As the video "Lies and Truth" became popular on the Youku platform, and even continued to attract a lot of new traffic to Youku from the outside, even Du Wenwu and his editor-in-chief Fu Feng were stunned when they saw this result.

How could such a situation happen?

The two didn't expect that a video could add bricks and tiles to Youku's sluggish daily active data, and inject a fresh vitality.

At this point, the original video itself and other original videos are already two different concepts.

In the office building of the headquarters of Youku.com in Beijing, the office area belonging to the original video division, Fu Feng looked at the background data technical analysis report that had just been sent, sat in his office chair, and was silent for a long time.

It was only a few days before and after, and Fu Feng never expected such a thing to happen.

"Wenwu, come over here." Fu Feng shouted Du Wenwu in the office.

Du Wenwu still doesn't know why, he thinks that the editor-in-chief called him to ask about the progress of the plan to embed ads in the original video, but the current progress of this progress is 0.

He was mentally organizing his language, pondering how to reply to the editor-in-chief to be more tactful.

"Dangdang"

Du Wenwu knocked twice on the door frame of the office opened by the editor-in-chief Fu Feng, and then went in: "Editor-in-chief, are you looking for me?" ”

"Wenwu, have you recently paid attention to the recommendation of the video "Lies and Truths"?" Fu Feng asked him.

"Didn't you ask me about the progress of the program?" Du Wenwu breathed a sigh of relief.

Because of this plan, Du Wenwu pays attention to the new video uploaded by 'Meng Meng Orchard' every day, and he often takes out this video for analysis, and is also very familiar with its data.

He didn't think about it, so he said: "Editor-in-chief, the popularity of this video is very strange, since the video has been uploaded, it has been a total of 6 days, and it has more than 30 million views, 1 million + comments, and 1.1 million + likes." ”

Speaking of this, Du Wenwu frowned, a little puzzled.

Editor-in-chief Fu Feng asked him: "With 30 million views a week, what do you think of this data?" ”

Hearing the editor-in-chief ask, Du Wenwu pondered for a while before he spoke: "Editor-in-chief, my doubts are here, this data growth is very strange. ”

"On the first day of the release of this video in 'Meng Meng Orchard', during the period when the platform arranged a recommendation for her, the data grew very quickly, I have seen the data at that time, and the total number of views throughout the day was 2 million +"

"Theoretically speaking, for the broadcaster of the coffee position of 'Meng Meng Orchard', this data is normal."

"But I didn't figure it out, two days later, after the recommendation began, the data growth of this video began to become abnormal, especially in the last two days, its playback, comments and likes and other aspects of the data have increased significantly, I ......" Du Wenwu scratched his scalp and didn't come up with a more appropriate word.

Fu Feng handed the data analysis report sent by the technical department to Du Wenwu and asked him to read it.

At the same time, he also told him: "You can just read this report, don't tell anyone else." ”

"Understood!" Du Wenwu responded.

He took the report and looked carefully at the data analysis inside, only to find that this report was actually specifically analyzed for the video "Lies and Truth" uploaded by 'Meng Meng Orchard'.

From the first day it is uploaded, the data trend trend and various data of each day are clear at a glance.

In addition, the report focuses on the data for the last three days.

Even if it doesn't focus on it, Du Wenwu can see the problem.

The number of views increased by tens of millions a day, and the number of recommendations on the site in front of me was directly compared to a dwarf.

In addition to this, the report highlights that the majority of the last three days of views were off-page traffic.

Du Wenwu is not a programmer engaged in technology, but he knows that there is a set of evaluation criteria for technology, and he also knows what this off-site traffic means.

"Such a large amount?" Du Wenwu also had a hellish expression on his face.

"So I called you over, this video has brought more than 4 million daily lives to our platform so far, Wenwu, you hurry up and contact Ms. Cheng, ask her if there are any new videos, and tell her that we can offer high-priced creative subsidies to retain this batch of new traffic as soon as possible."

"I ......" Du Wenwu really didn't expect this, he didn't know how to tell Cheng Xiaolin.

But the task assigned by the editor-in-chief must be completed.

When Du Wenwu was thinking about going out to contact Cheng Xiaolin with his QQ number, Fu Feng suddenly said, "Do you have Ms. Cheng's phone over there?" ”

"I have Mr. Cao's phone number." Du Wenwu said.

