Chapter 470 Commercials
At nine o'clock in the morning the next day, Song Haowen and Tian Nana appeared at the gate of the TV station on time, and then Gu Ziwei came out of it and took the two to the interview room.
The interview was not long, it was over in an hour. After the interview, Song Haowen asked Gu Ziwei to take him to the advertising department of the TV station.
At this time, many businesses do not have the awareness of advertising, and the most advertised is subtitle advertising, so the advertising department is crowded.
It wasn't until three years later, with the growth of the advertising business, that the TV station's advertising department was upgraded to the advertising department. The person in charge of the advertising department is a middle-aged fat man, surnamed Chao, a veteran, as soon as he heard that Song Haowen was going to advertise, he thought it was a subtitle advertisement, so he said, you go to the office outside to find Xiao Wang with eyes and let him deal with it.
Song Haowen came to Xiao Wang's desk and told him to advertise. Xiao Wang said: "What kind of advertising? You show me the text. Song Haowen explained: "I advertise the tape recorders produced by our factory, not subtitles, but someone performs. Xiao Wang was stunned for a moment and said, "We have hardly done this kind of commercial advertisement you said, and I am not good at making decisions about this." You better go inside and talk to our section chief. As a result, Song Haowen, Gu Ziwei and Tian Nana came to the office of the section chief again.
When Section Chief Chao saw them going and returning, he thought he was here to say hello, so he said, "Xiao Wang can just talk to you, you don't need to tell me again." Gu Ziwei smiled: "Section Chief Chao, this advertising Xiao Wang can't handle it, let us come to you." Section Chief Chao was stunned for a moment and asked, "What kind of advertisement is not easy to handle?" Aren't you doing subtitle advertising? Song Haowen said: "We don't do subtitle advertising, but commercial advertising. We want to sell the Caiyun brand tape recorder produced by our factory. Section Chief Chao was stunned when he heard it: "Commercials? Do you have a product certificate? Is there an approval for production? Do you have brand patents? Song Haowen said politely: "We have all of these." Saying that, he took out the product certificate, the approval document for production and the brand patent certificate from the briefcase and handed it to the section chief, he looked at it for a while and said: "Since you have complete procedures, then I will go to ask the leaders of Taiwan for instructions to see if it is allowed to do." After speaking, he said hello to Song Haowen and the others, and then went to find the leader in charge.
After a while, Section Chief Chao came back. He said to Gu Ziwei and Song Haowen: "This advertisement can be done, but the charge is relatively high, and the unit price is calculated by time period and second." Song Haowen smiled: "Money is not a problem, it doesn't matter." What we want is effect, there is effect, it doesn't matter if you spend a little more. Section Chief Chao saw Song Haowen's little red and wealthy appearance, and said in his heart, boy, have you ever seen more than 1,000 yuan?
However, he couldn't help but say it.
"Then you discuss the details with Xiao Wang, including the production of advertisements, broadcast duration, broadcast time, and broadcast days...... Give me a detailed plan. Song Haowen immediately came back to Xiao Wang's side and repeated Section Chief Chao's opinion.
After Xiao Wang heard this, he seemed to be a little unconvinced, and went into the room to ask Section Chief Chao, and then came out to talk to Song Haowen about advertising.
Because talking about advertising is not something that can be said in a while, Gu Ziwei first said goodbye and returned to her office to sort out the content of Song Haowen and Tian Nana who had just been interviewed.
She and the cameraman, first edited the camera, and then recorded the conversation in words, but it was not done until dinner time.
At this time, Song Haowen had signed a contract with the advertising department and paid an advertising fee of 100,000 yuan a year.
As for the advertising spokesperson, everyone persuaded Song Haowen to do it himself: he is the darling of the film and television song industry, with hundreds of millions of fans.
Song Haowenxin said that before his rebirth, the Yanwu brand tape recorder advertised an unknown male guitar singer, and he wanted to do the opposite and use a diva-level actor like Tian Nana, not only would the effect be better, but more importantly, she could save a lot of celebrity appearance fees.
He told Tian Nana what he thought, she thought it didn't matter, but she felt that a girl with a guitar in her hand was playing and singing
"Caiyun, Caiyun, a song comes to a lifetime!" It's particularly interesting. At noon, Song Haowen invited Section Chief Chao and Xiao Wang of the Advertising Department of the TV station, Gu Ziwei of the Information Department, photojournalists, plus Tian Nana, and a group of six people had a sumptuous banquet at the big hotel near the TV station.
Gu Ziwei and the photojournalist had to help the advertising department shoot advertisements in the afternoon, and Tian Nana had to appear on camera, so the three of them didn't drink a drop of alcohol.
The three drinkers let go of their bellies and drank Moutai, and the two bottles went down, Section Chief Chao and Xiao Wang felt a little too much, and Song Haowen was still like no one.
In the afternoon, Gu Ziwei and photojournalists helped shoot the commercial, and they followed Song Haowen's
"Creativity", Tian Nana's hairstyle is made into a shawl with big waves, wearing a pair of sunglasses, a large straw hat with a wide brim on her head, wearing denim short sleeves on her upper body, a red leather skirt on her lower body, stepping on high-heeled crystal shoes, carrying an acoustic guitar on her back, and a Caiyun brand tape recorder in front of her, and then singing while dancing: "Caiyun, Caiyun, a song comes with a love!" After the production of the advertising video was completed, the section chief Chao and Xiao Wang of the advertising department, the producer Gu Ziwei, and the photojournalist looked at the TV screen and felt funny and couldn't help laughing.
In the evening, the ad was broadcast in prime time on TV, and the result was a huge sensation, with both good and bad sayings.
However, in general, the majority of people said that it was good, and they thought that this advertisement was novel and full of youthful and romantic atmosphere; Critics think that the advertisements are too pompous and the actors are not dignified enough.
Fortunately, the leaders of the TV station withstood the pressure from all sides, and with the continuous broadcast, the final opposition changed from big to small, and finally disappeared.
At the same time, Yang Yuebing's pressure suddenly increased, because the tape recorder factory reported that on the day of the TV commercial, due to the sudden increase in orders, production could not keep up, causing a large number of merchants to urge the goods, and it was recommended to open more than one production line.
But there were only a few days left before the year, and it was too late to launch a new production line, so Yang Yuebing could only send the workshop personnel in three shifts, and there was not enough manpower, so he dispatched them from other factories.
After this operation, the pressure of orders was barely relieved. Before Song Haowen decided to advertise, he didn't discuss it with Yang Yuebing, nor did he contact her afterwards, so he didn't know the huge power of his advertising at all.
Yang Yuebing was so busy that she couldn't care about reporting to Song Haowen, but the result was that she was busy in the dark, but Song Haowen was still living a chic life, driving the new Pusang bought by the company all day long, and taking Tian Nana around the capital, even Gu Ziwei couldn't stand it anymore.