Chapter 289: The market is on fire at once
Coastal, a city.
"This comrade, what's the matter with you, others can buy this refrigerator, why can't I buy it. And I bought it directly for 651. ”
"I'm sorry, comrade, this is our factory to carry out activities, to benefit the people, without buying tickets, only sell to individuals, individuals can buy twenty yuan to take back, and then give twenty every month, give Qi. However, provide your work and home address. As for the fact that you are buying it on behalf of the unit, you have to go to the supply and marketing cooperatives to buy it, and you have to get a ticket. ”
"That~~ Then I personally pay for it, I don't represent the unit."
"That's okay, but you also have to provide a home address, and we only sell one in this household, and we don't sell more."
"Okay, pay in full, get one."
"Haole, Wang Hu, register this comrade and open a ticket to buy it. Comrade, keep the purchase ticket, if there is a problem with the quality of the refrigerator, even if it is paid directly, within two and a half years, we will send someone to repair it for free. But if it is broken, the bill will be registered with the supply and marketing cooperative, and then within half a month, someone will come to repair it. ”
In the field next to the supply and marketing cooperative, dozens of refrigerators are placed in the open air. They are all produced by Nghe An Automobile Factory, and they also take a brand name, a more Chinese name, and the first refrigerator sold to the people in China is Xuehua. Luo Cheng didn't have the bad taste to cut off a name, so he simply called Hanlu.
The sales site is very lively, but there are more lively, after all, the one who can pay from twenty every month must also have the strength of the family. So it's a lot of excitement, for many people, it's the first time I've seen the refrigerator, but there are also knowledgeable people who know that big hospitals and some special places have such things.
In addition, there is this thing abroad, the price, it can't be said to be expensive, but if it is imported from abroad, you don't have to think about it, you can't buy it without thousands of yuan. And imported things, you have money to buy in these years, you can't buy them casually.
And the more coastal the area, the more overseas information is understood. Knowing about refrigerators, there are really some people who take the initiative to buy them. But more on behalf of the unit.
If you buy it in full, if you don't wear it like a cadre, the person who buys it is likely to be a unit or enterprise procurement. Skilled workers are also potential buyers, but it is difficult to tell who is a skilled worker from the outside. But senior workers, in general, are not very young.
Refrigerator tickets, with the car, according to Luo Cheng said, every time you go to a city, you will send a hundred to two hundred according to the situation. Directly hand it over to the local number one unit, and then leave it alone, enough is definitely not enough. There are many cities in a province, not to mention the inventory of thousands of automobile factories, but Luo Chengdu has made the production line for refrigerators in expedited production, and even added some equipment.
Now Luo Cheng has set a task for the refrigerator production line to be 3,000 units a month, and whatever manpower is needed, it will be transferred there first. However, the equipment was appropriately added, and a whole production line was not added. As soon as the refrigerator is hot, the sales are basically gone, and at most some enterprises and units may buy some.
But if you increase the production line, so that the refrigerator can produce 5,000 units a month, you will definitely be able to sell it in a few more cities in these months. But once the season is over, what should I do, let the factory stop half of production, and the workers of the refrigerator factory take half of the rest. It will definitely continue to maintain production and wait for a large number of shipments next year.
However, according to the sales season, refrigerators generally have an off-season of eight months. It means that you have to store the goods for eight months, and you have to produce 5,000 units a month, and you will get 40,000 units in eight months. It will put a lot of money down, and the automobile factory is not unable to suppress it, mainly because 40,000 refrigerators have to find a large warehouse to store.
In addition, the refrigerator is a thing, and everyone must slowly accept it, for ordinary people, it is an expensive thing, and you still rush into the market in large quantities. It will make some people who want to sell hesitate.
Luo Cheng plans to use hunger marketing next year to stir up the heat of the refrigerator, so that everyone feels that you are rich, and if you are slow, you may not be able to buy it.
And Luo Chengyong's hunger marketing is really hungry, and if it is not sold, it will really be gone. It is simply to fry such a product, so that everyone can have a refrigerator very proudly. If you really want to make money, Luo Chengcheng sold it to units and enterprises. And the current profit, hundreds of units is not as good as the profit of a car, which is not interesting.
"Hey, comrade, excuse me, you smoke a cigarette."
"Master, what's the matter with you?"
