"You mean to keep doing discounts?" Cao Shujie understood as soon as he heard it.

Guan Boyong nodded: "Yes." ”

"Xuemeng Food Factory is grateful to give back to old customers, and on the basis of the existing discounts, the manufacturers will double the profits, and the full reduction will be doubled." Guan Boyong kept looking at Cao Shujie after speaking.

As a result, the loss of profits to the factory is significant.

Guan Boyong definitely can't be the master himself, and he still needs the boss Cao Shujie to take the idea.

Cao Shujie thought about it for a while, the discount that Guan Boyong just said was nothing more than the original 100 yuan full discount of 10 yuan, and now it has been changed to 100 yuan full reduction of 20 yuan, and so on.

It is equivalent to 100 grams of preserved fruit for 10 yuan a bag, but now it has become 8 yuan a bag.

As for the deduction red envelopes given by the platform, Cao Shujie still didn't count it, and the overall amount was less than a dime per bag, not to mention that they were not the only ones who shared the money evenly.

8 yuan a bag, Cao Shujie still has a lot of profits, but it is much less than the previous profits.

"Do!" Almost instantly, Cao Shujie made a decision.

"On the note, it's only for today!" Cao Shujie said.

If Xuemeng Food Factory's Aimeng Preserved Fruit can rank second or first in the food segment, it will not only be beneficial to their future traffic tilt, but also to the popularity of the product itself.

Cao Shujie silently calculated an account in his heart, this wave of concessions can be less than 100,000 to 200,000, of course, if there are more orders, there may be more concessions, but Cao Shujie doesn't care at this moment.

Sometimes if you want to get a good result, you have to pay something.

In order to promote the company's products, he scattered more than 200 million advertising expenses, and on this special day today, does he still care about the hundreds of thousands of expenses?

The rest doesn't need Cao Shujie to say how to do it, Guan Boyong and Chen Hong can do it.

Online sales are more convenient than offline sales, and they only need to set up such a full discount.

Unlike offline sales, you also need to replace a large number of discount banners to tell customers that they are engaged in preferential activities.

As soon as 12 o'clock passed, the Xuemeng fruit store on the Taobao platform immediately changed to new promotional content.

In line with the principle of giving back to old customers, the manufacturer has made great efforts to promote and double the full reduction on the basis of the existing discounts, only today.

There is another issue to consider for this full reduction.

After setting it up, Guan Boyong suddenly thought of a question and gave his boss Cao Shujie: "Boss, I was negligent just now, what should I do with the order that has been bought today?" ”

"Contact them, wait for them to receive the goods, refund them according to the preferential ratio, do everything you do, and do it to the end." Cao Shujie was not ambiguous at all at the critical moment.

He doesn't care about this little loss, it's just a little less money now.

He just wants to strive for this wave of traffic, as long as the attention comes up, are you afraid that there will be no sales in the future?

And their company took the initiative to contact customers for refunds, and maybe they could win a good name.

Sometimes on the Internet platform, a good reputation is not something that can be bought by hundreds of thousands or millions.

Guan Boyong opened his mouth, he didn't know why, he regretted making this suggestion a little in his heart.

A suggestion was very simple, but the boss lost hundreds of thousands of dollars for it, and he felt that he was guilty of too much.

Cao Shujie really didn't know that Guan Boyong would think like this, he patted Guan Boyong on the shoulder: "Manager Guan, your suggestion is very good, arrange someone to call and tell them to find customer service for a refund after receiving the goods." ”

"Or send them a message from the platform background in advance, and find customer service to refund the excess discount part after receiving the goods." Cao Shujie said.

It can be said that no one took the initiative to do this operation at all.

In fact, it is.

……

Zhang Panpan likes to eat Aimeng preserved fruit, and the first time she knew about this product was from "The Voice of China".

I remember that there was such a scene at that time, there were more than a dozen participating singers eating this snack in the background, and the camera gave it close-ups many times, Zhang Panpan noticed Aimeng preserved fruit at that time.

After watching the show, Zhang Panpan felt itchy in her heart, so she searched on the Internet, not to mention that she really found this small food.

There are more than a dozen stores selling it on Taobao, and the price is not much different, Zhang Panpan finally chose to buy it in a Taobao store called Xuemeng Fruit Store.

