Hearing her son's statement, Wang Yuelan muttered to him: "It's not about money, what's the matter?" You're just having a lot of faults. ”

She didn't bother to care about this now, so she turned around and took her granddaughter Mengmeng to play.

Cheng Xiaolin seemed to be able to feel her husband's thoughts, and said, "Husband, you can tell me about what happened after the two of you met." ”

"Okay!" Cao Shujie began to talk about what happened after he and Zuo Le met.

After he finished speaking, Cheng Xiaolin seemed to understand and asked him, "Do you want to be our own brand?" ”

Cao Shujie looked at his wife, with a heartfelt smile on his face: "Wife, seriously, you still understand me." ”

He said: "I didn't care about this, I can sell the fruit, just sell it for more money, but when I chatted with Zuo Le today, I realized that it was too difficult to sell our products and be recognized by others." ”

"Why?" He asked.

Cheng Xiaolin followed his opening and said: "Because you don't have any fame, no one is willing to pay for you, which is the same as doing business." ”

"Yes, it's simple, but it's hard to do." Cao Shujie sighed.

If the fruit he grew was already famous, would Zuo Le hesitate to give a high price when he came to buy it today?

Will you hesitate that the product will not open the market, and in the end you will bear the risk?

Obviously, Cao Shujie doesn't have any fame here now, even if he sold all the kiwifruit at a high price of 28 yuan a pound last time, but it was only recognized by some customers in a small area, but it was not really recognized by the industry.

So much so that Zuo Le, a second-class seller of upside-down fruits, took the initiative to come to the door, just because his fruits were delicious and wanted to buy them at a price that was neither high nor low.

Cao Shujie can understand Zuo Le's thoughts, but he is unwilling to sell them cheaply!

Or that they don't want to sell their fruits cheaply all the time.

"Wife, you want a name, let's register our own brand while you're just starting to do it." Cao Shujie looked at his wife Cheng Xiaolin and said very seriously.

Cheng Xiaolin shook her head: "I'm a name, and you don't know, how can I come up with a good name?" ”

"Try it, if you don't try it, how do you know if it's okay?" Cao Shujie coaxed her and said.

But Cheng Xiaolin frowned, she really couldn't think of it.

After a while, she said, "Why don't you think of one yourself?" ”

Cao Shujie scratched his head a little: "I'll take a name more white!" ”

was pondering, suddenly heard the Daha signature 'oh woo' cry outside, and then Erha and the two German pastors also called, Cao Shujie's eyes lit up, he said: "Wife, there is a sign called 'three squirrels', otherwise let's call it 'four dogs', right?" ”

"You can pull it down!" Cheng Xiaolin despises her husband, is there a more unreliable name than this?

"Then you can take any one." Cao Shujie said.

Cheng Xiaolin realized that it was even more useless to let her husband name be more wasteful than herself, and in the end she had to rely on herself, so she studied it seriously.

Meng Meng played with her grandmother outside for a while, and then ran in and called her mother: "Mom, Mom, play!" ”

"Mengmeng, you wait a while, mom has something to do." Cheng Xiaolin said softly.

"What?" Meng Meng asked curiously.

Cheng Xiaolin said very seriously: "Mom wants to give your dad a nice name for the fruit he grows, and when your dad gives this name to the name, our family's future fruits will be sold for a lot of money." ”

"Pick a name?" Meng Meng put her hands on her little head, she was the same as Ikyu, holding her hair with both hands to draw circles back and forth, and it didn't take long for her little face to show a bright smile: "Mom, Meng Meng sounds good." ”

Cao Shujie didn't care about it, but when he heard Mengmeng say this, he really cared.

muttered in his mouth: "Meng Meng? Xue Meng? Snow dreams? ”

Then he turned his head and asked his wife, "Wife, which one do you think is good?" ”

Their daughter's name is Cao Xuemeng, Cheng Xiaolin heard this, and said: "I think it's still cute fruit." ”

"Okay, let's call it this." Cao Shujie looked very happy.

He continued: "Well, I'm going to reorder some boxes and print a little bit of a removable sticker and stick it on the apples, what do you think?" ”

"Is it the kind of plastic paper sticker?" Cheng Xiaolin asked him.

Seeing her husband nodding, Cheng Xiaolin also agreed: "Okay, you can do it, I don't think there is a problem." ”

After figuring out this, Cao Shujie couldn't stay, he thought about rushing to the county seat immediately and finding the last packing box factory to re-order a batch of boxes.