"I saw you buy that refrigerator just now, this boxy box-like thing, six hundred and fifty yuan, it's worth it."
"Oh, master, you don't understand, I also know this thing, I don't have six hundred and fifty yuan to buy it. The leader called me to buy this thing, and I came here for the second time. Let me tell you this, if this thing is imported from abroad, no matter what brand, it will cost thousands of dollars. Originally, our unit wanted to buy five units, but there were no units for sale here, so I had to buy them in my own name. The money belongs to the unit, and the things must be handed over when they are bought, but in my name, the unit will give a bonus of ten yuan at that time. ”
"Well, this thing is really like what those people said, if you put food in it, it will freeze and it won't go bad for months."
"It depends on how you use it, but you can put the fish, chickens and ducks you kill and freeze them. Master, in fact, if you want, I will give you 650 yuan, you go and help me buy another one, and when the refrigerator is given to me, I will give you another 10 yuan. ”
"This~~, isn't it said that you have to register a place to buy a refrigerator, you can only buy one per household, this is to help you buy it, I can't buy it in the future."
"Master, I see that you are also a worker, and it is better to keep the money to buy a refrigerator for the elderly. Maybe they're just saying it for the time being, and there's no limit to it in the future. Ten yuan, you can buy more than a dozen catties of meat. How. ”
"Why don't you look down on the workers, look at what this is."
Seeing that the comrade who bought the refrigerator just now said that he was just a worker, don't buy this refrigerator. The old master was not happy, and took out a document from his pocket to show the other party. This is true for workers, but there is also a distinction between workers and workers.
"Seventh-level blacksmith, hey, I'm sorry, I didn't know you were always a master. But ~~ Forget it, I won't say more. You just say I'll give you ten dollars to help me get a refrigerator, okay? If you really want to buy it for your own use, I didn't say it. ”
The seventh-level blacksmith, who has more than eighty a month, originally wanted to persuade the master to have the six hundred and fifty yuan to buy a bicycle and a sewing machine, but as for the watch, people have it in their hands, needless to mention. But it's not that difficult for a seventh-level blacksmith to get a bicycle and a sewing machine.
To be honest, the master was reluctant to spend 650 to buy a refrigerator at once. But his grandson is getting married, and the target's family conditions are also good. The master's son and grandson are all passed down from generation to generation, and they are very precious. The grandson also joined the work, and the family of three men all had jobs. Don't look at the workers, the family is really wealthy, and they usually try to keep a low profile.
The master of this refrigerator plans to buy one according to the installment and give it back to his grandson for marriage, he has savings, but he takes out six hundred and five at once, and he is really reluctant, but he gives twenty a month, and it feels very easy.
"Forget it, comrade, you can find someone else for this matter. I plan to buy a refrigerator for my grandson's wedding. ”
"Okay, the master is magnificent. Then I'll go first, and the refrigerator I bought will have to be paid to the unit. ”
The people who bought the refrigerator are gone, there are policies and countermeasures, and it is difficult for Luo Cheng to limit the purchase volume of units and enterprises. Didn't you let the unit and enterprise buy without buying a ticket, just shake people. People who know how to afford a refrigerator family situation, give some benefits and let them help buy it.
The master returned to the place where the refrigerator was sold, registered the ID address according to the process, and spent 20 yuan to buy a refrigerator. I didn't arrange for anyone to send it, so I directly put a rope on my back.
Carrying the refrigerator on his back, he walked very slowly, and he didn't feel that the master was old and felt that he had no strength. But he is a seventh-level blacksmith, and ordinary young people may not be able to compare his strength.
The master walked slowly, just to show off, and there were ancient anglers who caught big fish three times and did not enter the house. Today, there is a master, carrying a refrigerator on his back, walking slowly.
There are a lot of people who know the master along the way, as long as there is a greeting, the master will stay to talk to people, and he can always get to this expensive refrigerator.
Obviously, it was about ten minutes away, but I had to walk for almost an hour, and I just got home after dinner.
The master lives in a large courtyard, with three rooms at home and several neighbors. This man was still dozens of meters away from home, so he shouted loudly for his family to come out and help. The neighbors all came out to see the excitement.
A refrigerator, bought, plugged in and ready to use. According to the salesman, after the refrigerator is moved, it is best to put it on the ground for a while before turning on the power.
Many neighbors in the courtyard also came out to watch the excitement, wanting the master to perform if the refrigerator was as magical as it was said.