Looking at the name of this store, I also know that it is related to Xuemeng Food Factory, the manufacturer of Aimeng preserved fruits.

After the Aimeng preserved fruit she bought arrived, Zhang Panpan couldn't wait to tear open the packaging bag and taste it.

The results did not disappoint her, this little food is delicious and addictive.

The taste is very light and not sweet, with the fragrance of the fruit itself, she likes to chew the preserved fruit and eat it to pass the time.

Zhang Panpan has been buying intermittently since then, and she has tasted a variety of fruit flavors of Aimeng Preserved Fruit, but her favorite is preserved apple and kiwi fruit.

In the past few days, Zhang Panpan couldn't help but didn't buy it, she has been waiting for the double 11 full reduction activity, thinking that when the double 11 is full reduced, buy more and stock up on a batch to eat slowly.

After all, she had bought so many preserved fruits, and found that Xuemeng Fruit Store basically did not engage in activities, and the sales volume was not bad, which was very convincing.

Wait, wait, finally wait until the day of Double 11, Zhang Panpan didn't say a word, and placed an order for 20 bags of preserved apples and kiwi fruits that she added to the shopping cart, and reduced 40 yuan at once, in addition, the red envelope she grabbed also deducted 16.8 yuan.

It is equivalent to spending 400 yuan to buy so many preserved fruits, but today it only cost 343.2 yuan, which is really powerful.

When paying, Zhang Panpan was hesitating whether to buy more.

Stock up in advance.

Her job is not bad, her income is not low, she is single, and she has no other burdens, and she has never been reluctant to say anything about the consumption of satisfying her appetite.

After buying it in the early morning, Zhang Panpan didn't care about anything else, and went to bed early.

On the morning of the second day, Zhang Panpan went to work with great expectations, and according to her experience, she is now waiting for two or three days to receive the goods.

When the time comes, you can eat a meal freely.

A morning passed, and when he went to the company restaurant for dinner at noon, Zhang Panpan received a message on his mobile phone.

It was sent by an unfamiliar mobile phone number, and the content of the message told her that because the manufacturer tried its best to give back to the old customers, Aimeng preserved fruit doubled the discount on the basis of the full discount today, and this text message was to remind Zhang Panpan to find customer service to refund the discount price difference after receiving the goods.

"Huh, huh?" Zhang Panpan was stunned when he saw the content of the text message.

"It's a liar, isn't it?" Zhang Panpan thought to himself.

She didn't care.

This is not good in this era, all kinds of APP registration on the Internet need to open the address book permission, and their personal information has been sold out by banks, properties, etc. over and over again.

How can there be any personal privacy?

It is not impossible for her mobile phone number to be obtained by scammers, and then use this rebate method to trick herself into being fooled.

In this regard, Zhang Panpan, who is consciously smart, is very cautious.

But what Zhang Panpan didn't expect even more was that another strange phone call came, and what the person on the phone said was basically the same as the text message she saw just now.

She thought that the liar couldn't make a plan, so she made another plan and continued to deceive her.

But the other party said that she should go to the Xuemeng fruit store on the Taobao platform to have a look, there was the latest discount banner on it, and told her to find the customer service of the Xuemeng fruit store to refund the difference after receiving the goods.

After hanging up the phone, Zhang Panpan hurriedly logged in to the Taobao platform with her mobile phone, clicked on Aimeng Preserved Fruit from the order she bought, and saw a banner with double the discount as soon as she came in.

"It's true?" Zhang Panpan rubbed his eyes, for fear that he was wrong.

When she came to her senses, she began to calculate the discount.

It is equivalent to her buying 400 yuan of preserved fruits, without considering the platform to deduct red envelopes, she only needs to pay 320 yuan, compared with the usual price, the real 20% discount, instead of other Taobao stores first raise the price, and then discount the full discount that kind of ghost trick.

Thinking of this, Zhang Panpan's hand began to move again.

She thinks that this discount is too big to usually touch at all, and she likes to eat this Aimeng preserved fruit, why not take this opportunity to stock up a little more, buy 40 bags can save 8 bags!

"Oh my god, buy it!" Zhang Panpan didn't even care about eating, looking at his Alipay balance treasure still has more than 200,000 deposits, and then bought it for 1,000 yuan, my sister has decided to buy wool today.

