In the live broadcast room, hearing Lin Yilun's proposal, many viewers excitedly agreed.

"You can have this!"

"I still believe in Brother Yi's craftsmanship, if it comes out, I will buy it!"

"It's called the old taste of childhood, haha!"

"Excited! If it really does, will it kill the old godmother? ”

"Yi Ge hot sauce, what should it be called? Old godbrother? ”

Looking at the ridiculous barrage, Li Yi smiled: "Don't be too excited, I won't vote for this project." ”

Hearing Li Yi say no, Lin Yilun was a little puzzled: "Why?" I think that's good, huh? Your sauce is so fragrant, it definitely doesn't taste bad.

You have such an audience base, and you don't have to worry about sales.

Lao Gan Ma has already cultivated users, let's make a hot sauce brand, and make a traditional Lao Gan Ma taste.

Let's use good traditional materials and take the nostalgic route.

Even if it's a little more expensive, someone must have bought it, so let's take it slowly! ”

When Li Yi heard this, he shook his head with a smile and asked him: "Since you all know that Lao Gan Ma's users have been cultivated, why doesn't Lao Gan Ma vacate a factory to specialize in the production of hot sauce with old recipes?"

Let's work hard to build a factory, make hot sauce, and have to package and ship, and as a result, we will make a product that others have eliminated? ”

Hearing Li Yi's rhetorical question, Lin Yilun was stunned for a moment.

Following Li Yi's train of thought, he suddenly realized that he had made a very stupid suggestion.

But he was still a little unwilling, and asked again: "Then let's not do the flavor of Lao Gan Ma, can we research a new product?" ”

Li Yi shook his head: "The hot sauce business is not big, and it is the size of the old godmother."

But even Lao Gan Ma's sales are declining, which means that the plate in this market is shrinking. ”

"Won't it?"

Lin Yilun was a little unconvinced: "I don't think the old godmother sells very well?" ”

"That's what you look like."

Li Yi explained: "The hot sauce product itself has a ceiling, and its price is a red line that restricts it.

Now in addition to Lao Gan Ma, there are also many hot sauce brands on the market, and new brands appear every year.

But you can see at a glance the pricing, the pricing of those hot sauces is basically in the range of 10-20 yuan.

Why is this price set? Because that's just the price of an average light meal across the country.

A quick meal, a bowl of noodles, and a bowl of pork knuckle rice are all in this price range.

The price of hot sauce cannot exceed this range, otherwise consumers will find it expensive.

Because in the public's perception, hot sauce is a condiment for meals and a seasoning for rice.

If a seasoning is sold more expensive than rice, it is harmful.

And consumers generally believe that the existence of hot sauce is to make up for a temporary meal.

Mix noodles with spicy sauce in the next bowl of noodles, or eat with steamed buns.

If the price of hot sauce exceeds 20 yuan, it is really better to go out and eat it, it is delicious, healthy, and trouble-free. ”

When Lin Yilun heard this, he couldn't help but retort: "But how many meals can you eat hot sauce?" Don't have to eat it all at once? A bottle of sauce costs more than ten yuan, and you can eat a few dollars at a time, is this also expensive? ”

"But it's not good to put it away after opening the bottle?"

Li Yi said with a smile: "For a delicious sauce, you can't have too much salt, but if the salt is not enough, it will be easy to spoil when the weather is hot."

Moreover, even if it is not opened, the hot sauce has an expiration date.

Products with a shelf life will have inventory pressure, plus to take care of consumer tastes, to constantly innovate, new products will also be in stock, and also need to be distributed..."

"Okay, I got it."

Lin Yilun raised his hands and said with a smile: "It's me who is a layman, and it seems that this project really can't be invested." ”

Li Yi smiled and said slowly: "Back then, the old godmother was popular all over the country because the living standards of the people in the country were generally not high at that time.

In that period when meat could only be eaten every once in a while in the city, and meat could only be opened during the New Year's holidays in the countryside, a jar full of red oil chili beans was indeed a good thing.

I can't eat a meal that lacks oil and salt, so it's delicious to mix it with Lao Gan Ma.

There is no taste in the mouth, but a bite of salty, spicy and oily tempeh chili peppers can also satisfy your cravings.

But now that life is better, simple hot sauce can no longer meet everyone's needs.

If you want to eat meat, you can go to the next restaurant and you can have a small stir-fry to satisfy your cravings.

If you want to eat spicy, make an appointment with three or five friends, go to eat a hot pot, drink a few bottles of beer, and enjoy and fun.

The era of an old godmother with a few chopsticks who could eat several bowls of rice has passed.

It's not so much that we miss the old godmother at that time, but that we miss ourselves at that time. ”

Lin Yilun was silent, and only after a while did he sigh with a complicated look in his eyes: "It's like youth!" ”

In the live broadcast room, the barrage was flying, and countless viewers were sending "tears" expressions.

"Heart-piercing! Old iron! ”

"Teary-eyed!"

"I really want to go back to that summer afternoon, my mother left five yuan for lunch, and I went to buy a few steamed buns and a bunch of spicy noodles.

My classmates and I sandwiched Lao Gan Ma with steamed buns, ate spicy noodles, and played games all afternoon after eating.

More than ten years have passed, and I still remember that afternoon vividly, it was the best old godmother I have ever eaten. ”

"Sublimated!"

"I'd rather never eat Lao Gan Ma for the rest of my life, as long as I can go back to junior high school, I will definitely study hard."

For a while, there seemed to be a memorial service for youth in the live broadcast room.

Li Yi glanced at the barrage and said with a smile: "Okay! Don't feel young here, you can't stay yesterday, if you have this time, it's better to learn a few more dishes from me, make them for your family, and live a good life! ”

Hearing his words, the audience ridiculed.

"I'd better continue to feel nostalgic for youth! I'm too lazy to learn. ”

"Your dish is too difficult to learn!"

"Why don't you do it for my family? I'm going to call my parents right now and say I'm bringing my boyfriend home. [laughs]"

"Should I say it or not, this tempeh hot pot looks quite simple, and there is no requirement for knife work, and the chili peppers are also scooped out, so you can do it with strength."

"Don't worry, no emotions can affect my cooking, takeaway is already on the way!"

Looking at the ridicule of the audience, Li Yi stretched out his hand to turn off the heat, and the tempeh peppers in the pot had already been fried.

"Is it done?"

Lin Yilun asked curiously.

"Almost."

Li Yi took a colander, scooped the tempeh that sank to the bottom of the pot, and explained: "First scoop out some of the tempeh, you can mix rice and noodles."

When the rest is ordered by guests, stir-fry it in a small pot, add some garlic sprouts, and you can serve. ”

Seeing Li Yi take out the drained tempeh, Lin Yilun's Adam's apple couldn't help but stir.

"It smells so good."

He swallowed and asked, "This tempeh is ready to eat, right?" ”

"That's it."

Li Yi put the tempeh on the side and motioned, "You can scoop a little out and taste it." ”

1

(End of chapter)