When Nie Bin received a call from Cao Shujie, he was surprised.

I didn't understand what Cao Shujie was calling him for at this time.

"Boss Cao, it's been good lately." Nie Bin didn't think it through, and after answering the phone, he said the same tone as meeting an old friend.

Then I heard Cao Shujie say: "Boss Nie, when will you have time to come to me to eat some special beef." ”

"That's a good feeling, I also heard that Boss Cao's beef is not ordinary, and I'm thinking of taking some time to taste it." Nie Bin casually agreed.

The two of them were like old friends, and after chatting for a while, Cao Shujie got to the point: "Boss Nie, you have done a lot of fruit wholesale, and you know more about the trends of the fruit market than I do, so I asked you about something related to fruits." ”

"Please!" Nie Bin was very happy.

Then I heard Cao Shujie say: "Boss Nie, hasn't there been a lot of kiwifruit in the market recently?" ”

Nie Bin suddenly realized that this was the case, he said: "Accept it, but the polarization is very serious." ”

"Boss Nie, what do you say?" Cao Shujie didn't figure it out.

Nie Bin explained the reason to him.

After listening, Cao Shujie couldn't help but sigh with emotion, it turned out that the market differentiation was so serious.

In terms of specific things, it is the high-quality kiwifruit, and the purchase price is higher than last year.

But no one wants to harvest the average quality kiwifruit.

Because of all kinds of problems after receiving it, the customers at the sales terminal may not be able to accept it.

As for the specific reason for this incident, there are many ordinary kiwifruit farmers in the market who put unripe kiwifruit into the market in advance in order to make profits.

Although kiwifruit needs to be ripe, it is less than a month, and the kiwifruit is picked and sold two or three months in advance.

In addition, the pests and diseases of kiwifruit this year are quite serious, and even affect the kiwi fruit trees, and then affect the entire orchard.

This cascade of problems has led to a struggle in the market for ordinary quality kiwifruit.

In the worst case, the sales terminal puts out the fruit, to the extent that no one cares about the customer.

This has also led to a further decline in the sales of kiwifruit in the market, and the sales volume cannot go up, and there are not many fruit sellers who buy kiwifruit, let alone the purchase price.

For the sake of their own short-term profits, a certain part of the planting farmers has damaged the entire market, which has led to a market backlash, from the sales terminal to the planting farmers.

After Cao Shujie heard Nie Bin explain the reason, he was silent for a while, he really didn't expect it to be this reason.

It is easy to see why high-end kiwifruit sales have been doing well.

Consumers who were reluctant to eat expensive fruits are now being harmed by ordinary kiwifruit, and some of them would rather pay high prices for expensive ones than try to buy kiwifruit that upset them cheaply.

Cao Shujie finally chatted with Nie Bin for a while, and once again invited him to Caojiazhuang to taste the special beef.

Hearing Nie Bin say that he would come over in the near future, the two hung up the phone.

Putting the mobile phone in his pocket, Cao Shujie looked at Cao Shudong, Cao Jianmao and the others: "You all heard the reason that Boss Nie said just now." ”

"Director Cao, we heard it, but we didn't sell the raw kiwifruit to the fruit sellers, and we didn't do anything to harm the interests of others, so why should we put this account on our heads." Cao Shuhe was indignant.

He felt that he was wronged, and this was completely an act of taking the blame for others.

He obviously didn't do anything, so why should he bear this cruel consequence.

Cao Shujie smiled, he understood that Cao Shuhe and the others must be very angry and unwilling at the moment, and it was useless to reason with them at this time.

The market is related, not that if you don't do it, the market and the end customer will recognize it.

"You guys calm down first, and we'll talk about something later." Cao Shujie continued back to the field, plucking his new kiwi sapling.

This is the experience he has recently summed up in persuasion and mediation.

People who quarrel and get angry at the beginning happen to be angry, and it is useless to persuade them, and it is easy for people to go to extremes emotionally, and to persuade other problems, you have to wait a little longer, so that both parties can calm down.

Cao Jianmao followed Cao Shujie over, and when he saw that Cao Shujie was picking up new fruit tree saplings, he wondered: "Shujie, I remember that this piece was planted by your parents before, right?" ”

"Well, Uncle Mao, those old fruit trees are too old, the amount of fruit is not good, and the taste of the fruit produced is not very good, and then planting it will affect the quality, I cut off all the four acres of old fruit trees some time ago, plant new fruit tree seedlings, and see how to improve and optimize it later."

"I remember that your fruit trees bear a lot of fruit, and they don't affect the quality, right?" Cao Jianmao thought it was incredible.

