"Advertising?" Cao Shujie was thoughtful.

Guan Boyong then analyzed: "Boss, we are now mainly advertising on provincial TV stations. ”

"Jiajiayue supermarket is now 50 supermarkets are mainly concentrated in the province, every two days to send six trucks of goods, the consumption is far greater than the Wal-Mart supermarket 100 stores consumed, I estimate that the main reason is that we do not advertise in other places outside Dongshan Province."

As the saying goes, the aroma of wine is also afraid of deep alleys.

Aimeng preserved fruit is listed as a new product, there is no advertising at all, how many people know him?

After Guan Boyong finished speaking, several other people also expressed their opinions in this regard.

They felt that what Guan Boyong said was very reasonable.

Cao Shujie thought about another question.

I have to admit it. The program of Dongshan Provincial TV Station is traditional, in this case, his ratings in the country will not be very high, and even after leaving Dongshan Province, it will cause serious unadaptation, so that the advertisements of Dongshan Provincial TV Station will not be popular outside the province.

What Guan Boyong just said is very close.

Cao Shujie was wondering whether to go to other TV stations to advertise, or simply go directly to the CCTV Radio and Television Center in Beijing to advertise.

But that's a lot of money.

"Or find a variety show that is out of the circle to be titled." Cao Shujie has several plans in mind.

It's a trick that a lot of products are playing.

Just like Guan Boyong just said, eighty percent of the supermarkets in the first batch of Jiajiayue supermarkets are concentrated in the province, and the remaining two percent of supermarkets are exploring markets outside the province.

However, the first batch of 100 supermarkets distributed by Wal-Mart is for the whole country, and Dongshan Province is only a small part of them.

It seems that the market in the country is larger, but they are not advertised outside the province, and as a new product, it is difficult to open the market.

And this is not just a problem to face now, they will also have this problem when they go to develop other new customers or new markets in the future.

Therefore, advertising and promotion for the whole country is an imperative step.

"Let's discuss what we're going to do next." Cao Shujie asked.

When he said this, all the managers present began to brainstorm and write down the methods they thought of, regardless of whether they could do it or not.

Because it was brainstorming, Cao Shujie considered whether there would be a better way to sell online, and he also asked He Ruijia to call Chen Hong, who was in charge of online sales, over.

Including He Ruijia's assistant, a total of 14 people gathered together to brainstorm, which was very efficient.

While thinking of all kinds of whimsical tricks and taking notes, in 20 minutes, 14 people came up with dozens of suggestions.

But many of the suggestions are repetitive, He Ruijia made a record, and everyone sifted out useful information together, and in the end there were only a few left.

"Promote it through the Internet."

This was thought up by Chen Hong, a sales executive in charge of online sales.

This is precisely the most important point on the Internet.

It's not that the factory's products don't need to be promoted or ignored after they are placed on Taobao stores, on the contrary, they still need to continue to invest money to buy traffic, or launch new platforms, in a word, they have to continue to invest money.

Fortunately, online sales are cash settlement, and it is also the most important piece that can bring stable income to the company, and Cao Shujie is also willing to make this piece bigger and stronger.

The second suggestion is to go to CCTV to advertise.

Cao Shujie thought of this, and others also thought of this.

Regardless of how much it costs, everyone knows in their hearts that CCTV's advertising must be wider than that of Dongshan Province.

In addition, Cao Shujie was also considering the title advertisement of the phenomenal variety show just now.

This is what Wang Zhifeng, the manager of the human resources department, came up with, he usually likes to watch those popular variety shows, and he also thinks it is very interesting, which is more interesting than watching TV series.

He also listed several variety shows that he likes to watch now, such as "The Voice of China", "Where Did Dad Go", "Run, Brother", "If You Are Honest, Do Not Disturb", "The Strongest Brain" and so on.

In addition to these variety shows, there are actually many more, such as "I Am a Singer", "Smiling Proud Jianghu" and so on.

Wang Zhifeng feels that their company's products don't need to be advertised in all popular variety shows, and only need to choose one or two of them to advertise.

