The main reason why the colonial government in Hong Kong did not support the application of the Eastern Star Satellite Broadcasting Company for the right to access satellite television was that it was worried that satellite television would cause great competition to Hong Kong's local television stations, and based on the attitude of protecting the current wireless and ATV and the second telecommunications network that had not yet taken shape, the colonial government of Hong Kong could not be friendly to the establishment of the Eastern Satellite Radio and Television Company.

Of course, they also know that even if they do not give the other party the right to admittance, once the East Star TV station is broadcast in the surrounding areas or countries of Hong Kong, the Hong Kong people will still be able to watch the programs of the East Star TV station by installing signal receivers.

So even when an old man like Aladell Milne, who was quite famous in the British media and even politics, applied for a permit, the colonial government of Hong Kong rejected Dongxing's request.

However, the second time they met, Aladell-Milne himself offered two conditions in exchange for satellite TV access, but the Hong Kong colonial government was somewhat unable to refuse.

Although Hong Kong is a colony and the official language is English, 99% of the more than 5 million people are accustomed to Cantonese, and even Mandarin in China has no market at all.

Hong Kong's hit TV dramas, variety shows and even movies shown in movie theaters are all in Cantonese, but at this time, Aladel Milne actually proved that he had no intention of competing with local TV stations by not broadcasting Cantonese programs.

As for the second one, Dongxing's satellite TV signal will never charge any fee like Hong Kong subscribers.

From the perspective of the Hong Kong government, with the first article, even if Dongxing wants to charge a fee, it is impossible for Hong Kong people to watch an English or Chinese TV program.

It can be said that these two conditions put forward by Dongxing to the colonial government of Hong Kong have increased the difficulty of competition with TVB, ATV, and even the third local Hong Kong TV station in the future to the highest value, and a TV station that does not broadcast Cantonese programs and does not rely on charging service fees to make profits will have no ratings in Hong Kong.

Aladel-Milne was very frank and told the colonial government in Hong Kong that the Eastern Star Satellite Broadcasting Company only wanted to get the right to admittance, and they would pay taxes in Hong Kong, but it would not cause malicious competition in Hong Kong's television industry, and at the same time provide more jobs in Hong Kong.

The week following the application was put into the application, the satellite access to Hong Kong was granted to the Eastern Star Satellite Broadcasting Company.

......

Although Fok Dongjun believes that Aladell Milne will not dig his own grave for Eastern Star when he first takes office, he does not understand the behavior of the former BBC president, there is no Cantonese program, and this alone does not need to have users in Hong Kong to watch the program.

"Mr. Milne, frankly, I don't understand why we should not broadcast Cantonese programmes in exchange for access. Huo Dongjun knocked on the door of Aladel Milne's office with a cup, and the old man was concentrating on pruning a green potted plant in the office.

"Mr. Huo, come in and sit down, we can just talk about some problems of the company, I have been in Hong Kong for two weeks, I mean I want to talk to you about some developments of TV stations. Aladell Milne put the scissors down and did not sit back at his desk, but sat side by side with Huo Dongjun on the sofa for hospitality.

Huo Dongjun looked at the other party, and when he explained the problem to himself, Aladell Milne turned his face and looked at Huo Dongjun sideways:

"If we don't have to trade these two strings attached, how long do you think it will take to get access to satellite signals in Hong Kong?"

"No chance. Huo Dongjun pondered for a few seconds and spoke.

Aladell Milne nodded: " Yes, if you put on the attitude of competing for the ratings of other TV stations locally, you don't have to think about getting the license you need from the government, but now that we have it, in fact, the access is just a joke, even if you are new to the industry, you know very well, you only need to set up a dish antenna with a high-frequency head in your own backyard, just like a radar, a satellite in the sky, they can watch the TV program transmitted by that satellite, but we have to get it, because only by getting it, we can legally provide TV programs, at least in Hong Kong, legallyAs for whether it is illegal for other Asian countries to use high-frequency head satellite receiving antennas to watch our programs, then it has nothing to do with us; at least, we are registered in Hong Kong, and at present we are mainly providing satellite television services for the Hong Kong region. That is to say, what we are ostensibly serving is not what we really care about, what we care about is those current illegal receiving users, how many countries in Asia are there? Are you going to go and talk to them one by one about the issue of signal access? Of course not, we are only responsible for solving these few problems around Hong Kong, and the rest will be handed over to the residents of those countries. ”

"But what about profits?" asked Huo Dongjun, who was now saddled with huge debts.

"A satellite with 32 transponders, but we are only going to open five channels, even if we leave 12 transponders for our own use, you can still rent out 20, and the rest of the profits, for the time being, can only rely on advertising, but before that, we have to decide, what kind of program we use to conquer the audience, I think we need to focus on news programs. Aladell Milne said unhurriedly.

"News?" Huo Dongjun sighed.

"What do you think about journalism as a staple?"

"Hong Kong people watch the news in Cantonese. Huo Dongjun took a sip of coffee and said.

Aladell Milne grinned: "I've seen, in fact, I've been watching Hong Kong TV shows these days, are you sure that is called news? On this earth, BBC news is called news, which is why so many TV stations on the earth want to cooperate with the BBC, they don't know how to do news." ”

"What kind of news is called BBC News?" Huo Dongjun asked rhetorically.

"The news programs of the two Hong Kong TV stations, the earliest broadcast time is 8 o'clock in the morning, before, 5 o'clock, 6 o'clock, the news I saw is all the repetition of the previous day, I asked people to investigate the breakfast time of Hong Kong people, our first news program, you can put it in their breakfast time, they can enjoy breakfast while listening to any news, some people care about today's weather, we will broadcast the weather, some people care about the sports games that we missed yesterday, some people care about what the government will do today, some people care about the stock market or business information, we can integrate themIn '83, the BBC had already started such a program, and it was called "BBC Breakfast", and my idea, because I couldn't find the right TV program when I had breakfast. ”