Chapter 363: Parting Ways with Mercedes

Not everyone wants to install solar panels, but the market is still huge.

According to the plan, Wujiang PV will officially launch solar floor tiles and external solar panels next year.

……

Tiangong Technology Co., Ltd. is in full production of new energy electric trams, and has established a super factory in the capital, Shanghai, Chengdu and Guangzhou, with an annual production capacity of 2.5 million vehicles.

More gigafactories are on the way.

In addition, with the rise of Tiangong Technology Company's car-making technology and domestic automobile brands, the contradiction between Tiangong Technology Company and Mercedes-Benz Company is becoming more and more serious.

Mercedes-Benz is increasingly dissatisfied with Tiangong Technology's use of resources to promote domestic cars such as Zhonghua and Hongqi, which affects the sales of Mercedes-Benz cars in China.

The contradiction between the two sides has deepened, and Mercedes-Benz has even proposed to withdraw the authorization, and asked to repurchase the shares of Tiangong Benz held by Tiangong Technology Company.

For Tiangong Technology Company, China, Hongqi and other private brands are pro-sons, the company holds 100% of the equity, of course, to fully support, this is human nature, understandable.

If Mercedes-Benz insists on revoking the authorization, then Tiangong Technology can only part ways with the other party.

Anyway, everything that needs to be learned has already been learned.

In the second half of 2007, the conflict between Tiangong Technology Company and Mercedes-Benz Company was full of turmoil, which also made others see the opportunity to cooperate with Mercedes-Benz Company.

Many domestic companies began to frequently contact Mercedes-Benz and wanted to replace the position of Tiangong Technology.

……

Borderless Tower.

Zhao Ye directly made the final decision on the contradiction between Tiangong Technology and Mercedes-Benz.

"Mercedes-Benz wants to break up, so let's divide it, just so we can take the opportunity to launch our own products!" Zhao Ye said in a deep voice.

Zhonghua and Hongqi benchmark Mercedes-Benz cars, however, Tiangong Technology Company currently has no trucks, and Zhao Ye has long wanted Tiangong Technology Company to get involved in this market.

Zhao Ye thought for a moment and said: "Establish a Mammoth Heavy Industry under Tiangong Technology Company, and put all the heavy equipment of Tiangong Technology Company into Mammoth Heavy Industry Company, including trucks, and the brand name is also named after 'Mammoth'!" ”

The image of mammoth is relatively strong and mighty, and it is most appropriate to use mammoth as the brand name of heavy industry products.

The whole world knows that China has a nickname of "infrastructure madness", but behind the "infrastructure madness" is silently supported by a number of super-large machinery developed and produced by China, which are the real national weapons, each of which is a treasure.

As one of the largest machinery manufacturing giants in China, Tiangong Technology Co., Ltd. has produced a lot of super-large machinery, which can be called a giant.

These oversized machines feel fierce just by looking at them from the outside.

This time, after the establishment of Mammoth Heavy Industries, it will be mainly responsible for the development and production of heavy industry machinery products in the future, while Tiangong Technology will be responsible for more delicate work, such as AI robots, these AI robots are no longer just the previous industrial robots, but humanoid robots that can take care of the elderly, do housework, and even accompany children.

Although the development of such a humanoid robot is very difficult, Tiangong Technology Company can use ten years or even more to specialize.

There must be many foreign companies or laboratories that are also researching humanoid robots, but they will never have the huge financial resources and tens of thousands of talents like Tiangong Technology Company.

……

After Zhao Ye's order was issued, Tiangong Technology Company immediately established Mammoth Heavy Industry Company.

The establishment of Mammoth Heavy Industries Company immediately attracted the attention of the industry, among which the establishment of the truck project aroused the vigilance of Mercedes-Benz Company.

Many people judge from this that the time for Tiangong Technology Company and Mercedes-Benz to part ways is approaching, and many companies that want to cooperate with Mercedes-Benz Company can't help but speed up the negotiations.

On the third day of the establishment of Mammoth Heavy Industries, Joseph Louis, a representative of the German Mercedes-Benz headquarters, and others came to Tiangong Technology Company.

As soon as the two sides met, there was tension.

Joseph Louis looked at Zhou Huicheng, CEO of Tiangong Technology, and said coldly: "Mr. Zhou, since a year ago, your company has intended to promote Zhonghua and Hongqi Motors, and deliberately suppressed and hid Mercedes-Benz cars, resulting in serious damage to the rights and interests of our Mercedes-Benz company in China!" ”

Zhou Huicheng said lightly: "Mr. Joseph Louis, first of all, you are mistaken, we have not carried out any suppression and snow hiding, the reason why the sales of Mercedes-Benz cars have declined is the choice of the market and the choice of consumers!" With the rise of domestic cars, Chinese consumers are no longer superstitious about foreign cars! ”

There is Zhao Ye, a big hanging B, Tiangong Technology Company's own brand car, from the appearance point of view, it is ahead of other car brands.

Isn't the first feeling of many people buying a car to look at the appearance of the car?

Moreover, the car-making technology accumulated by Tiangong Technology Company is not much worse than that of foreign Mercedes-Benz and BMW.

In the first half of this year, the sales of these two cars have been far ahead of Mercedes-Benz and BMW in the high-end car market.

It is no wonder that since the second half of this year, Mercedes-Benz has been extremely dissatisfied with Tiangong Technology, and the two companies have had a great contradiction.

