Chapter 30 Announcing "Paper Short Love"... (Ask for collection)
People don't share people's sorrows, after Wang Bo got the wedding card, he buried himself in the MV of "Paper Short Love",
Editing a video and two pictures, Wang Bo took less than half an hour to do it, and then spent another half an hour doing accompaniment.
Generally, there are two ways to make an accompaniment to a song, one is to record it with a live band, and the other is to use computer software to produce it.
Let's talk about the difference between the two first, the advantage of the accompaniment recorded by a live band is that the overall quality will be very high, and the performance of each instrument will not be so rigid and stiff.
The effect is soft, and it will be very comfortable to listen to, but the disadvantage is that it is too expensive, after all, it needs to be played by musicians.
These musicians are paid by the hour, so it's normal to spend tens of thousands of dollars to make an accompaniment to a new song.
If you use computer software to do accompaniment, you can effectively control the cost to the minimum, one person can complete the arrangement of all musical instruments, the cost is low, a computer, a software mount a few instruments can be done, the disadvantages, first of all, the quality is poor, this is undoubted.
Because these instruments are only sampled sounds, the dynamics and rhythm of the playing cannot achieve the effect of live recording, and they will sound very rigid.
Moreover, the music producer is done independently, and it is impossible to be proficient in the arrangement of each instrument, generally a person will only be good at one instrument, and there are few all-round musicians.
Therefore, the accompaniment made by computer software will easily be heard by experienced listeners.
Of course, these are not problems in Wang Bo, because he has the original version in his head, and he can reproduce it 1 to 1, and even he can achieve 99% restoration, which is comparable to the top tuner.
So unless necessary, he won't find musicians to record accompaniment for his new songs, not that he is reluctant to spend money, but he doesn't want to waste time,
After all, the effect of each sound he wants, there is also an error in communicating with the musician, which needs to be communicated slowly, and it is not as fast as doing it yourself.
After getting the accompaniment, he went to the recording studio to record the song non-stop.
In the end, it took Wang Bo a total of 3 hours to do all the "paper short love", or after the old song was done, Wang Bo did not do any publicity and directly released it on the two platforms of chopsticks and douyin,
At this time, it is the time when there are the most users of short videos, and nearly half of Wang Bo's more than 20 million fans are online.
After receiving the new video released by Wang Bo, nearly half of the fans clicked in...
In fact, the original trajectory of chopsticks also had many Internet celebrity singers from 17 to 18 years.
For example, MC Tianzuo, although he didn't become famous in chopsticks, he was the first Internet celebrity in chopsticks after he settled in chopsticks, until he was blocked at the beginning of 18,
In addition, there is also the Guangdong rain god who became famous by singing "Guangdong Love Story", and after the Guangdong rain god released "Guangdong Love Story" with 80 yuan became popular,
His chopsticks number has gained more than 3 million fans in three days, and he is a big Internet celebrity with tens of millions of fans in half a month.
Chopsticks have also changed his business path, and Guangdong Yushen, who has become a big Internet celebrity in Chopsticks, earned 200 million a year by live broadcasting on Chopsticks, shooting advertisements,
This is also the origin of Guangdong Rain God's often saying that he earns 200 million a year by relying on "Guangdong Love Story".
The third is Baibai, Baibai is the Internet celebrity singer who is picked up by the chopsticks, and it is also the Internet celebrity singer that the chopsticks value the most.
In the early days, he appeared on many variety shows in vain because of the chopsticks behind his back, and it was precisely because of the chopsticks that he became a first-line music Internet celebrity.
The fourth is Banyang, Banyang was originally a music Internet celebrity born and raised in chopsticks, and it is different from Baibai that Baibai is held by chopsticks, but Banyang is a female Internet celebrity who covered his song and brought him to fire.
The fifth is Da Zhuang, although Da Zhuang has not been broadcast live on Chopsticks, but Da Zhuang's famous song is on the chopsticks, and many chopsticks anchors are also using his songs as background music, it can be said that Da Zhuang's fame and the promotion of Chopsticks are inseparable.
It can be seen that chopsticks can be regarded as a music short video platform from the end of 17 to the beginning of 18, but unfortunately chopsticks themselves don't pay attention to it, and finally let Douyin pick up the cheap music short video in 18 years,
When Douyin is immersed in the development of short music videos, the focus of chopsticks is shifted to traffic realization.
More than 60% of the live broadcast content of chopsticks is, "shouting and shouting", "Lao Tie 666", "anchors tearing each other", which gave Douyin a way out, and then Douyin soared into the sky in the summer of 18 years with the music short videos and dances of several Internet celebrities.
Such as the 30,000 in March 18, the Daigula K in April, and the warm play in June,
It can be said that from March to June 18, the chopsticks of the short music of the hit music and the chopsticks of the popular dance have no power to fight.
The chopsticks were held in Baibai, and he also held it when he saw that Douyin had grown to the point of threatening his position because of the short music video.
However, it was too late at that time, and the sound of douyin had become the climate, and chopsticks because more than 50% of the content was earthy, vulgar, brainless, and young.
The video is either a young man hiding a mine in the crotch of his pants, or rolling mud in the mud, worm rolling, shaking hands, shouting microphones, etc. caused many serious people to leave Kuaishou...
It is said that the fighting sound defeated the chopsticks, but it is better to say that the chopsticks themselves defeated themselves, and a good hand of cards was discarded.
Once the Internet label is pasted, it is difficult to tear it off, and then the chopsticks have blocked a large number of Internet celebrities in order to change their image, and many celebrities have been introduced to the live broadcast of the chopsticks, including Jay Chou,
However, at this time, it is already the chopsticks of the sunset, and it is not possible to turn the tables by one or two superstars.
Wang Bo won't care about the fall of chopsticks, at least before 2019, the monetization ability of chopsticks is unmatched.
Wang Bo, if he can't get up after three years of mixing with chopsticks, and he continues to rely on chopsticks to eat, then even if he is reborn in vain, he will still live up to his super brain.
After all, Wang Bo has set a record in the live broadcast of chopsticks with goods, so now chopsticks also attach more importance to Wang Bo.
After the release of Wang Bo's "Paper Short Love", a series of promotions were arranged.
Of course, compared to Douyin, it is far behind, although he knows that Wang Bo prefers chopsticks, but Douyin Zhang Yiming did not let go of his wool,
There are even people in Douyin who specialize in managing Wang Bo's Douyin account, when Wang Bo uploads the "paper short love long" to Douyin,
The entire Douyin management first watched it and was sure of the quality of the song.
Then the management spent half an hour meeting to discuss a series of plans as if preparing for a war, and then began to use all channels of the company to promote Wang Bo's new song.
The deduction of the big penguin, the WeChat channel was also smashed by Zhang Yiming with 50 million promotion funds, and the parent company of Douyin raised 1 billion dollars in 2016 and 2 billion dollars in 2017.
The current 3 billion knife is replaced by RMB19.5 billion, which is basically used by Zhang Yiming to develop Douyin, so using 50 million to promote Wang Bo's new song is as easy for Zhang Yiming as ordinary people spending 100 yuan.