This phone was the first time Cheng Xiaolin uploaded a video, Du Wenwu saw it from behind her video, and then recorded it in his mobile phone address book, and he didn't take the initiative to ask Cheng Xiaolin's phone number later.

"That's okay, it's the same if you call Mr. Cao, and I'll tell him after you get through the phone." Fu Feng said.

This is the task given to him by the editor-in-chief, asking him to find a way to continue to attract traffic to the platform.

Everyone understands how much the improvement of the platform's daily active data can play a role in enhancing the value of the platform itself.

On this point, the opinions of all sectors within the Youku platform are unanimous.

The Youku platform originally had a complete set of recommendation mechanisms, and there was a cooling-off period after a recommendation, mainly to digest the recommendation traffic in the early stage, but the video uploaded by Mengmeng Orchard at the end directly broke the recommendation mechanism of this cooling-off period.

Just two days after the recommendation, and then arranged a recommendation for the whole platform, and the recommendation time was one week.

This result made many original video broadcasters very red after watching it, and these bloggers kept complaining and complaining in private.

There are even all kinds of bad remarks about the anchor of the account Meng Meng Orchard, trying to use this way to jointly suppress the anchor of the 'Meng Meng Orchard', but they found that the previously tried and tested methods have failed this time.

I couldn't find my target at all.

From beginning to end, no matter how popular this video is, the anchor of this video, 'Meng Meng Orchard', did not come out to speak.

This feeling is as if they punched out together, originally trying to create a devastating effect, but who knew that this punch hit the sponge, and it was not affected at all.

……

At this time, Cheng Xiaolin and her husband were still busy selling apples, and they didn't have time to think about other things.

Because her newly uploaded video became popular on the whole network, more people followed this video to pay attention to the account of 'Meng Meng Orchard', and also learned about their 'Xue Meng Fruit Shop' from this account.

Combined with the explanation in the middle of this video, many people suddenly realized that the apples in Xuemeng Fruit Store were transported from Changji, Xinjiang, the place of origin.

For a sincere boss, people themselves will send a kindness.

Many people are curious about what these apples taste like.

Seeing the comments in the comment area shouting that apples taste really good, many people have placed orders.

The video exploded to the point that the whole network knew that this person's traffic was too large, even if only a small part of them came to place an order to buy Apple, it was also a very large traffic for the Taobao store made by Cao Shujie and his family.

Cao Shujie originally thought that he left 150 tons of apples in the second batch and 240 tons in the third batch of 12 containers, which was enough, but when faced with the orders that came like snowflakes, the two of them were still dumbfounded.

It feels like these apples won't last long.

At this time, Cao Shujie thought of the employees of Xinjiang Changji Freight Railway Station, and joked about helping him apply for a special train.

Cao Shujie originally thought that applying for a special train was a bit of a fuss, but Cao Shujie didn't think so now.

He was wondering if he should make another trip to Xinjiang Changji and talk to the train station.

More than 2,000 tons of apples were transported in one piece, enough to run a special train.

Before this matter was decided, Cao Shujie's mobile phone rang first, and when he saw that it was Du Wenwu's phone, he was still a little puzzled: "Wife, why did Du Wenwu call me?" ”

"Who? You say Xiao Du? Cheng Xiaolin asked.

Seeing her husband nodding, Cheng Xiaolin said: "He didn't leave my phone, and he usually leaves a message on the QQ number when he has something." ”

Cao Shujie answered the phone, and the first thing he heard was that the person talking on the other side was not Du Wenwu himself.

"Is it Mr. Cao? I'm Fu Feng. ”

"This editor-in-chief, what's the matter?" Cao Shujie remembered Fu Feng.

Fu Feng asked politely: "Mr. Cao, I have something I want to talk to you about here, is it convenient for you to see the time?" ”

Cao Shujie didn't have any urgency now, so he said, "It's okay now." ”

"Mr. Cao, is Ms. Cheng also around?" Fu Feng asked him.

After receiving a positive reply, Fu Feng said: "Mr. Cao is like this, the last video uploaded by Ms. Cheng has brought more than 4 million daily active traffic to our platform, I would like to ask, Mr. Cao and Ms. Cheng have any new creative plans recently, if so, our platform can give Ms. Cheng an additional higher creative subsidy." ”

Cao Shujie's mobile phone was turned on hands-free at this time, and when he heard Fu Feng say this, Cao Shujie looked at his wife, and the two of them thought they had heard it wrong.

When did the platform give them a high creative subsidy?