In addition, what the big guy didn't expect was that the assistant He Ruijia said a suggestion, she felt that she could make a popular show by herself to drive their company's product sales.

She was just offering advice and not taking into account other factors.

Just like Wang Zhifeng's proposal to advertise in variety shows without considering the issue of funding, this is the core of brainstorming.

But when the last few were screened out, and the big guy was comparing the funds, the conference room was silent again.

Article 1: Network promotion does not need to be considered at all.

But it doesn't matter whether you go to CCTV to advertise, or advertise in a phenomenal variety show, or produce a phenomenal program yourself, it all requires money, and the funds required are very large.

In addition to not knowing how much money it costs to produce a phenomenal program, everyone understands that CCTV advertisements and phenomenal variety shows must be in units of 100 million.

The train of thought is stuck here.

As for making a phenomenal program, everyone knows that this is more difficult than simply spending money to advertise the show.

"Xiao He, you sort out your thoughts and discuss them after the meeting." Cao Shujie said.

These people can't be allowed to continue into the mental cycle that makes them feel like the company doesn't have money.

Cao Shujie changed the topic stiffly, and then he asked about the second and third phases of Shi Jingxiu's project.

Speaking of this, Shi Jingxiu is the first to say.

She made a unified report on the progress of the two projects.

Generally speaking, the second phase of the project will take a long time, but the third phase of the factory renovation has entered the construction stage, and Shi Jingxiu told Wang Jianhua, general manager of Pingyuan County Construction Co., Ltd., that their factory will increase production in a short time.

It was also mentioned to Dikang Automation Equipment Co., Ltd. that the equipment must be made and installed in the shortest possible time.

Relatively speaking, the progress of the third plant project mainly depends on the time of manufacturing equipment at Dikang Automation Equipment Co., Ltd., as long as the equipment is manufactured and installed, it can be commissioned and produced.

Coupled with the fact that this set of equipment already has mature products, it is not so difficult to reduce the size of some areas.

"Boss, Dikang Automation Equipment Co., Ltd. promises to deliver all the equipment within three months, and if everything goes well, the installation can start in September, work overtime, and be put into production in November." Shi Jingxiu said.

This progress is not slow, coupled with the factory renovation and equipment manufacturing, it took about half a year before and after, which was nearly half the time compared with the first worker.

Cao Shujie was very satisfied, he said to Shi Jingxiu: "You can urge again, Dikang Automation Equipment Co., Ltd. told them that if they can't make the equipment as soon as possible, we will find a second company to make automation equipment." ”

Cao Shujie is very confident now, this is not like when he first put into production the first factory, he had no goals for the future, he was not sure of the market, and everything was moving forward in exploration.

Well, now that the market they are facing is clear, and the needs of the market have a clear outline.

Just like what he said to Xiang Yuheng last night, the products of Xuemeng Food Factory are facing a blue ocean that has not yet been developed, which also means that Xuemeng Food Factory has no competitors in the process of developing this market.

Or the competitors are small, and the market is up to them.

What they have to do now is to produce products and advertise them, so that more people know about Aimeng Preserved Fruit, and occupy the commanding heights in this market in advance.

However, there is another problem to consider, after the fame of the product comes up, there will definitely be people who imitate it.

At that time, this blue ocean will become a mixed scene.

But no matter for Cao Shujie or anyone from Xuemeng Food Factory, it is impossible to cast a rat trap.

After the meeting, Song Baoming drove Cao Shujie to prepare to go to the second phase of the project and the third phase of the project.

Shi Jingxiu and Guan Boyong also followed when they saw him walking out.

The three of them chatted on the road, talking about the company and the next things to advertise, and they all knew in their hearts that the real challenges that the company needed to face were just beginning.

If it is said that opening the market and successfully developing the customer of Jiayue Supermarket is the first step of Xuemeng Food Factory's success.

So in the next time, how to make their products more well-known and accepted by more customers is the second key point of whether their factories or products can go further and longer.

Whether it is the second phase of the project or the third phase of the project, it is in Qingshi Town, not far from it, and it didn't take long for Song Baoming to stop the car.

