In May, in fact, the weather has begun to get hot, and it is hot if you are working in the sun, and if you don't work and sit under the tree, the breeze blows and it is very comfortable. But in a month or two the summer arrives, and it will be a hot day.

Refrigerators and air conditioners have been produced all the time, because the weather is still cool, and even if they are sold, they can't be sold. And this is a new product, and the price is not cheap, and those who have money must also give priority to buying bicycles, watches, and sewing machines. will consider this issue. Therefore, in the case of refrigerators, not only can you not ask for tickets, but you can't sell them in a simple form.

At present, air conditioners are only sold to enterprises and units, and the other is the home of some big leaders, which is directly distributed locally, which is easy to get. But the air conditioner needs to be installed, and the current production is a window air conditioner, which is to open a window for installation. It is different from the hanging type, which can open a hole and pass through the tube. But it is also necessary to develop switches and the like, the price cost is too high, even if public units and enterprises buy it, the price may not be able to afford it, after all, this is something to enjoy.

On the other hand, both of these things are seasonal and sell well on hot days. In particular, air conditioners now have a refrigeration function, so they can only be sold in summer. In the case of refrigerators, there are not many people who have money to buy them even in other seasons.

And this time the refrigerator and air conditioner are for sale, Luo Cheng is ready to sell them nationwide, and in May, in some hot cities, it is actually ready to start acting.

So Luo Cheng has contacted some schools, one is a secondary school, this part of the people first get a group of people to learn to install air conditioners, they don't need to install it themselves, open the wall or remove the window, just find coolies to do it.

In addition, there are high school students, those who have no hope of going to college, but their eloquence is okay, and the school is accommodating, if so, let some people graduate early, you must know that high school students are not assigned by the package, although they can find a job, but it is not necessarily very good. And now the influence of the automobile factory in the local area, it is needless to say, if the college students, if they do not consider leaving the province to develop, the automobile factory is the best choice.

In addition to the shuttle buses, the car factory is now also producing trucks at full capacity, either for sale or for their own use. Relying on the refrigerator to be sold directly to the supply and marketing cooperative, the inventory in the factory should not be expected to be cleaned up. The same is true for air conditioning, how many local companies are there and how many units there are. Some small factories only make a few thousand profits a year, which must be excluded.

So you have to rely on your own transportation capacity and sell it with people. Of course, it is said that it is said that the sales line is sold nationwide, and it is impossible to really spread the sales line to the whole country. You have to pick out some cities with good economies, big cities. Especially Tianhu and Sijiu City, if these two cities can't sell in large quantities, then other cities don't have to think about it.

In order to maximize the potential of customers, Luo Cheng has recently lectured to those high school students every day and taught them how to sell things. In fact, Luo Cheng doesn't know how to sell, but this era is a little good, his thinking is backward, and it is very easy to trust others. Any trick can be very effective.

Luo Cheng's trick is very simple, first of all, this is a refrigerator, which is a major electrical appliance. The empty head is very sufficient, and the second is that this price is too expensive for many people, even if Luo Cheng's price is set at six hundred and five, and at this price, it is actually a headache, a three-wheeled truck sells for five thousand, and the supply exceeds demand. (It's not a tricycle, many people still think it's a tricycle, you've seen some house leaks and the like, driving such a tricycle, in fact, it's a small truck with one less wheel.) ）

But the refrigerator is only sold for six hundred and five, and one car can buy nearly eight refrigerators. However, Luo Cheng refrigerators are sold to ordinary people, and they cannot be allowed to purchase from other enterprises and units. But if you didn't want the products of the car factory to be influential in the eyes of ordinary people at the beginning. Luo Cheng can completely sell refrigerators to local units and enterprises first.

Luo Cheng took classes with high school students, not how to ask them to go to one household to sell them. Just let them make the sale policy clear when they sell in other cities.

The first is this refrigerator, there are two payment methods, one is the full payment, which is naturally paid directly. The other is to pay monthly, as long as you pay 20 yuan a month, the refrigerator can be moved home. However, if you pay in installments, you must provide proof of work and sign a contract.

In addition, there is a guarantee, even if you use it for a month, it doesn't matter if you don't feel good. You don't have to pay later, just return the refrigerator. Even if there is a quality problem, go to the designated supply and marketing cooperative, repair and replacement.

Two and a half years, twenty a month. And twenty yuan, a single-worker family, who needs to support the elderly and the young, even if it is a fourth-level technician, can't bear it. What's more, there are not many people who have bicycles forever, and even if this refrigerator is in the form of installments, some families who are not wealthy will not buy it or will not buy it.

But wealthy families, if they take a fancy to it, they are reluctant to come up with so much money, and this way will make them very excited. And the car factory also promised that if you don't want to use it, you can take the agreement to return it at any time. As long as the refrigerator is not damaged by man.