In addition, he found an advertising company to design a logo for him and printed a batch of sticky notes.

At this time, Cao Shujie thought to himself that he was fortunate not to drink at noon, otherwise he would not be able to work in the afternoon.

When he came back from his busy work in Pingyuan County, it was dark.

After Cao Shujie got home, he said to his wife: "The trademark design is ready, I used the cute photos to find someone to process and design it, it's cute." ”

"Shujie, you are really good!" Cheng Xiaolin doesn't know what to say about her husband, this is lazy to get home!

But Cao Shujie was not convinced, he shouted: "Don't believe it, I think it's good." ”

"Don't go that far, what about the box? When will it be made? Cheng Xiaolin asked him.

Cao Shujie stretched out three fingers: "Three days at the earliest, and a week if you are slow." ”

He said: "Now it's time for fruit to fall from the tree, and the fruit is being poured from house to house, and there are really a lot of people who want to pack boxes. ”

This is a fact, and Cheng Xiaolin also knows it.

She asked, "What about Zuo Le, who bought our fruit?" ”

"I'll talk to him tomorrow, the price can be lower, but we have to put our own trademark." Cao Shujie said.

He knows that some second-hand dealers take the fruit away and repackage it for sale, using their own packaging boxes and brands.

Cheng Xiaolin bit her lip and didn't speak.

The night passed unconsciously, and the next morning, Cao Shujie took four dogs to the Yellow River barrage dam in the east, and after walking the dogs, he drove to Qingshi Town.

Finally, he parked the car at the door of the hotel where Zuo Le was staying, and after getting out of the car and entering, Cao Shujie also asked the front desk: "Hello, is Mr. Zuo gone?" ”

The waiter at the front desk checked it and said, "Sir, Mr. Zuo hasn't checked out yet." ”

This is a euphemism, Cao Shujie stood in place and called Zuo Le and invited him to have breakfast together.

"Hey, Boss Cao, I'm really sorry to let you hang on to this matter." Zuo Le is indeed a little embarrassed.

Cao Shujie said with a smile: "It's okay, I'll wait for you at the door of the hotel." ”

Ten minutes later, Cao Shujie waited for Zuo Le, who came out of the wash, and then he changed into a loose light-colored sportswear, and the overall look was not only not fat, but his spirit was much better.

"Mr. Cao, you really don't have to come here." Zuo Le said.

He thought that Cao Shujie had come over to invite him to dinner, but Cao Shujie did not explain.

The two of them chatted and left the hotel, and Cao Shujie drove him to a well-known fast-food restaurant in their town for breakfast.

After the meal, Cao Shujie took the initiative to say his thoughts: "Mr. Zuo, I can reduce the price, but I have a request." ”

"Say!" Zuo Le was happy in his heart, he hadn't come up with a way yet, but he didn't expect Cao Shujie to let go first.

Then I heard Cao Shujie say: "I can promise you to sell it for 7 yuan, but you must use my own trademark and box." ”

Zuo Le understood, and he asked, "Boss Cao means to let me help you sell products?" ”

That's a good idea.

Cao Shujie didn't say much, just waiting for Zuo Le's attitude.

But Cao Shujie doesn't know that for Zuo Le, it doesn't matter whose trademark he uses to sell the fruit, as long as he can sell the high-quality fruits from all over the country, he is also to make money.

So when Cao Shujie made this request, Zuo Lesheng was afraid that there would be any more extraneous branches, so he didn't even take the opportunity to lower the price, so he quickly agreed: "No problem, Boss Cao, when will we sign the contract?" When does the harvest start? ”

"After the National Day, let the apples grow on the tree for a few more days, so that they will taste and sweeter a little better." Cao Shujie said.

Zuo Le also knew this, and he nodded and agreed at that time.

"No problem, then I'll take advantage of this time to go around the market and find buyers for these apples." Zuo Le said.

Cao Shujie didn't care about this, after he and Zuo Le finished speaking, the two initialed an agreement, and Zuo Le left.

He had to go to Yiling City and the provincial capital, after all, there are relatively more wealthy people in the big cities, and they are more acceptable to the high price positioning of 'fine fruits'.

If it really doesn't work, I will go to the capital and the magic capital, where the prices are relatively higher, the market is also large, and there are more people who have money and are willing to spend money.

Zuo Le thought in his heart, he had to plan carefully, Cao Shujie didn't have a lot of apples there, so he knew more about the principle that scarcity is expensive, and he was ready to sell them at a good price.

