch could finish speaking, there was a knock on the door.

Immediately, his secretary walked in.

"Chairman, the Facebook website has just been updated with a new feature!!"

Murdoch frowned, and asked with a displeased face, "What function?" ”

"Newsfeed! It is said that according to the frequency of the user's interaction with the user/information on the social networking site, the algorithm is used to evaluate the user's preference for various content, and then the information is arranged according to the importance of the information, and the relevant information in the social network is pushed in real time! ”

After listening to Murdoch, he didn't care, in his opinion, it was just pushing messages and ads to users, not a new idea, and Twitter was like that.

"Okay, I see, you can get out."

Murdoch motioned for the secretary to leave.

Then he started talking and asked MySpace to monetize ads as soon as possible.

Chris Dwolfe and Tom Anderson are still the heads of MySpace, but News Corp has offered them a high salary, $75 million, so in order to get this high salary, the boss has said a lot, they don't want to be fired, instead of taking the risk of innovation, it is better to calmly abide by News Corp's instructions.

The typical layman instructs the insider.

……

At this time, countless Facebook users suddenly found that when they log in to Facebook, the website will actively push all kinds of information that they are interested in.

Since it is information that they are interested in, of course they will go through it carefully.

The launch of the Newsfeed feature has silently changed the length of time Facebook users stay on the site, and it has also made the Facebook site more sticky.

And, of course, there's a lot of advertising revenue.

On the first day of launch of Newsfeed alone, Facebook's revenue increased by 147%.

Out of Murdoch's sight, Facebook employees rejoiced and were excited......

(End of chapter)