But Cao Shujie shook his head: "Uncle Mao, I know in my heart, it is indeed affected, it is better to replace it with a new fruit tree in advance, so that the cost performance in the later stage will be higher." ”

Hearing Cao Shujie say this, Cao Jianmao was thoughtful, and he said, "Shujie, can we still sell these fruits?" ”

"Why can't you, Uncle Mao, didn't you and Brother Dong go to the county and the fruit wholesale market in the city to ask? The price given by the other party is a little lower, right? ”

Cao Shujie thought for a while and said: "The reason for this, I also called just now to ask, and you all heard it, I believe that you can find out the reason by asking more people." ”

"But to be honest, price reduction is the behavior of the whole market, I can't intervene, I think the most important thing for us at present is to consider how to solve this problem in the future, rather than obsessing about the present."

That being said, but for Cao Jianmao and them, the most important thing at present is to sell these kiwifruits and get money, which is the point.

"At what price do you want to sell it?" Cao Shujie asked them.

Cao Jianmao was stopped in one sentence, he must have thought in his heart that the higher the price, the better, but Cao Jianmao also knew that the quality of their kiwifruit did not meet the high-priced purchase standards.

After thinking about it, Cao Jianmao finally said tentatively: "Director Cao, do you think three yuan can be made?" ”

He snapped his fingers and said: "We grow kiwifruit, and we have invested a lot of money in various costs this year, and the price of selling itself is not high, if it is lower, we are really busy in vain." ”

Cao Shuying didn't know when she came over and stood beside them, she said, "Director Cao, what Uncle Mao just said is right, we don't have to sell at a high price. ”

"I also thought about it, when I finish selling this season's kiwifruit, I will cut off all these old fruit trees and plant a unified variety according to Director Cao's suggestion."

Cao Shudong, Cao Shuhe, and their 12 planting farmers also came over, and they all expressed their positions the same as Cao Jianmao and Cao Shuying.

Cao Shujie doesn't care whether they really say this or not, the matter in front of them must be resolved.

Thinking of this, Cao Shujie called Nie Bin again and told him that there was a batch of ordinary quality kiwifruit in Caojiazhuang, and asked him if he would accept three yuan a catty?

"Ouch, Boss Cao, aren't you embarrassing me, now these ordinary quality kiwifruit can't be sold when they are harvested, no one recognizes them at all, even if I collect them cheaper, the probability of loss is greater, what's the use?"

Speaking of this, Nie Bin suddenly said: "Boss Cao, if the kiwifruit you said is of the same quality standard as the kiwifruit in your orchard, let alone three yuan, I will buy it at the price of strawberries for you." ”

"Then you have to wait for next year, I have a total of 4 acres of kiwifruit this year, and let others pick all of them......"

"Next year, I will have 50 acres of new kiwifruit to pick."

Cao Shujie originally said something in passing, but when the words came to his mouth, he was stunned.

A flash of inspiration flashed in his head, Cao Shujie seemed to realize something, he hurriedly said to Nie Bin: "Boss Nie, I have something else to do here, you come over another day and let's talk in person, you can also wait for the Mid-Autumn Festival to come over and taste the apples I planted." ”

"No problem, I'll definitely go." Nie Bin happily agreed.

If you talk about simply eating beef in the past, Nie Bin has to think about it, but what about the apples in Cao Shujie's place? He really wanted to go over and try it.

Putting the hung up phone aside, Cao Shujie frowned and thought about the aura just now.

At this time, Cao Jianmao, Cao Shuying, Cao Shudong, and Cao Shuhe all saw that Cao Shujie was thinking about the problem, and they were even careful to gasp, for fear of interrupting Cao Shujie's train of thought.

The neighborhood is eerily quiet.

After about three or four minutes, Cao Shujie came back to his senses, his palm subconsciously slapped on his thigh, and he said with joy on his face: "I have a way." ”

"Director Cao, what's the solution?" Cao Shuhe hurriedly asked.

The others were also in a hurry, but they didn't urge, but waited patiently for Cao Shujie to say his way.

"Are you sure you can sell it for three dollars a pound?" Cao Shujie asked them.

14 planting farmers, you look at me, I look at you, they don't understand why Cao Shujie asked this?

Cao Jianmao nodded first: "Director Cao, to be honest, I don't ask for more, just three yuan." ”

"Yes, we're just three dollars a pound."

"Director Cao, when this wave passes, I will clean up all the old fruit trees, and I will plant whichever variety you say later, but if you don't listen to the arrangement, you won't care about me in the future."

"It's the same with me, as long as I can sell this batch of kiwifruit, I will follow in the footsteps of Director Cao."

“……”

14 growers, you and I say a word, the big guys are all expressing their positions, for fear that they will say that it will be too late, and their kiwifruit will not be able to sell at that time.

Cao Shujie looked at this lively scene, he knew what everyone was worried about, smiled at everyone again, and signaled everyone not to be nervous.

"How much did you sell for a pound before?" Cao Shujie asked them.

Cao Shuying didn't think about it, so she said directly: "Director Cao, let's not hide it, last year, the standard kiwifruit of A fruit could be sold for 3 yuan 5 a catty, and the remaining 2 yuan ranged from 5 to 3 yuan." ”

This price is not much different from the purchase price in Cao Shujie's impression.