……

Three days later, the 11th National Day holiday ended.

People who wander around are back to their jobs and start a new round of busyness.

They thought that they would have to wait for the Spring Festival if they rested in the next wave.

In the past few days, the people arranged by Chen Lei finally installed the drip irrigation system for him.

Cao Shujie went to start the machine for two tests, and looked at the nutrient solution that was stabilized after being stirred evenly in the medicine irrigation, and he felt that the human brain that could design this 'drip irrigation technology' was really flexible.

It's just a pity that Cao Shujie knew it late, otherwise when he started to make sprinkler irrigation pipes, he would have installed them together, saving him from doing two jobs like now.

In addition, the automatic water diversion system in the breeding area in charge of Xia Changhong has also been installed.

Cao Shujie turned on the equipment and tried it, and it was more convenient for the calf to drain water than before, and he thought it would be good.

And because the distance is short, there are few pipelines used, and there is no situation of deep buried pipelines, after Xia Changhong's people finished this work, Cao Shujie spent a lot less money.

As a result, all that remains is the installation of barbed wire fences and hardened part of the ground.

Even the road up and down the mountain in the north has been almost maintained in the past few days, but Tian Xinhua told Cao Shujie that it is better to wait for two more days before running a car.

In addition, the north side mainly considers the later transportation of cattle and sheep, and will definitely use large carts, so the turning platform in the north is also larger than the turning platform in the south.

Tian Xinhua also suggested that Cao Shujie flatten the path around the barbed wire fence and pave a road according to the standard of the road up the mountain.

Cao Shujie settled down after a little thought, and made a 2.5-meter-wide mountain path, mainly to facilitate north-south traffic and increase convenience.

In this way, there is more investment in paving the road, plus the road up and down the mountain and the larger turning platform in the north, as well as the extra road with a width of 2.5 meters and a length of nearly 1,000 meters, it cost Cao Shujie 183,000 yuan, which is more than 80,000 yuan more than the road built in the south.

But when Cao Shujie thought that it would be more convenient to go back and forth in the future, he felt that the money was still worth it.

On the first day after the end of the National Day, Cao Shujie went to the county town again and found the factory that made boxes for him to inquire about the production situation.

On the other hand, the logo and sticker designed by the 'Kodak Advertising Co., Ltd.' found by Cao Shujie have also been printed in the first batch of 50,000 removable self-adhesive stickers with trademarks.

Because Cao Shujie's trademark is not complicated, the printing and typesetting are simple, and the design of the trademark is not complicated, the design fee only costs 2,000 yuan.

It's a printed sticker, which is equivalent to 7 cents a piece, and the two pieces together cost him 5,500 yuan.

Holding these things, Cao Shujie was full of emotion, and he said in a voice that he could hear clearly: "These are all costs!" ”

……

On the other hand, Zuo Le's promotion of new Apples in Yiling City and provincial cities is not very smooth.

Yiling City is still relatively poor, and some people also want the apple promoted by Zuo Le, and they also recognize the taste and sweetness of this apple, but the price given is not high.

Zuo Le thought that Cao Shujie had a total of two acres of apples, which was a few thousand catties bigger, and he was not sticky with these people, so he simply gave up the market in Yiling City, and had been wandering around the provincial capital for the past few days, while looking for potential markets.

The consumption in the provincial capital is indeed much higher than that in Yiling City, and it is much easier for Zuo Le to target the market.

Some stores specializing in high-end fruits originally wanted the apples that Zuo Le promoted, but because this apple was not famous, it didn't even have a big category, but it was not favored by the owners of those high-end boutique fruit stores, they took the opportunity to lower the price, Zuo Le had more contact with such people, he naturally saw their purpose, and simply ignored them.

The rest of the time, Zuo Le went to find other customers, and in the end, the agreed time of a week was up, Zuo Le signed a contract with three high-end 'boutique fruit stores', and he was ready to go back to Caojiazhuang to bring the apples.

When he met Cao Shujie, Zuo Le realized that he was busy putting a small round label on the apples he had picked.

This label looks reflective, and the size is not very large, but the pattern on it is a cartoon girl with four pigtails, running with 4 dogs.

When you look at it, you feel very happy.

"Cute fruit." When Zuo Le saw this name, he really didn't know what to say.

It's obvious that the two parents were lazy when naming their fruit and named it after their daughter.

But then again, after reading it a few times, I realized that the name was quite smooth.