Cao Shujie and the three of them got out of the car and walked towards the depths of the second phase of the project.

There are currently 4 construction companies working on the site.

In addition to them, the construction company hired in the name of the Qingshi town government is also building roads and building water and electricity.

Liu Furong and Luo Ningyou attach great importance to the second phase of Cao Shujie or Xuemeng Food Factory, and they also hope that the Qingshi Town Industrial Park will be completed as soon as possible, and the second phase of the Xuemeng Food Factory project will be put into operation as soon as possible.

Otherwise, there are no resources, and few people who can make money are fools.

Cao Shujie and the others were walking inside, and suddenly saw a few people in front of them shouting together, a little far away, and they couldn't hear what they were shouting.

But looking at the scene of pulling and pulling, I knew that it was not good.

"What's going on?" Cao Shujie asked.

"Hurry up, let's go over and have a look."

At the same time, his pace quickened.

Shi Jingxiu and Guan Boyong were also at a loss, not knowing what was going on over there.

They walked quickly over there, and the closer they got, the clearer they heard, and they already heard the other side start scolding their mother.

A few people were very emotional and were about to do it.

"Stop it, what are you doing!" Cao Shujie's shouts rang out.

But the few people who were pulling were very emotional, and they couldn't listen to these persuasions.

After Cao Shujie and the others got closer, they saw that the person in the middle who was pulled by several people was still wearing the work clothes of Xuemeng Food Factory.

"What's going on?" Cao Shujie had a huge question mark in his heart.

Shi Jingxiu and Guan Boyong also discovered this anomaly and hurried over: "Stop." ”

"Whoever does it again will stop work immediately."

"What's going on? Why the noise? ”

Even Song Baoming, who was originally waiting next to the car, saw the abnormality here, and was afraid that Cao Shuming would be surprised, so he took a wrench from the car and ran over directly.

"Boss, I'm Bai Weilin, a safety officer, I came to check and found that they smoked and didn't wear seat belts for high-altitude work, so I asked them to stop work and rectify according to the company's regulations. The man in the middle who was surrounded in the work clothes of Xuemeng Food Factory shouted after seeing Cao Shujie and them.

The boss came, which also added confidence to his heart.

"You're from the Ministry of Security?" Cao Shujie didn't know each other, and there were only a few dozen people in the company now, as they did at the beginning.

With the construction of the second and third phases of the project, the company has recruited more and more people.

Shi Jingxiu, who was next to her, often came to the second phase of the project, and she recognized Bai Weilin: "Boss, this is the safety officer of our factory, and Manager Xu arranged for them to keep an eye on the scene here." ”

"Who's in charge of this project, call me your person in charge." Cao Shujie looked at several people on the construction side.

There is no need to ask, Shi Jingxiu said directly: "Boss, Yiling Bogu Construction Co., Ltd. is responsible here, their boss is Gu Kewen, the general manager is Xing Jiaming, usually Mr. Xing is directly responsible for this project, I will call Mr. Xing now." ”

"Call their boss directly." Cao Shujie said so.

Seeing Cao Shujie and a few of them coming, the group of people who had been pulling and pulling all stopped, and when they heard Cao Shujie directly shouting to call their boss over, these people panicked.

A middle-aged man with a very honest face said: "Boss, I don't have to make trouble, I usually do a job, two meters high and don't need to wear a seat belt, and that thing is troublesome, delay work, I am stepping on the scaffolding, it's okay at all, but this little brother in the factory has to let me stop working, and said that I will be fined, I don't earn a lot of money a month, and I let you be punished, can this job be done." ”

"That's it, I smoked a cigarette last time, and I was fined 500 yuan, what can I light in this place, I think your factory is picking."

"I have to give an explanation today, or I won't do it."

"Yes, the money earned has been punished, what's the point of doing it." Onlookers shouted nearby.

Look at these people, every word you say to me, Cao Shujie understands that what their factory safety officer Bai Weilin said is true.

These people don't wear seatbelts, think it's okay, and turn around and lecture them.

I think that if they inspect it, they will deliberately fine them, and they will deliberately rectify them.

It's ridiculous!

(End of chapter)