Joseph Louis pursed his lips and sneered: "Hehe, Chinese consumers are all proud of owning a Mercedes-Benz car, how can Hongqi and Zhonghua cars compare to Mercedes-Benz, since this year, the publicity of Mercedes-Benz cars has decreased, and the sales channels have become less, but the advertisements of Zhonghua and Hongqi cars are overwhelming." Moreover, according to our investigation, in the 4S store of Tiangong Technology, the commission of the salesman selling a Chinese car or Hongqi car is higher than that of selling a Mercedes-Benz car, which is not a disguised encouragement for the salesman to promote Zhonghua and Hongqi cars? ”

Of course, Zhou Huicheng knows it, but he still has to quibble.

He said that there are many advertisements for Zhonghua and Hongqi because these two cars have high profits and have money to advertise. In the same way, the high commission of the salesman in the 4S store is also due to the high profit of Zhonghua and Hongqi Automobile.

The reason why Zhonghua and Hongqi Motors have high profits is because they are 100% domestic and all parts are made in China.

Mercedes-Benz is different, although it is assembled and produced in China, but many key spare parts are imported from Mercedes-Benz headquarters, which is relatively expensive, which makes Mercedes-Benz headquarters in auto parts and make a lot of money.

Mercedes-Benz's eating appearance is too ugly, which makes Tiangong Technology Company very dissatisfied.

At the beginning of the cooperation, Tiangong Technology endured it because it wanted to steal Mercedes-Benz's technology.

Now that Tiangong Technology Company has learned the technology and is full-fledged, it is naturally unwilling to be "exploited" by the Mercedes-Benz headquarters.

Isn't it fragrant to promote your own domestic car brand?

Tiangong Technology Company has long been ready to turn its face.

At present, Mercedes-Benz is the most anxious one, afraid that Tiangong Technology Company will hide the Mercedes-Benz brand.

Of course, Mercedes-Benz also has the right to withdraw the authorization, but when Tiangong Technology Company and Mercedes-Benz Company established the joint venture company, they also specified in detail the exit mechanism, and Mercedes-Benz Company wanted to get back the authorization and the shares of the joint venture company, and it must pay a premium of 30% on the basis of the valuation of the joint venture company.

Of course, Mercedes-Benz is unwilling to pay such a high price, so it wants to find trouble with Tiangong Technology Company and use the excuse of violating the contract as an excuse to reduce the price as much as possible.

Tiangong Technology Company is not easy to bully, so it negotiated and litigated with Mercedes-Benz and dragged it on as much as possible. Anyway, Tiangong Technology is not in a hurry, so it will be suppressed and hidden, how can you drop it, is there still less foreign companies hiding Chinese national brands? How many national brands have disappeared for such reasons?

……

A lawsuit between two large companies may not be closed for several years.

Mercedes-Benz knew very well that they could not afford to delay, and in the end, they would still buy back the shares of the joint venture at a high price.

However, there are many receivers in China, and many companies are willing to cooperate with Mercedes-Benz at a high price, which makes Mercedes-Benz very pleased.

Therefore, in the case of poor communication with Tiangong Technology many times, Mercedes-Benz Company finally chose to buy back the shares with honest flower threads.

On the morning of November 1, 2007, Mercedes-Benz reached an agreement with Tiangong Technology Company to spend 52.1 billion yuan to acquire all the shares of Tiangong Technology Company in the joint venture plant and related licensing rights.

At noon, the news spread quickly throughout the country, causing a great sensation.

Countless netizens have been discussing.

However, most people applauded.

"Tiangong Technology and Mercedes-Benz Company are in a uproar, and today they finally parted ways. I have to say that Tiangong Technology is really courageous, and it has given up the brand of Mercedes-Benz, which is awesome! Having said that, Tiangong Technology Co., Ltd. insists on making domestic cars and abandoning foreign brands, which is really admirable! Look at the cars on the market, there are foreign brands everywhere, it's really heartbreaking. Nowadays, our domestic cars have begun to rise, if we do not support domestic cars, but to support European, American, Japanese and South Korean cars, wouldn't it be chilling? ! ”

"What I said upstairs is right, I won't buy foreign cars in the future, and the car brand of Tiangong Technology Company is very good!"

"Koreans like to buy local cars instead of imported ones. Why can't we? Brothers, don't let Koreans look down on you! We are also very patriotic! Buying a foreign car is equivalent to sending funds for the manufacture of weapons and ammunition to Europe, the United States, Japan, South Korea and other countries! ”

“……”

Many people on the Internet are very patriotic, but when they buy a car, it may not be.

Chinese car companies also have to compete for themselves.

And some car companies, their mother's own people, no wonder consumers hate them so much.

However, in this life, Tiangong Technology Company is extremely conscientious and has won the favor of the public.

The low-end brand "Hongguang" is less than 100,000 yuan, with good quality and low price.

In addition, Tiangong Technology Company has many brand cars for consumers to choose from.

Zhonghua and Hongqi benchmark Mercedes-Benz BMW.

There are also many motorcycle brands that have been converted into car brands, including "War Horse", "Red Rabbit", "Black Horse" and so on.

In addition, Tiangong Technology has also acquired some luxury car brands from abroad, including Rolls-Royce, Bentley, and Lamborghini.

Of course, there is also a new energy electric vehicle - Tesla Motors.

It can be said that Chinese consumers can buy various grades and types of cars in Tiangong Technology 4S stores.

It is worth mentioning that the parting of ways between Tiangong Technology Company and Mercedes-Benz is really a major event, setting off the prelude to the war between domestic cars and foreign cars......

(End of chapter)