Zhao Ye will take the time to watch the news every day and keep up with current affairs, so as not to lose touch with the times.

When he watched Zhou Qinghong's live broadcast, he couldn't help frowning.

After a while, he picked up the phone and called his secretary Liu Yinyin, who explained some things to her.

"I looked at the online discussion and promotion of Hanfu culture, which is a treasure of traditional Chinese culture and should be vigorously promoted!"

Zhao Ye said in a deep voice, "Cultural self-confidence is a manifestation of national self-confidence, Japanese people can wear kimonos generously to go out, while our own people are cowardly and ashamed to wear Hanfu, which is a manifestation of unconfidence." ”

"Therefore, I decided to vigorously support the development of Hanfu culture!"

When Liu Yinyin heard this, she expressed strong support for this, she likes Hanfu very much, but she has never worn Hanfu.

However, in the current society, wearing Hanfu to go out will only attract strange eyes from others.

As a group executive, Liu Yinyin's appearance is more important, so she didn't have the opportunity to try to wear Hanfu.

Zhao Ye continued at this time: "I thought about it and decided to start promoting Hanfu culture from the following aspects! ”

"First, the establishment of a Hanfu design company. Ancient Hanfu clothing is good, but it is also necessary to keep pace with the times, follow the modern aesthetics on the basis of retaining the traditional Hanfu style, and skillfully combine Hanfu elements with modern fashion, so as to innovate and design Hanfu suitable for modern people! ”

"Second, we will promote Hanfu culture through short videos on Douyin, so that Hanfu anchors can wear the Hanfu we designed to display around the world. At the same time, you can also sell Hanfu with the help of the Douyin platform. ”

"Third, hold Hanfu festivals, fashion shows, and Hanfu experiences, and attract more people to pay attention to Hanfu through various large-scale Hanfu activities, such as the school's 'Wear Hanfu Day', which requires all students to wear Hanfu to school on this day, so as to gradually establish the cultural self-confidence of teenagers!"

"Fourth, build a city of Hanfu and stimulate new vitality of cultural tourism through immersive scene creation! Send someone to contact Luoyang, Chang'an and other cities to work together to promote Hanfu culture! ”

"Fifth ,......"

“……”

Zhao Ye talked eloquently for three or four minutes.

Liu Yinyin hurriedly recorded.

At 3 o'clock in the afternoon of the same day, the Douyin platform released an official news that at the request of the majority of netizens, Douyin will vigorously support the promotion of Hanfu culture, and Hanfu anchors will get more Douyin resources.

"China has great etiquette, so it is called Xia; There is the beauty of uniforms, which is called Hua, Hua, and Xia! ”

"Hanfu culture is an important part of ancient Chinese culture and should be carried forward!"

"Douyin will spend 10 billion yuan to subsidize Hanfu anchors in various ways......"

As soon as the news came out, the whole network rejoiced, and they all sighed at the generosity of Douyin!

The anchors on the Douyin platform are ecstatic, although they are not Hanfu anchors now, it does not prevent them from becoming Hanfu anchors in the future.

Right now, Hanfu is already standing on the tuyere, who doesn't want this wave of traffic~

"It is worthy of being a company under the Wujiang Group, this realization is simply amazing!"

"If it's good, you need such a company with a strong sense of responsibility!"

“……”

Netizens praised Douyin's initiatives, and even the central media spoke out and praised Douyin!

……

……

The next day, Wujiang Group established Nishang Company.

Subsequently, it launched an acquisition offer to more than 10 well-known domestic clothing design companies.

In addition, we also recruit Hanfu designers from all over society.

This is clearly preparing for a big fight.

The industry couldn't help but exclaim.

Many designers gathered and submitted their resumes to the company.

The origin of the neon dress company is too big, who in the industry can do it!

Maybe it won't be long before Nishang can become the first in the domestic fashion circle!

In fact, it was only a few days before several well-known domestic fashion design companies were acquired by Nishang Company, and hundreds of excellent fashion designers were recruited from the society.

The scale of the company has become the largest clothing design company in China.

