Chapter 25 Advertising
"Who said you can't have a stage name if you haven't entered the entertainment industry? I'm adapting to the environment in advance, so as not to get bad at it when I actually come in! ”
Junqing has a lot of words, but Mo Dao wants to believe that she has a ghost so easily. In her heart, she had long regarded her decision to change her name as a form of rebellion. Under what circumstances would people abandon their real names? In addition to being too ugly, I'm afraid there is only one possibility to break away from the identity of the original name. Luo Qingqing's name can't be said to be ugly, so she thinks it may be the latter reason.
She is reluctant to use the so-called stage name to call Junqing, mainly because she thinks that a child who has not yet reached adulthood leaves home, which is probably a rebellious period. No matter what the situation is at home, it is far better to solve it than to avoid it all the time. She is not a virgin and believes that some parents in the world are indeed very derelict in their duties. But in any case, if you keep running away, then the problem will always exist. She prefers to be reminded of her future by mentioning her name from time to time.
How else to say that the word fate is wonderful? Director Mo had a heart for her when he first saw Jun Qingyan, and he was thinking about her for everything until now. If it were someone else, she would certainly not have thought it so carefully.
The director's brain hole is undoubtedly big, but no matter how big her brain hole is, she will never guess that the truth of the matter is even more bizarre than she imagined, so her kindness is destined to play the piano to the cow.
Just when the filming of the costume drama officially started and the new crew was running vigorously, the advertising film starring our Junqing brand was carrying an extremely strong investment effort and occupying all large and small screens with overwhelming momentum.
The top management of the mineral water company really bled into advertising. Needless to say, TV stations are available everywhere on the Internet, and everything you watch will pop up. In fact, at the beginning, they were not prepared to use such an exaggerated investment, they just sold mineral water, as long as they could achieve the goal they expected in their hearts, they would be satisfied.
However, after seeing the finished advertisement, the company's boss slapped the table on the spot and announced that the investment in later publicity would be doubled, and if it was not enough, he could invest two or three times, and he could make additional investment.
The pride of the big boss frightened a room of high-level people, and no one thought that he, who usually picks and searches, would be willing to take out so much money at once. But they are just a mineral water seller, how many bottles of water do they have to sell to make advertising money back?
It's not that no one told the big boss about their worries, but the big boss directly showed a contemptuous group smile: "So you all work part-time, and I am the boss." Let me ask you, do you want to be a mediocre brand, or do you want to be a top brand? ”
Needless to ask, who doesn't have a heart to dominate the world and unify the universe? Who wants to huddle in the shadow of someone else if they can do their best? But because an advertisement can make them hit the top at once?
The big bosses didn't bother to talk to them in detail, or the sentence just now, if they could understand, they wouldn't just be a part-time worker!
At this point, the big bosses who occupy more than 90 of the capital have spoken, what else do others have to say? Roll up your sleeves and dry.
As a result, there was a situation where the advertising was overwhelming from the beginning.
This kind of reckless advertising is terrifying, and it will shoehorn their products into the eyes of the audience in a rough way. As long as you turn on the TV, you can see it, you can see it when you turn on the computer, and you still have to be attacked by ads when you turn on your mobile phone to watch a video, and how many people will be exempt from the scope of "attack" in such a situation?
On the one hand, the audience does know their brand, and on the other hand, there will always be endless complaints when they see the advertisement.
However, there is an exception here, that is, the advertisement is so well shot that you will be amazed by it once you watch it, you will be fascinated by it after watching it twice, and you will find that it is not enough to watch it three times, so that you can only satisfy your hunger a little after watching it ten times or eight times.
Is there such an advertisement? Yes!
Some ads that are creative or aesthetically pleasing can really make the viewer look at the ad with an eye of appreciation rather than physical boredom, and usually, such ads are quite successful.
When the mineral water advertisements shot by Director Mo were screened on various platforms, many people who saw the advertisements blew up.
Is this an advertisement? Are you sure it's not the trailer of which Xianxia TV series? Anyone who sees an ad for the first time will have the same question.
It wasn't until the name of the mineral water was typed out that the audience was shocked to find out that it was really just an advertisement.
But who will tell them that a mineral water advertisement is just a high-end atmosphere, is it necessary to be so high-end? Whether it's a one-and-a-half-minute version or a 15-second version, it's all shots that make people want to pause the screen all the time to take a screenshot. This is a crazy move for a lot of people, and who would have imagined that they would have a time when they would be a nymphomaniac to a mineral water advertisement?
They don't want to, the problem is that they can't control their hands!
Under Director Mo's lens, the little model heroine, who was not even an eighteenth line, seemed to have undergone plastic surgery, showing amazing beauty. She lost her light.,A pair of eyes without focus can always find the male owner.,Obviously it shouldn't be visible.,But everyone can see the most trusting and sincere love for the male owner from those eyes.。
It's just an advertisement, and the audience all has the feeling of watching a sadomasochistic drama.
It is common for the Internet to be shortened into a 15-second advertisement. It can also be said to be the most exciting and essence of 15 seconds.
The male and female protagonists looked at each other affectionately.,Then the male protagonist jumped down the bottomless deep pool.,Finally, take out the spring water hidden deep in the ground to heal the female owner's eyes.。
It's almost impossible to tell a great story in just 15 seconds. Just typing out the name of the product will take up a lot of time, not to mention adding some promotional shots that make the product higher. But in these 15 seconds of the mineral water commercial, the audience magically found the bright spot that made them unable to take their eyes off.
The heroine is very beautiful, and she is very pure, but this is an era of information explosion, and all kinds of beauties have long been about to cause visual fatigue, unless they can be so beautiful that they can compete with the sun and the moon, and they can sink into the fish and geese, otherwise ordinary beauties can't leave too much attention to others in 15 seconds.
But the male protagonist who appeared in the advertisement violated the general norms, and only 15 seconds made "him" deeply remembered by the audience.
Not long after the advertisement was placed, the screenshot of the male protagonist was posted on Weibo and major popular forums.