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Wuhu?

Although Mr. Wang said that he made some anime dishes, he made a special trip to the cinema when "Nezha" was released, and others were weird!

Hearing the two shocking system reminders coming from his ears, Li Youzhi, who was announcing the premiere of "Nezha" in Beijing, raised his eyebrows when he came to the Film Bureau to brush his face.

On the side, seeing Li Youzhi's suddenly changing micro-expression, Wang Xintian, who was holding a teapot, smiled.

"Xiaozhi, what do you think of?"

Hearing Wang Xintian's voice, Li Youzhi quickly came back to his senses, got up and took the tea handed over by Wang Xintian, and shook his head with a smile.

"It's nothing, it's just something happy that comes to mind."

"Oh?"

Seeing Li Youzhi's humble face, Wang Xintian couldn't help but be happy.

"What, do you think of the box office of "Nezha"? Well, to be honest, I was also surprised to see the box office statistics of the theater in November yesterday, and the pre-sale box office of "Nezha" exceeded 100 million. In the past, for the animation film market, we have always been foreign ...... Especially for Hollywood works, I thought that the box office of about 50 million on the first day was already the ceiling of the anime film market.

I didn't expect "Nezha" to have such a brilliant box office performance this time, which really exceeded our expectations. According to the current box office momentum, I am afraid that the box office of "Nezha" can win 2 billion yuan during the release period, which is promising. ”

Holding the teacup in both hands, listening to Wang Xintian's admiration, Li Youzhi smiled faintly.

2 billion, your imagination is a bit lacking......

The pre-sale box office of "Nezha" is so hot, and Li Youzhi is also a little surprised.

This wave completely underestimated the motivation of the fun people to get rich!

What is the concept of a pre-sale box office of over 100 million?

Let's put it this way, the pre-sale box office of "The Wandering Earth" was only more than 17 million!

In order to top up the box office of "Nezha", the musicians have made all kinds of comical operations.

But "Nezha" was able to make such a dream start at the beginning of its release, and Li Youzhi was not surprised.

After all, when he accepted the suggestion of the musicians to make a movie that brought netizens to make a fortune, Li Youzhi's first thought was this anime masterpiece with a box office of nearly 4 billion in his memory.

The reason why it is called a masterpiece is not because of how high the intention of "Nezha" really is, or how profound and perfect the plot is - but because of the balance of this film.

If a commercial film wants to reach the level of excellence, it must meet one condition; Grab the attention of your target audience.

And for a successful commercial film, there is one condition that must be met in addition to these two conditions, that is...... Resonate with the audience and let the target audience have an emotional or mental release after watching the movie.

Most of the animation works on the market are actually very serious about the target audience; Part of it is mainly young and young audiences, and the box office is won in the form of small hands and big hands. Just like the big movie "Bear Infested" in Li Youzhi's memory, the box office may have a strong basic market, but it is not attractive to young audiences, and there is basically no discussion on mainstream social media, and it cannot further form a word-of-mouth effect.

The other part is works like "White Snake" and "Big Fish", which can attract young audiences and have a high degree of discussion on the Internet, but such themes naturally screen and reject audiences at both ends, and there is no way to form a basic box office market of sufficient scale.

What is the situation of "Nezha"?

Just two words - comprehensive!

First of all, the action design of this film is brilliant, and the fight scenes are interesting enough to make full use of the unique whimsy of animated films - which is a killer for audiences of all ages.

The second is the dense laughter in the film, which is a popular element for audiences of all ages.

Finally, and crucially...... "Nezha", a story adapted from mythology, is about people's struggle against fate on the surface, but in fact, the core of the story is family and affection, two elements that kill Chinese audiences!

If you throw away any immortal fighting methods and villains' intrigues, "Nezha" is actually about the two most common two kinds of children and two kinds of families in China.

Nezha is the kind of parent who works and usually lacks care and discipline. Growing up, he lacked companionship and was isolated by the people around him for a long time. On the surface, he pretends not to care about anything, but in fact, he desperately longs to be recognized by the people around him.

And Li Jing and his wife are the kind of parents who are very busy with work and always say to their children, "Next time, I will definitely do it" and "If you score 100 points in the exam, I will give you XXX".

