Chapter 16 Invite Celebrities to Live Broadcast... (Ask for collection)

In addition to Douyin and chopsticks Wang Bo's Weibo also increased by 500,000 fans, Wang Bo didn't manage Weibo much after he verified Weibo, but the two hot searches still gave him a lot of fans.

Wang Bo thought that although he had enough fans, these were all passerby fans, because he got up too fast, there were not many loyal fans, and it would be embarrassing if there was no one when the live broadcast started.

So Wang Bo thought of finding a few celebrities to help with the live broadcast, 17 years of Internet celebrities are still not in the rank, even if you hold the money to find someone, the big stars also refuse because they are afraid of lowering the grade, of course, adding money can make them succumb, but Wang Bo doesn't want to spend more money,

So I thought of a star who has traffic and can be easily impressed, Pan Zi...

Panzi can be a mascot, the opening and hot scene need to find another person, fortunately, the music industry is not as particular as the entertainment industry, as long as you give money to sing anywhere, of course, the king of the music world must not move, there is still no problem with the second and third lines,

In the half-hour hot scene, Wang Bo himself must sing a song, then at least three stars will be invited.

Wang Bo flipped through the list given to him by the intermediary company, and quickly identified three people.

Zhuang Xinyan, appearance fee of 200,000, singing songs (10,000 reluctant),

Chen Li, appearance fee of 400,000, singing songs (walking horses),

Zhang Bichen, with an appearance fee of 380,000 yuan, sings songs (annual rings),

With Pan Zi, the appearance fee is 500,000, and the cost of inviting a star is 1.48 million.

Then there is the venue, of course Wang Bo, who invited so many stars, will not broadcast live in the company,

If you want a lot of traffic, you have to have a big scene, so Wang Bo is ready to use it as a party model to get live broadcasts.

This model is also something that many Internet celebrities have not thought of now,

Wang Bo spent a few minutes choosing a hotel, and finally set the venue in the banquet hall of Radisson International Hotel, with a charter fee of 100,000 yuan.

Finally, it is to set up the stage and set up the live broadcast equipment, this part has an outsourcing company, just like a wedding, the wedding arrangement set by the newlyweds in West Lake City in the capital wedding company,

After the wedding company in the capital makes a plan, it will be packaged and arranged by the wedding outsourcing team in West Lake City.

Wang Bo spent 200,000 yuan to give the stage layout and live broadcast construction package to the outsourcing company.

The stage is set up, the singer is also found, and now there are only products left.

This part doesn't need to be found by Wang Bo, in Zhang Xingyue's small factory alliance, the products produced by dozens of factories are enough for Wang Bo to buy.

For example, now summer clothes, T-shirts cost 3-4 yuan, and sell for 8.8 yuan...

Electronics, air conditioning fans, induction cookers...

Footwear...

Wang Bo's first live broadcast did not sell brand goods, he went to the factory to see the quality of these miscellaneous brands, and it was not bad, of course, it must not be compared to famous brands, after all, everyone knows that every penny is worth something,

Of course, if it is so big, it is natural that you can't just rely on trust, so you must sign a contract, and the deposit for this part of the contract is 10 million.

That's right, when others bring goods, the brand gives money to the anchor, but Wang Bo brings the goods but gives money to the brand, the reason is naturally that he has never sold the goods, and others must not prepare 200 million products for him with his two mouths.

After preparing these, there is still 1.6 million left, and he still has to spend 1 million to buy 50 million traffic at the start of the broadcast, and in the end he only has 600,000 spare funds left.

After Wang Bo finished the plan, he carefully deduced it again, and after finding that there was no problem, he kept it in his mind and prepared to implement it.

The first step is to naturally open the live broadcast of chopsticks, no matter YY, Douyu, or Huya live broadcast in these years, they all wholeheartedly support the guild, that is, MCN institutions, although some platforms can do personal live broadcast, but they can't get traffic support,

After all, the MCN agency and the anchor have signed a very harsh live broadcast contract, and the contracted anchor will not easily jump ship or mess up, because there is no restriction on personal live broadcast, he ran away after the platform supported him, or he fished for three days and dried the net for two days, isn't that a busy job?