Even, the neon dress brand established by the neon dress company has become popular before the first hanfu product has even been launched.

This makes the peers called envy, jealousy and hatred.

There is no way, the popularity of the neon dress company is too high, and countless netizens are looking forward to the launch of the neon dress Hanfu.

However, many anchors can't wait for the advent of Nishang Hanfu, so they get Hanfu from other channels and start the live broadcast journey of Hanfu.

In many cities, some young ladies wearing Hanfu have appeared one after another, and people have begun to change their concepts and become more confident. Everyone was proud to wear Hanfu and took to the streets with high confidence and confidence.

Of course, there is still a long way to go to promote Hanfu culture. Nowadays, Hanfu is still a niche culture and has not been popularized among the whole people.

However, Wujiang Group is already working hard and believes that there will be good results in the future.

……

After 16 days, the Beijing Olympics are finally over.

This Olympic Games can be called the most successful Olympic Games in history, which has brought a lot of shock to the world and made the world re-recognize China.

Nowadays, if a foreigner thinks that China is a poor and backward country, it can only show that he is too stupid, and he is an isolated fool.

The Olympics and the Hanfu craze have brought a lot of traffic to Douyin.

Domestically, with almost no competitors, Douyin users have exceeded 840 million, almost equaling Chinese smartphone users.

Abroad, TikTok users have exceeded 1 billion.

Moreover, the Hanfu craze set off in China has blown abroad, attracting the attention of countless foreigners.

There have even been some foreigners who have posted short videos of themselves wearing Hanfu, which have won a lot of likes.

Under the intentional guidance of Douyin, through Tik Tok, China is frantically exporting culture to the outside world, and its influence is getting bigger and bigger, and governments around the world have even become jealous of Tik Tok.

However, so far, no country has banned Tik Tok.

But then Douyin will face more challenges, including the emergence of strong competitors and favoritism on the part of the local government......

Zhao Ye is not worried about this at all, there are too many cards in his hand, and it is difficult to lose.

After the Olympic Games, the focus of Wujiang Group's development has returned to new energy electric vehicles.

Tiangong Technology Co., Ltd. has launched more new energy vehicle brands, such as Hongqi, Zhonghua, Chitu, Wuqi and so on......

In addition, other domestic automobile companies have also launched a number of new energy electric vehicles, and they have sold well.

Traditional fuel vehicle companies are resisting to the death and fighting a price war.

It's just that the cost of new energy electric vehicles is lower, and even if there is a price war with foreign car companies, they are not afraid.

However, Zhao Ye didn't want to drag it out like this.

He decided to give his opponent a draw from the bottom of the kettle!

At the end of 2008, when Wujiang Group held a board meeting, Zhao Ye proposed to directly draw salaries from the bottom of the kettle and acquire a large number of gas stations in China.

"Zhao Dong, there are still so many fuel vehicle users in China, if we change the gas station to a charging station after the acquisition, they have no place to refuel, it will definitely cause an uproar!" Someone worried.

Zhao Ye said calmly: "After acquiring the gas station, it is not to immediately change it into a charging station. But we can announce that this gas station may be converted into a charging station in a few years! ”

Speaking of this, Zhao Ye's voice paused, the corners of his mouth rose slightly, and he said with a smile, "If you plan to buy a car at the moment, and suddenly hear that the gas station will be changed to a charging station in a few years, will you still choose to buy a fuel car?" Aren't you worried that there will be no place to refuel in the future? For existing fuel car users, they still have at least a few years to have a place to refuel, the sense of crisis is not strong, many people will think, in a few years they can change to a new car, then it doesn't matter. Even if someone wants to make trouble, it will not be able to make the climate, and we can explain that the time to change the gas station to a charging station will be postponed. ”

When everyone heard this, they couldn't help but feel a chill down their backs.

That's a real drawdown!

People who want to buy a car dare to buy a fuel car, even if the gas station will be changed to a charging station after many years, but they don't dare to bet, in case the gas station is changed to a charging station after a year or two, at that time, where will they go to refuel?

(End of chapter)