As for Ao Bing, he is almost the kind of child whose parents are working-class, and the whole family has to send their children to learn specialties and cram schools, thinking about their children taking the Qingbei exam.

is like the part where all the dragon clans pull out dragon scales and bless Ao Bing's soft armor in the film, to put it bluntly, it is a truth to send children to famous teachers for tutoring even if they don't hesitate to borrow money...... Give birth to you and raise you to give you the best, and even design your future for you, just don't ask you if you want to.

The problems of these two families are the most common in China, but the love for children in both types of families is the same.

The specific embodiment is that in the film, Nezha was the first to hug him when he went crazy, Li Jing was willing to use a life exchange charm to replace his son to suffer a catastrophe, and begged the people to participate in Nezha's birthday banquet for Nezha's family to kowtow to Nezha's family.

Therefore, family audiences, whether children or parents, can see their own shadows in the film "Nezha", which causes some resonance.

For non-family audiences, the characters in the film are also taken care of.

For example, Shen Gongbao, hard-working, diligent, and motivated, is stronger than Taiyi in terms of business ability, but he is not appreciated by his master......

This is the same as the different treatment between you and the second generation in the company......

Children can understand, old friends don't feel naïve, and big friends can watch it with relish, it's such a work!

What is this like?

This is similar to a foot bath city, some customers like the royal sister with rich breasts and beautiful legs, and some customers like the petite and cute cute girl.

But which Cadillac owner can refuse a No. 8 technician who looks like Liu Yifei, with a chest circumference, waist circumference, and hip height all online?

Technician No. 8...... No, it's the quality of "Nezha" itself, and now with the joint publicity of more than a dozen propaganda departments and beep stations, shaking hands, and movie channels, in Li Youzhi's view, winning 3.5 billion box office during the premiere period is stable, if it's good, it's definitely not a problem to rush 4 billion!

But can this be said to Wang Xintian?

The cliff can't!

Rule 42 of the "Workplace Survival Rule": When the leader thinks you have potential and expects you from you, blind humility and blind arrogance are not advisable.

What should you do at this time?

It's cautious self-confidence, and it's about letting your leader know that you can achieve what he expects...... Let him know what kind of support he should give you if you want to achieve that expectation!

In line with this principle, Li Youzhi raised his eyes and looked at Wang Xintian humbly, and said with a smile:

"Wang Ju, with the current box office performance of "Nezha", the box office of 2 billion is still conservative. If there are no other big productions squeezing the film schedule in the next month, and the publicity and distribution can continue to keep up, the 3.5 billion box office is promising. If the key period can be extended to January, the 4 billion box office will fight the ceiling of the local market of animation works, and it may not be hopeless. ”

Beep!

Received Wang Xintian's additional [surprise] amazing value, 28 points!

Hearing Li Youzhi say this, the teacup that Wang Xintian had just picked up instantly stopped next to his mouth.

Others may not have any special feelings about the box office of 3.5 billion or 4 billion, but as the deputy director of the Film Bureau, Wang Xintian is too sensitive to this number!

"The Wandering Earth" has not yet been released in theaters, and the current box office has reached 4.7 billion.

Thanks to this sci-fi movie that exploded the summer file as a dark horse, according to the statistics of the special funding office, the total box office of domestic films this year has exceeded 20 billion.

If the animation work "Nezha" can get a box office of 4 billion, counting the next winter vacation, the total box office of domestic films is likely to exceed 40 billion!

What is this concept?

With the support of this data, in the second paragraph of my year-end report, I can add a sum of "Our bureau has further released the vitality potential of the super-large market through various industrial adjustments and targeted support, improved the quantity and quality of supply, created a richer product and service supply matrix, and gave full play to the role of the cultural market in stimulating consumption, increasing the volume of the domestic film industry from 34 billion in the previous year to 40 billion this year, a year-on-year increase of 15%......"

What a good hard political achievement!

Holding the teacup and typing this year's work summary in the small intracranial theater, Wang Xintian put down the teacup and looked at Li Youzhi with a smile.

"I don't think there will be any big productions coming out in the next two months. For some Hollywood films that are ready to be released in the mainland, the bureau is ready to strengthen the ideological review process, and if nothing else, it should be listed after January. 11, 12 months, I'm afraid that only "Nezha" will take the lead. ”

Opposite the coffee table.

Listening to Wang Xintian's statement, Li Youzhi took a sip of tea and breathed a long sigh of relief.

It's worthy of an old fritter.

Sensible!

