Volume 1: Entrepreneurship Chapter 154: The Twists and Turns of the Trade Show Process
President Li immediately asked the Provincial Department of Commerce for this event. After the reform and opening up, most of the staff in charge of provincial and municipal commercial operations are enlightened people who have received modern education and do things for the people, and the person in charge of the Department of Commerce has learned about the situation and suggested that the Provincial Department of Commerce should come forward as the organizer to invite leaders, so that the leaders of the commercial system of the five northwest provinces can also be invited by them logically. However, the exhibition must be co-sponsored by the Northwest Provincial Department of Commerce, the Provincial Development and Reform Commission and the Provincial Supply and Marketing Cooperative, the Xizhou Municipal Bureau of Commerce and the Municipal Supply and Marketing Cooperatives as co-organizers, and the organizers will fall to the Xizhou Chengbei Supply and Marketing Cooperatives and Yangliufang's Hanwangchuan Wood Processing Factory.
Although President Li privately expressed his dissatisfaction with the peach-picking behavior of the Provincial Department of Commerce, he was helpless, after all, holding such a large event, his own functional department has limited coordination ability. For these, Yang Liufang can not empathize, he just didn't expect it to be so smooth, originally just a small sanitary ware exhibition and sales activity to solve the sales dilemma, actually won the attention of so many management departments in the province.
After returning to the supply and marketing cooperative, he immediately dispatched personnel to devote himself to the preparation of the exhibition. The warehouse of the wood factory has not yet been built, and the two truckloads of leather sanitary ware products sent back from Yiwu last time are still stacked in the open field. Nowadays, tigers are prevalent in autumn, and Wang Shan led his two subordinates to sweat every day to count the sanitary ware products in stock under the scorching sun. Because of the limited space of their own sales department, they had to use the warehouse in the backyard of the supply and marketing cooperatives as part of the exhibition hall, so Yang Liufang had to transfer his apprentice Shi Yong and two workers from the busy factory to build the site, leaving Shi Fang to lead other workers to maintain the normal production and operation of the factory.
The copywriting work of this activity, including invitation letters and activity plans, is naturally in charge of Yanhua and Wang Xinye, two highly educated people. They worked day and night, but many drafts were returned in a row. In desperation, Yang Liufang had to go to the door to consult the teacher and his wife who recommended management books to him in Xizhou. The two teachers have retired, and in the study room of the bookshelf that Yang Liufang made for them, the two old men picked up their reading glasses to look at the returned invitations and activity plans. After reading it, there were only a few minor changes in the text and format. After the revision was completed, they also analyzed the reasons for the return of the plan to Yang Liufang.
Through the analysis of the two teachers and their wife, Yang Liu Fang understood that it was not their copywriting problem, but that they were currently in the stage of reform and opening up, and everyone was "crossing the river by feeling the stones", and there was no precedent for such a big event, and the successful holding would promote the business activities of a region, and it could also become a significant result of market reform. In the event of a failure, the relevant organizers are responsible, and therefore the relevant departments in the province are cautious about the approval of their trade fair plans, which is the main reason why the plans are returned.
Time flies, seeing September slip away, October is coming, after a month of intense busyness, the exhibition venue of their supply and marketing cooperatives has been built, and the relevant exhibits have been arranged according to the scene, but the exhibition has not been approved. Yang Liufang didn't want the whole team to pay for a month in vain, so he simply proposed to President Li to accept the advice of the two teachers, cross the river by feeling the stones, narrow the scope of activities, and only hold it between the supply and marketing system in the two provinces of Northwest Province and neighboring provinces, which can be regarded as an attempt to large-scale exhibition and sales activities in the future. Because the supply and marketing cooperatives belong to the first-line units directly under the national commercial system, and the supply and marketing cooperatives are also facing the dilemma of transformation and reform at this time, the scope of activities is limited and meaningful, and it can be regarded as the reform and exchange activities of state-owned enterprises in Northwest Province and neighboring provinces, so with the efforts of all parties, the exhibition was quickly approved.
On September 20, the leaders of the headquarters of supply and marketing cooperatives in neighboring provinces who were invited to participate in the exhibition, as well as the heads of supply and marketing cooperatives in 4 prefecture-level cities, 8 leagues and a total of 12 prefecture-level administrative regions, were invited to Xizhou to attend the meeting, and they were uniformly arranged to stay in Wolongshan Hotel. And Jiesheng, who came all the way from Yiwu, was also arranged by Yang Liufang to stay with these leaders in Wolongshan Hotel. The heads of the supply and marketing cooperatives in 16 municipal districts, 12 county-level cities, 18 counties, 51 townships, and 3 autonomous townships under the neighboring provinces were arranged to stay in the Xizhou Hotel, which was slightly lower in grade.
The leaders of the supply and marketing cooperatives of 7 regions, 5 provincial municipalities, 2 autonomous prefectures, 8 cities, and a total of 22 prefecture-level administrative regions in Northwest China who came to participate in the exhibition were also treated equally and arranged to live in the Wolongshan Hotel. The heads of supply and marketing cooperatives in 60 counties, 7 autonomous counties, 11 municipal districts, 9 county districts, and 1,321 townships were arranged to stay in other hotels in Xizhou, just like the heads of supply and marketing cooperatives from neighboring provinces. Compared with Wolong Mountain, the hotel conditions are very different, especially the newly replaced Simmons bed in Wolong Mountain Hotel, which is passed down through the oral tradition of the staying leaders, so that the person in charge of these hotels is full of praise.