So no matter who wants to go to the platform to make money as an anchor, you first have to join the MCN agency in order to have a chance to get ahead.

Wang Bo's "Wang Bo Technology Entertainment" company is also an MCN organization, of course, it is the lowest grade.

The gift reward and the platform are divided into five or five, which is basically similar to the personal live broadcast, Wang Bo doesn't care, anyway, he doesn't do entertainment anchors, and he never thought about making money with gifts.

In terms of live streaming, the platform deduction point is 8 points, and the large MCN institutions can be as low as 5 points.

Of course, the deduction point is calculated from the commission, for example, Wang Bo sold 100 million, if the commission is 36%, that is, 36 million, 8 points is 2.88 million,

Although Wang Bo sells it by himself this time and has no commission, the platform will also deduct points according to the maximum commission of 36%.

The next day, Wang Bo made an appointment with Zhang Xingyue and dozens of their small factory alliances to talk about procurement, saying that it was procurement, but in fact, it was still bringing goods.

The supply chain is the manufacturer's, and the sales and after-sales platform is also the manufacturer's TB platform account, Wang Bo is only responsible for the live broadcast to sell the goods, the sales price is minus the factory price given to him by the factory, and then the TB commission is earned by Wang Bo.

There is no pit fee, no commission, Wang Bo sells as much as he earns,

These manufacturers are responsible for all processes except sales, and this model of manufacturers directly gives him a commission to let him bring goods.

Just because he hasn't proven himself yet, the manufacturer doesn't have the confidence to provide him with a huge amount of goods, but Wang Bo can't look down on a little bit of goods.

Therefore, after the 10 million deposit was given, after signing the contract, each manufacturer called the factory on the spot, and drove the full horsepower to produce enough products for 5 days and 5 nights in two shifts to Wang Bo.

200 million products, dozens of factories in the small factory alliance, production for 5 days and 5 nights plus inventory is enough, of course, if Wang Bo can't sell out of the first live broadcast, he needs to sell it again, because these 200 million products are equivalent to selling to him, but he doesn't need to pick up the goods, put them in the warehouse of the factory, when he sells them out, it's over,

And the manufacturer does not charge his storage fees, Wang Bo is also afraid that he will not be able to sell, and the goods will be smashed in his own hands, so the goods selected are ordinary daily necessities.

After talking about the goods, Wang Bo didn't have time to entertain these manufacturers, and then negotiated with the contractor responsible for building the live broadcast.

Since Wang Bo's company only has 3 people, naturally the control of the entire live broadcast was also handed over to the contractor, and after signing the contract and paying the deposit, the preliminary preparations were almost completed.

The star intermediary company did not lag behind, Zhuang Xinyan, Chen Li, and Zhang Bichen who he wanted to invite could all be vacated.

After all, each of them only has 5 minutes to appear, and when the broadcast starts at 18 o'clock in the evening, Wang Bo will charter a car to pick up and drop off at the airport, as long as you buy a round-trip ticket in advance, you can basically go back that night when you come that night, and you can't delay much time.

Originally, Wang Bo thought that the most troublesome thing was Pan Zi, but 500,000 yuan had to accompany him for a night to do a live broadcast, Wang Bo was a little worried that he would not answer, but he didn't expect Pan Zi to agree earlier than the female singers.

Since they all agreed, Wang Bo asked them to take a promotional advertisement and post it on their respective Weibo.

The advertisement is "On July 15, they were guests in Wang Bo's chopsticks live broadcast room, and there will be a surprise when the time comes!" Such a simple slogan,

Of course, Wang Bo will not let them be busy in vain, 100,000 red envelopes per person, everyone is very happy to take it,

Then Wang Bo himself will forward their promotional advertisements and put them in his chopsticks video, putting an advertisement a day,

Of course, Douyin didn't let it go, Wang Bo was not stunned, Douyin's advertisement would silence the "chopsticks live broadcast room" in the advertising slogan,

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