Cao Shujie wondered, he asked, "How much subsidy can be given?" ”

He's such a real person, he can say whatever he wants.

Especially in terms of money, Cao Shujie has always adhered to the principle of not being ambiguous, one is one, and two is two.

The ancients also said that their brothers should settle accounts!

Even Fu Feng didn't expect Cao Shujie to be so direct, which is not in line with the implicit character of the Chinese people.

"Mr. Cao, we are researching, and I will call you as soon as the results come out." Fu Feng said so.

Cao Shujie looked at his wife, the two made eye contact, and Cao Shujie asked his wife's opinion.

But Cheng Xiaolin said directly: "Shujie, you can just make up your mind about this matter, I will listen to you." ”

These words were transmitted through the mobile phone, and even Fu Feng and Du Wenwu on the other end of the mobile phone heard it.

A single dog like Du Wenwu felt that he had been directly hit head-on.

And Fu Feng thought that he was looking for Cao Shujie, which was the right person.

"Editor-in-Chief Fu, this matter is not a problem, but we are busy now, and I am afraid that we will not be able to spare our hands to create new works for a while......"

Cao Shujie hadn't said anything about selling more than 2,000 tons of apples on his side, but Fu Feng thought that Cao Shujie wanted to increase the price in this way.

He hurriedly said: "Mr. Cao, that's the case, this matter has been reported to our editor-in-chief, as long as Mr. Cao and Ms. Cheng can create works that are not inferior to "Lies and Reality", or works of the same quality, the price is easy to negotiate." ”

Cao Shujie never expected Fu Fengfeng to say this, he said with a smile: "Editor-in-chief Fu, I think you have misunderstood, we are indeed busy with something here." ”

"With our friendship, even if your platform does not have a creation subsidy, we will carry out high-quality creations if we have ideas." Cao Shujie explained.

It's okay if he doesn't explain, the more he explains, the more Fu Feng thinks that Cao Shujie is playing a trick of retreating as advance, and he also asked him to play the emotional card, and even brought up his 'friend'.

Fu Feng pondered that this matter was not clear on the phone, and he had to go to Cao Shujie, and he would talk to him in person.

"Mr. Cao, look at it this way. I'll go to the editor-in-chief right now and apply. Fu Feng said: "I will try to give you a definite answer as soon as possible." ”

"Okay!" Cao Shujie was also very helpless, why didn't he believe the truth?

But Cao Shujie didn't know that for the platform, it is difficult to add new traffic when the daily active traffic reaches a peak.

When promoting on the platform, they have to pay more money and energy to do a good job of publicity and retention.

The cost of this is astronomical for the average person.

However, the video created by Cheng Xiaolin inadvertently brought more than 4 million new traffic to their platform, and the platform did not spend a penny. The most you can pay for the recommended slots that can be infinitely looped for the platform without having to invest much cost!

No matter how you calculate this deal, it is the most cost-effective for the platform.

It is precisely because of this that the platform is more eager for Cheng Xiaolin to continue to create with the help of this new traffic, and strive to precipitate these traffic through her videos.

Or Cheng Xiaolin has a new video, and then it becomes popular and attracts more new traffic from the outside, this result is naturally the best for the platform.

For these, Cao Shujie and Cheng Xiaolin are not clear.

They didn't know that after hanging up the phone, Fu Feng took the initiative to tell Du Wenwu that he would contact him to buy shopping tickets and pack his luggage, and they would leave for Yiling City now, ready to meet Cao Shujie and Cheng Xiaolin and his wife for an interview.

Cao Shujie was thinking about applying for a special train in his heart.

At the same time, Cao Shujie is still wondering if 2,000 tons of apples are enough for these people to digest?

2,000 tons of apples sounds like a big number, but in fact it is only 4 million catties, according to a standard box of 10 catties, 400,000 customers can be bought short.

Before this wave of netizens enthusiastically patronized their Taobao store, Cao Shujie didn't have that much confidence, but now he doesn't think so.

He was even a little worried that these apples would not be enough for netizens to buy.

After all, there are many people who buy more than one box.

And on the record that Cao Shuju gave him, many companies contacted them to buy in bulk.

Cao Shujie has seen that list, from dozens to hundreds, and there are not a few people on that list.

Counting all these data, Cao Shujie trembled a little.

After this wave is finished, Cao Shujie can straighten his waist and say that he can have a fat year this year.

(End of chapter)