"Boss Cao, have you weighed it? How many pounds of apples are there? Zuo Le asked him.

Cao Shujie shook his head: "I haven't passed the scale yet, I've been waiting for you to come, let's go through it together." ”

"Okay, let's get through today." Zuo Le looked at the apples that had just been picked back, and he couldn't wait to give them away.

"Good!"

Cao Shujie found two people to help in the village, and he was busy all afternoon, so he finished weighing all the apples, except for the more than 400 catties of apples left by Cao Shujie, and the rest of the good ones were placed here, a total of 7219 catties.

The total yield of these two acres of land is a little less than Cao Shujie expected, but the difference is not large, and it is within a reasonable range.

According to the negotiated 7 yuan a catty, Cao Shujie received Zuo Le 50,533 yuan.

This year's fruits, Cao Shujie is all sold out.

Coupled with the money from selling kiwifruit last time, he earned a total of 480613 yuan, and in the countryside, the annual income is nearly 500,000, which can be said to be an absolute high-income group.

Compared with Cao Shujie's large investment and his loan of more than 3 million, this income is nothing.

After all, there is such a wave of income in one year, and the rest of the time is invested.

Unless his newly planted orchard of more than 70 acres also begins to have a bumper harvest, at that time, Cao Shujie will really have confidence in his hands.

The specific transaction figures, whether it is Cao Shujie or Zuo Le, they are all done privately, and the two people who work for Cao Shujie don't know how much he sold.

After weighing, they began to help pack the apples with the stickers into the boxes with the words 'Meng Meng Fruit' printed on them.

During this period, Cao Shujie, Zuo Le, Cheng Xiaolin, Wang Yuelan and Cao Jianguo all went into battle together, and they were busy until dark, and they were not finished.

That night, after having dinner at Cao Shujie's house, Cao Shujie sent Zuo Le to a hotel in the town to stay.

The next morning, they continued to pack the boxes and finished their work until it was almost noon.

Zuo Le asked Cao Shujie to help him find a truck to transport more than 1,400 boxes of apples to the provincial capital, and this freight was paid by Zuo Le.

"Boss Cao, let's see you next year." Zuo Le and Cao Shujie shook hands.

The two of them cherished each other.

Say goodbye today, see you next year, it's really a year's time.

……

After selling the apples, the orchard was completely emptied this time, Cao Shujie also remembered that if you want to grow good fruits from the ground, you must raise the land, and sprinkled the soil and miscellaneous fertilizer they had made twice more, in addition, Cao Shujie also poured two bottles of concentrated version of the nutrient solution into the stirring tank, he thought that when the fruit trees are not bearing fruit now, he will first make up for the lack of nutrients in the land and the fruit trees themselves.

When there was still fruit on the fruit tree, Cao Shujie didn't realize where the best use of his nutrient solution was?

Even in my previous life, I only knew about the research project, but I had few opportunities to practice.

At this moment, Cao Shujie realized that the 'nutrient' solution he had researched should be highlighted on a 'nutrient'.

"In that case, there is a big market for this thing, and I should continue to dig deeper." Cao Shujie thought about this in his heart.

He felt that even if he put aside planting fruit trees and raising livestock, as long as he had this product in his hands, he would definitely have a good life in the future.

"But I can't do it without strength, even if I have something good, I can't keep it, so let's take my time." Cao Shujie thought of this in his heart.

As the time progresses from early October to mid-October, the temperature drops even further.

No more summer heat.

At this time, the number of idle people began to increase again.

Many people wanted to come to Cao Shujie's orchard to find some odd jobs to do, but after they came, they found that Cao Shujie's orchard had changed again.

There is an additional road leading to the foot of the mountain on the opposite side, and there is a road more than two meters wide between the two contracted land, which is of good quality, and it is better than walking slowly in the dirt road before.

If it rains, it's impossible to walk on that bad road.

finally took a breath, plus the construction in the orchard was over, and all the fruits were sold, there was really not much work left, just find two temporary workers to watch, Cao Shujie thought about it quietly, and thought about taking his family out for a walk.

But where to go?

I really couldn't think of it for a while.

That night, after dinner, Cao Shujie talked to his wife about traveling, Cheng Xiaolin said: "Where can you go at this time, it's better to find a place with mountains and rivers to play." ”

"That's fine!" Cao Shujie agreed and asked his wife: "Wife, you name me." ”

"I want to think about it!" Cheng Xiaolin really thought about this question seriously, thinking about where they were going to play in the next time.

(End of chapter)