……

At the same time as Wang Xintian and Li Youzhi, an old man and a young fox, pulled the line.

The premiere of "Nezha" is nearing the end.

On the screen, the plot has progressed to the point where Nezha unlocked the seal and stopped Ao Bing from calling the clouds and rain to turn into an ice dome to destroy Chentang Pass, and learned that Li Jing wanted to use a life exchange charm to resist the catastrophe for himself, so he trapped Li Jing and his wife with Chaotian Aya and destroyed the life exchange talisman, and prepared to face the catastrophe alone.

"Zha'er, Zha'er, what are you doing?!"

"I carry my own life by myself, and I don't affect others."

"Zha'er, don't!"

"Hey, it's not a big deal, three years is a little shorter, but I also had a lot of fun. The only regret ...... I just haven't kicked a shuttlecock with you yet...... Today is my birthday party, no one is allowed to cry! ”

looked at the ugly and ugly Nezha on the screen with the posture of a demon king of the world, "warned" the grief-stricken father, but finally turned around and bowed, thanking his parents for the grace of birth and nurturing in the past three years, in the screening room...... It's a tear!

"Woo woo, which group of producers is this special section, why didn't you tell me about such a knife earlier, why didn't you say it earlier!"

"Wow...... Auntie, Nezha, is Nezha going to die? Is he leaving his mom and dad...... Wow,"

"Nima don't use a family knife to kill me, this is a foul, it's a foul!!"

Standing in the corner of the screening hall, Wang Rui was already numb at this time.

He sadly found that even if he came to watch this film with a critical attitude, when he faced the final climax of the story at this time, he was completely infected by the emotions of the characters in the film!

On screen, the story continues;

The three-year period has arrived, and the heavenly tribulation inflicted by the Yuan Shi Tianzun has been fulfilled.

The rolling heavenly thunder pressed towards Chentang Pass with the power of devouring heaven and earth.

However, just as Nezha rushed to the Thunder Tribulation alone, preparing to meet his fate, Ao Bing, who was infected by Nezha's unyielding fate, also appeared in the Thunder Tribulation.

The spirit bead and the magic pill are originally the same heart of the mixed element bead, with the ability to devour the aura of heaven and earth, the two of them worked together to resist the thunder and absorb the power of the thunderstorm, and finally under the blessing of more than a dozen Jiazi of Taiyi Zhenren, although the two of them were destroyed, their souls were preserved, and finally resisted the catastrophe!

"If you ask me if people can change their fate, I don't know. But I know that if I don't accept my fate, it is Nezha's fate! ”

in the screening room.

With the narration of Taiyi Zhenren, watching the hundreds of people in Chen Tangguan worship Nezha, who has become a soul form, the demon king of the mixed world, who is regarded as an alien, finally got the coveted recognition, and the screening hall was full...... It's completely blown up!

"Awesome!"

"Woo woo, this is the anime I invested in, this is the anime I invested in!"

"It's worth it, it's all worth it!"

"This is what Guoman should look like, this is the story we want to see! Even if it's not an employer, I'm going to blow it up! ”

In the excited cheers and applause, a figure in a cleaning uniform in the corner silently walked out of the screening hall.

"Boss, have you finished reading?"

At the door, the cleaner in a sweater saw the figure and hurriedly greeted him.

"Is the movie good?"

Facing the flattering smile of the cleaning uncle, Wang Rui took off the cleaning uniform on his body and handed it over together with two hundred yuan.

Under the attention of Uncle Cleaner, he dragged his heavy steps and left the theater one step ahead of the audience.

At eleven o'clock in the afternoon, sunlight enters the lobby through the skylight on the fourth floor of the studio.

Standing at the door of the theater elevator, Wang Rui closed his eyes deeply.

Three billion ...... This film doesn't have a box office of 3 billion, so it can't be stopped at all!

Why

Why is success someone else's, and why is failure always your own?

Life...... Why is it always so hard?!

The sun is shining, the world is beautiful, it's people...... I don't really want to live anymore.

Listening to the audience who had just come out of the screening hall behind him, he was noisily queuing up again to buy tickets and prepare for the second swipe, Wang Rui, who is also an animation producer, was ...... at this moment It's completely collapsed!

PS:It's not any problem this time.,It's just a simple card.,The details of the next paragraph are not straightened out.,You need to bury a plot hook in this plot.,Stuck all day、

(End of chapter)