The master didn't talk nonsense, and seeing that there were many children in the courtyard, he pulled a wire out of the room directly, and in front of everyone, the electricity was turned on. Then let the child go home and get a small cup to fill with water, and today he invited everyone to eat a sugar water popsicle. I went home and got some sugar.
The child stopped until there was a popsicle to eat, and then he didn't take off, so he quickly went home and got a cup of water to drink, and then took a chopstick and stuck it in the middle of the cup as required.
According to the explanation of the people when buying, the master first opened the refrigerator and adjusted the file. There are three gears, low, medium, and high. Low means that the temperature is appropriately lower, and vegetables can be put to keep them fresh. The mid-range is more cold, and the iced drink is more suitable, which does not freeze but is very cold. If it is high, it means that the power consumption is a little higher, but the temperature is the lowest, and it can be frozen.
At present, the refrigerator has these three gears, because it is a single-door refrigerator, and it does not have the function of keeping fresh on the top and freezing on the bottom.
The master turned on the highest level, and then let everyone go to dinner, which took time to become a popsicle. Therefore, this ice is two hours, during which I opened it several times, and I could feel that the temperature in the refrigerator was getting colder and colder, but the water in the water cup was not completely frozen, mainly because the cup we were holding was actually not small.
Those children frolicked around the refrigerator for two hours, and they didn't dare to go far, for fear that the master would say yes and not get it in the first place.
After the ice is ready, the water in the cup turns into ice, and the chopsticks inserted in the ice can't be pulled out at all.
I didn't want to put too much sugar, but a little sweetness would be fine. Many children went outside with chopsticks and a large lump of ice. A large piece of ice can be licked for a long time, and it is much firmer than ice cream or something. In the hotter areas along the coast, there is such a homemade popsicle at this time, and you can really envy other children who don't have it.
Such a scene does not happen in one place, Luo Cheng still underestimated the word "rich and rich in the people". Seeing that there are not many rich people around me, it will be more troublesome to sell refrigerators in the past. A city, hundreds of thousands of millions of people, even if the proportion of rich people is low, but the base is here. Plus local units and enterprises.
A batch of goods, refrigerators and air conditioners together are only about 1,000 units, which city is actually a little bourgeoisie. I bought it directly in full. There are also some veteran cadres who, in order not to occupy the purchase quota, give benefits to these veteran leading cadres. Directly organize these people to go to the supply and marketing cooperatives to 'receive' refrigerators and air conditioners.
Buying it in their own name is also used by these old leaders, but the money comes from the unit. This makes it impossible for a high school salesman who sells refrigerators and air conditioners to refuse. In addition, some people with good wages came to buy it, and this group of people took home more than twenty, unlike others who paid in full.
Anyway, the sales staff can't tell whether it's an individual or someone else's organization, so they can only sell according to the sales process. This leads to the illusion that the people who come to buy look like individuals, so it feels like a lot of people are rushing to buy. This also directly drove the emotions of other people who had not planned to buy refrigerators in the first place.
are all buying, they all say that this thing is good, a rich portal, a watch sewing machine or something when you get married, how can you have a refrigerator at home with grade. This refrigerator is sold and has to be queued up for registration, because the first batch of goods is about to be gone, and the supply and marketing cooperatives still have more than 150 refrigerators, but these are all tickets that can be purchased.
The salesman contacted the news of the refrigerator sale to Ngee An Automobile Factory in time, and according to what they said, if they could, they felt that they could sell another batch of goods. However, the abnormal situation of the purchase has also been reported, and it seems that many people have purchased for units and enterprises.
Luo Cheng didn't think about adding goods, but he could actually add them. The warehouse is still in stock, and the first batch of sales is originally a relatively hot urban area, and other areas have not yet set off to sell. If we increase the production line now, and send the goods that are going to be sold in other cities to hot areas first, it will be feasible for the factory to rush to work.
But there is no need for that, with that kind of energy, it is better to put people on the new block car version 1.35, which is highly profitable, and it is exported for goods.
Not only did Luo Cheng not add goods, but the team had to stay there for a while anyway, since the units and enterprises were looking for someone to buy privately. Luo Cheng instructed them that they all had a registered purchase address anyway, and if the refrigerator was sold out, let them deliberately come to the door to buy it back, and add a benefit fee of thirty yuan. Of course, the main thing is to find those who make a one-time payment to repurchase, and those who have to pay 20 in installments every month, and I feel that it is unlikely to help the unit buy.
