Zhu Xiaotian closed the door very discerningly.

The four of them muttered in the small dark room for a long time, and then Director Li Da opened the door and summoned the planning team to the conference room for a meeting.

To the surprise of the staff, this meeting was not only handed over to the planning team to participate, but Li Chenghong also specially summoned the players to observe.

This is the first time in the recording of the show, and I don't know what to do.

An hour later, the contestants were belated, and the meeting could finally begin in earnest.

However, when Director Li Da said the idea he had just "thought of", everyone's expressions were even more different.

The planning team exchanged a look, and they all saw the eager light in the eyes of their companions.

Others are noncommittal, they are all in the same mindset of watching the excitement.

The biggest opposition is from the players' side.

"How can this work? The contract didn't write about the show and any desert island survival links, we are here to ...... Training business skills, not to sell miserably! ”

"It makes sense, what I said was just to make a show, record a show at the campsite during the day, and go back to the hotel at night, how can I say that it has changed now?"

"That's right, in broad daylight, it's okay to stay for a day or two, and it's considered camping. Now suddenly we are told to live for a month, and there is no guarantee of living conditions? No, I don't agree! ”

“……”

A group of people were noisy and yelling, making Li Chenghong scorched.

At this moment, Director Li Da had no choice but to take these young masters, and his eyes for help looked directly at Jiang Yan and them.

"Ahem—"

Jiang Yan cleared his throat, and the face-saving room in the conference room gradually quieted down.

"That...... I'm going to be fair. ”

"Everyone is here to make a name for themselves, right? If the program team overturns and the ratings plummet, what benefits can you get? After two months of hard work, he was named a parallel import just for his debut work? In case any of you here become popular in the future, someone will pick up the black history...... Gee. ”

Jiang Yan made a look of being scared when he thought about it, and his superb acting skills were amazing.

At this moment, the young people were a little shaken.

"yes, what did we do here? In case the company's resources are consumed this time and the results cannot be obtained, it is not ...... to turn back However, even if it is done according to what they say, this result may not be ......."

Everyone was still hesitating, but Song Haozhe, who was watching coldly, suddenly said:

"Brother Jiang, what you said is not right. You have the production team standing behind you, and of course everything is easy to say. We green leaves have worked hard for two months, but we may not be able to get the big head, so why suffer that sin? ”

As soon as he said this, Xu Jiaxin, who had been pretending to be small and transparent, just chuckled.

But Jiang Yan's face smiled more and more kindly.

"Since I mentioned it, I naturally have the fairest rule for everyone!"

After saying that, a sincere self-confidence spontaneously emerged, making everyone unconsciously prick up their ears.

Jiang Yan turned around and pulled the whiteboard on the side, took a few more pens, and began to draw dots on them.

The exquisiteness of the sketch sketched with a few strokes seems to be the hand of a professional, and everyone is amazed to see it.

"Now that the game project has been leaked, the script is almost the same. In this case, we simply do a big vote and just overturn it. ”

"Doesn't the audience like to guess? Then we'll let them go and guess! ”

"You all know that I was originally a game planner, right? Speaking of which, we are still half of the same industry. ”

Jiang Yan smiled and nodded at the program planners, turned around after speaking, and pointed to Song Haozhe, who was sitting in the front row on the side of the contestants.

"Do you know what is the most important thing about making a game or a show?"

Song Haozhe was stunned for a moment, and wanted to say something, but he racked his brains and could only stumble.

"Immersion, or rather engagement!"

Jiang Yan turned around and wrote three big characters on the whiteboard.

"The game itself is a highly interactive entertainment model, and it has been polished the most meticulously and deeply excavated in this regard."

"And that's exactly what entertainment lacks!"

After speaking, he turned around again and nodded at Song Haozhe.

"Do you know why the originator of the talent show was so popular and attracted the attention of the whole people?"

Another question was thrown over, and Song Haozhe was stupid.

"Why me again?"

"I was still breastfeeding! You ask me? ”

He wanted to question and roar, but he didn't dare, so he simply shook his head.

Jiang Yan smiled.

"Also, you were all young at the time."

After speaking, he paused again, and finally revealed the answer:

"The original talent show, but you can vote directly by SMS!"

"And what's the best thing about our show? It's a live broadcast! ”

As soon as these words came out, the planning team and several contestants suddenly realized.

Of course, there are also people who are confused and don't know what's going on.

Xu Jiaxin stood up at the right time and asked:

"Brother Jiang, I don't understand a little, can you elaborate?"

Jiang Yan praised this kid's knowledge, nodded, and then continued to explain.

"That's where I mean engagement."

"When the show opened SMS voting, in just three days, it received more than 2 million voting SMS!"

"And these voters naturally bring themselves into the perspective of a 'player' who has developed a character. In their opinion, their vote is really involved in the process of the show. ”

"Such users, whether sticky or active, far exceed ordinary users, and they can spontaneously absorb traffic for their works."

"Is this clear?"

Jiang Yan smiled and looked at the players who suddenly came to their senses.

"I see, it's like the shopping list that was banned before!"

"Yes, there are also games, just like the second creation community of salmon......"

"Oh, I see, I also said that I used to read novels, why are those people crowdfunding books so motivated? Spend money to go to work...... So that's it! ”

“……”

A group of people gave full play to their subjective initiative and said all the examples they could think of.

"That's right! Now you know why I said that the biggest advantage of our show is the live broadcast, right? ”

Jiang Yan looked teachable.

"What we need to do next is to make the audience think of themselves as participants in the show, and even in control!"

After Jiang Yan finished speaking, he blinked.

"Take writing a book as the simplest example, before it is put on the shelves, of course, the author will cry and shout that it will sell badly, and then ask for votes, subscriptions or something, and promise to add as many as he wants."

"When the time comes, readers will be crazy about giving tickets and customizing, in exchange for the author's explosion, this is a sense of participation."

"In the eyes of readers, the act of feeding their own votes is transformed into the author's words, which is positive feedback!"

"As for our ......"

"It's even more convenient!"

Jiang Yan said, the smile on his face became more and more kind.

"We just need to combine the content of the program with the data, and then sell it badly appropriately, not to be unpopular!"

"Of course, all of this is based on the quality of the program."

"Everyone works hard, maybe this is a good opportunity to control your weight."

The smile on Jiang Yan's face became more and more cordial.

It's just that I don't know why, a group of people unconsciously feel cold when they look at it, as if they are being targeted by something bad......