My sister is rich, my sister is capricious, how can I drop it!

Should I say it or not, Zhang Panpan has also bought things on Taobao for a few years, but there has never been such a treatment as Xuemeng Fruit Store, which took the initiative to contact her to refund the discount price difference after increasing the discount.

This is the first pure time.

Even if other businesses engage in activities, those that have already passed the tense can't wait to think of all kinds of excuses and not retreat.

After placing the order, Zhang Panpan looked at the order of 1,000 yuan, reduced 200 yuan, and only paid 800, and she instantly felt a sense of superiority in her heart to earn 200 yuan.

Rich!

After work tonight, let's have a good meal.

……

Sun Xiaoran has a family of five, two old people, a daughter, and two of them.

They are all loyal fans of Aimeng preserved fruits.

At the beginning, I bought it at a Walmart supermarket near my home, especially during holidays, Sun Xiaoran would definitely buy more and eat and have fun.

Other preserved fruits are very sweet and greasy, but this Aimeng preserved fruit is very light, chewy, and genuine.

Although it is a little more expensive, Sun Xiaoran's consumption concept tells him that good things must not be cheap.

Otherwise, the price of raw materials is there, and the price of processed products sold is cheaper than the purchase price of raw materials in the market, what does this mean?

Thinking about it with normal people's thinking, she didn't dare to buy that kind of product.

Later, by chance, Sun Xiaoran found Aimeng preserved fruit on Taobao, and when she occasionally didn't want to go to the supermarket, she would buy some at the Xuemeng fruit store on the Taobao platform.

This time, Sun Xiaoran has been paying attention to the activities of the Double 11 Promotion Festival on the Taobao platform.

She found that according to the platform's full reduction policy, it can be cheaper to buy in Taobao stores, and she has been looking forward to this day in her heart.

finally waited for the Double 11 Shopping Festival, Sun Xiaoran got up in the morning and placed an order for the Aimeng preserved fruits in the shopping cart as soon as possible, ready to pay.

When paying, she also took a special look at the price, 300 yuan of preserved fruit is indeed 30 cheaper, and she also grabbed more than 5 yuan of red envelopes from Taobao piecemeal, and the overall bag is less than 9 yuan, she is quite happy.

Then I was ready to pay for the rest of the clothes and shoes in the shopping cart and the daily consumables of the family.

But just as she was about to pay, she suddenly found a big problem.

She was optimistic about a coat before, the price before the double 11 promotion was 198 yuan, and she matched a pair of 5 yuan socks in the store, so that she only needed to pay 183 yuan with the platform 200 free 20 yuan coupon.

But when she was ready to pay now, Sun Xiaoran found that the price she paid was 193 yuan, 10 yuan more than the price she calculated.

"This ......"

Sun Xiaoran instantly felt a feeling of nausea, she clicked on the order of this dress again, only to find that the price was changed to 208 yuan, which was in time for the double 11 pre-price.

Sun Xiaoran was originally very optimistic about this dress and liked it very much, but seeing the change in this price, although the price was only raised by 10 yuan, the desire to buy in her heart was still lost in an instant.

I've never seen anything so disgusting.

Sun Xiaoran looked at the other products in the shopping cart and found that many of the items were more or less sold at a higher price, just like the clothes she added to the cart in advance.

As a professional accountant, Sun Xiaoran is very sensitive to numbers, and he is not interested in the Double 11 shopping festival in an instant.

But the price of the Aimeng preserved fruit I bought just now has not changed at all, and it still left a deep impression on her.

Turning off the mobile phone Taobao, Sun Xiaoran got dressed angrily and prepared to go to work.

Her husband also noticed that she was not in the right mood and asked her what had happened.

Sun Xiaoran then told her husband what had just happened.

After finishing speaking, she saw her husband's calm face: "Isn't this normal?" I also discussed this matter with my colleague last night, he was optimistic about a pair of shoes a few days ago, he told me that the price increased by 20 yuan last night, even if you use a full discount coupon, you can't save much money, these Taobao activities are really interesting, catch our consumers to cheat. ”

"It's not, but the price of the preserved Aimeng fruit we eat hasn't risen at all, so it's really strange."