With nearly 1,500 participants, President Li specially coordinated with the provincial government the Provincial People's Hall as the venue for the opening ceremony of the exhibition. At the opening ceremony, the highly respected vice governor was arranged to sit on the rostrum, and the leaders of the Northwest Provincial Department of Commerce, the National Development and Reform Commission, the president of the supply and marketing cooperative, and the president of the supply and marketing cooperatives of neighboring provinces were also seated on the rostrum. The leaders made brief speeches, most of which were macro policy words and high hopes for the exhibition, wishing the exhibition a complete success. When the leader spoke, the media reporters' spotlights flashed, several cameras transferred by the TV station took turns to shoot, and there was a long rocker arm holding a camera to scan the venue.
Yang Liufang made a speech as a representative of the organizer, and he stayed up for several nights and carefully prepared the speech. It's just that suddenly facing so many people, my voice was a little trembling at first.
"Distinguished leaders, distinguished guests, after two months of preparation, we" Northwest Province Sanitary Ware Exhibition "officially opened today. First of all, on behalf of the organizers, please allow me to express my heartfelt thanks to the Department of Commerce of Northwest Province, the Provincial Development and Reform Commission and the Provincial Supply and Marketing Cooperative. I would like to express my sincere welcome to all the guests from inside and outside the province of the supply and marketing system who attended the meeting. Before the words fell, warm applause rang out, drowning out Yang Liufang's trembling tail. Under the encouragement of everyone's applause, Yang Liufang gradually became confident, he stood up straight, and continued to speak with full confidence.
"As a civilized unit of the supply and marketing system in Northwest Province and a pacesetter in reform, our Northwest Province Chengbei Supply and Marketing Cooperatives Hardware Department responds to the call of the state and the Northwest Provincial Government, under the care of leaders at all levels, with reform as the pioneer, market-oriented, quality of survival, customer as the goal, in Northwest Province, the core city of the Silk Road Economic Belt thrive...... Yang Liufang's speech not only has gratitude for the care of the leadership, but also the exploration of the market-oriented reform of state-owned enterprises, as well as the cognition of urban planning and development. It also won the applause of the participants. Finally, he once again thanked the leaders and guests attending the meeting, and looked forward to the future.
Finally, I would like to express my sincere thanks to all of you for participating in this exhibition, and wish you all a happy and smooth work during this period, and be able to achieve fruitful results at the exhibition. Friends, let us work together, under the care of leaders at all levels, and take advantage of the spring breeze of reform and opening up, to continue to hold the fair. We'll meet again next year. At the end of the speech, the applause was thunderous, Yang Liufang bowed to the rostrum to thank him, and then bowed to the participants before taking his seat.
Jiesheng made a speech on behalf of the investor and supplier representatives, he thanked the leaders of Northwest Province for their care and help to the Zhejiang businessmen who came to seek development, and it was because of the enlightened and practical leadership care and encouragement that he and the same Zhejiang businessmen were willing to continue to invest in the northwest and lead by example, and return to Zhejiang to mobilize Zhejiang businessmen to devote themselves to the development of the northwest. Of course, Jiesheng did not forget to introduce his own products in his speech, and I don't know whether to exaggerate, or to count the goods they process as their own products, he said that 70% of the sanitary ware products on the market are produced by their factory, and also emphasized that the only agent of their sanitary ware in the five northwest provinces is Yangliufang of Xizhou Chengbei Supply and Marketing Cooperative.
After the opening ceremony, the guests were transported to the exhibition site of the Chengbei Supply and Marketing Cooperatives by more than 30 buses of the bus company coordinated by the Provincial Supply and Marketing Cooperative. In addition to the new layout of 3000 square meters of the original supply and marketing cooperatives hardware store, there are also borrowed supply and marketing cooperatives original warehouse site, because Yang Liufang they have no experience in holding exhibitions, in the huge venue, only a dozen staff of their own units in the field of service. And except for Yanhua and Wang Xinye who wore suits, everyone else also wore the work clothes of furniture factories and supply and marketing cooperatives. In the face of 1,500 guests and such a huge battle of news media, they were even more at a loss. At this time, it was the autumn tiger again, and there were only a few ceiling fans working at the exhibition site, which was extremely hot.
Because it was the leaders who came first, President Li and Yang Liufang accompanied the leaders to visit the site of the first progress meeting, and the experienced provincial leaders saw the problem at a glance. In addition to visiting all the way, he casually asked President Li about the security measures and medical measures of their exhibition, but Yang Liufang didn't understand at all, how to prepare, and President Li was busy communicating and ignored this link. Knowing that they were not prepared, the provincial leaders immediately asked their secretary to call the Chengbei Public Security Bureau and asked them to organize security work, and coordinated the Chengbei Health Center to send two ambulances and medical personnel to the scene to be on standby to make up for their shortcomings.
After the visit, the leaders criticized their poor preparation, but also encouraged them to be able to host such a large event with only a few people, and instructed them to continue to hold such activities and strive to expand the scale next year. At that time, the provincial and municipal governments can take the lead, and various departments will send staff to form a working group to make such activities to increase market reform and promote commercial circulation in Northwest China bigger and stronger. The leaders of the Provincial Department of Commerce, the Provincial Development and Reform Commission and the leaders of Xizhou City, who accompanied the visit, responded and hurriedly took out the notebooks they carried with them to record the leaders' instructions for implementation.
This activity, under the care and instruction of the provincial leaders, has become the starting point and prototype of the "Xizhou Investment and Trade Fair", which is worthy of special mention in the history of reform and opening up and development in Xizhou and even Northwest Province. Many years later, the leaders of Northwest Province said that this sanitary ware exhibition, in the process of reform and opening up in Northwest China, is comparable to a commercial experiment of "package production to households" in Xiaogang Village, Anhui Province.