Dian Yu is still working hard in it, concentrating on writing and drawing, scribbling and changing.

I didn't know at all that the senior brothers and sisters who cared about her misunderstood her and broke their hearts for her business.

In the previous life, Dianyu also came into contact with a lot of similar piracy things, although there are restrictions from relevant departments, but there are also those unscrupulous merchants who seek benefits while rubbing up.

Like the Dashen Flower Dew Water, 666 Dermatitis Ping, Big Milk Rabbit White Sugar, etc., such fake and shoddy counterfeit products emerge in an endless stream, and Dianyu is more knowledgeable.

Dianyu has experienced so much in his previous life, and he has long understood that in fact, this is still a matter of brand effect.

If you want a product to be accepted by people, product quality and function are one of them.

But if you want your product to be known and recognized, and you will choose your product in the future, it is extremely important that your brand building is representative.

Therefore, a good brand building means that the prototype of the brand has been perfected, and it has a preliminary planning role for the overall building and packaging of the brand in the later stage.

Electric feather's current plan is to create its own brand, there is no other foreign equity support and dealers, agents of the balance, electric feather intends to electrical products as the center, to establish their own brand.

Regarding whether the brand is a multi-brand or a single brand, Dianyu feels that it has just started at present, and it must start from a single brand.

When carrying out brand strategic planning, the focus of planning is to be well known and recognized by consumers, and Dianyu began to think about the connotation of the brand name and brand.

A brand name is not a mess, and there are many principles in it.

First of all, it is relatively easy to catch and remember the brand name, a good brand name can make it easy for users to remember, deepen the product image, and make marketing twice the result with half the effort.

In addition, the naming itself has a certain meaning, which can be the characteristics and efficacy of the enterprise or product; It can also be meaningful and reinforce consumers' memory of the brand.

In this way, we can establish a connection between the brand, the product, and the enterprise, just like the old KFC grandfather, who thought of the fried chicken burger as soon as he said it.

In addition, it is also necessary to take into account the culture and taboos of the cultivation realm, and be able to adapt to the changes of the times here.

After screening, Dianyu chose the word "Rebirth" as the brand name, and they will be called "Rebirth Electric Shop" in the future.

The brand name "Rebirth" means that Nirvana has been reborn, and she herself has been reborn into this Xiuzhen realm, and she has certain feelings, and she also hopes that their electrical business can also be reborn.

Moreover, it can also reflect that the monks of the cultivation realm have broken through the path of self-realization in various dangers, and resonated with their inner desires.

These people in the cultivation realm all value ethereal things like chance and cause and effect, and this name just captures their attention.

When the time comes, with some marketing, it's easy for people to associate the story behind the product through the brand name.

As for why he didn't use magic weapons and spirit weapons, which are commonly used in the cultivation realm, Dianyu had his own thoughts.

In addition to the habit problem of the previous life, the name 'electrical' does not appear here, and it is relatively new and attractive.

Dianyu feels that it is necessary to create its own brand first, improve its potential energy, and manage its own brand image, so that everyone can trust the brand as soon as they hear it.

At that time, whether it is the price or the advantage in the market, they will have the final say.

She is very interested in the electrical appliance store in her previous life, the kind of branch that can open a chain all over the country at will.

In the world of cultivating immortals, the only one who can do this should be the Chen family, one of the four major families who have been in business for generations and have a deep history.

And as far as she knows, they can do this, not only because they can do business, you must know that the cultivation realm is as strong as a cloud, and it is useless if you make money but can't keep it.

The Chen family will not only make money, but their clan will select disciples with good qualifications to send them to the major sects every year, and they will also regularly give large sums of money to each sect as a "thank you gift".

The founder of the Chen family is also smart, he has formulated strict family rules, and he attaches great importance to credibility, so the natives of the immortal cultivation world still recognize the Chen family very much, and they will choose to go to the Chen family to buy and sell.

Dian Yu also knows that he is a few catties and a few taels, it is a huge family business, and it is tied to the interests of all forces in the immortal cultivation world, and he is also a powerful person, so he can be so prosperous.

Compared to her in front of others now, she may not even be a small fight.

However, she also went to do market research, and analyzed that the Chen family mainly deals in items from the immortal cultivation world, especially the auction house, which should be their main source of income.

Other shops basically sell primary materials such as beast pills, spirit grass, and ores, and some will also sell pills and spiritual weapons refined by others on their behalf.

Therefore, Dian Yu feels that what he is selling now is a very new thing, and there is no competition with the Chen family, and most of the Chen family can still behave and do things, and there is no need to worry that they will get in the way.

Of course, Dian Yu doesn't know much about Chen Side, but even if he does, it's nothing, after all, it's really just a few jumping clowns.

Dianyu also has a self-confidence that comes from her positioning of the customer crowd.

All the merchants in the immortal cultivation world who are a little outstanding are basically doing the business of high-level cultivators, because they feel that most of their wealth is accumulated in that layer.

This is indeed true, but as we all know, the cultivation realm is actually no different from the structure of human society.

They all present the shape of a pyramid, only a few people can stand at the top, and the people at the middle and lower ends of the pyramid are the most.

While everyone was studying how to squeeze into the ranks of those who earned the fortunes of the top men, the market for lower-middle-class monks was empty.

Obviously, Dianyu intends to use the low-level monks as a breakthrough point, and silently strive to open up the market without causing a big stir, and one day it will surprise everyone!

The more Dian Yu thought about it, the more excited she became, she seemed to have found a new motivation in life, as if the business blueprint of the cultivation realm was in front of her, waiting for her to open up.

At the same time, she also understands that they still need to find a larger background, or like in their previous life, find a public figure like a star to be the spokesperson? Use the other party's position in the public mind to drive brand exposure and improve brand image?

Dian Yu was pacing around the room, where could she find someone who had a head and face in the immortal cultivation world, and who was willing to help her?

The moon was already thin outside the window, and I didn't know how long I had been writing, I rubbed my sore arm, probably because I was overusing my brain, Dian Yu only felt that he was extremely sleepy now, and he really couldn't hold it and plunged into the quilt, so he fell asleep.

In the sect, tonight is destined to be a sleepless night for many people.