He said: "In this way, I will find someone to promote it for you for free this time, regardless of the size of the fruit, when the time comes, it will be settled for you according to 3 yuan and 5 cents a catty, and the extra money will be used as the funds of the village committee, what do you think?" ”

"Of course, these funds will also be used for the infrastructure construction of the village in the end, and there will definitely be no situation of eating and drinking, for example, I promised everyone some time ago to build an assembly hall in the village that can accommodate hundreds of people."

Regarding Cao Shujie's proposal, Cao Jianmao and the others agreed directly without thinking about it.

Last year, the highest price of A fruit was only 3 yuan 5, according to what Director Cao just said, regardless of the grade of fruit, they were paid 3 yuan and 5 cents a catty, which was a very big surprise for them.

As for the difference in how much money can be sold, they don't care, they think that Director Cao can earn that part of the difference, which is Director Cao's ability.

"Director Cao, I promise, no matter how much money you can sell, just give me 3 yuan and 5 pounds."

Everyone else followed suit.

Cao Shujie waved his hand and said with a smile: "That's not it." ”

"Let me make it clear to you, I'm going to find resources to publicize, and I plan to sell it at a price of 4 yuan, and 5 cents as the village committee's funds for the construction of Caojiazhuang."

"Why this money?" Cao Shujie paused and said: "Next, there is a high probability that our Caojiazhuang will usher in another wave of people, and then the village committee will have to arrange people to maintain order and manage them in a unified manner, and these things cannot be done by individuals." ”

"Director, you don't need to explain, we will definitely do it."

"Okay, you go back and prepare, wait for me to inform you." Cao Shujie said so.

The 14 farmers listened to what Cao Shujie said, and they were a little confused.

As a woman, Cao Shuying opened her mouth to communicate better, she asked, "Director Cao, what do you think we need to prepare?" ”

"Cartons, cartons that can hold 5 catties of kiwifruit, is there a problem, see how many kiwifruits can be produced in your orchard, just prepare cartons according to that amount, and you can't lose money if you prepare a little more."

"Let's talk about it first, the cost of this carton is included in these 3 yuan and 5 cents, and we are not allowed to increase the price." Cao Shujie told them.

Make these things clear in advance to avoid problems later.

Cao Jianmao took the lead and agreed.

They are not ignorant people, but they haven't figured out yet, what channel does Cao Shujie want to sell their kiwifruit?

"Is it to pack boxes and sell them directly to a big supplier?" Some people think so in their hearts, but when they think about it, they think it's unlikely.

There was something else they didn't think about.

Cao Shujie didn't explain for the time being, and after letting them go back first, Cao Shujie called his wife.

After the phone was connected, Cao Shujie directly told his wife on the phone that he asked her to help shoot a set of videos, and Cao Shujie wanted to appear in the video this time.

"Okay, are you still shooting in our orchard?" Cheng Xiaolin asked him.

But Cao Shujie told his wife that this time he would not shoot the background in their orchard, but would go back to shoot other kiwi orchards in Caojiazhuang.

"Shujie, what the hell are you doing?" Cheng Xiaolin didn't figure it out.

Cao Shujie said: "Don't worry, I'll give you a detailed explanation when we meet later." ”

Cheng Xiaolin didn't really have to break the casserole to ask in the end, she was just a little curious.

Let's say that Cao Shujie in the orchard on the mountain is a little happy when he thinks about his experience this week.

In the past week, Cao Shujie has done too many things.

As a consultant for the farmers who come to consult planting and breeding, help the two families who quarrel at home to adjust the conflict, and solve the problem of fruit sales for today's people.

Cao Shujie didn't know what would happen next, but he suddenly felt like he liked the job.

He thinks it's good to keep himself busy and do something meaningful.

Cao Shuying, Cao Jianmao, and after they came down from the mountain, they didn't understand what Cao Shujie was going to do.

But Cao Shujie asked them to prepare a 5-pound carton, which was very simple.

Many people have ready-made cardboard boxes at home, and then supplement a part of the kiwifruit production they grow.

On the other side, after Cao Shujie and his wife met, Cao Shujie told his wife his thoughts.

After listening, Cheng Xiaolin suddenly realized: "Shujie, you mean to let me shoot a set of videos for you to promote the kiwifruit grown by other people in our village, is that what you mean?" ”

"Yes, their kiwifruit can't be sold, and I, as the village director of Caojiazhuang, have to find a way to help them." Cao Shujie said: "This is the first time to see the effect, use your resources for free, but you will have to pay for the next time." ”

"I don't want money." Cheng Xiaolin said.

But Cao Shujie didn't agree, he understood that the more free things were, the easier it was to go wrong.

Besides, the fans accumulated by his wife's account have also paid a lot of effort and brain cells, no matter who it is, there is no reason for it to be in vain.

is the last money he earned, and he has to buy cosmetics, jewelry, and cars for his wife, when has it been used in vain?

Ask for a monthly pass, ask for a recommended ticket

(End of chapter)