These units and enterprises will definitely not be able to buy back refrigerators, but the main thing is to disgust them. Luo Cheng didn't know how much benefit these helpers would have, but Luo Cheng's thirty was a month's salary for ordinary regular employees. It should be able to disgust people, those who buy it for the unit, and find that if you don't buy it for the unit, you can earn thirty for the entire refrigerator, and I don't know if you will have a grudge against your unit.
The fleet also has to install air conditioning in the unit over there, and talk about procurement, there is a lot of seafood in the coastal area, but it is not easy to transport, and there are no refrigerated trucks yet. But there is generally a cold storage in the local area, it is really not possible to find a meat factory, the meat factory in each region has its own cold storage, when you come back, buy a large number of seafood, ask the meat factory to ask for some ice, and then try to come back within two days.
In addition, kelp, kelp in coastal areas is cheap, this thing is easy to store, buy more. If you don't need money, you can exchange it for food.
This refrigerator is preliminarily fried, and the local supply and marketing cooperatives have also taken care of it, in addition to the refrigerators that issued tickets, they have also been given ten additional indicators for independent sales. The reason why the employees of the supply and marketing cooperatives are popular in this era is that they can have the opportunity to buy things that others can't buy.
Ten indicators, Luo Cheng arranged for someone to make a noise in private, and someone increased the price by thirty yuan to collect the refrigerator. These ten indicators are guaranteed to make the supply and marketing cooperatives happy to death, and the more in-demand things are, the better for the supply and marketing cooperatives.
Let's just say that malt milk essence is sold by the supply and marketing cooperatives, but no one can buy it without a ticket. Don't say that malt milk essence is not as good as milk powder, but just this, you don't have a chance to drink it. There are friends from supply and marketing cooperatives, and they have to intercede to buy it.
This refrigerator, you're embarrassed to come here to open your mouth if your face is low. There are people outside who are willing to add money to buy, and the supply and marketing cooperatives are state-owned units, so it is impossible to do such a thing, but it does not affect their assessment of the real value of this refrigerator.
Anyway, the supply and marketing cooperatives are very polite to these high-activity refrigerator and air conditioners from Nghe An, and the boiling water is arranged to help boil it every day.
It's off to a good start, and it's really good. But when it's hot, there are also troubles. Small units and enterprises are looking for the following people to grab goods from the people who normally buy refrigerators, because they know that even if there are refrigerator tickets in the place, it will not be their turn.
And the people above, where is this refrigerator produced, who is the local manager over there, and then make a phone call, always give some extra face.
Just like the bicycles are produced in Hongcheng, but now at the Nghe An Automobile Factory, everyone will receive a bicycle purchase receipt. The city leaders over there called Secretary Jiang, no matter whether the relationship is good or bad, the level of those who can call Secretary Jiang will not be too low, how much to give face, ten and eight are not too little, and fifty hundred is not too much.
So Secretary Jiang also talked to Luo Cheng about this matter, although some rules are not easy to say openly, but they have always existed. Let Luo Cheng learn to learn bicycle factories or other factories. Generally, some bills should be set aside for the local government and the province.
For example, if you give 500 tickets or 1,000 tickets, and someone asks for them, they will be issued according to the approximate proportion of the tickets given by the car factory. Otherwise, if people come to ask the local leader, it is not good to refuse directly, and if they agree, they can't come to ask for one, and the leader will come to the automobile factory to say it.
Luo Cheng thinks that it is also, mainly because the refrigerator is not planned to be produced, and it is a new civilian product in China. This production plan is not easy to report. Unlike vehicles, there is no such trouble, because there is a planned production volume in the local area. The planned products are handed over to the purchase tickets, and naturally the local government will divide these purchase tickets reasonably. Whether it is a favor or a real configuration for local units, there is no need to consider the automobile factory.
Unless there is someone who wants to buy, it is lower than the production volume of the car factory. Then the local car factory will adjust the planned production volume. But at the moment, as long as it is about vehicles, there is nothing that can meet the demand.
(There are five days left, and the monthly pass is still more than 200 to be full of 1,000, and the appropriate monthly pass is given to it, and there is no need to deliberately get it, and it is a waste to overceed)
(End of chapter)