Every time I go to a city, in addition to the refrigerator to be sold, I also have to leave a few units to sell in the supply and marketing cooperatives, and reach a cooperation with the local supply and marketing cooperatives to help collect the payment for the refrigerator installment every month, as long as one person is arranged, and the car factory does not pay wages. Every month, when the trucks make deliveries, they send some rice as a support fee.

If you directly say that you give money, it is easy to be said that it is good to give rice, but you just help each other. There is no question of who hires whom.

As long as it is sold, in fact, Luo Cheng doesn't worry about returning it or anything. The refrigerator, as long as the compressor is not broken, is very difficult to break. Even if someone only uses it for a few months in the summer, Luo Cheng doesn't care, it is regarded as a rental.

And Luo Cheng has already thought of countermeasures, and it is not so easy to get rid of the hair of the automobile factory. Luo Cheng was just the one who asked them to take the goods to the temporary sales, and there was no need to buy a ticket to sell the refrigerator. I didn't say that I didn't need to go to the supply and marketing cooperatives to buy a refrigerator.

You use it for three or four months, and you want to return in the summer, no problem. But Luo Cheng made a scene that was difficult to buy at that time, because Luo Cheng really would not sell a large number of refrigerators to enterprises and local units. When Luo Cheng arrives, he will issue some tickets in one city, and if they are sold out, they will not be sold. Even if the car factory has more refrigerators, they are not sold, and after the season, the air conditioner can directly stop production, and the refrigerator can be greatly reduced.

However, the normal situation is not to increase the production line just because the summer sales are good, but to maintain a certain output, long-term inventory, and then sell it within a few months. As for inventory, you can also determine how much to produce in the next year according to the sales situation, you can produce more appropriately, and you can pull a few more cities to sell when selling.

In these years, there is no one who specializes in trading, and Luo Cheng doesn't expect these people to shout or anything, when he arrives at a place, he just looks for the local supply and marketing cooperative. Generally, supply and marketing cooperatives are opened in places with a large flow of people. When the time comes, get a venue, hang a sign, and even directly ask the salesman of the supply and marketing cooperatives to help sell. Don't give money, salesmen are already paid, and taking the salary and collecting your money to help sell it is a violation of discipline. is still for food, and directly gives the president of the supply and marketing cooperatives a bag of grain, which is guaranteed to be stronger than anything else.

Trucks are being produced in an expedited manner, in addition to Tianhu and Sijiu City, and then eight hotter coastal cities, such as Zhuhai, Guangdong. Air conditioner and refrigerator each car, with the installation of secondary school students and how to sell high school students, the first batch of people have set off first, Sijiu City there is no need to go, that is the north, even if the market is big, the residents have more money, but it is still cool over there, you can go over in the second batch.

"Director Luo, if we sell like this, it will take two and a half years to recover the money for the goods. In terms of cost, it will take more than a year to return to the cost, which means that we have to keep the material money. ”

In the office, Director Zhang couldn't figure out why Luo Cheng wanted to sell like this. In fact, if you want to sell local units and enterprises, you can not only sell them at a high price, but also directly remit money. Now the price of the refrigerator, that is, the compressor is produced by itself, otherwise let alone recovering the cost in one year, it will take two years, and you will earn a little processing fee.

Luo Cheng smiled, it was finally time for his later life experience to be reflected. Of course, he was actually gambling, betting that those who could really take the refrigerator away because of twenty yuan would not really wait until two and a half years to pay it back.

But there are some things that Luo Cheng doesn't want to tell Director Zhang so thoroughly, because he just has a summary of some concepts from later generations. It's not something you realize. If you tell Director Zhang the reason now, I'm afraid that Director Zhang will look at himself with strange eyes in the future.

"With a capital of one million, our automobile factory is still resisting, mainly because we want to let the cities know about our products as soon as possible. The refrigerator is not good to use, you must not let the family use it first, twenty yuan, if it is replaced by you, this refrigerator is not produced in our factory, will you want to buy one to see. ”

Director Zhang pondered for a while, and his salary had recently risen to more than 100. To be honest, I can't spend it at all, not because I don't have what I want to buy, but because I don't have enough corresponding bills.

In addition to the grain that can be purchased internally by the automobile factory, even if he is the director of the factory, he can receive some additional subsidized food stamps. But his quota is actually the same as that of other workers, and it is not because he is the factory manager that he can quantify more than anyone else. This is the case for many leaders and cadres, at most, there are more subsidies, and the subsidies are also limited.

If you want to help relatives and the like, you have to go to the pigeon market secretly to buy food. And in the case of no bills, twenty dollars, in the pigeon market really do not need to be spent.

To be honest, twenty yuan, get a refrigerator to the house, and the guests are very face-saving. Especially if you have children at home, make some homemade sugar water popsicles to make your children show off in front of other children.

And in more than two and a half years, the refrigerator is completely its own. In the meantime, if you don't want it, you can return it at any time.

"Or, just get me a twenty now, and I'll sign a repayment agreement."