"It's not going to go up?" Sun Xiaoran and her husband also felt incredible.

There is also a white lotus flower in the mud.

Sun Xiaoran nodded, and also logged in to Taobao on her mobile phone, asked her husband to look at her order, and paid more than 260 yuan there.

"It's a miracle, it's the only one, right?" Her husband also thinks it's fresh.

But Sun Xiaoran said objectively: "It shouldn't be, I estimate that other products also have no price adjustment, but less." ”

"Yes, no matter, hurry up and go to work."

Sun Xiaoran went to work, but at noon, Sun Xiaoran received a phone call, the other party claimed to be Chen Hong, the director of the Xuemeng fruit store on the Taobao platform, and introduced himself as a factory direct store.

This call directly confused Sun Xiaoran, and like Zhang Panpan, she felt that she had run into a liar.

I can't believe it's true.

When Chen Hong told her that she could go to the Taobao platform to see the latest discounts of Xuemeng Fruit Store, Sun Xiaoran let down her guard.

After all, the other party also said that after receiving the goods, find the store customer service to refund the difference, not let her go to a messy place to refund the difference, the probability of being a liar is very low.

However, Sun Xiaoran still logged on to Taobao on his mobile phone and took a look at Aimeng Preserved Fruit, which was really the same as what the person named Chen Hong said just now, and it was clearly written on the store that the full discount was doubled.

Sun Xiaoran called her husband as soon as possible to talk about it.

It's so fresh.

Xuemeng Fruit Store not only did not increase the price like other stores before the event, but even took the initiative to contact customers to refund the price difference after changing the preferential policy halfway.

Sun Xiaoran works in a company, and she knows how rare it is to be able to do this.

And this point is becoming more and more obvious, how difficult and valuable the Xuemeng Fruit Store and the enterprise behind it are Xuemeng Food Factory.

Because of this, it seems that Xuemen Food Factory is different.

After her husband received her call, he also felt incredible when he heard her finish speaking.

There has never been such a good thing.

But that's really the case.

Her husband also used his mobile phone to log in to Taobao to see the preferential price, which was the same as what she said.

Her husband finally told her that a conscientious enterprise like this has to be supported, and she can buy more while the price is so preferential.

Sun Xiaoran actually thought so in his heart.

Xuemeng Fruit Store has just hung out this discount can save a lot of money.

She thought about it for a while and said to her husband: "Then I will buy another 300 yuan, which will cost almost 240 yuan, and I can refund another 30 yuan for the previous order, which can save 120 yuan compared to our usual supermarket purchase." ”

"Buying so much is enough for us to eat for a long time."

Sun Xiaoran and her husband agreed: "You buy it, is the money enough?" I'll give you some more transfers. ”

"Enough is enough, then again, we will pay a year-end bonus next month, and we will have more than 20,000 yuan at that time." Sun Xiaoran was happy.

Her husband also followed suit.

The two of them can earn more than 300,000 yuan a year, which is much more comfortable than those who open stores.

There is no big consumption at home, and it is natural to be more casual about eating and drinking.

And there are many cases like Zhang Panpan and Sun Xiaoran.

On the afternoon of Double 11, many people across the country received text messages or phone calls from Xuemeng Fruit Shop.

Either it is the Taobao background of his mobile phone that receives a message from the customer service of Xuemeng Fruit Store.

The content is basically the same, and they are all asked to find the store's backstage customer service to refund the price difference after confirming the receipt.

Don't play false at this point.

Also because of this, there are many customers who have a good impression of Xuemen Fruit Shop, and after seeing the latest discount of Xuemeng Fruit Shop, they have supported it and continued to place orders.

There are also new customers who are picking up snacks and suddenly find that the Xuemeng fruit store has an eye-catching double full discount here, plus the Xuemeng fruit store is ranked very high, and it attracts a lot of attention.

Many customers are interested and have come to see it.

After they figured out the back account, they placed orders faster than one another.

I'm afraid that the doubling full reduction will suddenly be gone.

This kind of good thing is really unique to the platform, and it has not been encountered in a few years.

Many consumers feel that the Taobao platform is ruthless enough, and no one thought that there is a store that is more ruthless than the Taobao platform.

On the basis of the Taobao platform has already inserted a knife into them, he has inserted another knife.

(End of chapter)