Director Zhang nodded and smiled, recently he was only in charge of maintenance and construction land grant application work, but with the industrial zone, there will not be any large-scale land in the short term. In addition, a large area around the industrial zone is also included in the planning area of the industrial zone. So he's basically just busy with maintenance work at the moment.

I often took the plumber and electrician to do inspection work in the industrial area, and then I went to the poultry factory several times and fished in the river with the director there. The water level has risen, not to mention that there are more fish, and it is often possible to catch a big fish and come back.

Today's anglers don't just love fishing and don't like to eat fish. In later generations, many fishing enthusiasts did not eat the fish they caught, they were all given away, in fact, it was not that they did not eat it, but they ate too much, and they were not very interested in seeing the fish. Director Zhang caught a lot of fish, and if there were many, they were basically pickled. But sometimes it will go bad if it is not marinated properly.

And the pickled fish, not to mention the taste, is also salty. If you put it in the refrigerator, you can eat fresh fish for at least a few days. In these years, the understanding of freshness is also different, and the future life is only called fresh if it is alive and killed. This year, everything that has not been pickled and processed is considered fresh.

"Forget it, when the time comes, just like me, sign a trial agreement, and each person will take one back. Writing a trial report every year will do the trick. It can be regarded as a performance test of the refrigerator. But if there is a problem, respond in time. ”

Director Zhang shook his head and smiled, Luo Cheng is such a person, he doesn't know what to say. I always like to use the public for personal gain, but you can't resent it.

At the beginning of the year, I drove a business car to SH City, and I could sell a car for more than 80,000 yuan. was donated, and he looked at it in the name of the donation, and the reason was very simple, that is, to see the age of the person in charge of the institute and the hard work, he specially donated a certain research institute Demasi business cube car (in China or called the cube car).

After Luo Cheng came back, his daughter-in-law's art troupe only had an address and was not officially established. I donated two more cars, but this time it was still a bit measured, just one with three wheels, one of the several cars that Director Zhao brought when he came here. The other one is a cube car equipped with glass 1.15, which can seat a few people, suitable for the art troupe that is just starting out.

The relationship behind it is actually Luo Cheng's family unit. However, business-to-unit donations are allowed in China. Unless other members of the automobile factory collectively oppose Luo Cheng's donation and set up a speech hall in the automobile factory, this is not allowed. But no one wants to target Luo Cheng at all, even if someone wants to deal with Luo Cheng, it is impossible to directly bring down a factory director in such a thing. At most, he was talked to, so that he was a little more restrained.

Since Luo Cheng said so, everyone went to try it out and signed an agreement. Director Zhang knew that there was nothing to refuse, because Luo Cheng would definitely not just try it out for the two of them.

"That's it, Director Zhang, I'll find Director Du and ask him to draw up a trial list. Let's take out 50 units for trial, and divide them into various departments to select the right people to try out. Let's take a look at how many years it takes for our products to go wrong. Trialists must give feedback in time when there is a problem. ”

Sure enough, Director Zhang just thought of Luo Cheng's previous approach, since he wanted to take this refrigerator home, many people had a share. As soon as this idea came out, Luo Chengcheng implemented his idea. In order to avoid other people's tongues, fifty units are given at once. And the distribution of these fifty units, at least half of them are internally determined, and then for the sake of fairness, the other half must be for the following people to submit a list of people who want to try. Then arrange a performance period of half a month or several days. If you perform well, you can get this trial place.

It is said that it is a trial, at most the refrigerator is in your home, nominally not yours, it is the factory that puts the refrigerator in your home for trial. But the trial method of this refrigerator is to see how many years it can last, that is, it does not need to be scrapped, and it does not need to be returned to the car factory. It's no different than giving you a refrigerator. If you really want to make a difference, it's that you can't resell it.

Luo Cheng successfully changed the topic, in fact, his sales method was betting on the claims he had seen on the Internet. In this era, people owe money to others, and they will worry about it in their hearts. Every month, I will think about paying back the twenty yuan, the family really has savings, and after using the refrigerator, I also think it is good, and there is a great possibility that I will return the fish in advance.

In later generations, they are accustomed to spending ahead of time, that is, they want to owe money and want to owe.

At first, I didn't feel anything when I first spent twenty fridges to bring home, but as long as it was a few months, I would feel that way. And they won't choose not to use it, because after a few months, they have already paid sixty or eighty, and if they don't want it, the money will be wasted. And if you want it, it is equivalent to spending more than 500 to buy it.

On the other hand, there is a shortage of artificially manufactured refrigerator purchase tickets, so that everyone knows that many units and enterprises want to buy refrigerators and it is difficult to buy, and this 650 yuan is very cost-effective. That way, they won't choose to return it.

Luo Cheng didn't want them to return, because it was really only used in the summer, although it could collect a 'rent', but it was really slow for the car factory to get the money back.

Luo Cheng didn't want Director Zhang to know that he was testing human nature, because people who like to study human nature are generally very scary. But Luo Cheng does not belong to the people who study human nature, and it is only because of some statements in later generations that he made such a sales method.

(End of chapter)